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Tesla drivers are the most satisfied EV owners in Norway
Tesla owners are some of the most enthusiastic automotive enthusiasts in a sector full of brand loyalty, and it doesn’t just apply to owners within the United States. A new survey shows that Tesla drivers are the most satisfied electric vehicle owners in Norway, the country with the highest plug-in electric vehicle ownership per capita in the world.
Norway is a battleground for electric vehicle enthusiasts and non-supporters alike. Commonly, the country is noted as an argument for electric vehicle supporters and Tesla bears, who use the country as either a source of support or criticism when it comes to debating what companies are most dominant in the EV-heavy market of Norway. However, a new study from Norway’s Electric Car Association is boding well for Tesla owners, as it concluded that drivers of the world’s leading EV manufacturer are most satisfied with their vehicles, compared to that of other manufacturers.
The ECA’s “Electric Car List 2021” asked owners of electric cars how satisfied they are with the ownership of the vehicles. 15,000 people participated in the survey, with 94% of those willing to shed more light on the EV ownership experience expressing words of positivity and affirmation for their sustainable vehicles. Tesla’s Model 3, Model S, and Model X captured three of the top five spots in the survey, according to a report from Tek.no.
The Tesla Model S, X, and Model 3. (Photo: MotorTrend)
In a typical and very familiar fashion, the Model 3 was the vehicle most commonly attributed with satisfaction from owners. The survey showed that 85% of Model 3 owners were “very satisfied” with their ownership experience, giving the all-electric sedan a perfect five-out-of-five rating. Only 2% of Model 3 owners reported that they are “very dissatisfied.”
“The reason Tesla Model 3 owners are so happy is probably related to the fact that you get access to Tesla’s good charging network, at the same time as you get a good car with a long-range at a relatively low price,” Norwegian Electric Car Association Head of Communications, Unni Berge, said.
“It is nice to see that this survey confirms that Tesla owners are happy with their cars,” Tesla’s Content and Programs Associate in Norway and Iceland, Nora Wisløff Egenæs, said. “Even though the electric car selection is growing, we are seeing an increase in interest in Tesla, and we are working hard to ensure that all our customers have a good experience. Among other things, we are constantly working to expand our Supercharger network to ensure that the growing demand for long-distance charging and electric car holidays is met for all our customers.”
The Model 3 was followed by the Kia e-Niro in the survey. The vehicle tied the Model 3 with an average score of 4.78, but the Model 3 took the gold medal due to a higher satisfaction percentage. Only 84% of e-Niro owners said they were very satisfied.
“Top 10 Most Satisfied Electric Car Customers.” Ratings from Left to Right: Do Not Know | Very Dissatisfied | Dissatisfied | Neither | Satisfied | Very Satisfied (Credit: Tek.no)
“It is very fun that our electric cars are doing so well in the survey and that e-Niro is at the very top,” Kia spokesperson Mette Simonsen Sauge said. “The reason why e-Niro is so stable at the top of the survey has enough to do with the fact that it covers the need in many areas; long real range also in winter – our electric cars are very energy efficient and still the cars that go furthest on the market in independent tests.”
The Model X was third in the survey, while the Model S took fifth. The BMW i3 took fourth place in the survey.
Electric cars are widely popular in Norway, and customers are delighted. Two years ago, 68% of owners said they were “very satisfied,” with 24% stating they were “satisfied.” Only 1.6% stated they were “very dissatisfied” with the ownership experience.
The Model 3 was the most popular EV in Norway in June and has been among the country’s most popular electric vehicles for several months. Norway’s concentration of EVs is larger than that of gas cars.
Tesla has reached a notable benchmark in its autonomous driving program after its Robotaxi fleet surpassed one million miles of unsupervised operation. The company made the announcement during its Cybercab event in Austin on September 3.
Tesla Vice President of AI Ashok Elluswamy told attendees he was happy to report the fleet had achieved one million miles of unsupervised Robotaxi operation as a testament to safety.
The new total marked a sharp increase from the 380,000 unsupervised miles Tesla disclosed during its second-quarter 2026 earnings update in late July.
In roughly six weeks, the company added about 620,000 miles. That acceleration followed Tesla’s decision to remove in-vehicle safety monitors from most of its operations outside the San Francisco Bay Area.
Credit: Tesla
Tesla first launched Robotaxi service in Austin in June 2025 with safety drivers present. It later began fully unsupervised rides and expanded into Dallas, Houston, Miami, Orlando, and Tampa. The San Francisco Bay Area remains the exception, where a safety monitor still rides in the vehicle under California permitting rules.
The company has not released a city-by-city breakdown of the one million unsupervised miles.
The milestone arrived as Tesla began offering public Cybercab rides in Austin. The purpose-built vehicle has no steering wheel or pedals and is designed only for autonomous ride-hailing. Production versions joined the existing fleet of modified Tesla vehicles already operating in the service.
Tesla’s unsupervised mileage is growing at a double-digit weekly rate according to earlier company comments, yet its fleet size remains modest compared with established competitors. Waymo has accumulated more than 200 million fully autonomous rider-only miles. Tesla has described its own unsupervised operations as having recorded zero notable incidents in the period leading up to the July update.
