News
Tesla opens Erie Supercharger connecting west PA with NY
After years of not-so-quiet desperation, the “missing link” Supercharger in Erie, PA has finally powered up! The location is a vital link for Tesla owners going multiple directions and one that has been near the top of regional owners’ requests.
While you might not think of Erie as a transportation hub, it quickly became a desirable charging stop as the Supercharger network has been built out, much like railroad stations and crossroads have historically become vital only after their peripheral arteries grew.
Emails to and from Tesla suggesting locations had always centered around the busy Peach Street commercial district. Indications were strong that Tesla had found a site long ago only to have it fall through for unknown reasons– a story that would seem to mirror the same timetable and complications that long plagued the Harrisburg, PA Supercharger.
The one-two punch of having two strategically located Pennsylvania charging sites fall through must have hit the team hard after the relative ease of building Somerset and Cranberry locations near Pittsburgh. Harrisburg was another long-bemoaned missing link that made travel across the state problematic at best. Eventually, a welcoming property was found and construction in Harrisburg and Erie have been nearly simultaneous, with Harrisburg coming online just a few weeks earlier.
With Erie now powered up, the hosting businesses in Erie are hoping to attract some new guests. My own observations from frequent travels up and down I-79/90 would suggest they’re going to be pleasantly surprised. Ontario license plates make semi-annual appearances in large numbers as the “Snowbirds” transit western Pennsylvania. They’re also common sights around Pittsburgh year-round, with a good majority of them coming from Toronto.
The largest city in Ontario is its provincial capital, Toronto– indeed, it might surprise many to find out that Toronto has long been the largest city in Canada, more than double the size of Vancouver. It also barely nudges Chicago out of the top four on the continent, with only Mexico City, New York City and Los Angeles claiming more residents. So when the city of Toronto goes on vacation… a good many of them wind up in western Pennsylvania.
For Tesla owners in Ontario, the Erie Supercharger is a reasonable half-day’s drive away. Straight drive-time is about 4 hours, but add in border crossings, charging stops and some meals and those driving from Canada will find the proximity of the Erie hotels to be an ideal overnight rest– regardless of which way they’re going. It’s also an ideal overnight from Washington, DC (among others) and a more ambitious day away from Chicago or Boston. The “jump” from Pittsburgh/Cleveland to Buffalo is history!
More importantly, the addition of Erie makes these trips less butt-clenching. Hyper-miling the stretch from Ohio or Pittsburgh to Buffalo, New York, was always doable in warm weather with careful planning and discipline. Winter brings brutally cold weather from across Lake Erie and strong headwinds (particularly for south/west bound traffic), often laden with snow and ice. With that comes a dramatically shortened range and the trip becomes very questionable in even an 85/90 kWh Tesla. Several drivers have found themselves limping through bad weather conditions with cabin heat exchanged for heart-pounding images of impending doom. Erie makes these worries all go away and four-season travel around the lake should be no less difficult than in a gas-powered car… and certainly much more pleasurable!
If you have destination charging as an option, the Erie Supercharger also partially plugs a large hole in rural New York and Pennsylvania. With a modest 200 mile (as the crow flies) radius centered on the charger you could hypothetically now reach deep into the less populous parts of both states to enjoy their many parks. Or… admittedly, you could drive into the middle of Lake Erie and have range enough to make it back (assuming you’ve first activated submarine mode).
The Hilton Garden Inn, which hosts the Supercharger, is part of a larger facility called the Ambassador Banquet and Conference Center, which includes a Courtyard by Marriott and the Safari Grille. The entire facility is ideal for any road-weary snow birds making their seasonal migration or wedding parties/business meetings full of Tesla owners.
Within easy walking distance of the Supercharger there a lots of food options. A Cracker Barrel beckons for those needing a longer charge, while an Applebee’s and Burger King split the medium and short charging crowd. If you’re willing to brave the pedestrian lights on Peach Street, you can also easily walk to our usual stops, Quaker Steak and Lube. Widen your search zone a little more and the world is your oyster: Steak n’ Shake, Golden Corral, Krispy Kreme, Texas Roadhouse, Eat n’ Park– they’re all accessible by sidewalk. Or you can drive to many more within a mile radius, like our other frequent stop: Famous Dave’s Bar-B-Que.
Other nearby shopping opportunities and amusements are nearly endless. All the big box store companies are represented as well as a movie theater and a family-oriented water park called Splash Lagoon, which is owned by the same parent company as the Hilton Garden Inn.
One of the initial unknowns was how Tesla would lay out the chargers themselves. I’d speculated that given the proximity to campgrounds and the lake that Tesla might make the slots pull-through to allow Model X’s with trailers an easier charge.
Turns out that was wrong, but there is an advantage to the way Tesla has situated these chargers versus most other locations. They ran a curbed peninsula out into the parking lot between two rows of pre-existing parking spots, which effectively gives access to the chargers from both sides. I’m not a math expert, but to me that at least halves the chances of any given charger being blocked by a gas car.
By powering up the Erie Supercharger, Tesla has essentially completed two major routes that touch all four compass points. With the elimination of cold weather as a range concern, Tesla tourists can now whoosh around the northeast with relative ease… with two regional holes yet to fill (and hopefully next): I-80 in Pennsylvania and I-86 in upstate New York.
Maps courtesy of Supercharge.info
Please note: We are not specifically authorized, sponsored by, or otherwise directly associated with Tesla Motors and make no claims to be so.
News
Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
News
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
