News
Tesla drivers are the most satisfied EV owners in Norway
Tesla owners are some of the most enthusiastic automotive enthusiasts in a sector full of brand loyalty, and it doesn’t just apply to owners within the United States. A new survey shows that Tesla drivers are the most satisfied electric vehicle owners in Norway, the country with the highest plug-in electric vehicle ownership per capita in the world.
Norway is a battleground for electric vehicle enthusiasts and non-supporters alike. Commonly, the country is noted as an argument for electric vehicle supporters and Tesla bears, who use the country as either a source of support or criticism when it comes to debating what companies are most dominant in the EV-heavy market of Norway. However, a new study from Norway’s Electric Car Association is boding well for Tesla owners, as it concluded that drivers of the world’s leading EV manufacturer are most satisfied with their vehicles, compared to that of other manufacturers.
The ECA’s “Electric Car List 2021” asked owners of electric cars how satisfied they are with the ownership of the vehicles. 15,000 people participated in the survey, with 94% of those willing to shed more light on the EV ownership experience expressing words of positivity and affirmation for their sustainable vehicles. Tesla’s Model 3, Model S, and Model X captured three of the top five spots in the survey, according to a report from Tek.no.
The Tesla Model S, X, and Model 3. (Photo: MotorTrend)
In a typical and very familiar fashion, the Model 3 was the vehicle most commonly attributed with satisfaction from owners. The survey showed that 85% of Model 3 owners were “very satisfied” with their ownership experience, giving the all-electric sedan a perfect five-out-of-five rating. Only 2% of Model 3 owners reported that they are “very dissatisfied.”
“The reason Tesla Model 3 owners are so happy is probably related to the fact that you get access to Tesla’s good charging network, at the same time as you get a good car with a long-range at a relatively low price,” Norwegian Electric Car Association Head of Communications, Unni Berge, said.
“It is nice to see that this survey confirms that Tesla owners are happy with their cars,” Tesla’s Content and Programs Associate in Norway and Iceland, Nora Wisløff Egenæs, said. “Even though the electric car selection is growing, we are seeing an increase in interest in Tesla, and we are working hard to ensure that all our customers have a good experience. Among other things, we are constantly working to expand our Supercharger network to ensure that the growing demand for long-distance charging and electric car holidays is met for all our customers.”
The Model 3 was followed by the Kia e-Niro in the survey. The vehicle tied the Model 3 with an average score of 4.78, but the Model 3 took the gold medal due to a higher satisfaction percentage. Only 84% of e-Niro owners said they were very satisfied.
“Top 10 Most Satisfied Electric Car Customers.” Ratings from Left to Right: Do Not Know | Very Dissatisfied | Dissatisfied | Neither | Satisfied | Very Satisfied (Credit: Tek.no)
“It is very fun that our electric cars are doing so well in the survey and that e-Niro is at the very top,” Kia spokesperson Mette Simonsen Sauge said. “The reason why e-Niro is so stable at the top of the survey has enough to do with the fact that it covers the need in many areas; long real range also in winter – our electric cars are very energy efficient and still the cars that go furthest on the market in independent tests.”
The Model X was third in the survey, while the Model S took fifth. The BMW i3 took fourth place in the survey.
Electric cars are widely popular in Norway, and customers are delighted. Two years ago, 68% of owners said they were “very satisfied,” with 24% stating they were “satisfied.” Only 1.6% stated they were “very dissatisfied” with the ownership experience.
The Model 3 was the most popular EV in Norway in June and has been among the country’s most popular electric vehicles for several months. Norway’s concentration of EVs is larger than that of gas cars.
Featured
Tesla Cybercab is coming to Asia this month as US service officially begins
Tesla Asia says Cybercab will be on display in Hong Kong, Tokyo, Beijing and Shanghai this month.
Tesla’s Cybercab is heading to Asia. The official Tesla Asia account posted on X Thursday, inviting Cybercab fans to “Come experience the future of autonomy in Hong Kong, Tokyo, Beijing & Shanghai.” The post went up within hours of Tesla’s own Cybercab milestone in Texas, where the company said Thursday it had begun offering rides in across Austin.
Exact dates and venues for the Asia tour haven’t been released yet, though Tesla Hong Kong replied to the announcement with “Cybercab will be on display in Hong Kong soon,” while Tesla Japan’s response pointed fans to a sign up page for updates. Neither post mentions test rides or a service area, and nothing so far suggests Tesla is launching Robotaxi operations in any of the four cities. Based on how Tesla has run past Cybercab tours, in Europe in late 2024 and at US shopping centers that same December, the Asia stops are almost certainly static displays at Tesla stores or public venues as a means to stimulate buzz for its future driverless ride-hailing service in the big cities.
Cybercab will be on display in Asia this month!
