Investor's Corner
Tesla’s long-term play on batteries gets praise from German auto executive
When Elon Musk proposed his idea of building a Gigafactory to manufacture batteries for Tesla’s electric cars, many were skeptical. The company’s skeptics were quick to jump on the opportunity to criticize the daring venture, and even the MIT Technology Review noted in an April 2014 article that the project might “mostly be a clever negotiating tactic,” since Tesla could not guarantee enough demand for its vehicles to justify the construction of the massive facility (Tesla was only selling around 23,000 cars per year then).
Fast forward to the present, and Tesla’s long-term play on Gigafactory 1 is starting to pay off. The Model 3, an incredibly successful electric sedan that sold over 145,000 units in the SUV and pickup truck-dominated North American market in 2018, is being prepared for an international ramp. Tesla also stands as the most notable electric car maker that produces its own battery cells. Behind these advantages and milestones are Gigafactory 1’s battery production capabilities, which achieved an annualized run rate of 20 GWh last year.
For BMW Deputy Chairman of the Supervisory Board Manfred Schoch, Tesla’s long-term play on electric car batteries was a strategic decision. In a recent interview with German publication Manager Magazin, the BMW executive remarked that Tesla’s high investments for Gigafactory 1 are well-spent. Schoch also praised Elon Musk’s decision to closely collaborate with Panasonic early on to produce batteries at a large scale.
“Tesla controls the entire value chain; they understood electromobility,” the BMW executive said.
Schoch, who also serves as the Chairman of the Munich Works Council and the European Works Council, has decades of experience in the auto industry. Joining BMW in 1980 as a trainee, he later became the automaker’s works council chairman in 1987, where he gained a reputation as a working time expert. During his tenure with BMW, he introduced a wide variety of working time models, even introducing initiatives to make working hours more flexible for the company’s workforce. As such, Schoch is quite familiar with large-scale projects that enhance efficiency in the long-term.
In his recent interview, Schoch ultimately called on BMW’s executives to explore the idea of producing the company’s own battery cells for its upcoming electric cars. Candidly addressing his concerns, Schoch stated that BMW’s board members would probably benefit from working with Elon Musk, especially since the auto industry has developed a tendency to declare some otherwise important ideas as impossible.
“Our board members should finally deal more intensively with this gentleman, who should have been bankrupt by now. In the (auto) industry, too much is complained, and too much is declared impossible,” the BMW executive said.
Schoch’s statements on Tesla comes amidst Germany’s best year for electric vehicle sales yet. During 2018, figures from the German Federal Motor Transport Authority indicated an increase of 43.9% in EV sales. That’s more than 1% of the country’s total new passenger car sales. This increase comes amidst a steep dive in the sale of diesel-powered vehicles in Germany, which saw a decline from 38.8% to 32.3%.
EU Model 3 heading into SF Pier 80. Passed at least 4 other trucks on HW101. #Tesla $TSLA pic.twitter.com/2uI64Lk1Vh
— YunLinSJ (@YunLinSJ) January 8, 2019
Tesla, for its part, is preparing Europe for the arrival of the Model 3. Local reports suggest that Tesla is looking to ship 3,000 Model 3 to the European region starting February. Members of the Tesla community have shared images featuring trucks loaded with the electric sedan heading towards San Francisco’s Pier 80 as well.
Tesla has also begun rolling out dual-charge CCS Superchargers for the European region. When the company announced that the Model 3 would be getting a CCS port, Tesla noted that it would be “retrofitting our existing Superchargers with dual charge cables to enable Model 3, which will come with a CCS Combo 2 charge port, to use the Tesla Supercharger network.” The installation of the new “Model 3 Priority” CCS Superchargers, as well as the retrofitting of the existing network, is expected to continue in the months ahead.
Investor's Corner
Tesla and SpaceX take “Terafab” Trademark fight to Federal Court
Tesla and SpaceX sue a small Illinois firm after cease and desist letters over Terafab.
