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How Tesla and Elon Musk subtly roasted ‘short’ sellers after Q3 Earnings

Credit: Twitter Sofiaan Fraval

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Tesla’s Elon Musk has a way of cleverly roasting those who are not on board with his company’s mission. Whether car companies are refusing to adopt any sort of EV plans for future vehicles, or hedge fund managers pump massive amounts of money into shorting Tesla’s stock, Musk always seems to come out with a witty Tweet, or a bright pair of perfectly priced short shorts, just to rub salt in the wound for good measure.

A week after his company reported its biggest quarter yet, which came paired with extending Tesla’s profitable quarter streak to five, the magical short shorts appeared once again. Those who weren’t lucky enough to receive the hilariously “short” jab at Tesla’s non-believers with the first truckload of S3XY shorts received their fulfillment earlier this week.

Priced at $69.420, which relates to Musk’s life in several ways, the S3XY short shorts were first available just before Tesla reported its fourth consecutive profitable quarter in Q2 2020.

If you wondered how those two childishly-funny digits relate to the Tesla CEO, they’re his favorite numbers. And coincidentally, his birthday is 69 days after 4/20, a day notorious for cannabis culture.

Somehow, when all the chips were stacked against Tesla, the automaker was able to pull through. Despite plant closures during the first half of 2020 in the U.S. and China, Tesla still was profitable. The company beat Wall Street estimates handily, which was a perfect segway into Q3, which would ultimately be Tesla’s biggest quarter to date. However, while Q2 saw more adversity than Q3, the well-timed second appearance of the S3XY short shorts complements another quarter where people said Tesla can’t and won’t. It was the exclamation point on top of its biggest three-month span in company history.

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Bigger than a pair of shorts

Tesla has always been a little company with a big disadvantage. When the company decided to manufacture its first vehicle, the 2008 Roadster, it was entering a slumping automotive market that was being affected by the worst economic period since the Great Depression. Even still, the U.S. was recovering, and automotive jobs were attempting to regain some momentum as some of the car business’s biggest names were receiving government help to keep their doors open.

In arguably the worst time to start a company, Tesla was just putting its plan into place. It was battling in the worst economic time in the 21st century and attempting to completely change the tide of what was the “norm” for a car. Everyone knew that previous attempts at EVs went unsuccessful. So what was going to be different here?

Fast forward 12 years. Tesla is the big man on campus, even though it’s the youngest company in terms of “large-scale production” carmakers. Petrol-powered car companies are following Tesla’s lead in a desperate attempt to appear relevant. In a span of eight years, from the introduction of the Tesla Model S, legacy automakers have gone from “we’re not worried” to “full-blown panic mode,” all because people realized its better to pay for a charge than it is to pay for a tank of gas. Not only is it better for the environment, but it’s better for the wallet, too.

Tesla is proving that it is the most dominant company in the world that makes a car, and if you doubt the potential of its products, you’ll become apart of the inspiration for those short, red satin, gold-trimmed shorts.

Investors and analysts who have doubted Tesla since Day 1 are being proven wrong on what seems to be a daily basis. U.S. demand crumbling? No. European companies dominating Tesla in their own backyard? Not quite. No demand in China? Guess again.

Whether those short-shorts just so happened to become available after the company had its biggest earnings call will forever be a mystery, but the timing seems too good to be true. Whatever the case may be, people are getting their S3XY short shorts, and investors and analysts who have doubted Tesla are once again being taken for a whirl by automotive’s funniest man: Elon Reeve Musk.

Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

Lifestyle

Tesla brings perhaps the coolest interior feature to cars in latest update

Tesla adds on to the “fun” aspect of its vehicles.

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Credit: Tesla

Tesla has brought perhaps the coolest interior feature to its cars in a new update that is rolling out to vehicles now.

The feature will require a newer vehicle that has interior ambient lighting, which is present on the new Model S, Model X, Model 3 “Highland,” and Model Y “Juniper.” The Cybertruck also has ambient lighting strips throughout.

Tesla Model Y’s ambient lighting design changes revealed in leaked video

With the Version 2025.26+ Software Update, Tesla is rolling out a new “Sync Accent Lights w/ Music” feature, which is available on the Tesla Toybox:

To enable the feature, you’ll access the Toybox, choose “Light Sync,” and then choose “Sync Accent Lights w/ Music.”

Although it does not improve the performance of the vehicle, it is yet another example of Tesla making one of the coolest cars out there. This is truly a cool add-on that can be used to impress your friends and family.

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Elon Musk

xAI, Musk Foundation helps schools near Memphis supercomputer site

Reports of xAI and the Musk Foundation’s work were recently posted by local news media.