Come experience the future of autonomy in Hong Kong, Tokyo, Beijing & Shanghai. pic.twitter.com/wGmmEastfX— Tesla Asia (@Tesla_Asia) September 4, 2026
The timing lines up with Tesla’s only prior Cybercab appearance in the region, a booth at the China International Import Expo in Shanghai last November, which Teslarati covered at the time. At that event, Tesla’s regional general manager for Shanghai framed the car as evidence of the company’s broader mission, a message Tesla has since formalized in its Master Plan Part IV, which states that “autonomous vehicles have the capacity to dramatically improve the affordability, availability and safety of transportation while reducing pollution, particularly in our increasingly dense global cities.” The same document is where Tesla lays out its “sustainable abundance” framing for Cybercab and Optimus alike, describing the two as the hardware behind an AI driven push to cut the cost of transportation and labor at scale.
Whether Cybercab actually operates as a robotaxi anywhere in Asia remains an open question, considering China has already pushed an autonomous ride-hailing market that’s run on homegrown players like Baidu’s Apollo Go and Pony AI. For now, the four city tour reads as a marketing push timed to Austin’s momentum.
Lifestyle
Tesla Cybertruck targets job site crews with new Tailgate Utility Track and Bed Gear Box accessory
Tesla launched a $350 tailgate track and a $985 lockable Bed Gear Box for Cybertruck.
Tesla’s Cybertruck team added two more items to the Tesla Shop, targeting job site crews and owners who use the truck bed for actual work rather than just showing it off. The official Cybertruck X account posted the Tailgate Utility Track and the Bed Gear Box within minutes of each other, part of a five item batch that also included a reflective jacket, a spray paint hat and an updated reflective tee.
The Tailgate Utility Track runs $350 and turns the folded down tailgate into another mounting surface. It’s a single aluminum track with a T-slot for sliding accessories and two L-track attachment points, plus two load stops included in the box. The pitch is straightforward: strap down oversized cargo, like lumber or a cooler, that hangs off the back of the bed without it sliding out mid-drive. It bolts onto the existing tailgate and works on every Cybertruck trim.
Tailgate Utility Trackhttps://t.co/PCAYXlFBvS pic.twitter.com/sCV2NVxf1W
— Cybertruck (@cybertruck) September 3, 2026
The Bed Gear Box costs $985 and is a different kind of accessory. It’s a lockable aluminum storage box, 55.78 inches long, 19.8 inches wide and 7.79 inches tall, that mounts to the bed’s L-track rails and comes with two internal bins for smaller items. According to Tesla, at just over 57 pounds empty, it’s meant to stay in place rather than come in and out with each trip, giving owners a factory-fit alternative to loose totes for tools, recovery gear or emergency supplies. Tesla’s listing notes that Long Range and Dual Motor AWD Cybertrucks need the L-Tracks accessory installed separately before the Gear Box will mount, since L-tracks come standard only on certain configurations.
Tesla Cybertruck bed gear box accessory
Both accessories lean on the idea Tesla has been building toward since Elon Musk first described the Cybertruck’s third-party attachment strategy at the 2023 shareholder meeting, when he said the truck would ship with mounting points so outside companies, and Tesla itself, could keep adding gear without redesigning the bed. That’s the same L-track backbone underneath the tailgate shield and jumpseats Tesla launched last year, and the off-road armor package that arrived through the same X account in 2025.
Owners looking to round out the rest of the L-track ecosystem, cargo dividers, MOLLE panels, bed racks and similar gear, can find a wider range of options through our Cybertruck accessories collection.
Tesla Cybercab rides are officially open to the public in Austin, Texas, as the company confirmed on Thursday following its launch event that the two-seater would be available in the company’s Robotaxi fleet.
Cybercab is Tesla’s first vehicle completely void of any manual controls. It has no steering wheel and no pedals, and it will utilize Tesla’s Full Self-Driving fleet to operate. The first rides have already happened, as those at the event were able to hail a Cybercab to any location within the company’s geofence in Austin.
Tesla’s $25K car is the Cybercab with no steering wheel or pedals
The addition of Cybercab to the public Robotaxi fleet is a major statement in Tesla’s trek to launch fully autonomous driving. For years, critics have complained about the need for drivers to continuously supervise the vehicle.
With Cybercab, there are no manual controls in the cockpit other than to control the seat, the center screen, and the climate. The vehicle is fully geared toward being a living room on wheels in a sense: equipped with Starlink V5 satellites, CEO Elon Musk said the vehicle would enable 4K live video, gaming, and other entertainment options during travel.
Cybercab is basically a super comfortable lounge on wheels with a great TV and epic sound https://t.co/X1aWKoJdJV
— Elon Musk (@elonmusk) September 3, 2026
Musk noted that Cybercab is “designed and built for maximally efficient autonomous operation.”
Tesla continues to push the envelope on autonomy, and over the next several months, the company could start selling Cybercab units to the public.
The company opened up a public interest form on its website to gauge demand, and many have already submitted requests to purchase a fleet of Cybercab units for their own personal ride-hailing side hustle.
The launch of Cybercab in this area marks a major accomplishment for Tesla, as it also announced that it has reached 1 million unsupervised autonomous miles since launching driverless rides on the Robotaxi fleet.
Things are moving along at a fine pace, and although we have waited for this for some time, the day has finally come when Tesla is offering self-driving rides of some kind to the public.
Tesla Cybercab is coming to Asia this month as US service officially begins
Tesla Cybertruck targets job site crews with new Tailgate Utility Track and Bed Gear Box accessory
