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Tesla says factory upgrades are coming as new Model 3 ‘Highland’ sightings continue

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Tesla said during its Q2 2023 Earnings Call that factory upgrades would occur during Q3, potentially causing a slight decrease in production as the company prepares to launch a new and revised version of the Model 3, known as “Project Highland.”

After Tesla produced 479,700 cars and delivered 466,140 of them in Q2, CEO Elon Musk told investors they should be ready to expect lower-than-normal production figures for Q3 as Summer shutdowns of some of the automaker’s factories would occur.

Musk said:

“We continue to target 1.8 million vehicle deliveries this year. Although, we expect that Q3 production will be

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Zachary Kirkhorn, Tesla’s CFO, reiterated the comments:

“As we look forward to the rest of the year, I want to reiterate Elon’s comments on Q3 volumes driven by planned downtimes for factory upgrades. These upgrades will also carry some amount of factory idle cost. However, we are working to minimize as much as possible.”

The shutdowns are related to an upgrade of production equipment and perhaps retooling. Teslarati has covered various developments at the Fremont Factory, including efforts to retool several production lines and make upgrades to the plant.

Highland Sightings Continue

The comments Tesla executives made incited more speculation regarding the Model 3’s next iteration, known as “Project Highland.”

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While the exact updates of the Highland Model 3 and what Tesla plans to improve on are not necessarily known, we do know that the design of the vehicle is set for a change.

However, more sightings of the vehicle continue to appear online as Tesla is evidently testing some of the performance features of the Model 3 Highland.

Most recently, a sighting of the car was shared on the r/TeslaMotors subreddit.

Project Highland Spotted
by u/gio6a in teslamotors

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With the factory upgrades being “sort of global factory upgrades,” as Musk called them, we can estimate Tesla is likely preparing for the Model 3’s updated design by bringing factories up to date with new production equipment.

The Model 3 is built in Fremont and Shanghai, and there have been rumors of the vehicle being introduced in the Chinese market first. However, we know Fremont is undergoing an overhaul, but it is unconfirmed whether these line upgrades are for the Model 3 Highland.

Please email me with questions and comments at joey@teslarati.com. I’d love to chat! You can also reach me on Twitter @KlenderJoey, or if you have news tips, you can email us at tips@teslarati.com.

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Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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SpaceX’s triple-rocket that launched a Tesla into space is back on a mission

SpaceX Falcon Heavy returns after 18 months away to deliver a satellite that only it could carry.

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After an 18-month absence, SpaceX’s Falcon Heavy is returning to mission on Monday morning when it’s scheduled to lift off from Launch Complex 39A at Kennedy Space Center at 10:21 a.m. EDT.

The mission is called ViaSat-3 F3, and the heavy satellite payload needs to reach geostationary orbit, sitting 22,236 miles above Earth where its speed matches the planet’s rotation. Getting a satellite that heavy to that altitude demands more thrust than a single-core Falcon 9 can deliver.

This marks the Falcon Heavy’s 12th flight overall since its debut in February 2018, and its first since NASA’s Europa Clipper mission in October 2024.

Arguably, the most exciting element for spectators will be watching the booster recoveries in action when the two side boosters, B1072 and B1075, will attempt simultaneous landings at Landing Zone 2 and the newer Landing Zone 40 at Cape Canaveral Space Force Station, while the center core will be expended over the ocean.

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SpaceX wins its first MARS contract but it comes with a catch

Following satellite deployment, expected roughly five hours after launch, ViaSat-3 F3 will spend several months traveling to its final orbital slot before undergoing in-orbit testing, with service entry expected by late summer 2026

As Teslarati reported, NASA awarded SpaceX a $175.7 million contract on April 16, 2026 to launch the ESA Rosalind Franklin Mars rover aboard a Falcon Heavy no earlier than late 2028, which would mark the first time SpaceX has ever sent a payload to Mars. That contract came on top of an already deep pipeline that includes the Roman Space Telescope, the Dragonfly Saturn mission, and multiple national security payloads.

SpaceX executed 165 missions in 2025 and now accounts for approximately 85% of all global orbital launches. With Starlink surpassing 10 million subscribers and an IPO targeting a $1.75 trillion valuation still ahead, Monday’s launch is one more data point in a company that has quietly become the backbone of both commercial and government space access worldwide.

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Tesla launches solution to end Supercharger fights once and for all

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Credit: Tesla

Tesla is launching its solution to end Supercharger fights once and for all, eliminating any confusion on who is to charge next at a congested location.

Last year, a notable incident at a Tesla Supercharger led to a fight, and it all stemmed from a disagreement over who arrived at the location first.

