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Tesla’s long-term play on batteries gets praise from German auto executive

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When Elon Musk proposed his idea of building a Gigafactory to manufacture batteries for Tesla’s electric cars, many were skeptical. The company’s skeptics were quick to jump on the opportunity to criticize the daring venture, and even the MIT Technology Review noted in an April 2014 article that the project might “mostly be a clever negotiating tactic,” since Tesla could not guarantee enough demand for its vehicles to justify the construction of the massive facility (Tesla was only selling around 23,000 cars per year then).

Fast forward to the present, and Tesla’s long-term play on Gigafactory 1 is starting to pay off. The Model 3, an incredibly successful electric sedan that sold over 145,000 units in the SUV and pickup truck-dominated North American market in 2018, is being prepared for an international ramp. Tesla also stands as the most notable electric car maker that produces its own battery cells. Behind these advantages and milestones are Gigafactory 1’s battery production capabilities, which achieved an annualized run rate of 20 GWh last year.

For BMW Deputy Chairman of the Supervisory Board Manfred Schoch, Tesla’s long-term play on electric car batteries was a strategic decision. In a recent interview with German publication Manager Magazin, the BMW executive remarked that Tesla’s high investments for Gigafactory 1 are well-spent. Schoch also praised Elon Musk’s decision to closely collaborate with Panasonic early on to produce batteries at a large scale.

“Tesla controls the entire value chain; they understood electromobility,” the BMW executive said.

Schoch, who also serves as the Chairman of the Munich Works Council and the European Works Council, has decades of experience in the auto industry. Joining BMW in 1980 as a trainee, he later became the automaker’s works council chairman in 1987, where he gained a reputation as a working time expert. During his tenure with BMW, he introduced a wide variety of working time models, even introducing initiatives to make working hours more flexible for the company’s workforce. As such, Schoch is quite familiar with large-scale projects that enhance efficiency in the long-term.

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In his recent interview, Schoch ultimately called on BMW’s executives to explore the idea of producing the company’s own battery cells for its upcoming electric cars. Candidly addressing his concerns, Schoch stated that BMW’s board members would probably benefit from working with Elon Musk, especially since the auto industry has developed a tendency to declare some otherwise important ideas as impossible.

“Our board members should finally deal more intensively with this gentleman, who should have been bankrupt by now. In the (auto) industry, too much is complained, and too much is declared impossible,” the BMW executive said.

Schoch’s statements on Tesla comes amidst Germany’s best year for electric vehicle sales yet. During 2018, figures from the German Federal Motor Transport Authority indicated an increase of 43.9% in EV sales. That’s more than 1% of the country’s total new passenger car sales. This increase comes amidst a steep dive in the sale of diesel-powered vehicles in Germany, which saw a decline from 38.8% to 32.3%.

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Tesla, for its part, is preparing Europe for the arrival of the Model 3. Local reports suggest that Tesla is looking to ship 3,000 Model 3 to the European region starting February. Members of the Tesla community have shared images featuring trucks loaded with the electric sedan heading towards San Francisco’s Pier 80 as well.

Tesla has also begun rolling out dual-charge CCS Superchargers for the European region. When the company announced that the Model 3 would be getting a CCS port, Tesla noted that it would be “retrofitting our existing Superchargers with dual charge cables to enable Model 3, which will come with a CCS Combo 2 charge port, to use the Tesla Supercharger network.” The installation of the new “Model 3 Priority” CCS Superchargers, as well as the retrofitting of the existing network, is expected to continue in the months ahead.

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Investor's Corner

Tesla “best positioned” for Trump tariffs among automakers: analyst

Ives has a price target of $315 per share for the electric vehicle maker.

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Credit: Tesla

Wedbush analyst Dan Ives recently shared his thoughts about Tesla (NASDAQ:TSLA) amidst the Trump administration’s tariffs. As per Ives, Tesla is best-positioned relative to its rivals when it comes to the ongoing tariff issue.

Ives has a price target of $315 per share for the electric vehicle maker.

Best Positioned

During an interview with Yahoo Finance, the segment’s hosts asked about his thoughts on Tesla, especially considering Musk’s work with the Trump administration. Musk has previously stated that the effects of tariffs on Tesla are significant due to parts that are imported from abroad.

“When it comes to the tariff issue, they are actually best positioned relative to the Detroit Big Three and others and obviously foreign automakers. Still impacted, Musk has talked about that, in terms of just auto parts,” Ives stated.

China and Musk

Ives also stated that ultimately, a big factor for Tesla in the coming months may be the Chinese market’s reactions to its tariff war. He also noted that the next few quarters will be pivotal for Tesla considering the brand damage that Elon Musk has incited due to his politics and work with the Trump administration.

