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Tesla and other EVs are becoming more attractive to buyers despite the pandemic
Tesla’s recent price reduction to three of its vehicles will likely encourage consumers to consider an electric car for their next automotive purchase. But the electric automaker is not the only company offering reduced prices on all-electric models during the pandemic, which makes the current time a favorable opportunity to purchase a new battery-electric or hybrid vehicle, pandemic notwithstanding.
On May 27, Tesla slashed the prices of the Model 3 by $2,000, and the Model S and Model X Long Range variants by $5,000. A study from Consumer Reports stated that incentives and general price reductions battery-powered vehicles is helping buyers save big, and the pandemic is undoubtedly a driving factor.
“The underlying reality is that there has been a dramatic slowdown in car sales since the pandemic swept the nation, causing an oversupply for many models and an eagerness to sell from manufacturers and dealerships alike. There are price reductions and great deals to be had, whether they are announced or not,” Associate Director of the Auto Test Program at Consumer Reports Gabriel Shenhar said.
While luxury-branded models are currently selling at a 10-16% discount according to data from TrueCar, many hybrids and EVs are selling between 5-9% less than their MSRP. Data suggests that some hybrid or EV models from veteran carmakers could offer as much as a 24% discount based on available incentives.
In times of low sales, franchised dealers can utilize incentives, promotions, and price adjustments to try and encourage buyers to purchase a car. Even though the automotive market continues to struggle as unemployment rates skyrocket, dealers are giving buyers tasty pricing on sustainable vehicles.
But what do the discounts mean for Tesla?
Tesla operates with a direct-to-consumer sales model, cutting out the middleman of a dealership and sending cars straight to the customer who order them. This strategy is advantageous for the automaker, as it gives the company full control over the pricing of its vehicles and how price adjustments can be used to encourage sales.
Ultimately, Tesla can encourage more sales on its own using strategies that are specifically designed for its vehicles. This is evident in the company’s decisions with its cars’ pricing and features, as well as the rollout and retirement of variants such as the Mid Range RWD Model 3.
That being said Consumer Reports notes that today, customers have the upper-hand on automakers because of slumping sales figures. “Remember, it’s a buyer’s market now, so the consumer is in the driver’s seat,” says Shenhar.
News
Tesla Sweden faces new pressure in Sweden as Assa Abloy joins union action
The sympathy strike will block Assa Abloy’s 330 employees across six Swedish facilities from servicing or maintaining locks and gates used at Tesla Sweden’s sites.
The labor standoff between Tesla and Sweden’s IF Metall union has widened again, this time pulling in Assa Abloy Industrial, a manufacturer of industrial doors and locks.
IF Metall announced a new sympathy strike halting all Assa Abloy services for Tesla, set to take effect November 4, according to Dagens Arbete (DA). The move is aimed at further pressuring Tesla into signing a collective agreement after nearly two years of ongoing labor conflict.
New strike targets Tesla’s industrial operations
The sympathy strike will block Assa Abloy’s 330 employees across six Swedish facilities from servicing or maintaining locks and gates used at Tesla Sweden’s sites. IF Metall hopes the measure will disrupt Tesla’s daily operations and highlight the growing solidarity among Swedish companies.
Assa Abloy becomes the latest in a line of firms drawn into the dispute, with the Swedish Mediation Institute now logging fourteen conflict notices since September. The escalation shows that unions and partner industries are aligning to support of IF Metall’s campaign to secure a collective bargaining deal, something Tesla has consistently resisted.
IF Metall says Tesla must understand Sweden’s labor model
IF Metall chair Marie Nilsson recently reiterated her call for Tesla Sweden to reconsider its stance on organized labor, noting that Sweden’s union system differs sharply from the more adversarial model in the United States.
“I can certainly understand that Elon Musk and Tesla are skeptical of the trade union movement,” Nilsson said. “They have experience with American unions that operate in a completely different environment and that have to be militant in a different way.”
Nilsson emphasized that Swedish unions function cooperatively and that signing a collective agreement locally does not commit Tesla to similar deals elsewhere. “Let’s give us a chance,” she added. “It is the practical system we have here to regulate the conditions.”
News
Elon Musk: Tesla autonomous driving might spread faster than any tech
The CEO noted that “hardware foundations have been laid for such a long time.”