Congestion at Tesla Superchargers is a pretty infrequent occurrence for most of us, but there are more congested and popular areas where wait times can be extensive. An unfortunate growing pain of EV ownership is the plain fact that chargers are not as available as gas pumps, and there are, at times, lines to charge.

This can cause tensions to flare and people to get entitled when visiting Superchargers. Nobody wants to spend hours at a Supercharger, but now, there will be no more confusion when there is a queue, and that’s thanks to Tesla’s new Virtual Queue for Superchargers.

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Tesla is finally starting to build out the Virtual Supercharger Queue, according to Not a Tesla App, but it still relies on drivers to make it work.

When a driver is near a Supercharger that is full, a message will pop up on the Tesla App, using the driver’s location to determine their eligibility to join the virtual queue.

The app states:

“While the app is closed, Tesla uses your location to notify you of accurate wait times at Superchargers when you arrive.”

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Another message within the app states:

“There is a waitlist to charge. Are you sure you want to start a charging session now?”

This sounds as if it will require drivers to act appropriately and only plug in when the app prompts them to do so, by letting them know it is their turn.

The app will notify the driver of their position in the queue, as well as how many vehicles are ahead of them.

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Tesla launches first ‘true’ East Coast V4 Supercharger: here’s what that means

The company announced a while back that it would be working on a solution for this issue. Personally, I’ve only had to wait at a Supercharger for a charge on one occasion, and there was a line of between 3 and 10 cars during this singular occurrence.

There were no conflicts or arguments about who had arrived first, but there was some discussion between several drivers during my time there about who was to charge first. Throw a non-Tesla EV into the mix, one that can only charge at a pull-in spot, and that causes even more of a complication.

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Tesla offers awesome Free Supercharging incentive on an unexpected vehicle

In the past, Tesla has used Free Supercharging to incentivize the purchase of its expensive vehicles, like the Model S and Model X. However, those vehicles are leaving the company lineup, and Tesla saw a benefit from applying the incentive to another car.

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Credit: Tesla Charging | X

Tesla is offering an awesome new Free Supercharging incentive on a vehicle that is sort of unexpected.

In the past, Tesla has used Free Supercharging to incentivize the purchase of its expensive vehicles, like the Model S and Model X. However, those vehicles are leaving the company lineup, and Tesla saw a benefit from applying the incentive to another car.

Tesla North America has introduced a compelling new incentive aimed at boosting Model 3 sales. Starting with orders placed on or after April 24, buyers of the Model 3 Premium (Long Range) and Performance variants in the United States will receive one full year of complimentary Supercharging.

The offer applies exclusively to new vehicle orders and does not extend to existing owners or other trims like the base Rear-Wheel Drive model.

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The announcement underscores Tesla’s continued dominance in EV charging infrastructure.

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While the incentive provides 12 months of zero-cost access to the Supercharger network, Tesla also reiterated its pricing structure: all Tesla vehicles receive the lowest Supercharging rates.

Non-Tesla EVs, by contrast, pay approximately 40 percent more per kWh or must purchase a subscription to access the network at standard rates. This tiered approach highlights the strategic value of owning a Tesla, where seamless integration with the world’s largest and most reliable fast-charging network remains a key differentiator.

For prospective buyers, the savings can be substantial. Depending on driving habits, a typical Model 3 owner might log 12,000–15,000 miles annually.

With average Supercharging costs around $0.40–$0.50 per kWh, one year of free sessions could translate to $800–$1,200 in avoided expenses.

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That effectively lowers the total cost of ownership and makes long-distance travel more affordable from day one. Early delivery customers have already noted similar past incentives, with one Cybertruck owner reporting over $2,400 saved in just six months under similar offers that Tesla has deployed in the past.

The timing of the offer appears strategic. Tesla faces growing competition from other automakers expanding their own charging networks and offering aggressive EV incentives.

By bundling free Supercharging rather than discounting the vehicle’s MSRP, Tesla preserves perceived value while directly addressing one of the biggest barriers for new EV adopters: charging costs and convenience.

The move also encourages higher-mileage use of the network, generating valuable real-world data for Tesla’s autonomous driving development.

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Why Tesla would apply this incentive to the Model 3 is pretty interesting. It usually is a pretty good incentive to move units out the door, so there’s some speculation whether Tesla is planning to launch new upgrades to the mass-market sedan in the coming months, and the company wants to move what will be outdated units from its inventory.

However, there is also just the idea that Tesla could be attempting to stimulate some early quarter demand for the Model 3, especially as the Model Y continues to sell very well. Tesla’s loss of the $7,500 EV tax credit last year had an impact on sales, and Tesla might be testing some formidable options to see if it can add some demand once again.

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