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Tesla Energy’s true potential shines as study shows Gen Z prefers renewables, not coal
During the second quarter earnings call, Elon Musk highlighted that the potential of Tesla Energy exceeds that of the company’s automotive business simply because the utility sector is much larger than the car industry. Fortunately for Tesla, it appears that the upcoming ramp of its energy business is coming just at the right time, as a recent study has determined that members of Gen Z are far more interested in careers relating to renewable energy.
Morning Consult, a US-based data intelligence firm, recently conducted a climate change study on members of Generation Z aged between 13 and 23. The study was conducted on August 21-23 and it involved about 1,000 participants, with a margin of error of 3 percentage points. In a post about its survey, the data intelligence firm noted that overall, the study revealed that Gen Z accepts climate change as a fact, and a significant number of them are willing to do something about it.
As could be seen in the graphic below, 26% of the respondents in the study believe that humans have the capability to stop climate change. A larger number, 49%, believe that while climate change could not really be stopped, it could be slowed down. Encouragingly, only 2% of the study’s respondents stated that they do not believe climate change is happening, and only 8% stated that climate change is beyond humans’ control.
What is particularly notable in the study’s results was the fact that 73% of the survey’s respondents stated that they are “very” or “somewhat” concerned about the impact of climate change on the environment. The data intelligence firm noted that these values would likely have an effect on policies in the near future. “While many of the poll’s respondents are not yet able to vote, as the generation that has given the world activists such as Greta Thunberg and Xiye Bastida comes of age, its values will be of increasing relevance to policymakers,” the firm noted.
Amidst the data gathered by the intelligence firm, one particular point stood out. Gen Z-ers, most of whom have lived through a time when the effects of climate change have been more prominent, are focused on careers relating to sustainability. When asked about their career prospects, the vast majority of the study’s respondents stated that they are interested in sectors that contribute to the fight against climate change, like solar and wind. Sectors whose emissions harm the environment such as coal, on the other hand, hold very little appeal.
Based on the results of Morning Consult’s study, 50% of the respondents noted that they were interested in pursuing a career in the solar industry. Careers in wind and hydropower are a close second and third, with 43% and 41%, respectively. Interestingly enough, the coal industry, a key driver of the industrial age, only holds appeal to 15% of the study’s respondents, making it the least popular career option for Gen Z members. Alternatives to renewables like solar and wind, such as nuclear power, also seem to hold little appeal for the survey’s respondents.
“Fifteen percent of Gen Z-ers, meanwhile, expressed interest in a career in coal, with 65% saying they were not interested. The natural gas sector — which proponents have long touted as facilitating the economy’s transition to more renewable energy — was also unpopular, with 29% interested and 52% not interested. This is consistent with the industry’s own polling in 2017, which has prompted concern from energy executives about how to recruit new talent in the coming decades. And while nuclear energy has similarly been championed as playing a crucial role in the transition, the sector proved statistically as unpopular as natural gas,” the intelligence firm noted.
With this shift in mind, companies like Tesla are perfectly positioned as the preferred places of work for the next generation. As Gen Z steps away from fossil fuel-based jobs, the opportunities for businesses such as Tesla Energy become larger. Companies that actively address the effects of climate change, after all, are far better alternatives to workplaces whose practices actively destroy the planet. Perhaps this is already starting in the automotive sector, as companies like Tesla are becoming increasingly popular among engineering graduates. Beyond the appeal of working for a rockstar CEO like Elon Musk, Tesla’s disruptive approach and its open, ambitious mission could very well be considered attractive by prospective employees.
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Tesla Model 3 and Model Y earn Euro NCAP Best in Class safety awards
“The company’s best-selling Model Y proved the gold standard for small SUVs,” Euro NCAP noted.
Tesla won dual categories in the Euro NCAP Best in Class awards, with the Model 3 being named the safest Large Family Car and the Model Y being recognized as the safest Small SUV.
The feat was highlighted by Tesla Europe & Middle East in a post on its official account on social media platform X.
Model 3 and Model Y lead their respective segments
As per a press release from the Euro NCAP, the organization’s Best in Class designation is based on a weighted assessment of four key areas: Adult Occupant, Child Occupant, Vulnerable Road User, and Safety Assist. Only vehicles that achieved a 5-star Euro NCAP rating and were evaluated with standard safety equipment are eligible for the award.
Euro NCAP noted that the updated Tesla Model 3 performed particularly well in Child Occupant protection, while its Safety Assist score reflected Tesla’s ongoing improvements to driver-assistance systems. The Model Y similarly stood out in Child Occupant protection and Safety Assist, reinforcing Tesla’s dual-category win.
“The company’s best-selling Model Y proved the gold standard for small SUVs,” Euro NCAP noted.