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(Credit: xAI)

Elon Musk’s artificial intelligence startup xAI and the Musk Foundation have been supporting Memphis-Shelby County Schools with HVAC repairs and facility upgrades, while also funding youth programs for students in the area. 

Reports of xAI and the Musk Foundation’s work were recently posted by local news media.

xAI’s school visits lead to facility repairs

Representatives from xAI visited John P. Freeman Optional School, Fairley High School, and Westwood High School, all of which are located near its Colossus supercomputer site, to assess HVAC systems, plumbing, gym facilities, and athletic fields. The visits resulted in a list of priority repairs, some of which were completed in April and May.

In addition to the repairs, xAI also shared a number of initiatives that are planned for students in the area, as stated in a Commercial Appeal report.

“xAI is working on providing STEM workshops for local students, donating equipment to technical training programs, and supporting job fairs to boost employment opportunities. These initiatives reflect xAl’s commitment to fostering education and economic growth in Memphis,” xAI noted in a statement.

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Musk Foundation donation

Apart from xAI, the Musk Foundation also donated $350,000 to the Boys & Girls Clubs of Greater Memphis, enabling the reopening of two club sites located at Booker T. Washington High School and Westwood High School. Both locations had closed earlier this year due to lapses in funding. As per xAI, the Musk Foundation’s donation allows clubs to reopen for almost 1,000 students. 

The donation will fund staffing, supplies, and transportation, among others. “Kids are the future of humanity,” Elon Musk said in a statement, adding that students need “every chance to shoot for the stars.”

“We’re honored to support the Boys & Girls Clubs of Greater Memphis in reopening these sites, giving kids in underserved communities the tools to build brighter futures,” Musk said.

The gift was praised by local officials, including Boys & Girls Clubs board chair Michael Garriga, who stated that the “commitment will ensure the youth of our community have the opportunities they need to develop their skills and talents to become successful students and future citizens.”

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EV fans urge Tesla to acquire Unplugged Performance for edge in fleet and security industry

Unplugged Performance has built a name for itself by producing performance upgrades for Tesla vehicles.

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Credit: Unplugged Performance

A growing number of Tesla enthusiasts and longtime community voices are calling on the electric vehicle maker to acquire Unplugged Performance, a California-based aftermarket company best known for tuning Tesla vehicles and developing specialized government fleet solutions under its UP.FIT division.

The idea was once considered a niche proposal among EV fans, but it is now gaining serious attention not just as a performance play but as a strategic move to deepen Tesla’s roots in the fleet and security industry. 

A strategic fit

Unplugged Performance has built a name for itself by producing performance upgrades for Tesla vehicles, from track-optimized components to visual and aerodynamic upgrades. But in recent years, its UP.FIT division has pivoted toward a more functional future by outfitting Tesla vehicles like Model Ys for police, military, and government use.

That work has sparked growing calls for closer collaboration with Tesla, especially as the EV maker increasingly leans into autonomy, AI, and fleet services as core components of its next chapter.

“I posted this four years ago, but I think it’s more true now than ever,” wrote Whole Mars Catalog, a well-known Tesla investor and FSD Beta tester, on X. “Tesla should buy Unplugged. But not just as a Performance division. What they are doing with UP.FIT unlocks large government and commercial fleet purchases that can improve utilization.”

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Tesla fans such as shareholder Sawyer Merritt echoed the sentiment, calling Unplugged a “great fit within Tesla.” adding, “They are literally located directly next to Tesla’s design studio in Hawthorne.”

Enabling the next wave

Supporters of the idea noted that integrating Unplugged into Tesla’s corporate structure could help accelerate the adoption of autonomous technologies in government sectors. With UP.FIT patrol cars already in use across some U.S. police departments, Tesla fans envisioned a future where self-driving Teslas could potentially revolutionize law enforcement, search-and-rescue, and public service logistics.

“Just imagine how autonomous patrol cars could transform policing and bring us into a safer future,” the veteran FSD tester wrote.

The benefits could also extend to Tesla’s existing consumer base. “They also have some incredible products in the works that I think will appeal to many ordinary Tesla drivers — not just those looking for performance or mods. Stuff that’s so good it should have come straight from the design studio next door,” Whole Mars Catalog noted.

Unplugged Performance, founded in 2013, shares not just a product vision with Tesla, but also geography. Its Hawthorne headquarters sits directly adjacent to Tesla’s design studio, and the two companies have maintained a close working relationship over the years. The aftermarket firm has long positioned itself as a “mission-aligned” partner to Tesla.

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In response to the recent calls for acquisition, Unplugged Performance acknowledged the support from the community. “Our very existence is to support the Tesla mission with @UpfitTesla and @UnpluggedTesla,” Unplugged CEO Ben Schaffer posted on X. “We love working with Tesla and are grateful for the community’s support since 2013!”

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