This is a preview from our weekly newsletter. Each week I go ‘Beyond the News’ and handcraft a special edition that includes my thoughts on the biggest stories, why it matters, and how it could impact the future.
Tesla’s strong financial spreadsheet that has culminated in seven consecutive quarters of profitability has launched the electric car company into a more stable fiscal situation. For years, especially in my early days at Teslarati, I can remember the big narrative being Tesla’s Quarter-over-Quarter growth, but the fact that profitability wasn’t achieved very often made the company one of the more risky investments at the time.
Since then, Tesla has managed to work out a profitable quarter seven times in a row. Unbelievably, the company that has only been mass-producing vehicles since Summer 2017 is already a shoo-in for money-making quarters, at least that’s what it seems like. There never seems to be a glimmer of doubt when it comes to Tesla reporting strong financials. But, it became clear earlier this week that Tesla, despite having such strong financials quarter after quarter, isn’t willing to spend money on things that owners and customers don’t use. The company’s phase-out of the passenger lumbar support feature in the Model 3 and Model Y is a prime example of the way Tesla is simplifying its vehicles to improve profitability and margins, making their cars even more of a money-making machine than they were previously.
On May 31st, a tweet from @Ryanth3nerd showed his discontent for Tesla’s removal of the lumbar support option on the passenger’s seat. It was noticed by a Model Y owner on Reddit initially that the lumbar support option was removed from the side of the seat, only leaving the reclining option and seat adjustment levers for passenger adjustment.
“I really don’t like the direction @tesla is going raising prices of vehicles but removing features like lumbar for the Model Y. On top of rumors of FSD increase to $14k without any real added features to FSD unless you’re a beta tester,” the tweet said.
It is true that Model 3 and Model Y prices alike have increased in the past several months. This is likely due to the semiconductor or microcontroller shortage that has plagued much of the automotive industry for the past few quarters. Additionally, Musk said raw material costs are also affecting Tesla’s prices.
According to Musk, Tesla had a good reason for phasing out the lumbar support module, and it had to do with data usage logs that showed the lumbar support wasn’t utilized by passengers very often. In fact, it was used so infrequently that Tesla decided to scrap the module altogether in the 3 and Y.
“Moving lumbar was removed only in front passenger seat of 3/Y (obv not there in rear seats). Logs showed almost no usage. Not worth cost/mass for everyone when almost never used. Prices increasing due to major supply chain price pressure industry-wide. Raw materials especially.”
Moving lumbar was removed only in front passenger seat of 3/Y (obv not there in rear seats). Logs showed almost no usage. Not worth cost/mass for everyone when almost never used.
Prices increasing due to major supply chain price pressure industry-wide. Raw materials especially.
— Elon Musk (@elonmusk) May 31, 2021
Now, while this is a good point for Tesla to use as justification for their seat modification decisions, there are a few things that sort of confused me about the decision. First off, once a seat is adjusted, I think very few people want to change it. I know that when I get into a friend’s car, I rarely adjust the seat because that is probably the way their significant other prefers the seat to be set. As a driver in my own car, I know that I have only adjusted my seat on two or three occasions since I got it. Very rarely does it move, because the adjustments I made when I bought it were how I felt it was most comfortable, so I didn’t move it.
I think there could have been some confusion about whether the lumbar support is actually used, or whether it is a “set and forget” type of reasoning. I think many people find the way they like their seat, and it rarely changes over the course of the ownership experience.
While I doubt too many people will not buy a Tesla because they can’t adjust lumbar support, I think that there are some people who will look at it as a real disadvantage because there are plenty of people who need to utilize it for comfortability, especially if they have back problems. Nevertheless, it could be a temporary removal if enough people raise concerns to Musk via Twitter.
The biggest lesson here seems to be that Tesla’s use of data and analytics gives the company an extreme advantage when it comes to saving money on even the most trivial of parts. While Tesla will save some money from its recent decision to not equip Model 3 and Model Y cars with radar, the lumbar support removal also summarizes the company’s mission to take out what is not needed. Teslas are already so minimalistic as it is, and many people enjoy the lack of knobs and buttons on the interior. However, this is one knob that many owners may not be happy not having, but it remains to be seen if it saves Tesla’s enough money to justify keeping the feature left out from its two mass-market vehicles. -JK-
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I use this newsletter to share my thoughts on what is going on in the Tesla world. If you want to talk to me directly, you can email me or reach me on Twitter. I don’t bite, be sure to reach out!
-Joey
News
Tesla China comeback: Retail sales hit second-highest month of 2025
Tesla’s September numbers are just below the 74,127 units that were sold domestically in March.
Tesla’s retail sales in China climbed to 71,525 vehicles in September, the company’s second-highest monthly total this year, as per data from the China Passenger Car Association (CPCA).
The result reflects a steady rebound, narrowing Tesla’s year-on-year sales decline to just 0.93%, while showing a 25% jump from August’s weaker numbers. Tesla China’s September numbers are just below the 74,127 units that were sold domestically in March.
Tesla China’s September
Despite the uptick, Tesla China’s retail sales have now logged seven months of year-on-year declines this 2025, managing growth only in March and June, though a good portion of these lost sales was due to the changeover to the new Model Y. The Shanghai Gigafactory, which produces both the Model 3 and Model Y, continues to serve as a dual-purpose hub for domestic and export markets.
In September, Tesla exported 19,287 vehicles from its Shanghai facility, up 19.6% year-on-year but down 25.9% from August, as noted in a CNEV Post report. This is in line with Tesla China’s strategy of prioritizing exports early in each quarter. Including exports, Tesla China’s total wholesale volume reached 90,812 units in September, up 2.82% year-on-year and 9.16% month-on-month.