Euro NCAP leadership shares insights
Euro NCAP Secretary General Dr. Michiel van Ratingen said the organization’s Best in Class awards are designed to help consumers identify the safest vehicles over the past year.
Van Ratingen noted that 2025 was Euro NCAP’s busiest year to date, with more vehicles tested than ever before, amid a growing variety of electric cars and increasingly sophisticated safety systems. While the Mercedes-Benz CLA ultimately earned the title of Best Performer of 2025, he emphasized that Tesla finished only fractionally behind in the overall rankings.
“It was a close-run competition,” van Ratingen said. “Tesla was only fractionally behind, and new entrants like firefly and Leapmotor show how global competition continues to grow, which can only be a good thing for consumers who value safety as much as style, practicality, driving performance, and running costs from their next car.”
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Tesla is shifting FSD to a subscription-only model, confirms Elon Musk
Tesla CEO Elon Musk confirmed the upcoming update in a post on social media platform X.
Tesla will be ending one-time purchases of its Full Self-Driving (FSD) system after Valentine’s Day, transitioning the feature to a monthly subscription-only model.
Tesla CEO Elon Musk confirmed the upcoming update in a post on social media platform X.
No more FSD one-time purchases
As per Elon Musk in his post on X, “Tesla will stop selling FSD after Feb 14. FSD will only be available as a monthly subscription thereafter.” This marks a shift in how Tesla monetizes its FSD system, which can now be purchased for a one-time fee or accessed through a monthly subscription.
FSD’s subscription model has been $99 per month in the United States, while its one-time purchase option is currently priced at $8,000. FSD’s one-time purchase price has swung wildly in recent years, reaching $15,000 in September 2022. At the time, FSD was proficient, but its performance was not on par with v14. This made its $15,000 upfront price a hard sell for consumers.
Tesla’s move to a subscription-only model could then streamline how the company sells FSD. It also lowers the entry price for the system, as even price-conscious drivers would likely be able to justify FSD’s $99 monthly subscription cost during periods when long-distance travel is prevalent, like the holidays.
Musk’s compensation plan and FSD subscription targets
Tesla’s shift to a subscription-only FSD model comes amidst Musk’s 2025 CEO Performance Award, which was approved by Tesla shareholders at the 2025 Annual Shareholders Meeting with roughly 75% support. Under the long-term compensation plan, Musk must achieve a series of ambitious operational milestones, including 10 million active FSD subscriptions, over the next decade for his stock awards to vest.
The 2025 CEO Performance Award’s structure ties Musk’s potential compensation to Tesla’s aggressive targets that span market capitalization, vehicle deliveries, robotics, and software adoption. Apart from his 10-million active FSD subscription target, Musk’s compensation is also tied to Tesla producing 20 million vehicles cumulatively, delivering 1 million Tesla bots, and having 1 million Robotaxis in operation. He must also lead Tesla to a market cap of $8.5 trillion.
If successful, Elon Musk’s 2025 CEO Performance Award could make him the world’s first trillionaire. It could also help Tesla become the world’s most valuable company by market cap by a notable margin.
Tesla is planning for a new 300+ stall Supercharger station that will be an expansion of an existing facility, and the company is planning to add a surprise for the Semi.
The Firebaugh, California Supercharger is currently 72 Superchargers, but Tesla filed for an expansion that will add 232 additional plugs for passenger vehicles, and it also plans to add 16 Semichargers.
This will be the biggest Supercharger station Tesla will have to date, just months after it finished the Supercharger Oasis in Lost Hills, California, which has 168 stalls. This will have 304 total Supercharger stalls, and then the additional 16 Megachargers.
🚨 This Supercharger station will have 304 total stalls and 16 Semichargers following this expansion
Absolutely INSANE size 🔥
This is located on I-5, so many semis will be traveling along this route https://t.co/hM9hdLcWwg
— TESLARATI (@Teslarati) January 13, 2026
The Firebaugh Supercharger is located on I-5, which is a major reason for why Tesla has chosen the location for additional Megacharger plug-ins, as Tesla Semi Program Manager Dan Priestley said on X earlier today.
Lots of trucks to electrify on I-5
— Dan Priestley (@danWpriestley) January 13, 2026
The project was revealed by MarcoRP, a Supercharger tracker.
The expansion is a massive signal for charging demand, especially as Tesla’s Superchargers are opened to numerous automakers and are no longer exclusive to the company’s EVs. Additionally, the installation of Megachargers is a good sign to come for the Tesla Semi program, which aims to truly ramp up this year.
Tesla plans to launch production of the Semi later this year.
It could also mean Tesla is going to expand its footprint of large-scale Supercharger projects in the coming years, which would be a big boost as EV adoption continues to soar in the United States.
Tesla Model 3 and Model Y earn Euro NCAP Best in Class safety awards
Tesla is shifting FSD to a subscription-only model, confirms Elon Musk
