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Tesla revenue from NZ EV rebates hint at potential IRA benefits [Feature]
Tesla doubled its revenue after New Zealand’s Clean Car policy introduced rebates to decarbonize its fleet. Tesla New Zealand’s revenue hints at the potential benefits of the United States Inflation Reduction Act (IRA).
According to the company’s financial records, Tesla New Zealand’s (NZ) revenue for the 2022 calendar year was $499.5 million (USD$303.3), double the company’s $230.7 million (USD$140.1) revenue in 2021. New Zealand’s acting Transport Minister Kieran McAnulty believes the government’s Clean Car policy helped Tesla’s revenues double.
“With over 100,000 rebates granted since the scheme came into effect in 2021, we have one of the fastest uptakes of EVs in the world,” McAnulty said.
Tesla New Zealand’s revenues in the past show an increase in EV adoption. Tesla NZ’s revenue in 2020 was $66 million (USD$40 million) and increased to $230.7 million (USD$ 140.1 million) in 2021. Tesla Giga Shanghai definitely factors into the company’s increased revenues in New Zealand and Australia between 2020 and 2021. However, the New Zealand government’s EV rebates might have aided Tesla’s leap from $230.7 million to $499.5 million between 2021 and 2022.
“The cost of EVs has reduced significantly over the past couple of years. Several popular models are now available for $50,000 to $60,000, whereas previously EVs tended to be closer to $80,000. Rebates for used-import EVs will rise from $3450 to $3507.50 – as the supply of used-import EVs remains restricted. The increased rebates will encourage suppliers to continue to focus on securing supply for New Zealanders,” McAnulty commented.
The New Zealand Herald analyzed data that revealed Tesla benefited significantly from Clean Car policy rebates. Since 2021 when the policy began, 9,730 Teslas were purchased for a total of $83 million (USD$ 50.4 million) rebates paid to the people who bought the electric vehicles (EVs).
-->New Zealand’s government plans to update its Clean Car policy this year. The update will reduce rebates offered for new zero-emission vehicles—described as electric vehicles by the government—from $8,625 (USD$5238) to $7,015 (USD$4,260). New Zealand also changed rebates offered for used imports and disability vehicles while applying charges for specific emissions. New Zealand’s Clean Car Policy changes will apply from July 1, 2023.
The Inflation Reduction Act’s Potential Impact
New Zealand’s Clean Car Policy hints that people are willing to transition to electric vehicles for the right price. The Inflation Reduction Act (IRA) might yield the same results for Tesla and other EV manufacturers in the United States.
Elon Musk and the Tesla board seem well aware of the IRA’s potential impact on the electric vehicle and global auto market.
“The regulations here are still in flux and there continues to be updates, so this is just our best understanding at the moment. But we think on the order of $150 million to $250 million per quarter this year and growing over the course of the year as our volumes grow,” said Tesla’s Chief Financial Officer Zachary Kirkhorn at the Q4 2022 earnings call.
The IRA doesn’t just affect local automakers and their suppliers either. Companies worldwide involved in EV manufacturing or its supply chain have started investing in the United States to reap the benefits of the IRA. For instance, South Korean battery supplier LG Energy Solutions (LGES) has partnered with a few automakers to build cell manufacturing plants in the United States. LGES has battery plant agreements with Hyundai, Honda, and Ford. Tesla is prepared to take advantage of the IRA’s incentives as well.
“And part of the work we’re doing here, which is part of what this incentive package is trying to incentivize, is, as Elon mentioned, to move more manufacturing onshore in the United States, which is Tesla’s plans anyways. And so, I think we’re pretty well positioned over the coming years to take advantage of this.
-->“But then also part of what the goal of this incentive package is, is to improve adoption from our customers. And so, we also want to use these incentives to improve affordability as we think about what the price points are in our products going forward,” stated Kirkhorn.
The Teslarati team would appreciate hearing from you. If you have any tips, contact me at maria@teslarati.com or via Twitter @Writer_01001101.
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Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand.
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand. While registrations in some countries such as Sweden have fallen sharply this year, the company’s sales in other key territories have been rising.
Giga Berlin shifts to two shifts
Giga Berlin factory manager André Thierig told the DPA that the facility has been running two shifts since September to manage a surge in global orders. And due to the tariff dispute with the United States, vehicles that are produced at Giga Berlin are now being exported to Canada.
“We deliver to well over 30 markets and definitely see a positive trend there,” Thierig said.
Despite Giga Berlin now having two shifts, the facility’s production still needs to ramp up more. This is partly due to the addition of the Tesla Model Y Performance and Standard, which are also being produced in the Grunheide-based factory. Interestingly enough, Giga Berlin still only produces the Model Y, unlike other factories like Gigafactory Texas, the Fremont Factory, and Gigafactory Shanghai, which produce more than one type of vehicle.