The one-million-mile figure reflects Tesla’s shift from supervised testing to broader driverless service in multiple states. It also highlights the company’s strategy of using both existing Model Y vehicles and the new Cybercab to scale its network.
Credit: Tesla
Whether the rapid recent growth continues will depend on further city expansions, regulatory approvals, and the performance of the purpose-built Cybercab in everyday paid rides. Tesla has not specified how many of the latest miles involved the new vehicle versus the rest of the fleet.
The announcement underscores Tesla’s progress toward a larger robotaxi network while illustrating the remaining gap in total autonomous experience relative to longer-operating rivals.
Tesla AI lead Ashok Elluswamy said this week that 24-hour Robotaxi service is close. Replying on X to a rider who wanted Cybercab trips all night, he wrote that the capability would arrive “next month or so” once “the next tech to merge on the v15 plan” is ready.
The comment landed on September 4, one day after Tesla opened public Cybercab rides in Austin. It is the clearest near-term timeline yet for overnight unsupervised operation. Tesla’s paid Robotaxi network currently runs from 6 a.m. to 10 p.m. seven days a week across Austin, Dallas, Houston, Miami, Orlando, and Tampa.
next month or so. the next tech to merge on the v15 plan will enable it.
— Ashok Elluswamy (@aelluswamy) September 4, 2026
That 16-hour window is shorter than the 6 a.m. to 2 a.m. schedule the company used for much of the prior year.
Elluswamy did not name the specific feature or say whether the change would apply first to purpose-built Cybercabs, the existing Model Y fleet, or both. He also offered no city-by-city rollout list. The link to Full Self-Driving v15 is nevertheless significant.
Tesla has described v15 as a step-change architecture with seven parallel improvement tracks and roughly ten times more parameters than earlier builds. Early versions of that software already operate on the Robotaxi fleet and contain about 40 percent of the planned gains.
By July 2026, the unsupervised fleet had logged more than 380,000 miles across six cities in two states with what the company called an impeccable safety record and no notable incidents caused by the vehicles themselves. Tesla has repeatedly argued that camera-based end-to-end neural networks, rather than extra sensors, are the core of the solution.
Overnight service would test that claim in lower-light conditions and would also raise vehicle utilization, a key variable for Robotaxi unit economics. The company has already begun using public Superchargers at night and is building dedicated Robotaxi charging sites.
Riders have asked why software must change if the cars already drive in the dark. The practical answer appears to be reliability and scale: Tesla has held back mass expansion until more of the v15 stack is merged, citing the need for higher confidence before putting thousands of unoccupied vehicles on streets around the clock.
If the next module arrives on the timetable Elluswamy sketched, 24-hour service could begin in October 2026 in at least some markets.
That would mark a shift from a daytime-bounded pilot to a service that can run whenever demand exists, including the late-night hours that have so far remained out of reach.
Tesla is beginning to roll out Full Self-Driving Supervised v14.3.9 with a new active safety layer that can take control even when the driver is operating the car manually.
Tesla AI said the software can activate FSD on the driver’s behalf when an imminent collision is detected and Automatic Emergency Braking may not be enough. It may also engage if the system detects heavy distraction or an accidental FSD disengagement.
FSD Supervised v14.3.9 starting to roll out shortly
This release includes a new active safety feature set: FSD Supervised can now activate on your behalf when an imminent collision is detected and Automatic Emergency Braking (AEB) may not be enough.
It may also engage if we…
— Tesla AI (@Tesla_AI) September 4, 2026
The capability is essentially Automatic Collision Evasion. However, unlike conventional AEB, which mainly applies the brakes in a straight line, this feature can use steering, braking, and acceleration together if the car calculates that stopping alone will not prevent impact and a safer path exists. The system may change lanes or move toward a shoulder when conditions allow, then continue driving after the immediate threat is handled rather than simply coming to a stop.
The intervention is meant as a last-resort safety net, not a replacement for attentive driving.
Tesla Full Self-Driving v14.3.7 early review: FSD saved me from an accident
Tesla’s own description still frames FSD as supervised assistance. Secondary reports on internal release notes say the feature can fire while the car is being driven manually if cabin-camera monitoring suggests the driver is not sufficiently attentive, such as reaching toward the back seat, or if FSD appears to have been turned off unintentionally.
After the emergency maneuver, the car is expected to alert the driver and request a return to manual control.
The safety case is straightforward. Many collisions happen in the last second because a driver is looking away, fumbles a control, or faces an obstacle that braking cannot fully solve. A system that can both recognize that AEB is insufficient and execute a coordinated evasive path can reduce those remaining high-severity events.
Re-engaging after accidental disengagement also addresses a practical failure mode: a small steering nudge that drops FSD at the worst moment. The advantage is a background safety net that uses the same vision stack already running in v14, instead of leaving the car solely to emergency braking once the driver is no longer in command.
The feature still depends on FSD being enabled and, according to reports, an active FSD purchase or subscription. It does not make the vehicle unsupervised. Drivers remain responsible, and Tesla has not published how often the system is expected to intervene or how it will handle false positives.
If the rollout is conservative and the false-alarm rate stays low, the update is a meaningful step: FSD is no longer only a feature the driver turns on. In the rare moments when disaster is already forming, it can step in.
Tesla crosses major Unsupervised Self-Driving milestone
Tesla Robotaxi will be a 24/7 service: here’s when
