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Elon Musk taking a page from Henry Ford’s playbook with Tesla price cuts: Ford CEO

Steve Jurvetson from Los Altos, USA, CC BY 2.0 , via Wikimedia Commons

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Ford CEO Jim Farley recently commented that Elon Musk’s strategy of lowering electric vehicle prices to maintain sales volume over profit margins is actually quite reminiscent of Henry Ford’s approach with the Model T.

Farley noted that Musk’s aggressive pricing strategy for Tesla’s all-electric vehicle lineup has historical roots. Amidst Tesla’s ambitious delivery and production targets, Musk has opted to protect volume over profit margins. Musk highlighted this during the Q1 2023 earnings call, when he noted that Tesla could sell its cars at low profits if needed since the company could profit in the future with products like Full Self-Driving.

This, as per Farley, was something right out of Henry Ford’s Model T playbook. The Ford CEO noted that the automotive trailblazer’s strategies were outlined in the book “1913,” which takes a close look at the year Ford became a mass producer of automobiles. “This has all happened before,” Farley said, as noted in an Insider report. 

Similar to Musk, Henry Ford reportedly slashed the prices of the Model T to boost sales in 1913. This was around the time when Ford started using a conveyor belt on the Model T assembly line, which allowed the automaker to build more units of the ubiquitous vehicle at greater volumes. 

In a way, Tesla is quite a bit on its own “Model T moment.” The company has all but mastered the mass production of its mainstream vehicles, the Model 3 sedan and Model Y crossover. Tesla is also busy with its preparations for the buildout of its most affordable car yet, which will be produced at Gigafactory Mexico. For now, however, Tesla’s focus has been to sell as many vehicles as possible. 

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As of 2023, Musk has decreased the prices of Tesla’s most popular models multiple times to achieve a production goal of 1.8 million, or perhaps even 2 million, vehicles for the year. This strategy has impacted Tesla’s profit margins and raised concerns among investors, but Musk believes it is laying the groundwork for future gains.

But while Musk’s pricing strategy is very similar to Henry Ford, Farley also offered some cautionary advice to his fellow CEO. “I think what he’s going to learn is product freshness means a lot. The product gets commoditized, and then you lose your pricing premium. That’s a really dangerous thing,” Farley said. 

Henry Ford eventually learned this lesson, and he proceeded to roll out new colors and the Model A. At the time, however, Chevrolet had already become the top car brand in the US.

Don’t hesitate to contact us with news tips. Just send a message to simon@teslarati.com to give us a heads up.

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Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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SpaceX Starship Version 3 booster crumples in early testing

Photos of the incident’s aftermath suggest that Booster 18 will likely be retired.

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Credit: SpaceX/X

SpaceX’s new Starship first-stage booster, Booster 18, suffered major damage early Friday during its first round of testing in Starbase, Texas, just one day after rolling out of the factory. 

Based on videos of the incident, the lower section of the rocket booster appeared to crumple during a pressurization test. Photos of the incident’s aftermath suggest that Booster 18 will likely be retired. 

Booster test failure

SpaceX began structural and propellant-system verification tests on Booster 18 Thursday night at the Massey’s Test Site, only a few miles from Starbase’s production facilities, as noted in an Ars Technica report. At 4:04 a.m. CT on Friday, a livestream from LabPadre Space captured the booster’s lower half experiencing a sudden destructive event around its liquid oxygen tank section. Post-incident images, shared on X by @StarshipGazer, showed notable deformation in the booster’s lower structure.

Neither SpaceX nor Elon Musk had commented as of Friday morning, but the vehicle’s condition suggests it is likely a complete loss. This is quite unfortunate, as Booster 18 is already part of the Starship V3 program, which includes design fixes and upgrades intended to improve reliability. While SpaceX maintains a rather rapid Starship production line in Starbase, Booster 18 was generally expected to validate the improvements implemented in the V3 program.

Tight deadlines

SpaceX needs Starship boosters and upper stages to begin demonstrating rapid reuse, tower catches, and early operational Starlink missions over the next two years. More critically, NASA’s Artemis program depends on an on-orbit refueling test in the second half of 2026, a requirement for the vehicle’s expected crewed lunar landing around 2028.

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While SpaceX is known for diagnosing failures quickly and returning to testing at unmatched speed, losing the newest-generation booster at the very start of its campaign highlights the immense challenge involved in scaling Starship into a reliable, high-cadence launch system. SpaceX, however, is known for getting things done quickly, so it would not be a surprise if the company manages to figure out what happened to Booster 18 in the near future.

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Tesla FSD (Supervised) is about to go on “widespread” release

In a comment last October, Elon Musk stated that FSD V14.2 is “for widespread use.”

