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Tesla CEO Elon Musk's China strategy likened to Sun Tzu’s 'Art of War'
Tesla CEO Elon Musk’s strategy in China is in line with the lessons from The Art Of War by Sun Tzu, according to venture capitalist Paul Holland. The electric car maker did not dip its toes but went straight for the heart of its potential biggest competitors in the electric vehicle market.
“Go right to the home territory of your competitor and make sure you dominate there. He’s not going to Detroit. He’s going to Shanghai,” said Holland, general partner of Foundation Capital during an interview on CNBC’s Squawk Alley.
The Netflix and Uber investor praised Musk for his bold move and pointed out that Nanjing, China-based Byton could be the top rival of the Palo Alto, California-based green car manufacturer. Byton, according to Holland, has a huge team of developers in California and has a very large car plant in China. He also pointed to BAIC Group as another big rival in Beijing.
Holland shared his observation on Tuesday, the same day Tesla China made its first deliveries of locally-made Model 3s and launched its Model Y program.
For those not familiar, The Art Of War was written by Chinese military commander and general Sun Tzu about 2,500 years ago. It is one of the most influential books on war that has shaped how wars have been fought. The book continues to have vital importance in the decision making of generals, business leaders, and athletes of today.
With Tesla practically opening the floodgates to bring the Model 3 to consumers in the largest automotive market in the world, its strategy has so far been flawless. As the carmaker revealed, Gigafactory 3 in Shanghai hit a run-rate of more than 3,000 vehicles per week and is focused on ramping up production to eventually achieve 5,000 vehicles a week.
Likewise, it fired shots against its competitors when it recently lowered the price of the Made-In-China Model 3 from $50,000 to $42,919. It’s cooperation with the Chinese government also resulted in a considerable amount of support such as exemption of its Model 3 from 10% purchase tax, which makes the mass-produced electric sedan more affordable to Chinese consumers.
During the event at Gigafactory 3 in Shanghai on Tuesday, Musk also formally launched the Model Y program that will bring the all-electric crossover to the local market and give buyers more options to choose from. The Tesla chief also mentioned that his company will form an engineering and design center in China that will come up with vehicles for the local market and the rest of the globe.
Just like what Sun Tzu suggests in The Art of War, Tesla dominates its competitors and acted swiftly. “Rapidity is the essence of war,” it reads, and Tesla did that in China. To start, Gigafactory 3 is a major achievement for Musk and his car brand. From a muddy field, GF3 was able to produce the first Model 3s in just 10 months and made mass delivery on its first year anniversary.
If indeed Musk is using the strategy suggested in The Art of War by Sun Tzu in China, it will be no surprise if he is doing the same in Germany where Tesla seemingly caught the automotive giants resting on their laurels once more.
Here’s the segment on CNBC where venture capitalist Paul Holland shared his observation of Tesla:
News
Tesla Australia celebrates 150k vehicles on domestic roads
The milestone was announced by the electric vehicle maker on social media platform X.
Tesla has reached a major milestone in Australia, celebrating 150,000 vehicles on local roads.
The milestone was announced by the electric vehicle maker on social media platform X.
Sustainability for all
In its post on X, Tesla Australia and New Zealand noted that the 150,000-vehicle milestone is a notable accomplishment as it accelerates “sustainable abundance for all.” The company also thanked its customers down under for supporting its vehicles over the years.
“Accelerating sustainable abundance for all. Celebrating 150k Teslas on the road. Thank you, Australia,” Tesla Australia and New Zealand wrote in its post on X.
The post was accompanied by a photo of what appeared to be a Quicksilver Model Y premium with the Sydney Opera House in the background. This is an appropriate photo for the EV maker, as the Model Y consistently ranks among Australia’s top-selling electric cars, even as the market becomes flooded with cheaper, newer, and flashier competitors.
Australia’s FSD momentum
Last month, Tesla revealed that FSD Supervised users in Australia and New Zealand have collectively driven over 1 million kilometers within two weeks of the system’s public release. The company noted that drivers are averaging around 80,000 kilometers per day with FSD Supervised active, equivalent to 67 laps around Australia or 625 trips from Auckland to Invercargill.
“In less than 2 weeks, owners have travelled 1 million kilometers on FSD Supervised in AU & NZ,” Tesla’s local account wrote.
Australia became the first right-hand-drive market to gain access to FSD Supervised, which was officially launched in the country on September 18. Coupled with the presence of FSD (Supervised) subscriptions, the adoption of FSD in Australia has been understandably quick.
