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Tesla Energy’s true potential shines as study shows Gen Z prefers renewables, not coal

Tesla Solar Panels (Credit: Tesla)

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5 years ago

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During the second quarter earnings call, Elon Musk highlighted that the potential of Tesla Energy exceeds that of the company’s automotive business simply because the utility sector is much larger than the car industry. Fortunately for Tesla, it appears that the upcoming ramp of its energy business is coming just at the right time, as a recent study has determined that members of Gen Z are far more interested in careers relating to renewable energy. 

Morning Consult, a US-based data intelligence firm, recently conducted a climate change study on members of Generation Z aged between 13 and 23. The study was conducted on August 21-23 and it involved about 1,000 participants, with a margin of error of 3 percentage points. In a post about its survey, the data intelligence firm noted that overall, the study revealed that Gen Z accepts climate change as a fact, and a significant number of them are willing to do something about it. 

As could be seen in the graphic below, 26% of the respondents in the study believe that humans have the capability to stop climate change. A larger number, 49%, believe that while climate change could not really be stopped, it could be slowed down. Encouragingly, only 2% of the study’s respondents stated that they do not believe climate change is happening, and only 8% stated that climate change is beyond humans’ control. 

(Credit: Morning Consult)

What is particularly notable in the study’s results was the fact that 73% of the survey’s respondents stated that they are “very” or “somewhat” concerned about the impact of climate change on the environment. The data intelligence firm noted that these values would likely have an effect on policies in the near future. “While many of the poll’s respondents are not yet able to vote, as the generation that has given the world activists such as Greta Thunberg and Xiye Bastida comes of age, its values will be of increasing relevance to policymakers,” the firm noted. 

Amidst the data gathered by the intelligence firm, one particular point stood out. Gen Z-ers, most of whom have lived through a time when the effects of climate change have been more prominent, are focused on careers relating to sustainability. When asked about their career prospects, the vast majority of the study’s respondents stated that they are interested in sectors that contribute to the fight against climate change, like solar and wind. Sectors whose emissions harm the environment such as coal, on the other hand, hold very little appeal. 

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(Credit: Morning Consult)

Based on the results of Morning Consult’s study, 50% of the respondents noted that they were interested in pursuing a career in the solar industry. Careers in wind and hydropower are a close second and third, with 43% and 41%, respectively. Interestingly enough, the coal industry, a key driver of the industrial age, only holds appeal to 15% of the study’s respondents, making it the least popular career option for Gen Z members. Alternatives to renewables like solar and wind, such as nuclear power, also seem to hold little appeal for the survey’s respondents.

“Fifteen percent of Gen Z-ers, meanwhile, expressed interest in a career in coal, with 65% saying they were not interested. The natural gas sector — which proponents have long touted as facilitating the economy’s transition to more renewable energy — was also unpopular, with 29% interested and 52% not interested. This is consistent with the industry’s own polling in 2017, which has prompted concern from energy executives about how to recruit new talent in the coming decades. And while nuclear energy has similarly been championed as playing a crucial role in the transition, the sector proved statistically as unpopular as natural gas,” the intelligence firm noted.

With this shift in mind, companies like Tesla are perfectly positioned as the preferred places of work for the next generation. As Gen Z steps away from fossil fuel-based jobs, the opportunities for businesses such as Tesla Energy become larger. Companies that actively address the effects of climate change, after all, are far better alternatives to workplaces whose practices actively destroy the planet. Perhaps this is already starting in the automotive sector, as companies like Tesla are becoming increasingly popular among engineering graduates. Beyond the appeal of working for a rockstar CEO like Elon Musk, Tesla’s disruptive approach and its open, ambitious mission could very well be considered attractive by prospective employees.

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Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Elon Musk

Tesla Full Self-Driving set to get an awesome new feature, Elon Musk says

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3 hours ago

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February 21, 2026

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Credit: Teslarati

Tesla Full Self-Driving is set to get an awesome new feature in the near future, CEO Elon Musk confirmed on X.

Full Self-Driving is the company’s semi-autonomous driving program, which is among the best available to the general public. It still relies on the driver to ultimately remain in control and pay attention, but it truly does make traveling less stressful and easier.

However, Tesla still continuously refines the software through Over-the-Air updates, which are meant to resolve shortcomings in the performance of the FSD suite. Generally, Tesla does a great job of this, but some updates are definitely regressions, at least with some of the features.

Tesla Cybertruck owner credits FSD for saving life after freeway medical emergency

Tesla and Musk are always trying to improve the suite’s performance by fixing features that are presently available, but they also try to add new things that would be beneficial to owners. One of those things, which is coming soon, is giving the driver the ability to prompt FSD with voice demands.

For example, asking the car to park close to the front door of your destination, or further away in an empty portion of the parking lot, would be an extremely beneficial feature. Adjusting navigation is possible through Grok integration, but it is not always effective.

Musk confirmed that voice prompts for FSD would be possible:

Tesla Full Self-Driving is a really great thing, but it definitely has its shortcomings. Navigation is among the biggest complaints that owners have, and it is easily my biggest frustration with using it. Some of the routes it chooses to take are truly mind-boggling.

