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Tesla drivers are the most satisfied EV owners in Norway
Tesla owners are some of the most enthusiastic automotive enthusiasts in a sector full of brand loyalty, and it doesn’t just apply to owners within the United States. A new survey shows that Tesla drivers are the most satisfied electric vehicle owners in Norway, the country with the highest plug-in electric vehicle ownership per capita in the world.
Norway is a battleground for electric vehicle enthusiasts and non-supporters alike. Commonly, the country is noted as an argument for electric vehicle supporters and Tesla bears, who use the country as either a source of support or criticism when it comes to debating what companies are most dominant in the EV-heavy market of Norway. However, a new study from Norway’s Electric Car Association is boding well for Tesla owners, as it concluded that drivers of the world’s leading EV manufacturer are most satisfied with their vehicles, compared to that of other manufacturers.
The ECA’s “Electric Car List 2021” asked owners of electric cars how satisfied they are with the ownership of the vehicles. 15,000 people participated in the survey, with 94% of those willing to shed more light on the EV ownership experience expressing words of positivity and affirmation for their sustainable vehicles. Tesla’s Model 3, Model S, and Model X captured three of the top five spots in the survey, according to a report from Tek.no.
The Tesla Model S, X, and Model 3. (Photo: MotorTrend)
In a typical and very familiar fashion, the Model 3 was the vehicle most commonly attributed with satisfaction from owners. The survey showed that 85% of Model 3 owners were “very satisfied” with their ownership experience, giving the all-electric sedan a perfect five-out-of-five rating. Only 2% of Model 3 owners reported that they are “very dissatisfied.”
“The reason Tesla Model 3 owners are so happy is probably related to the fact that you get access to Tesla’s good charging network, at the same time as you get a good car with a long-range at a relatively low price,” Norwegian Electric Car Association Head of Communications, Unni Berge, said.
“It is nice to see that this survey confirms that Tesla owners are happy with their cars,” Tesla’s Content and Programs Associate in Norway and Iceland, Nora Wisløff Egenæs, said. “Even though the electric car selection is growing, we are seeing an increase in interest in Tesla, and we are working hard to ensure that all our customers have a good experience. Among other things, we are constantly working to expand our Supercharger network to ensure that the growing demand for long-distance charging and electric car holidays is met for all our customers.”
The Model 3 was followed by the Kia e-Niro in the survey. The vehicle tied the Model 3 with an average score of 4.78, but the Model 3 took the gold medal due to a higher satisfaction percentage. Only 84% of e-Niro owners said they were very satisfied.
“Top 10 Most Satisfied Electric Car Customers.” Ratings from Left to Right: Do Not Know | Very Dissatisfied | Dissatisfied | Neither | Satisfied | Very Satisfied (Credit: Tek.no)
“It is very fun that our electric cars are doing so well in the survey and that e-Niro is at the very top,” Kia spokesperson Mette Simonsen Sauge said. “The reason why e-Niro is so stable at the top of the survey has enough to do with the fact that it covers the need in many areas; long real range also in winter – our electric cars are very energy efficient and still the cars that go furthest on the market in independent tests.”
The Model X was third in the survey, while the Model S took fifth. The BMW i3 took fourth place in the survey.
Electric cars are widely popular in Norway, and customers are delighted. Two years ago, 68% of owners said they were “very satisfied,” with 24% stating they were “satisfied.” Only 1.6% stated they were “very dissatisfied” with the ownership experience.
The Model 3 was the most popular EV in Norway in June and has been among the country’s most popular electric vehicles for several months. Norway’s concentration of EVs is larger than that of gas cars.
Elon Musk
What is Digital Optimus? The new Tesla and xAI project explained
At its core, Digital Optimus operates through a dual-process architecture inspired by human cognition.
Tesla and xAI announced their groundbreaking joint project, Digital Optimus, also nicknamed “Macrohard” in a humorous jab at Microsoft, earlier this week.
This software-based AI agent is designed to automate complex office workflows by observing and replicating human interactions with computers. As the first major outcome of Tesla’s $2 billion investment in xAI, it represents a powerful fusion of hardware efficiency and advanced reasoning.
At its core, Digital Optimus operates through a dual-process architecture inspired by human cognition.
Macrohard or Digital Optimus is a joint xAI-Tesla project, coming as part of Tesla’s investment agreement with xAI.
Grok is the master conductor/navigator with deep understanding of the world to direct digital Optimus, which is processing and actioning the past 5 secs of…
— Elon Musk (@elonmusk) March 11, 2026
Tesla’s specialized AI acts as “System 1”—the fast, instinctive executor—processing the past five seconds of real-time computer screen video along with keyboard and mouse actions to perform immediate tasks.
xAI’s Grok model serves as “System 2,” the strategic “master conductor” or navigator, providing high-level reasoning, world understanding, and directional oversight, much like an advanced turn-by-turn navigation system.
When combined, the two can create a powerful AI-based assistant that can complete everything from accounting work to HR tasks.
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The system runs primarily on Tesla’s low-cost AI4 inference chip, minimizing expensive Nvidia resources from xAI for competitive, real-time performance.
Elon Musk described it as “the only real-time smart AI system” capable, in principle, of emulating the functions of entire companies, handling everything from accounting and HR to repetitive digital operations.
Timelines point to swift deployment. Announced just days ago, Musk expects Digital Optimus to be ready for user experience within about six months, targeting rollout around September 2026.
It will integrate into all AI4-equipped Tesla vehicles, enabling parked cars to handle office work during downtime. Millions of dedicated units are also planned for deployment at Supercharger stations, tapping into roughly 7 gigawatts of available power.
