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Tesla’s Musk would accept bankruptcy if a rival built a better car, board member says

Elon Musk unveiling the Model 3 in March 2016

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Tesla CEO Elon Musk would be okay if the automaker went bankrupt if a rival company built a better car, board member Hiromichi Mizuno said at the World Government Summit on Tuesday.

“I think that’s his philosophy and Tesla’s philosophy,” Mizuno said, according to CNBC. “We really wanted to shift the whole system of transportation into a sustainable energy system.”

Mizuno said that Musk has stated that he wouldn’t mind Tesla going bankrupt if someone else came up with a better car:

“I disagree whenever Elon says I don’t mind Tesla getting into bankruptcy if somebody else comes up with a better car.”

Tesla has come narrowly close to going bankrupt on several occasions. During the company’s early days, when it was developing the original Roadster, Tesla barely avoided shutting its doors after investors poured more money in after Christmas in 2008. Again in 2017, during the company’s ramp-up of the Model 3, Musk stated Tesla was just a month away from running out of money:

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“Closest we got was about a month. The Model 3 ramp was extreme stress & pain for a long time — from mid-2017 to mid-2019. Production & logistics hell.”

Musk has routinely referred to this point in Tesla’s history as “production hell,” stating it was one of the most difficult times of his life. However, the manufacturing struggles the company went through were well worth it, as they resulted in a substantial lead in the EV sector, which Tesla has, for the most part, been recognized as the industry leader across the board.

“In some cases, I think that in some areas of the [Model 3], Tesla is 10 years ahead, especially when it comes to the manufacturing,” automotive teardown expert Sandy Munro said.

Tesla ‘production hell’ wasn’t all bad, it resulted in a ten-year lead

But Musk has embraced competition, and as Tesla’s motto is “to accelerate the world’s transition to sustainable energy,” the CEO has been both critical and supportive of other companies that have entered the EV sector.

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“We’re very excited to see that the big car companies are embracing electric vehicles,” Musk said last year. “If you were to rewind the press releases to five years ago, that was not the case.”

When companies have made moves that he has not necessarily seen the logic in, he has offered his advice. When Rivian started scoping out real estate for a new production facility, Musk recommended the company get its first plant in steady operation before committing to a new facility. “It’s insanely difficult to reach volume production at affordable unit cost,” Musk added.

What do you think? Let us know in the comments below, or be sure to email me at joey@teslarati.com or on Twitter @KlenderJoey.

Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Tesla appears to be mulling a Cyber SUV design

In a new video titled “Sustainable Abundance,” Tesla was showing the Cybercab clay models being autonomously molded. In the back, there are very clearly several models of a Cybertruck-inspired SUV:

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Credit: Tesla

Tesla appears to be mulling a Cyber SUV design, which would encapsulate the stainless steel exoskeleton of the Cybertruck but with elements of an SUV.

The company has been hearing from consumers and fans for some time that it is in need of a full-size SUV in its lineup.

Tesla is missing one type of vehicle in its lineup and fans want it fast

The Model X is more compact than what people are looking for, and although the company has said its focus for some time would be on developing affordable models and the Cybercab, which only enables two-passenger travel, it appears that it may be considering other options.

In a new video titled “Sustainable Abundance,” Tesla was showing the Cybercab clay models being autonomously molded. In the back, there are very clearly several models of a Cybertruck-inspired SUV:

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This would not be the first time Tesla has placed projects it is developing in the back of a promotional video, as it did something similar when it was unveiling the improvements it made to the new Model Y earlier this year.

It appeared to show two new body styles sitting in the back under car covers:

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There are two things that could prevent this from becoming a future, developed product that reaches the market. One of them seems to be a definitive no, but Tesla’s plans could certainly change, especially given the strong push from fans for this type of vehicle.

Tesla said it wouldn’t build a Stainless Steel exoskeleton vehicle again

Tesla said in its Q4 2024 Shareholder Deck that Cybertruck’s stainless steel exoskeleton would not be used in future vehicles in the top line:

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This seems like a definitive no in terms of developing an SUV based on Cybertruck’s aesthetics. However, that could always change.

Tesla’s main focus in autonomy currently

Developing an SUV of this size has been previously dismissed by Tesla, as its focus is on autonomy, AI, and robotics. However, it will still need to develop attractive and useful vehicles that address a large market, and the United States has a strong affinity for SUVs and crossovers.

It seems totally feasible that Tesla could bring this type of vehicle to market to appease the many fans who have called for the company to build it. Tesla has not committed to anything at this point, which is the most important thing to remember.

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Tesla receives European Ecolabel (EMAS) seal for Giga Berlin-Brandenburg

The EMAS seal highlights Tesla’s existing environmental measures in the facility.

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Credit: Tesla/X

Tesla has been awarded the European Ecolabel (EMAS) seal for Gigafactory Berlin-Brandenburg. 

The EMAS seal highlights Tesla’s existing environmental measures in the facility, such as extensive reforestation efforts and reduced water usage. It also emphasizes Tesla’s commitment to improve its environmental initiatives.

Giga Berlin’s environmental initiatives

The EMAS (Eco-Management and Audit Scheme) seal is a long-term environmental management system that focuses on compliance with regulations and improving environmental performance, as noted in a Tagesspiegel report.

Plant manager André Thierig noted that Tesla has already planted over 2 million trees to replace the trees that have been felled to make way for Giga Berlin. Tesla is also targeting an additional 5 to 15 MW peak solar capacity this year to make the plant more sustainable. “We will continue to promote photovoltaics in the future,” he said.

