News
Ford seemingly denies Tesla’s existence as it supports CA’s zero-emissions initiative
A recent press conference from California Governor Gavin Newsom proved to be quite interesting for the Tesla and electric car community. During his speech, where he praised California’s place as the leader in the United States’ electric vehicle movement, the governor dubbed veteran automaker Ford as the leader in the EV sector. Even more interestingly, the CA governor seemed almost intent to leave Tesla out when he was speaking about the state’s EV milestones.
The governor’s speech was shared on Twitter by Ford COO Jim Farley, who noted that the veteran carmaker is the only American automaker to stand behind California in its efforts to reduce greenhouse gas emissions. This statement promptly raised some eyebrows and sarcastic jokes from the online EV community, considering that Tesla, an all-American automaker, has been mass-producing zero-emissions cars in the state for years. The fact that there was a Model 3 parked beside a Ford Mustang Mach-E during the speech was just icing on the cake.
“I want to thank in particular a number of automobile manufacturers that get it and are starting to get it done, led by Bill Ford and Ford. They have been a leader in this space. They’re not a laggard, and they’re not willing to just suffer the fate of a future of dirtier air, dirtier water, and more climate disruption. They want to lead and they are leading with innovation and an entrepreneurial mindset that’s leading to more customer choice, that’s leading to new technological advancements, and allow them to be on the vanguard of leadership, not just in the United States as a manufacturer, but around the rest of the world,” the governor said.
As noted by tech YouTuber and EV advocate Jeremy Judkins, things get even more interesting when one looks at the governor’s statements before his comments on Ford’s EV leadership. Newsom highlighted that California has 34 manufactures of electric vehicles, and he also remarked that EVs represent the second-largest export of the state. The governor added that the market caps of the publicly-traded electric car makers in California stand at nearly half a trillion dollars.
“Currently today, the state has 34 manufacturers of electric vehicles. No state in America comes close. This state represents just shy of 50% of all the electric vehicle purchases in the United States of America. We have, by one estimate, close to three-quarters of a million electric vehicles in the State of California — 726,000 at last count— no state comes close. Our second-largest export, rather, in the State of California is electric vehicles.
“Those 34 manufacturers represent — those publicly traded manufacturers — represent close to one half a trillion dollars of market capitalization. Some $500 billion. This is an economic opportunity, the opportunity to transform our economy across sectors, the opportunity to accelerate innovation in the entrepreneurial spirit, the opportunity to bring more companies here into the State of California, creating more jobs,” Newsom said.
It should be noted that Tesla represents the lion’s share of the EV exports that the California governor was referring to. The company also represents the majority of the combined $500 billion market cap of the state’s electric car makers, considering that Tesla currently has a market cap of about $360 billion on its own. These figures, as well as the presence of a literal Tesla just a few feet away from Newsom’s podium, made the governor’s speech rather peculiar on its own.
Granted, Ford could probably justify its statements by claiming that Tesla is not a pure automaker, but a tech company per se. Still, the rather discrete denial of the electric car maker’s existence in an event about reducing greenhouse gas emissions is still quite strange nonetheless. That being said, Ford could not claim to be a purely American carmaker either, considering that some of the vehicles it sells in the country are produced in foreign territories. The Mustang Mach-E, for example, will be made in Ford’s Cuautitlán Izcalli, Mexico plant, making the vehicle not quite as “American” as its competitor, the Tesla Model Y, which is produced in California.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