Another thing it has had issues with is being situated in the correct lane at confusing intersections or even managing to properly navigate through local traffic signs. For example, in Pennsylvania, there are a lot of stop signs with “Except Right Turn” signs directly under.

This gives those turning right at a stop sign the opportunity to travel through it. FSD has had issues with this on several occasions.

Parking preferences would be highly beneficial and something that could be resolved with this voice prompt program. Grocery stores are full of carts not taken back by customers, and many people choose to park far away. Advising FSD of this preference would be a great advantage to owners.

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Cybertruck

Elon Musk clarifies Tesla Cybertruck ’10 day’ comment, fans respond

Some are arguing that the decision to confirm a price hike in ten days is sort of counterproductive, especially considering it is based on demand. Giving consumers a timeline of just ten days to make a big purchase like a pickup truck for $60,000, and basically stating the price will go up, will only push people to make a reservation.

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5 hours ago

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February 21, 2026

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Credit: Tesla

Elon Musk has clarified what he meant by his comment on X yesterday that seemed to indicate that Tesla would either do away with the new All-Wheel-Drive configuration of the Cybertruck or adjust the price.

The response was cryptic as nobody truly knew what Musk’s plans were for the newest Tesla Cybertruck trim level. We now have that answer, and fans of the company are responding in a polarizing fashion.

On Thursday night, Tesla launched the Cybertruck All-Wheel-Drive, priced competitively at $59,990. It was a vast improvement from the Rear-Wheel-Drive configuration Tesla launched last year at a similar price point, which was eventually cancelled just a few months later due to low demand.

Tesla launches new Cybertruck trim with more features than ever for a low price

However, Musk said early on Friday, “just for 10 days,” the truck would either be available or priced at $59,990. We can now confirm Tesla will adjust the price based on more recent comments from the CEO.

Musk said the price will fluctuate, but it “depends on how much demand we see at this price level.”

Some are defending the decision, stating that it is simply logical to see how the Cybertruck sells at this price and adjust accordingly.

Others, not so much.

Some are arguing that the decision to confirm a price hike in ten days is sort of counterproductive, especially considering it is based on demand. Giving consumers a timeline of just ten days to make a big purchase like a pickup truck for $60,000, and basically stating the price will go up, will only push people to make a reservation.

Demand will look strong because people want to lock in this price. The price will inevitably go up, and demand for the trim will likely fall a bit because of the increased cost.

Many are arguing Musk should have kept this detail internal, but transparency is a good policy to have. It is a polarizing move to confirm a price increase in just a week-and-a-half, but the community is obviously split on how to feel.

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Cybertruck

Tesla Cybertruck’s newest trim will undergo massive change in ten days, Musk says

It appears as if the new All-Wheel-Drive trim of Cybertruck won’t be around for too long, however. Elon Musk revealed this morning that it will be around “only for the next 10 days.”

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1 day ago

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February 20, 2026

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(Credit: Tesla)

Tesla’s new Cybertruck trim has already gotten the axe from CEO Elon Musk, who said the All-Wheel-Drive configuration of the all-electric pickup will only be available “for the next ten days.”

Musk could mean the price, which is $59,990, or the availability of the trim altogether.

Last night, Tesla launched the All-Wheel-Drive configuration of the Cybertruck, a pickup that comes in at less than $60,000 and features a competitive range and features that are not far off from the offerings of the premium trim.

Tesla launches new Cybertruck trim with more features than ever for a low price

It was a nice surprise from Tesla, considering that last year, it offered a Rear-Wheel-Drive trim of the Cybertruck that only lasted a few months. It had extremely underwhelming demand because it was only $10,000 cheaper than the next trim level up, and it was missing a significant number of premium features.

Simply put, it was not worth the money. Tesla killed the RWD Cybertruck just a few months after offering it.

With the news that Tesla was offering this All-Wheel-Drive configuration of the Cybertruck, many fans and consumers were encouraged. The Cybertruck has been an underwhelming seller, and this seemed to be a lot of truck for the price when looking at its features:

  • Dual Motor AWD w/ est. 325 mi of range
  • Powered tonneau cover
  • Bed outlets (2x 120V + 1x 240V) & Powershare capability
  • Coil springs w/ adaptive damping
  • Heated first-row seats w/ textile material that is easy to clean
  • Steer-by-wire & Four Wheel Steering
  • 6’ x 4’ composite bed
  • Towing capacity of up to 7,500 lbs
  • Powered frunk

It appears as if this trim of Cybertruck won’t be around for too long, however. Musk revealed this morning that it will be around “only for the next 10 days.”

Musk could mean the price of the truck and not necessarily the ability to order it. However, most are taking it as a cancellation.

If it is, in fact, a short-term availability decision, it is baffling, especially as Tesla fans and analysts claim that metrics like quarterly deliveries are no longer important. This seems like a way to boost sales short-term, and if so many people are encouraged about this offering, why would it be kept around for such a short period of time?

Some are even considering the potential that Tesla axes the Cybertruck program as a whole. Although Musk said during the recent Q4 Earnings Call that Cybertruck would still be produced, the end of the Model S and Model X programs indicates Tesla might be prepared to do away with any low-volume vehicles that do not contribute to the company’s future visions of autonomy.

The decision to axe the car just ten days after making it available seems like a true head-scratcher.

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