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Tesla says factory upgrades are coming as new Model 3 ‘Highland’ sightings continue

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Tesla said during its Q2 2023 Earnings Call that factory upgrades would occur during Q3, potentially causing a slight decrease in production as the company prepares to launch a new and revised version of the Model 3, known as “Project Highland.”

After Tesla produced 479,700 cars and delivered 466,140 of them in Q2, CEO Elon Musk told investors they should be ready to expect lower-than-normal production figures for Q3 as Summer shutdowns of some of the automaker’s factories would occur.

Musk said:

“We continue to target 1.8 million vehicle deliveries this year. Although, we expect that Q3 production will be

Zachary Kirkhorn, Tesla’s CFO, reiterated the comments:

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“As we look forward to the rest of the year, I want to reiterate Elon’s comments on Q3 volumes driven by planned downtimes for factory upgrades. These upgrades will also carry some amount of factory idle cost. However, we are working to minimize as much as possible.”

The shutdowns are related to an upgrade of production equipment and perhaps retooling. Teslarati has covered various developments at the Fremont Factory, including efforts to retool several production lines and make upgrades to the plant.

Highland Sightings Continue

The comments Tesla executives made incited more speculation regarding the Model 3’s next iteration, known as “Project Highland.”

While the exact updates of the Highland Model 3 and what Tesla plans to improve on are not necessarily known, we do know that the design of the vehicle is set for a change.

However, more sightings of the vehicle continue to appear online as Tesla is evidently testing some of the performance features of the Model 3 Highland.

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Most recently, a sighting of the car was shared on the r/TeslaMotors subreddit.

Project Highland Spotted
by u/gio6a in teslamotors

With the factory upgrades being “sort of global factory upgrades,” as Musk called them, we can estimate Tesla is likely preparing for the Model 3’s updated design by bringing factories up to date with new production equipment.

The Model 3 is built in Fremont and Shanghai, and there have been rumors of the vehicle being introduced in the Chinese market first. However, we know Fremont is undergoing an overhaul, but it is unconfirmed whether these line upgrades are for the Model 3 Highland.

Please email me with questions and comments at joey@teslarati.com. I’d love to chat! You can also reach me on Twitter @KlenderJoey, or if you have news tips, you can email us at tips@teslarati.com.

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Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Cybertruck

Tesla made a change to the Cybertruck and nobody noticed

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Credit: diagnosticdennis/Instagram and @smile__no via Tesla Owners of Santa Clarita Valley/X

Tesla made a change to the Cybertruck, and nobody noticed. But to be fair, nobody could have, but it was revealed by the program’s lead engineer that it was aimed toward simplifying manufacturing through a minor change in casting.

After the Cybertruck was given a Top Safety Pick+ award by the Insurance Institute for Highway Safety (IIHS), for its reputation as the safest pickup on the market, some wondered what had changed about the vehicle.

Tesla Cybertruck earns IIHS Top Safety Pick+ award

Tesla makes changes to its vehicles routinely through Over-the-Air software updates, but aesthetic changes are relatively rare. Vehicles go through refreshes every few years, as the Model 3 and Model Y did earlier this year. However, the Cybertruck is one of the vehicles that has not changed much since its launch in late 2023, but it has gone through some minor changes.

Most recently, Wes Morrill, the Cybertruck program’s Lead Engineer, stated that the company had made a minor change to the casting of the all-electric pickup for manufacturing purposes. This change took place in April:

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The change is among the most subtle that can be made, but it makes a massive difference in manufacturing efficiency, build quality, and scalability.

Morrill revealed Tesla’s internal testing showed no difference in crash testing results performed by the IIHS.

The 2025 Cybertruck received stellar ratings in each of the required testing scenarios and categories. The Top Safety Pick+ award is only given if it excels in rigorous crash tests. This requires ‘Good’ ratings in updated small and moderate overlap front, side, roof, and head restraints.

