News
Elon Musk is redefining the ‘ICE age,’ turning combustion engine cars into museum relics
Tesla might be bringing in a new definition for the term “Ice Age.” Instead of “a long period of reduction in the temperature of the Earth’s surface and atmosphere, resulting in the presence or expansion of continental and polar ice sheets and alpine glaciers,” Tesla’s Ice Age has to do with the disappearance of ICE, meaning Internal Combustion Engines. A relatively small percentage of the world’s vehicles are powered by battery cells, with the overwhelming majority of passenger modes of transportation being fueled by gasoline or diesel. However, Tesla is turning the tide by offering enhanced battery cell technology and making their cars more appealing than their gas counterparts.
Simply put, the development of Tesla’s battery-powered cars are bringing in a new era of transportation. Soon enough, gas cars will be the minority, and Teslas, along with other electric vehicles, will be the most popular cars on the road. How this will happen for the next twenty to thirty years comes down to the development of electric vehicles and the process of making them better than their adversary. Without a doubt, Tesla and Elon Musk are leading the charge.
Interestingly, Musk’s development of affordable electric transport is strikingly similar to Henry Ford’s development of the Model T. In 1908, Ford produced the first Model T, a step toward making cars a more mainstream and widely-affordable type of transportation for everyday people. While the rich and wealthy had been riding around in cars since the 1880s, Ford knew that the way cars were made had to be streamlined and that people would eventually need something affordable.
One hundred years after Ford produced the first Model T, Tesla was releasing the first Roadster. An expensive, but functional and revolutionary machine, the Roadster was really the first electric car that could be taken seriously. It had performance, range, and a car company that was only focusing on EVs had built it, so consumers knew it was the specialty of the company, not just some interesting side project.
The similarities between the two situations are resemblant to each other because both Musk and Ford knew that: 1) Transportation had to be revolutionized, and 2) Cars needed to be affordable.
Before the first cars were being built, people were primarily traveling by horse and buggy, by water, or by passenger trains. A combustion engine was the next best thing at the time because Ford knew how to make it affordable for the average person. It also gave people the freedom to travel where they wanted, and the time they desired instead of being packed into train cabins like a pack of sardines.
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Musk’s situation is that, while cars were already functional and nearly everybody had one, the industry needed to be revolutionized once again. Gas cars dominated the market because there was really no other option, but Musk saw a better way.
While the 2008 Roadster certainly wasn’t a perfect fit into everyone’s financial plan, it gave Tesla a headstart in the EV sector. Tesla was forced to work out the kinks that other car companies are experiencing now early on in its existence. The car’s hefty price tag definitely wasn’t for everyone. Still, it allowed Tesla to round up additional cash for its future projects, which included more affordable models and ramped production lines.
It is pretty rare that anyone sees a Model T on the road. Apart from if you’re in Los Angeles and you happen to see Jay Leno strolling around in his, or if you’re at Hershey Park riding on the Sunoco “Fast Lane” ride, you’re more than likely not going to see one puttering around. The fact that many people have never seen a Model T in real life is a sneak preview of what is to come in the automotive industry over the next 50 to 100 years: a disappearance of gas-powered cars. In their place, electric vehicles will roam the streets, free of noise and fossil fuel-driven pollution.
While the combustion engine was improved over time to increase efficiency and performance, the same thing needed to be done with batteries. Tesla’s Battery Day event on Tuesday brought to light how the electric automaker plans to deal with this roadblock. The company’s cars need to continue to improve. Efficiency needs to get better, longevity, performance, you name it. Tesla unveiled a new battery cell during the event that will effectively usher in the beginning of the new ICE Age.
Tesla debuts new 4680 battery cell: 500% more energy, 6X power, range increase
With the developments, gas-powered engines are beginning to appear pointless. When the cost of battery cell manufacturing goes down, people will be forced to reconsider what they’re driving now, especially if it is a gas-powered vehicle. While EVs are already appealing because of their low maintenance requirements, they will also be the same price as gas cars within the next 3-5 years, which is really the biggest factor in why consumers buy cars, to begin with.
Just like a tube television, in a few decades, the young children will point at cars with tailpipes and say, “Mommy, what’s that Tesla with a pipe coming out of the back of it?” The Mother will answer, “Oh honey, that’s a gas car. They’ve been extinct for nearly 20 years.” This conversation will happen while both begin to breathe significantly cleaner air, and the average global temperature will be reduced. Not to mention, the quick back and forth will also occur at an Automotive History Museum, because gas cars will be so rare, that will be the only place most will see them.
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Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