Oh and it works in all AI4-equipped cars, so your car can do office work for you when not driving.
We’re also deploying millions of dedicated Digital Optimus units in the field at Superchargers where we have ~7 gigawatts of available power.
— Elon Musk (@elonmusk) March 12, 2026
Digital Optimus directly supports Tesla’s broader autonomy strategy. It leverages the same end-to-end neural networks, computer vision, and real-time decision-making tech that power Full Self-Driving (FSD) software and the physical Optimus humanoid robot.
By repurposing idle vehicle compute and extending AI4 hardware beyond driving, the project scales Tesla’s autonomy ecosystem from roads to digital workspaces.
As a virtual counterpart to physical Optimus, it divides labor: software agents manage screen-based tasks while humanoid robots tackle physical ones, accelerating Tesla’s vision of general-purpose AI for productivity, Robotaxi fleets, and beyond.
In essence, Digital Optimus bridges Tesla’s vehicle and robotics autonomy with enterprise-scale AI, promising massive efficiency gains. No other company currently matches its real-time capabilities on such accessible hardware.
It really could be one of the most crucial developments Tesla and xAI begin to integrate, as it could revolutionize how people work and travel.
News
Tesla adds awesome new driving feature to Model Y
Tesla is rolling out a new “Comfort Braking” feature with Software Update 2026.8. The feature is exclusive to the new Model Y, and is currently unavailable for any other vehicle in the Tesla lineup.
Tesla is adding an awesome new driving feature to Model Y vehicles, effective on Juniper-updated models considered model year 2026 or newer.
Tesla is rolling out a new “Comfort Braking” feature with Software Update 2026.8. The feature is exclusive to the new Model Y, and is currently unavailable for any other vehicle in the Tesla lineup.
Tesla writes in the release notes for the feature:
“Your Tesla now provides a smoother feel as you come to a complete stop during routine braking.”
🚨 Tesla has added a new “Comfort Braking” update with 2026.8
“Your Tesla provides a smoother feel as you come to a complete stop during routine braking.” https://t.co/afqCpBSVeA pic.twitter.com/C6MRmzfzls
— TESLARATI (@Teslarati) March 13, 2026
Interestingly, we’re not too sure what catalyzed Tesla to try to improve braking smoothness, because it hasn’t seemed overly abrupt or rough from my perspective. Although the brake pedal in my Model Y is rarely used due to Regenerative Braking, it seems Tesla wanted to try to make the ride comfort even smoother for owners.
There is always room for improvement, though, and it seems that there is a way to make braking smoother for passengers while the vehicle is coming to a stop.
This is far from the first time Tesla has attempted to improve its ride comfort through Over-the-Air updates, as it has rolled out updates to improve regenerative braking performance, handling while using Full Self-Driving, improvements to Steer-by-Wire to Cybertruck, and even recent releases that have combatted Active Road Noise.
Tesla holds a unique ability to change the functionality of its vehicles through software updates, which have come in handy for many things, including remedying certain recalls and shipping new features to the Full Self-Driving suite.
Tesla seems to have the most seamless OTA processes, as many automakers have the ability to ship improvements through a simple software update.
We’re really excited to test the update, so when we get an opportunity to try out Comfort Braking when it makes it to our Model Y.
News
Tesla finally brings a Robotaxi update that Android users will love
The breakdown of the software version shows that Tesla is actively developing an Android-compatible version of the Robotaxi app, and the company is developing Live Activities for Android.
Tesla is finally bringing an update of its Robotaxi platform that Android users will love — mostly because it seems like they will finally be able to use the ride-hailing platform that the company has had active since last June.
Based on a decompile of software version 26.2.0 of the Robotaxi app, Tesla looks to be ready to roll out access to Android users.
According to the breakdown, performed by Tesla App Updates, the company is preparing to roll out an Android version of the app as it is developing several features for that operating system.
🚨 It looks like Tesla is preparing to launch the Robotaxi app for Android users at last!
A decompile of v26.2.0 of the Robotaxi app shows some progress on the Android side for Robotaxi 🤖 🚗 https://t.co/mThmoYuVLy
— TESLARATI (@Teslarati) March 13, 2026
The breakdown of the software version shows that Tesla is actively developing an Android-compatible version of the Robotaxi app, and the company is developing Live Activities for Android:
“Strings like notification_channel_robotaxid_trip_name and android_native_alicorn_eta_text show exactly how Tesla plans to replicate the iOS Live Activities experience. Instead of standard push alerts, Android users are getting a persistent, dynamically updating notification channel.”
This is a big step forward for several reasons. From a face-value perspective, Tesla is finally ready to offer Robotaxi to Android users.
The company has routinely prioritized Apple releases because there is a higher concentration of iPhone users in its ownership base. Additionally, the development process for Apple is simply less laborious.
Tesla is working to increase Android capabilities in its vehicles
Secondly, the Robotaxi rollout has been a typical example of “slowly then all at once.”
Tesla initially released Robotaxi access to a handful of media members and influencers. Eventually, it was expanded to more users, so that anyone using an iOS device could download the app and hail a semi-autonomous ride in Austin or the Bay Area.
Opening up the user base to Android users may show that Tesla is preparing to allow even more users to utilize its Robotaxi platform, and although it seems to be a few months away from only offering fully autonomous rides to anyone with app access, the expansion of the user base to an entirely different user base definitely seems like its a step in the right direction.
What is Digital Optimus? The new Tesla and xAI project explained
Tesla adds awesome new driving feature to Model Y