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Additionally, it must have advanced front crash prevention in both day and night. Most importantly, the vehicle must have a ‘Good’ or ‘Acceptable’ headlights standard on all trims, with the “+ ” specifically demanding the toughest new updated moderate overlap test that checks rear-seat passenger protection alongside driver safety.

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Tesla enters interesting situation with Full Self-Driving in California

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tesla model x
A Tesla Motors Inc Model X is seen at Tesla's introduction of its new battery swapping program in Hawthorne, California June 20, 2013. Tesla Motors Inc on Thursday unveiled a system to swap battery packs in its electric cars in about 90 seconds, a service Chief Executive Elon Musk said will help overcome fears about their driving range. REUTERS/Lucy Nicholson (UNITED STATES - Tags: TRANSPORT BUSINESS LOGO) - RTX10VSH

Tesla has entered an interesting situation with its Full Self-Driving suite in California, as the State’s Department of Motor Vehicles had adopted an order for a suspension of the company’s sales license, but it immediately put it on hold.

The company has been granted a reprieve as the DMV is giving Tesla an opportunity to “remedy the situation.” After the suspension was recommended for 30 days as a penalty, the DMV said it would give Tesla 90 days to allow the company to come into compliance.

The DMV is accusing Tesla of misleading consumers by using words like Autopilot and Full Self-Driving on its advanced driver assistance (ADAS) features.

The State’s DMV Director, Steve Gordon, said that he hoped “Tesla will find a way to get these misleading statements corrected.” However, Tesla responded to the story on Tuesday, stating that this was a “consumer protection” order for the company using the term Autopilot.

It said “not one single customer came forward to say there’s a problem.” It added that “sales in California will continue uninterrupted.”

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Tesla has used the terms Autopilot and Full Self-Driving for years, but has added the term “(Supervised)” to the end of the FSD suite, hoping to remedy some of the potential issues that regulators in various areas might have with the labeling of the program.

It might not be too long before Tesla stops catching flak for using the Full Self-Driving name to describe its platform.

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Tesla Robotaxi goes driverless as Musk confirms Safety Monitor removal testing

The Robotaxi suite has continued to improve, and this week, vehicles were spotted in Austin without any occupants. CEO Elon Musk would later confirm that Tesla had started testing driverless rides in Austin, hoping to launch rides without any supervision by the end of the year.

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Investor's Corner

Tesla stock closes at all-time high on heels of Robotaxi progress

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Credit: Tesla

Tesla stock (NASDAQ: TSLA) closed at an all-time high on Tuesday, jumping over 3 percent during the day and finishing at $489.88.

The price beats the previous record close, which was $479.86.

Shares have had a crazy year, dipping more than 40 percent from the start of the year. The stock then started to recover once again around late April, when its price started to climb back up from the low $200 level.

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This week, Tesla started to climb toward its highest levels ever, as it was revealed on Sunday that the company was testing driverless Robotaxis in Austin. The spike in value pushed the company’s valuation to $1.63 trillion.

Tesla Robotaxi goes driverless as Musk confirms Safety Monitor removal testing

It is the seventh-most valuable company on the market currently, trailing Nvidia, Apple, Alphabet (Google), Microsoft, Amazon, and Meta.

Shares closed up $14.57 today, up over 3 percent.

The stock has gone through a lot this year, as previously mentioned. Shares tumbled in Q1 due to CEO Elon Musk’s involvement with the Department of Government Efficiency (DOGE), which pulled his attention away from his companies and left a major overhang on their valuations.

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However, things started to rebound halfway through the year, and as the government started to phase out the $7,500 tax credit, demand spiked as consumers tried to take advantage of it.

Q3 deliveries were the highest in company history, and Tesla responded to the loss of the tax credit with the launch of the Model 3 and Model Y Standard.

Additionally, analysts have announced high expectations this week for the company on Wall Street as Robotaxi continues to be the focus. With autonomy within Tesla’s sights, things are moving in the direction of Robotaxi being a major catalyst for growth on the Street in the coming year.

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