@teslarati 🚨🚨 Tesla Full Self-Driving and Yap is the best driving experience #tesla #fsd #yapping ♬ I Run – HAVEN.
Elon Musk
Elon Musk hints at when Tesla can fix this FSD complaint with v14
Tesla has worked on resolving the issue and has worked on it with subsequent rollouts, but it has only improved slightly. The company has mentioned that it is working to fix it completely, but it seems the next big Software Update to actually resolve the issue altogether will likely be 14.2.
Tesla CEO Elon Musk hinted at when the company will resolve a major complaint with the Full Self-Driving suite. This particular issue has been persistent and a common complaint within the v14 suite.
Tesla has had its v14 FSD rollout deployed for over a month, and its earliest iterations featured a vast majority of improvements from the past versions. However, one common complaint has continued to be mentioned: stuttering and hesitancy.
Tesla Full Self-Driving’s biggest improvements from v13 to v14
Most commonly, FSD users have experienced this at intersections when the Tesla is at a complete stop. The vehicle will inch forward, contemplate proceeding, and then stutter pretty significantly before ultimately moving forward.
Tesla has worked on resolving the issue and has worked on it with subsequent rollouts, but it has only improved slightly. The company has mentioned that it is working to fix it completely, but it seems the next big Software Update to actually resolve the issue altogether will likely be 14.2.
Musk confirmed that on Wednesday:
Yes
— Elon Musk (@elonmusk) November 12, 2025
When will v14.2 rollout? It’s likely a month or more away. Currently, Tesla is rolling out v14.1.7, which is the latest version and features some minor improvements to Hardware 4 vehicles.
These cars are currently on v14.1.4, but are not receiving v14.1.5 or v14.1.6, as both of those seemed to be internal releases to company employees.
Tesla FSD v14.1.7 incoming…. pic.twitter.com/6zuMDZRVD2
— TESLARATI (@Teslarati) November 12, 2025
The stuttering issue has been a main complaint of many FSD users, and it is something that is being addressed. Musk’s confirmation that the suite is likely to receive a fix for this issue with the next major FSD release is a sign of good things to come, but we’re hopeful it comes sooner rather than later.
Overall, v14 has been an excellent improvement from v13 with the addition of the additional Speed Profiles of Mad Max and Sloth, as well as new Arrival Options that give the driver an opportunity to let the car park in a suitable location upon arriving at the destination.
@teslarati 🚨🚨 Tesla Full Self-Driving and Yap is the best driving experience #tesla #fsd #yapping ♬ I Run – HAVEN.
Tesla teased its entrance into a new market with a confusing and what appeared to be cryptic message on the social media platform X.
The company has been teasing its entrance into several markets, including Africa, which would be a first, and South America, where it only operates in Chile.
In September, Tesla started creating active job postings for the Colombian market, hinting it would expand its presence in South America and launch in a new country for the first time in two years.
The jobs were related to various roles, including Associate Sales Manager, Advisors in Sales and Delivery, and Service Technicians. These are all roles that would indicate Tesla is planning to launch a wide-scale effort to sell, manage, and repair vehicles in the market.
Last night, Tesla posted its latest hint, a cryptic video that seems to show the outline of Colombia, teasing its closer than ever to market entry:
— Tesla North America (@tesla_na) November 12, 2025
This would be the next expansion into a continent where it does not have much of a presence for Tesla. Currently, there are only two Supercharger locations on the entire continent, and they’re both in Chile.
Tesla will obviously need to expand upon this crucial part of the ownership experience to enable a more confident consumer base in South America as a whole. However, it is not impossible, as many other EV charging infrastructures are available, and home charging is always a suitable option for those who have access to it.
Surprisingly, Tesla seems to be more concerned about these middle-market countries as opposed to the larger markets in South America, but that could be by design.
If Tesla were to launch in Brazil initially, it may not be able to handle the uptick in demand, and infrastructure expansion could be more difficult. Brazil may be on its list in the upcoming years, but not as of right now.
@teslarati 🚨🚨 Tesla Full Self-Driving and Yap is the best driving experience #tesla #fsd #yapping ♬ I Run – HAVEN.
Tesla Australia celebrates 150k vehicles on domestic roads
Elon Musk hints at when Tesla can fix this FSD complaint with v14
Tesla teases new market entrance with confusing and cryptic message
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