Norway’s momentum
Norway, facing an imminent tax increase on cars, has seen a historic spike in Tesla purchases as buyers rush to secure deliveries before the change takes effect, as noted in a CarUp report. As per recent reports, Tesla has broken Norway’s all-time annual sales record this month, beating Volkswagen’s record that has stood since 2016.
-->What is rather remarkable is the fact that Tesla was able to achieve so much in Norway with one hand practically tied behind its back. This is because the company’s biggest sales draw, FSD, remains unavailable in the country. Fortunately, Tesla is currently hard at work attempting to get FSD approved for Europe, a notable milestone that should spur even more vehicle sales in the region.
Tesla is launching a crazy Full Self-Driving free trial, which will enable owners who have not purchased the suite outright to try it for 30 days.
There are a handful of stipulations that will be needed in order for you to qualify for the free trial, which was announced on Thursday night.
Tesla said the trial is for v14, the company’s latest version of the Full Self-Driving suite, and will be available to new and existing Model S, Model 3, Model X, Model Y, and Cybertruck owners, who will have the opportunity to try the latest features, including Speed Profiles, Arrival Options, and other new upgrades.
🚨 Tesla is launching a free 30-day trial of Full Self-Driving in North America for owners.
It includes every model, but you need v14.2 or later, and you cannot have already purchased the suite outright. https://t.co/8CNmxxOkVl
— TESLARATI (@Teslarati) November 27, 2025
You must own one of the five Tesla models, have Full Self-Driving v14.2 or later, and have an eligible vehicle in the United States, Puerto Rico, Mexico, or Canada.
The company said it is a non-transferable trial, which is not redeemable for cash. Tesla is reaching out to owners via email to give them the opportunity to enable the Full Self-Driving trial.
Those who are subscribed to the monthly Full Self-Driving program are eligible, so they will essentially get a free month of the suite.
Once it is installed, the trial will begin, and the 30-day countdown will begin.
Tesla is making a major push to increase its Full Self-Driving take rate, as it revealed that about 12 percent of owners are users of the program during its recent earnings call.
Tesla CFO Vaibhav Taneja said during the call:
“We feel that as people experience the supervised FSD at scale, demand for our vehicles, like Elon said, would increase significantly. On the FSD adoption front, we’ve continued to see decent progress. However, note that the total paid FSD customer base is still small, around 12% of our current fleet.”
Earlier today, we reported on Tesla also launching a small-scale advertising campaign on X for the Full Self-Driving suite, hoping to increase adoption.
Tesla Full Self-Driving warrants huge switch-up on essential company strategy
It appears most people are pretty content with the subscription program. It costs just $99 a month, in comparison to the $8,000 fee it is for the outright purchase.
Tesla Full Self-Driving has warranted a huge switch-up on an essential company strategy as the automaker is hoping to increase the take rate of the ADAS suite.
Unlike other automotive companies, Tesla has long been an outlier, as it has famously ditched a traditional advertising strategy in favor of organic buzz, natural word-of-mouth through its production innovation, and utilizing CEO Elon Musk’s huge social media presence to push its products.
Tesla has taken the money that it would normally spend on advertising and utilized it for R&D purposes. For a long time, it yielded great results, and ironically, Tesla saw benefits from other EV makers running ads.
Tesla counters jab at lack of advertising with perfect response
However, in recent years, Tesla has decided to adjust this strategy, showing a need to expand beyond its core enthusiast base, which is large, but does not span over millions and millions as it would need to fend off global EV competitors, which have become more well-rounded and a better threat to the company.
In 2024 and 2025, Tesla started utilizing ads to spread knowledge about its products. This is continuing, as Full Self-Driving ads are now being spotted on social media platforms, most notably, X, which is owned by Musk:
NEWS: Tesla is running paid advertisements on X about FSD (Supervised). Here’s an ad they started running yesterday: pic.twitter.com/IHVywLMyTd
— Sawyer Merritt (@SawyerMerritt) November 25, 2025
Interestingly, Tesla’s strategy on FSD advertising is present in Musk’s new compensation package, as the eleventh tranche describes a goal of achieving 10 million active paid FSD subscriptions.
Full Self-Driving is truly Tesla’s primary focus moving forward, although it could be argued that it also has a special type of dedication toward its Optimus robot project. However, FSD will ultimately become the basis for the Robotaxi, which will enable autonomous ride-sharing across the globe as it is permitted in more locations.
Tesla has been adjusting its advertising strategy over the past couple of years, and it seems it is focused on more ways to spread awareness about its products. It will be interesting to see if the company will expand its spending even further, as it has yet to put on a commercial during live television.
We wouldn’t put it out of the question, at least not yet.
Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager
Tesla launches crazy Full Self-Driving free trial: here’s how you can get it