Tesla and SpaceX are asking a federal judge to rule that their planned Terafab chip factory does not infringe a small Illinois company’s trademark, a request that arrives only after months of quiet negotiation broke down this summer.
The dispute traces to May 18, when Tesla filed three U.S. trademark applications for “Terafab” and “Tesla Terafab,” covering semiconductor chips and related chip making services. TERA-print LLC, a nanotechnology company that has held a federal trademark for “Tera-Fab” since 2021, responded five days later with a cease and desist letter. According to the lawsuit, first reported by Reuters, TERA-print argued that Tesla and SpaceX’s use of “Terafab” would confuse consumers familiar with its own trademark, which covers a desktop photolithography printer sold to researchers for sensor and bioengineering work.
What stands out in the filing is the timing of TERA-print’s own paperwork. One day before sending that cease and desist letter, on May 22, TERA-print applied to expand its existing registration to cover semiconductor materials, silicon chips, nanoelectronic devices and AI design services, categories it had not previously claimed. Tesla and SpaceX call that filing opportunistic in their complaint, noting it arrived two months after Tesla’s public Terafab announcement and just days after Tesla’s own trademark applications went in.
Elon Musk launches TERAFAB: The $25B Tesla-SpaceXAI chip factory that will rewire the AI industry
By June 10, TERA-print was threatening to sue for federal trademark infringement, false designation of origin and unfair competition, the complaint states. Rather than wait to be sued, Tesla, SpaceX and SpaceXAI met with TERA-print six separate times between June and August trying to resolve the dispute directly. Those talks collapsed, and the companies filed for declaratory judgment this week in the U.S. District Court for the Western District of Texas, asking a judge to find that “Terafab” does not infringe TERA-print’s mark before TERA-print can file a claim of its own.
TERA-print isn’t backing down. The company told PCMag it discussed a settlement with Tesla as recently as September 2 and feels misled by what it called Tesla’s professed interest in settling. Its CTO, Andrey Ivankin, said TERA-print holds a Defense Department contract to fabricate semiconductors and partially owns Mattiq Inc., an AI company built on TERA-print’s products, and that the company will vigorously defend its rights.
Tesla and SpaceX argue the overlap is superficial. Terafab is planned as a $16.8 billion complex spanning roughly 100 million square feet at the Grimes County site SpaceX confirmed last month, built to produce chips for Optimus robots, Tesla’s AI computing needs and SpaceX’s orbital data center ambitions, a scale and purpose the companies say no reasonable consumer would confuse with a tabletop lab printer. TERA-print’s product line has stayed focused on lithography tools for biological and sensor research since it registered its mark in 2021.
The trademark fight is the second legal dispute tied to the Terafab project in the past week, following a separate SpaceX suit aimed at keeping company records about the facility out of public view, as KBTX reported. Whether construction proceeds under the Terafab name now depends on a federal judge in Austin.
In a new interview on Wednesday, Tesla uber bull Ron Baron said that anyone looking to buy the company’s stock should do so as soon as they can.
Baron, founder and CEO of Baron Capital and one of Tesla’s most persistent institutional bulls, used a CNBC Squawk Box appearance on Wednesday to deliver a familiar message with fresh urgency: In his opinion, Tesla stock is a buy:
“The time to buy the stock is now. FSD is catching on, and it’s going to be bigger and bigger. 55% of new buyers are buying it (Teslas) with FSD. It’s going to be everywhere. It’s safer.”
The Baron Capital frontman’s case is built around Full Self-Driving. Tesla reported 1.48 million active FSD subscriptions in the second quarter, up 56 percent year over year, and company officials have said roughly 55 percent of new North American deliveries left with a subscription enabled.
Baron framed that attach rate as proof the product is moving from enthusiast extra to default expectation, and as a reason software, not just vehicle volume, should drive the next phase of value.