Giga Berlin’s consumption and energy use

In 2024, Giga Berlin consumed about 419,503 MWh of energy, with electricity accounting for more than half, followed by natural gas. The facility is looking to lower natural gas use by redirecting the use of process heating water via waste heat. Water consumption was listed at 2.16 cubic meters per vehicle, significantly below the industry average of 3.5.

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This year, Tesla Giga Berlin is looking to recycle 90% of the Model Y plant’s process wastewater. Around 11,000 employees currently work at Giga Berlin, which produces 5,000 vehicles per week or roughly 250,000 units annually.

Certification welcomed but not without criticism

The EMAS program requires companies to disclose resource use, emissions, and improvement plans. Over 40 companies in Brandenburg have EMAS certification.

Brandenburg’s Environment Minister Minister Hanka Mittelstädt (SPD) described Tesla as a role model for the region. “Everything is public, and that also creates a certain amount of trust,” she said, noting that Tesla is a “beacon” in the industry.

Monique Zweig, Managing Director of the East Brandenburg Chamber of Industry and Commerce (IHK), shared her optimism in a comment to rbb24. “At Tesla, you can see that climate goals go hand in hand with industry,” Zweig stated.

Unsurprisingly, local activists expressed skepticism. The Association for Nature and Landscape in Brandenburg, which is against Tesla, questioned whether the certification could be used as “greenwashing.”

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The group also alleged that the certificate could pave the way for weaker oversight for the EV maker. “The seal is ‘greenwashing’ to portray the company as more environmentally friendly,” spokesperson Steffen Schorcht noted.

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I traded my ICE vehicle for a Tesla Model Y: here’s how it went

After working at Teslarati for six years and covering the EV space nearly every single day (I recently published my 5,000th article on here), I figured it was time to make a switch.

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I recently decided, after a variety of things, that I was going to trade in my internal combustion engine (ICE) vehicle for a new Tesla Model Y. It was a long time coming.

After working at Teslarati for six years and covering the EV space nearly every single day (I recently published my 5,000th article on here), I figured it was time to make a switch. Over the past few years, there have been days when I would have been better off with an EV, but my Summer and Winter activities, as well as the price, kept me from making the switch.

Recently, I decided that it was time. My 2021 Ford Bronco Sport had been experiencing a number of issues, none major, but numerous sensor replacements. It was an affordable and fun car, but after fixing the Tire Pressure Monitoring System in the front right tire, an EVAP switch valve in the motor two months ago, and some other things, the Bronco became more of a chore (and a drain on my wallet) than anything.

With the timing of the $7,500 tax credit expiring and a substantial amount of positive equity in my Bronco, I knew it was time. My experience was excellent, but I would like to share some insights with our readers about the entire process, which may also help you make the jump. Others were more of a one-time thing, as they were things customers would only deal with as the tax credit went away.

My Decision

I knew I was going to get a Tesla, and my inability to enjoy a good sedan steered me to a Model Y (no hate toward the Model 3, it’s just not for me). I knew with the weather in Pennsylvania, all-wheel drive was a need, and the price difference between the rear-wheel-drive and AWD configurations of the Y made it a no-brainer.

Plus, I really would like to get this thing out on the beach, something I’ve done every Summer since buying the Bronco with my Fiancè.

I actually ordered this car back in June, but ended up canceling the reservation to wait until the end of Summer. I ended up ordering the car I took delivery of on Saturday back on my birthday on August 16.

I was looking for Diamond Black with White Interior, and it was available in Pittsburgh for delivery. However, I really love the team at Tesla Mechanicsburg, so I opted to do a Black on Black Model Y that was a Fremont build, so I could pick it up from the guys up there. The interior color was not a dealbreaker for me. I just wanted to take delivery soon.

I ordered from inventory, which is not something that is possible now. There is no new Model Y inventory within 200 miles of me, a good sign for Tesla but a bad sign if you’re looking to buy something before the quarter ends. Luckily, the IRS is allowing people to enter an agreement for a car, so you could technically build the car of your choice, put a down payment on it, and take delivery after the September 30 cutoff.

Tesla Delivery Day

My appointment was at 12 p.m. and I arrived about ten minutes before. The team greeted me quickly, and I was able to walk right up and see my car with my name on it. It was pretty incredible and a feeling I have not felt in a long time. I’ll be honest, when I bought the Bronco, I never thought I’d own one. When I got one, it felt pretty surreal.

I felt that way yesterday. It was really cool to finally buy a car that I’d only dreamed of owning. It’s not the only car I dream of owning in my lifetime, but it is one I knew I wanted right now. Now that I was showing up to buy it, it really felt surreal.

The process was really fast and efficient, and I could have been in and out in ten minutes if I wanted to. However, I hung around and talked to the guys there; they discussed some good accessories I should consider and suggested some tint.

I was on my way.

My First Drive and What to Expect

I stopped by my Fiancè’s work, showed her the new ride, brought her some lunch, and headed home to my pup. So far, I’ve driven about 60 miles, with most of it being done manually and about 10 miles using Full Self-Driving. I’ve enjoyed driving it myself so much as of right now, but I know FSD will come in handy plenty in the coming months.

In the future, I plan to explore a wide range of topics as an owner. I do not currently have home charging, which is something that many people believe is a dealbreaker for owning an EV. I have two Superchargers very close to my place, so I’m not too concerned about it.

I have been in touch with my leasing office about installing a charger or chargers for the past few months, which seems like it could happen early next year.

So far, I’m really happy with how everything has worked out.

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