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Tesla appears to be making gains after declaring a price war on rivals
Tesla’s price war against both electric vehicle makers and traditional automakers in the United States appears to be working. While it’s too early to tell which company will come out on top, there are signs Tesla is making some early gains.
In January, Tesla rolled out an aggressive price reduction strategy across its entire lineup. Even best-selling vehicles such as the Model Y Dual Motor AWD, which is already selling well to begin with, saw a price reduction of about 20% to $52,990. The price of the Model Y Dual Motor has climbed a bit since then, but its cost today is still far lower than in the previous quarter.
Tesla also lowered the prices of its Model S sedan and Model X SUV in mid-January, before lowering them again in early March. Presently, the basic Model S sells at $89,990, 14% less than its initial price at the start of the year. The entry-level Model X now costs $99,990, which is 17% lower than its previous cost.
Other automakers have followed suit. Ford also cut its prices recently, with the Mustang Mach-E seeing price reductions between 1% and 8.8%. Seth Goldstein, an analyst at Morningstar, noted in a comment to Insider that Tesla’s competition at this point lies far beyond just other EV makers. Tesla’s completion is other automakers that make combustion-powered cars.
“Tesla’s competition isn’t just other EV makers. It’s other carmakers. They’re cutting prices so that the Model 3 can eventually compete with other sedans, and the Model Y can compete with other SUVs,” Goldstein said.
During the Q4 and FY 2022 earnings call, Elon Musk noted that Tesla saw a rise in demand following its price cuts in January. Jessica Caldwell, the executive director of insights at the car-shopping website Edmunds, corroborated Musk’s statement. This trend was also hinted at in research from AllianceBernstein, which showed that the waiting times for new Model Y orders have climbed since January.
“We saw interest spike for the Model 3 and the Model Y after the price cuts, so it definitely did move the needle,” Caldwell said. She also noted that Tesla’s pricing strategy is advantageous to the electric vehicle maker since the company does not utilize a dealership model. As per Caldwell, it’s a “lot more complicated” for traditional carmakers to implement price cuts “because they are selling to their dealer who has final say in the price, whereas Tesla doesn’t operate like that.”
But Tesla is not done just yet. As per the company during its 2023 Investor Day event, a more affordable next-generation vehicle is in the works. And as per Dan Ives, an analyst at Wedbush, the upcoming vehicle, informally dubbed “Model 2” today, could very well be Tesla’s “golden goose.” “The lower-priced future Model 2 is key to going after the masses, with the golden goose being a sub-$30,000 vehicle. It’s Tesla’s world with everyone else paying rent,” Ives said.
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News
Tesla Model 3 hits quarter million miles with original battery and motor
The Model 3’s Battery Management System (BMS) shows a State of Health between 88% and 90%.

A Western Australian Tesla Model 3 has captured global attention after racking up an impressive 410,000 kilometers (254,000 miles) on its original battery and motor, while still retaining around 90% of its original battery health.
Long-term Model 3
The 2021 Model 3 Standard Plus, equipped with a 60 kWh lithium iron phosphate (LFP) battery, has been in constant use as an Uber rideshare vehicle. According to Port Kennedy EV specialist EV Workz, the car’s Battery Management System (BMS) shows a State of Health between 88% and 90%.
EV Workz owner Edi Gutmanis shared the findings on Facebook’s Electric Vehicles For Australia page on August 8, and the post quickly went viral. As per Gutmanis, the Model 3’s charging history shows 15,556 kWh delivered via DC fast charging (29% of the total) and 38,012 kWh via AC charging (71% of the total).
Gutmanis also broke down the fuel savings for the Model 3. A petrol car covering the same 410,000 km at 7L/100km and $1.70 per liter would cost an estimated AU$50,000 in fuel. By comparison, charging the Tesla using average commercial rates would be about AU$20,737 and just AU$13,000 if using Western Australia’s EV tariff. That’s a potential refueling saving of roughly $37,000, not including the avoided maintenance costs of an internal combustion engine.
Simple fix
The car came into EV Workz for a driveline “judder” issue, as per a report form EV Central Australia. Gutmanis found the real cause was simply worn motor mount bushes. After seven hours of labor and $130 in parts, “the car drives just as good as the first day it left the dealership,” Gutmanis said.
Gutmanis, whose business also performs EV conversions on classics and 4x4s, says the results aren’t surprising. “We expect this sort of longevity with EV batteries,” he explained, though this is the highest-mileage Model 3 he has encountered in Australia.
News
Mysterious covered Tesla Model Y fleet spotted in Giga Berlin
The vehicles were sighted during a recent drone flyover of the Germany-based Model Y production site.