His conviction on Tesla shares is not theoretical, as Baron Capital made its first Tesla investment in 2014, after years of meetings that began around the 2010 IPO roadshow. The firm later built a large SpaceX position starting in 2017.
Ron Baron today in new interview on Tesla:
“The time to buy the stock is now. FSD is catching on, and it’s going to be bigger and bigger. 55% of new buyers are buying it (Teslas) with FSD. It’s going to be everywhere. It’s safer.” pic.twitter.com/Rv5PB0bVZ2
— Sawyer Merritt (@SawyerMerritt) September 16, 2026
Baron said those Musk-led bets have generated about $30 billion of the $71 billion in profits Baron Capital has produced for clients. He put the firm’s current exposure at roughly $25 billion in SpaceX and $5 billion in Tesla. Personally, he described SpaceX as his largest holding, at about $5 billion, with about $1.5 billion in Tesla and additional Tesla exposure through the firm’s funds.
That concentration is also a statement of loyalty. Asked about talk of a SpaceX-Tesla combination, Baron said he had already walked Elon Musk through arguments for and against a deal, then declined to repeat them on air. His public position was simpler: “Whatever you decide is better is what I’m going to support,” he said to Musk.
Baron also said that he picked up the farewell edition of the Model S after Tesla decided to sunset the vehicle earlier this year, calling it his favorite car he’s ever driven.
Elon Musk
Elon Musk gives his most telling Tesla-SpaceX merger conversation yet
Elon Musk hinted a Tesla-SpaceX merger could be coming, and Wall Street is taking notice.
Elon Musk gave his clearest signal yet that Tesla and SpaceX could eventually combine, telling the All-In Summit in Los Angeles that the two companies’ deepening collaboration makes the question worth asking. Sawyer Merritt first surfaced the highlight on X Tuesday.
Asked directly why Tesla and SpaceX remain separate given how closely they already work together, Musk told hosts at the summit: “Great question there. With all this collaboration, on so many levels, who can imagine what action one might take when there’s so much close collaboration in so many areas.” SpaceX President Gwynne Shotwell, who joined Musk on stage, added that SpaceX personnel have already moved into xAI to fill leadership and engineering gaps, saying the businesses are integrating “faster than I thought,” though “not fully integrated yet,”
The comments landed on top of merger speculation that has been building on Wall Street for months. JPMorgan has called a tie-up “strategically coherent on paper,” pointing to overlapping ambitions in AI, robotics, energy, transportation and space. Jefferies went further, estimating Musk could retain roughly 55.3 percent voting control in a deal structured without a premium, a scenario that would still leave room for Tesla shareholders to come out ahead. On Kalshi, traders now put the odds of a merger before 2028 at 66 percent.
Tesla’s stake in SpaceX, still under one percent, traces back to its earlier investment in xAI, which converted to SpaceX equity after SpaceX absorbed the AI company. The two are also jointly building Terafab, a chip facility in Austin meant to serve both Tesla’s AI computing needs and SpaceX’s satellite ambitions. Wedbush analyst Dan Ives has stood by a 2027 merger timeline for months, and Cathie Wood’s ARK Invest recently floated a similar case, an idea Musk pushed back on directly at the time.
Another Tesla SpaceX merger prediction by ARK Invest has Elon Musk talking
The timing adds another layer. Tesla has scheduled an October 1 unveiling for its next generation Roadster at a venue near SpaceX’s McGregor, Texas test site, using the phrase “Go for launch” in its promotional material. Both stocks dipped roughly 2 percent Monday before recovering slightly in premarket trading Tuesday, with SpaceX shares up about 0.4 percent and Tesla essentially flat.
Musk stopped short of confirming anything is in motion. But unlike his past denials of a corporate restructuring, this response didn’t rule one out, and it came with Shotwell sitting next to him describing an integration that’s already underway.
Tesla and SpaceX take “Terafab” Trademark fight to Federal Court
NHTSA just escalated its Tesla Cybercab investigation in a big way