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“When it comes to Tesla, I think the worry is where does retaliatory look like in China, in terms of buying domestic. I think that’s something that’s a play. And they have a pivotal six months head, in terms of what everything we see in Austin, autonomous, and the buildout. 

“But the brand issues that Musk self-inflicted is dealing with in terms of demand destruction in Europe and the US. And that’s why this is a key few quarters ahead for Tesla and also for Musk to make, in my opinion, the right decision to take a step back from the administration,” Ives noted.

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Tesla negativity “priced into the stock at its current levels:” CFRA analyst

The CFRA analyst has given Tesla a price target of $360 per share.

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Credit: Tesla China

In recent comments to the Schwab Network, CFRA analyst Garrett Nelson stated that a lot of the “negative sentiment towards Tesla (NASDAQ:TSLA) is priced into the stock at its current levels.”

The CFRA analyst has given Tesla a price target of $360 per share.

Q1 A Low Point in Sales

The CFRA analyst stated that Tesla’s auto sales likely bottomed last quarter, as noted in an Insider Monkey report. This was, Nelson noted, due to Q1 typically being the “weakest quarter for automakers.” He also highlighted that all four of Tesla’s vehicle factories across the globe were idled in the first quarter.

While Nelson highlighted the company’s changeover to the new Model Y as a factor in Q1, he also acknowledged the effects of CEO Elon Musk’s politics. The analyst noted that while Tesla lost customers due to Musk’s political opinions, the electric vehicle maker has also gained some new customers in the process.

CFRA’s Optimistic Stance

Nelson also highlighted that Tesla’s battery storage business has been growing steadily over the years, ending its second-best quarter in Q1 2025. The analyst noted that Tesla Energy has higher margins than the company’s electric vehicle business, and Tesla itself has a very strong balance sheet.

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The CFRA analyst also predicted that Tesla could gain market share in the United States because it has less exposure to the Trump administration’s tariffs. Teslas are the most American-made vehicles in the country, so the Trump tariffs’ effects on the company will likely be less notable compared to other automakers that produce their cars abroad.

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Tesla average transaction prices (ATP) rise in March 2025: Cox Automotive

Tesla Model Y and Model 3 saw an increase in their average transaction price (ATP) in March 2025.

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Credit: Tesla/X

Data recently released from Cox Automotive’s Kelley Blue Book has revealed that electric vehicles such as the Tesla Model Y and Model 3 saw an increase in their average transaction price (ATP) in March 2025.

Cox Automotive’s findings were shared in a press release

March 2025 EV ATPs

As noted by Cox, new electric vehicle prices in March were estimated to be $59,205, a 7% increase year-over-year. In February, new EV prices had an ATP of $57,015. The average transaction price for electric vehicles was 24.7% higher than the overall auto industry ATP of $47,462.

As per Cox, “Compared to the overall industry ATP ($47,462), EV ATPs in March were higher by nearly 25% as the gap between new ICE and new EV grows wider. EV incentives continued to range far above the industry average. In March, the average incentive package for an EV was 13.3% of ATP, down from the revised 14.3% in February.”

Tesla ATPs in Focus

While Tesla saw challenges in the first quarter due to its factories’ changeover to the new Model Y, the company’s ATPs last month were estimated at $54,582, a year-over-year increase of 3.5% and a month-over-month increase of 4.5%. A potential factor in this could be the rollout of the Tesla Model Y Launch Series, a fully loaded, limited-edition variant of the revamped all-electric crossover that costs just under $60,000.

This increase, Cox noted, was evident in Tesla’s two best-selling vehicles, the Model 3 sedan and the Model Y crossover, the best-selling car globally in 2023 and 2024. “ATPs for Tesla’s two core models – Model 3 and Model Y – were higher month over month and year over year in March,” Cox wrote.

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Cox’s Other Findings

Beyond electric vehicles, Cox also estimated that new vehicle ATPs held steady month-over-month and year-over-year in March at $47,462, down slightly from the revised-lower ATP of $47,577 in February. Sales incentives in March were flat compared to February at 7% of ATP, though they are 5% higher than 2024, when incentives were equal to 6.7% of ATP. 

Estimates also suggest that new vehicle sales in March topped 1.59 million units, the best volume month in almost four years. This was likely due to consumers purchasing cars before the Trump administration’s tariffs took effect. As per Erin Keating, an executive analyst at Cox, all things are pointing to higher vehicle prices this summer. 

“All signs point to higher prices this summer, as existing ‘pre-tariff’ inventory is sold down to be eventually replaced with ‘tariffed’ inventory. How high prices rise for consumers is still very much to be determined, as each automaker will handle the price puzzle differently. Should the White House posture hold, our team is expecting new vehicles directly impacted by the 25% tariff to see price increases in the range of 10-15%,” Keating stated.

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