A fleet of mysterious covered Model Y units has been spotted at the Giga Berlin complex. The vehicles were sighted during a recent drone flyover of the Germany-based Model Y production site.
A mysterious fleet
The mysterious Model Y fleet was sighted by longtime Giga Berlin watcher Tobias Lindh, who has been chronicling the progress and activities of Tesla’s German factory complex for years. During his flyover on August 12, 2025, Lindh noted that he was able to spot a fleet of fully covered Model Y units being gathered in one section of the Giga Berlin site.
The presence of the covered Model Y units caught a lot of attention online, with numerous Tesla watchers speculating if the vehicles were the Model Y L or the yet-to-be-released Model Y Performance. Giga Berlin only produces Model Y units, after all, and both the Model Y L and Model Y Performance are yet to be rolled out by the electric vehicle maker.
Tesla Model Y Performance the Model Y L
The Model Y is Tesla’s best-selling vehicle by a mile, selling so well that it was able to become the world’s best-selling car by volume in 2023. With the changeover to the new Model Y this year, Tesla has only released the vehicle’s updated RWD and AWD versions. The updated Model Y Performance is yet to be released as of writing, though sightings of apparent Model Y Performance units have been reported on social media.
In recent weeks, however, the Model Y news cycle has been dominated by the upcoming release of the Model Y L, an extended wheelbase, six-seat version of the best-selling all-electric crossover. The Model Y L is expected to be produced in Giga Shanghai initially, though Giga Berlin, the Fremont Factory, and Giga Texas are also expected to produce the variant in the near future.
Check out Giga Berlin’s mysterious Model Y fleet in the video below.
News
Ukraine completes first Starlink direct-to-cell test in Eastern Europe
The trial was announced by the Ministry of Digital Transformation and Kyivstar’s parent company Veon, in a press release.

Ukraine’s largest mobile operator, Kyivstar, has completed its first test of Starlink’s Direct to Cell satellite technology, enabling text messages to be sent directly from 4G smartphones without extra hardware.
The trial was announced by the Ministry of Digital Transformation and Kyivstar’s parent company Veon in a press release.
First Eastern Europe field test
The Zhytomyr region hosted the pilot, where Deputy Prime Minister Mykhailo Fedorov and Kyivstar CEO Oleksandr Komarov exchanged texts and even made a brief video call via Starlink’s satellite link in northern Ukraine’s Zhytomyr region.
Veon stated that the test marked Eastern Europe’s first field trial of the technology, which will allow Kyivstar’s 23 million subscribers to stay connected in areas without cellular coverage. The service will debut in fall 2025 with free text messaging during its testing phase.
“Our partnership with Starlink integrates terrestrial networks with satellite platforms, ensuring that nothing stands between our customers and connectivity – not power outages, deserts, mountains, floods, earthquakes, or even landmines,” Veon CEO Kaan Terzioglu stated.
Starlink in Ukraine
Kyivstar signed its Direct to Cell agreement with Starlink in December 2024, about a year after a major cyberattack disrupted service and caused nearly $100 million in damages, as noted in a report from the Kyiv Independent. Starlink technology has been a pivotal part of Ukraine’s defense against Russia in the ongoing conflict.
“Despite all the challenges of wartime, we continue to develop innovative solutions, because reliable communication under any circumstances and in any location is one of our key priorities. Therefore, this Kyivstar project is an example of effective partnership between the state, business, and technology companies, which opens the way to the future of communication without borders,” Mykhailo Fedorov, First Deputy Prime Minister of Ukraine, said.
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