Elon Musk has shared one of his most optimistic forecasts for Tesla’s self-driving rollout yet. As per the CEO, Tesla’s self-driving system could see the fastest technological adoption in history, thanks to the fleet’s capability to gain autonomous capabilities through a software update.
The CEO shared his forecast in a post on social media platform X.
Tesla’s aims to scale autonomy
Musk’s comment came as a response to industry watcher Sawyer Merritt, who posted a comparison between the geofence of Tesla’s Robotaxi network and Waymo’s service area. As can be seen in the graphic, Tesla’s Austin geofence has gotten noticeably larger compared to Waymo’s service area.
In his response, Musk stated that “Tesla autonomous driving might spread faster than any technology ever.” He also stated that “hardware foundations have been laid for such a long time,” as a software update could unlock full autonomy “for millions of pre-existing cars in a short period of time.”
Musk’s comment bodes well for Tesla’s Robotaxi ambitions, which seem to be finally in reach with the deployment of Unsupervised FSD in vehicle factories, as well as Austin and the Bay Area. For now, however, Tesla’s Austin Robotaxis and Bay Area ride-hailing vehicles are still operated with a safety monitor in the driver’s seat.
Tesla’s latest Austin expansion
Tesla recently expanded its Austin Robotaxi service area this week to 243 square miles, its largest yet and nearly triple the coverage from two months ago. The move outpaces Waymo’s local service footprint, which remains at around 90 square miles.
The expansion marks Tesla’s second major Austin update since August and emphasizes its push to dominate the autonomous ride-hailing landscape. With both Tesla and Waymo racing to prove scale and reliability, Musk’s confidence suggests the real contest may be about who can move fastest once the tech flips on across Tesla’s fleet. Once that happens, Tesla would effectively be able to win the self-driving race.
News
Tesla sends clear message to Waymo with latest Austin Robotaxi move
It is the first expansion Tesla has made in Austin since the one on August 26. The company still operates in the Bay Area of California as well, referring to that program specifically as a “ride-hailing service.”
Tesla has sent a clear message to Waymo with its latest move to its Robotaxi program in Austin, Texas.
Tesla and Waymo are the two true leaders in autonomous ride-hailing to an extent. Tesla has what many believe is a lot of potential due to its prowess with the Supervised Full Self-Driving suite. It is also operating a driverless Robotaxi service in Austin with a “Safety Monitor” that sits in the passenger’s seat.
Tesla explains why Robotaxis now have safety monitors in the driver’s seat
The two companies have been competing heavily in the market since they both launched driverless ride-hailing services in Austin this year: Waymo’s in March and Tesla’s in June.
One of the main drivers in the competition between the two is service area size, or the geofence in which the cars will operate without a driver. In August, the two were tied with a service area of about 90 square miles (233.099 sq. km).
Tesla then expanded to about 170 square miles (440.298 sq. km) on August 26, dwarfing Waymo’s service area and expanding to freeways. Tesla’s freeway operation of the Robotaxi suite requires the Safety Monitor to be in the driver’s seat for safety reasons.
On Tuesday evening, Tesla made another move that sent a clear message to Waymo, as it expanded once again, this time to 243 square miles (629.367 sq. km).
This is according to Robotracker:
Here’s a comparison of Tesla’s geofence in Austin vs. Waymo’s
Tesla’s now spans 243 square miles, almost three times the size of Waymo’s at 89 square miles https://t.co/OCAHQDQhzb pic.twitter.com/wq5bHQXCp4
— TESLARATI (@Teslarati) October 29, 2025
It is the first expansion Tesla has made in Austin since the one on August 26. The company still operates in the Bay Area of California as well, referring to that program specifically as a “ride-hailing service.”
Yesterday, it expanded that service to the San Jose Mineta International Airport, something it has been working on for several months.
Waymo has its own set of distinct advantages over Tesla as well, as it operates in more cities and states than the EV maker. Waymo currently has its autonomous vehicle services in Phoenix, Arizona, San Francisco, Los Angeles, Austin, and Atlanta, Georgia.
Tesla plans to have half of the U.S. population with access to the Robotaxi platform by the end of the year.
Tesla Sweden faces new pressure in Sweden as Assa Abloy joins union action
Elon Musk: Tesla autonomous driving might spread faster than any tech
Tesla sends clear message to Waymo with latest Austin Robotaxi move
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