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Tesla appears to be making gains after declaring a price war on rivals

Credit: Tesla Asia/Twitter

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Tesla’s price war against both electric vehicle makers and traditional automakers in the United States appears to be working. While it’s too early to tell which company will come out on top, there are signs Tesla is making some early gains.

In January, Tesla rolled out an aggressive price reduction strategy across its entire lineup. Even best-selling vehicles such as the Model Y Dual Motor AWD, which is already selling well to begin with, saw a price reduction of about 20% to $52,990. The price of the Model Y Dual Motor has climbed a bit since then, but its cost today is still far lower than in the previous quarter. 

Tesla also lowered the prices of its Model S sedan and Model X SUV in mid-January, before lowering them again in early March. Presently, the basic Model S sells at $89,990, 14% less than its initial price at the start of the year. The entry-level Model X now costs $99,990, which is 17% lower than its previous cost. 

Other automakers have followed suit. Ford also cut its prices recently, with the Mustang Mach-E seeing price reductions between 1% and 8.8%. Seth Goldstein, an analyst at Morningstar, noted in a comment to Insider that Tesla’s competition at this point lies far beyond just other EV makers. Tesla’s completion is other automakers that make combustion-powered cars. 

“Tesla’s competition isn’t just other EV makers. It’s other carmakers. They’re cutting prices so that the Model 3 can eventually compete with other sedans, and the Model Y can compete with other SUVs,” Goldstein said. 

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During the Q4 and FY 2022 earnings call, Elon Musk noted that Tesla saw a rise in demand following its price cuts in January. Jessica Caldwell, the executive director of insights at the car-shopping website Edmunds, corroborated Musk’s statement. This trend was also hinted at in research from AllianceBernstein, which showed that the waiting times for new Model Y orders have climbed since January.

“We saw interest spike for the Model 3 and the Model Y after the price cuts, so it definitely did move the needle,” Caldwell said. She also noted that Tesla’s pricing strategy is advantageous to the electric vehicle maker since the company does not utilize a dealership model. As per Caldwell, it’s a “lot more complicated” for traditional carmakers to implement price cuts “because they are selling to their dealer who has final say in the price, whereas Tesla doesn’t operate like that.”

But Tesla is not done just yet. As per the company during its 2023 Investor Day event, a more affordable next-generation vehicle is in the works. And as per Dan Ives, an analyst at Wedbush, the upcoming vehicle, informally dubbed “Model 2” today, could very well be Tesla’s “golden goose.” “The lower-priced future Model 2 is key to going after the masses, with the golden goose being a sub-$30,000 vehicle. It’s Tesla’s world with everyone else paying rent,” Ives said.

Don’t hesitate to contact us with news tips. Just send a message to simon@teslarati.com to give us a heads up.

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Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Tesla to ramp to 500 Robotaxis in Austin, 1,000 in Bay Area, by end of 2025: Musk

This was, at least, as per recent comments from CEO Elon Musk during his appearance on the All-In podcast.

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Credit: Tesla

Tesla’s Robotaxi pilot is still in its early stages, but it seems like the program in Austin and the Bay Area will see a notable update soon. This was, at least, as per recent comments from CEO Elon Musk during his appearance on the All-In podcast. 

Robotaxi expansion

While discussing Tesla’s Robotaxi ambitions, Elon Musk shared some tidbits about the company’s targets for the autonomous ride-hailing program. As per Musk, Tesla is pushing to increase its Robotaxi fleet size in Austin to 500 units. The Robotaxi fleet in the Bay Area will also be increased to 1,000 units. These expansions are expected to be accomplished by the end of the year.

“We’re scaling up the number of cars to, what happens if you have a thousand cars? Probably we’ll have a thousands cars or more in the Bay Area by the end of this year, probably 500 or more in the greater Austin area,” Musk said in the podcast. 

Considering that there are only two months left in the fourth quarter of 2025, Tesla’s Robotaxi team will likely be extremely busy during the next eight weeks. A successful expansion of the Robotaxi pilot in Austin and the Bay Area will also bode well for the company’s ride-hailing program, which has been pretty conservative as of late.