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Tesla has begun rolling out Full Self-Driving (Supervised) V14.2, and with this, the wide release of the system could very well begin. 

The update introduces a new high-resolution vision encoder, expanded emergency-vehicle handling, smarter routing, new parking options, and more refined driving behavior, among other improvements.

FSD V14.2 improvements

FSD (Supervised) V14.2’s release notes highlight a fully upgraded neural-network vision encoder capable of reading higher-resolution features, giving the system improved awareness of emergency vehicles, road obstacles, and even human gestures. Tesla also expanded its emergency-vehicle protocols, adding controlled pull-overs and yielding behavior for police cars, fire trucks, and ambulances, among others.

A deeper integration of navigation and routing into the vision network now allows the system to respond to blocked roads or detours in real time. The update also enhances decision-making in several complex scenarios, including unprotected turns, lane changes, vehicle cut-ins, and interactions with school buses. All in all, these improvements should help FSD (Supervised) V14.2 perform in a very smooth and comfortable manner.

Elon Musk’s predicted wide release

The significance of V14.2 grows when paired with Elon Musk’s comments from October. While responding to FSD tester AI DRIVR, who praised V14.1.2 for fixing “95% of indecisive lane changes and braking” and who noted that it was time for FSD to go on wide release, Musk stated that “14.2 for widespread use.”

FSD V14 has so far received a substantial amount of positive reviews from Tesla owners, many of whom have stated that the system now drives better than some human drivers as it is confident, cautious, and considerate at the same time. With V14.2 now rolling out, it remains to be seen if the update also makes it to the company’s wide FSD fleet, which is still populated by a large number of HW3 vehicles. 

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Tesla FSD V14.2 starts rolling out to initial batch of vehicles

It would likely only be a matter of time before FSD V14.2 videos are posted and shared on social media.

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Credit: Grok Imagine

Tesla has begun pushing Full Self-Driving (Supervised) v14.2 to its initial batch of vehicles. The update was initially observed by Tesla owners and veteran FSD users on social media platform X on Friday.

So far, reports of the update have been shared by Model Y owners in California whose vehicles are equipped with the company’s AI4 hardware, though it would not be surprising if more Tesla owners across the country receive the update as well. 

Based on the release notes of the update, key improvements in FSD V14.2 include a revamped neural network for better detection of emergency vehicles, obstacles, and human gestures, as well as options to select arrival spots. 

It would likely only be a matter of time before FSD V14.2 videos are posted and shared on social media.

Following are the release notes of FSD (Supervised) V14.2, as shared on X by longtime FSD tester Whole Mars Catalog.

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Release Notes

2025.38.9.5

Currently Installed

FSD (Supervised) v14.2

Full Self-Driving (Supervised) v14.2 includes:

  • Upgraded the neural network vision encoder, leveraging higher resolution features to further improve scenarios like handling emergency vehicles, obstacles on the road, and human gestures.
  • Added Arrival Options for you to select where FSD should park: in a Parking Lot, on the Street, in a Driveway, in a Parking Garage, or at the Curbside.
  • Added handling to pull over or yield for emergency vehicles (e.g. police cars, fire trucks, ambulances.
  • Added navigation and routing into the vision-based neural network for real-time handling of blocked roads and detours.
  • Added additional Speed Profile to further customize driving style preference.
  • Improved handling for static and dynamic gates.
  • Improved offsetting for road debris (e.g. tires, tree branches, boxes).
  • Improve handling of several scenarios including: unprotected turns, lane changes, vehicle cut-ins, and school busses.
  • Improved FSD’s ability to manage system faults and improve scenarios like handling emergency vehicles, obstacles on the road, and human gestures.
  • Added Arrival Options for you to select where FSD should park: in a Parking Lot, on the Street, in a Driveway, in a Parking Garage, or at the Curbside.
  • Added handling to pull over or yield for emergency vehicles (e.g. police cars, fire trucks, ambulances).
  • Added navigation and routing into the vision-based neural network for real-time handling of blocked roads and detours.
  • Added additional Speed Profile to further customize driving style preference.
  • Improved handling for static and dynamic gates.
  • Improved offsetting for road debris (e.g. tires, tree branches, boxes).
  • Improve handling of several scenarios, including unprotected turns, lane changes, vehicle cut-ins, and school buses.
  • Improved FSD’s ability to manage system faults and recover smoothly from degraded operation for enhanced reliability.
  • Added alerting for residue build-up on interior windshield that may impact front camera visibility. If affected, visit Service for cleaning!

Upcoming Improvements:

  • Overall smoothness and sentience
  • Parking spot selection and parking quality
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