Model Y still leads
The Tesla Model Y still led the electric vehicle maker’s sales in China with 59,907 units sold wholesale during the month, rising 17.1% from last year, while Model 3 reached 30,905 units, dipping 16.8% year-on-year but up 27% from August. Tesla’s overall market share in China’s NEV segment rose to 5.52%, and its BEV share climbed to 8.66%, modest gains hinting at the company’s resilience in a fiercely competitive market.
Across Q3, Tesla sold 169,294 vehicles in China, down 6.9% year-on-year, marking its second consecutive quarterly decline but a strong 31.4% recovery versus Q2. Year-to-date, Tesla’s retail total stands at 432,704 units, down 5.97% compared to last year.
Elon Musk
Elon Musk teases ‘Banish’ feature to pair perfectly with Summon
Tesla has long promised the possibility of completely hands-off parking: arrive, drop off at the entrance, the car parks itself, and the car retrieves you at the end of your visit.
Elon Musk has once again teased the “Banish” feature that could come to Tesla vehicles in the near future. It would be a perfect pairing to the popular Assisted Smart Summon (ASS), which the company launched earlier this year.
Banish has been something Tesla has teased for years. The company has promised the possibility of completely hands-off parking: arrive, drop off at the entrance, the car parks itself, and the car retrieves you at the end of your visit.
Ultimately, even though it is technically a driverless feature, Tesla has not refined its parking portion of the Full Self-Driving (Supervised) suite enough to release Banish to the public.
Tesla recently started performing specified parking tasks at the driver’s discretion. In the FSD (Supervised) v14.1 release, Tesla has added the ability to pick your parking scenario. Drivers can choose a Charger, Parking Lot, Curbside, Street, Driveway, or Parking Garage.
To achieve Banish, Tesla would have to gather enough data with these scenarios to then gain the capability to park after dropping vehicle occupants off.
🚨 Tesla Full Self-Driving (Supervised) v14.1’s new Arrival Options pic.twitter.com/P8GDY7BIZ6
— TESLARATI (@Teslarati) October 10, 2025
However, CEO Elon Musk recently hyped Banish to the point of stating Teslas will be capable of it “in the near future.”
His remark came in response to a video where FSD v14.1 drove around a Costco parking lot for twenty minutes looking for a spot:
In the near future, your Tesla will drop you off at the store entrance and then go find a parking spot.
When you’re ready to exit the store, just tap Summon on your phone and the car will come to you. https://t.co/7oUEk9Bb0H
— Elon Musk (@elonmusk) October 10, 2025
Summon is a feature that has given Tesla its challenges, but the release of Assisted Smart Summon (ASS) has improved some of its capabilities.
I tested it after receiving v14.1, and it did a great job of taking the correct route and driving safely to my location:
🚨 There were no noted improvements to Tesla’s Actually Smart Summon (ASS) with the v14.1 Full Self-Driving (Supervised) update
However, with v13.2.9, ASS turned the wrong way on this exact route.
Not this time! Exceptionally done! pic.twitter.com/vYHL0zjlOk
— TESLARATI (@Teslarati) October 10, 2025
There will likely be some time between now and when Tesla is able to release Banish. As previously noted, Tesla will need to collect enough data from real-world scenarios and obtain a proven track record of being able to handle lots and parking in a variety of environments while supervised.
News
Tesla faces new blockade in Sweden as IF Metall escalates dispute
The action takes effect October 15 and will remain in place until Tesla signs a collective agreement.
Just over a month after the Swedish Meditation Institute threw in the towel on Tesla and IF Metall’s conflict, the labor union has announced a new industrial action aimed at disrupting the electric vehicle maker’s operations in the country.
Potential Tesla disruptions
The latest news involves a total work stoppage by Linde Material Handling, one of Sweden’s largest forklift companies, which services industrial clients nationwide. The action takes effect October 15 and will remain in place until Tesla signs a collective agreement, as noted in a Dagens Arbete (DA) report.
The stoppage will halt all forklift-related work Linde performs for Tesla’s local subsidiary, TM Sweden, including maintenance, repair, and service of trucks used across its facilities. Simon Petersson, IF Metall’s contract secretary, shared described the union’s latest effort in a comment to the publication.
“We know that Tesla has trucks in several locations and that they are in need of service, maintenance and repair. We are stopping that now. For Linde, this is not a big deal. They service trucks for a lot of companies and Tesla is a small player in their portfolio,” Petersson noted.
Not a sure strategy
Whether IF Metall’s latest effort will succeed against Tesla remains to be seen, especially since the electric vehicle maker has been pretty firm in its stance that its employees do not need a collective agreement. Still, the IF Metall contract secretary stated that Linde’s strike against Tesla should make it more difficult for the electric vehicle maker to operate its business in Sweden.
“It remains to be seen. But as I have said before, it is about many small streams. This stops everything Linde does for Tesla. So not only with them, but regardless of where the work takes place. So if Tesla has problems with a truck, they will not have it repaired or serviced,” Petersson stated.
Following the decision of the Swedish Meditation Institute to end the negotiations between IF Metall and Tesla early last month, the union noted that it would still try to pressure the EV maker to sign a collective agreement. Since then, the Electricians union, as well as the postmen’s unions Seko and ST have continued to initiate blockades against Tesla Sweden.
Tesla China comeback: Retail sales hit second-highest month of 2025
Elon Musk teases ‘Banish’ feature to pair perfectly with Summon
Tesla faces new blockade in Sweden as IF Metall escalates dispute
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