Musk’s Robotaxi comments

Elon Musk has been pretty clear in the past that Tesla’s FSD and Robotaxi network would play a huge role in the company’s future valuation and potential. Thus, during the third quarter earnings call, Musk highlighted that Tesla will also be transitioning to a system with no safety monitors in Austin by the end of the year. 

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“We are expecting to have no safety drivers in at least large parts of Austin by the end of this year. So within a few months, we expect to have no safety drivers at all in at least parts of Austin. We’re obviously being very cautious about the deployment,” Musk said during the Q3 2025 earnings call.

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Neuralink’s first patient could receive an upgrade: Elon Musk

Musk stated that Arbaugh could also be the first Neuralink patient to receive an upgrade.

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Credit: Neuralink

Neuralink’s first human patient might be in line for a very interesting development in the future.

Based on recent comments from Elon Musk, Neuralink seems to be considering an “upgrade” for its first human patient, allowing him to perform even more sophisticated tasks using only his mind. 

Elon Musk’s recent comments

Musk’s update came as a reply to an X post that featured some details about the current activities of Noland Arbaugh, the first person in the world to receive a Neuralink implant. Since receiving his implant, Arbaugh has been able to take back his life, and he now games, attends class, and even works as a paid speaker. 

In his response, Musk stated that Arbaugh could also be the first Neuralink patient to receive an upgrade. “Noland might be the first to receive a Neuralink upgrade and/or dual Neuralink implant to further augment his abilities. It won’t be long before a Neuralink recipient can beat most and eventually all humans at fast reaction video games,” Musk wrote in a post on X.

Noland’s recent update

Noland actually provided a quick update about his life with his Neuralink implant, which he fondly named Eve, on X. He noted that his direct involvement with Neuralink has lessened as more participants have joined the company’s human trials. And despite a recent pressure sore setback, he remains optimistic and teased “big news” coming for his two-year update in early 2026.

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Beyond his recovery, Arbaugh stated that Neuralink has made everyday goals achievable again. He is currently studying neuroscience, taking chemistry, biology, and pre-calculus and maintaining good grades, something he said would have been impossible without Neuralink.

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Tesla Cybercab almost looks production ready in new photos

Tesla’s AI team recently posted an image of the Cybercab going Animal Style at an In-and-Out drive-through.

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Credit: Tesla AI/X

Tesla’s AI team recently posted an image of the Cybercab going Animal Style at an In-and-Out drive-through. But while the Cybercab’s passengers were quite funny, the photos themselves suggest that some of the Cybercab’s components may already be production-ready.

Cybercab goes Animal Style

Seemingly as a fun Halloween post, the Tesla AI team shared a photo of a Cybercab, complete with passengers who were in costume, at an In-and-Out drive through. Based on the photos that were shared on X, it appeared that the Cybrcab was being accompanied by a Tesla Model Y Premium. The Tesla AI team shared a lighthearted caption to the image, writing “Animal Style,” a reference to a popular secret menu item for the fast food chain.

In a way, the Tesla AI team’s Halloween post was a lighthearted reference to the popularity of In-and-Out among Tesla owners. This is partly because of the Tesla Supercharger network, which has numerous locations that are close to In-and-Out sites. Elon Musk has also jokingly confirmed in the past that driving prototype Teslas through an In-and-Out is a tradition and a fun milestone marker.

Apparent production-ready Cybercab sections

While the Tesla AI team’s photos provided some lighthearted fun to the EV community, some industry watchers pointed out that the Cybercab in the photos looked production ready, or at least some parts of it seem to be. This is especially noticeable in the Cybercab’s front end, which looks very refined and well-built. 

The front end of the Cybercab on the In-and-Out photo even had a license plate mount, and previous sightings revealed that the door of the vehicle had been updated since it was unveiled last year.

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With this in mind, speculations are abounding that the Cybercab might indeed be ready for initial production soon. The installation of production equipment in Giga Texas has been ongoing for several months now, and tests of the Cybercab in both the Giga Texas complex and on public roads have also ramped. 

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