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Tesla’s pooling deal with Fiat-Chrysler is proving to be a killer combo in Europe
New data from the International Council on Clean Transportation (ICCT) shows that the pooling deal between Tesla and Fiat-Chrysler Automobiles is proving to be a strong force, as the two companies recently made up for 39% of the total electric vehicles registered in Europe.
According to the ICCT, the FCA-Tesla duo made up for nearly 2 of every five electric vehicles sold in Europe during the first quarter of 2020. The next closest competitor was Volvo, which shared 22% of the market with their electric cars. BMW was third with 14%.
“This is the result of a strong uptake of Tesla battery-electric vehicle sales, with a tenfold increase in deliveries in markets such as the UK, while at the same time sales of the Fiat brand combustion engine vehicles were cut in half compared to the previous month,” an ICCT Fact Sheet said.
⚡️Unprecedented⚡️ EV sales🚗all across European car markets in Q1 2020:
📈Record 10% marketshare in March
🇪🇺Driven by EU car CO2 regulation that kicked in on 1 Jan 2020See @TheICCT @MockPeter analysis:https://t.co/eYe8UrfngZ pic.twitter.com/fi7Q2FMcbe
— T&E (@transenv) April 29, 2020
In April 2019, Tesla and Fiat-Chrysler struck a deal to “pool” together their fleets to meet tough European Union emissions standards. The EU allowed company “pooling” to reach the goal of 95g of CO2 per kilometer at the beginning of 2020, and FCA chose Tesla to help accomplish that feat. Fiat Chrysler will pay Tesla around 1.8 billion euros for the deal, which will help them avoid large fines for having excessive emissions rates.
Fiat-Chrysler has plans to transition some of its most popular vehicles to electric as emissions standards are proving to be a tough task for the company when it is standing alone. The Fiat 500e will roll out for its first deliveries in Europe in July 2020. Meanwhile, the company also has plans to electrify the Fiat Panda, a car that could launch as soon as 2021.
Furthermore, FCA also expressed intentions to build Plug-In Hybrid variants of the Jeep Compass, Renegade, and Wrangler in a $10.5 billion initiative to transition to a more sustainable transportation lineup. But until then, the automaker’s pooling deal with Tesla would be its trump card to avoid emissions fines in Europe.
Tesla’s presence in Europe is notable. The company’s Model 3, Model S, and Model X are currently all available for purchase in the region. The Model Y will be available for purchase when the first phase of Giga Berlin is finished, and Tesla plans to complete that project in July 2021.
The Model 3, for its part, has made waves in the region’s auto sector. While other manufacturers like Volkswagen, Mercedes-Benz, and BMW continue to maintain high sales numbers through their lineup of petrol-powered sedans, the Tesla Model 3 has competed with these companies head-on. Figures from JATO Dynamics suggest that the Model 3 was the third most popular car, regardless of power source, in Europe in December 2019.
The partnership between both Tesla and Fiat-Chrysler goes way past selling vehicles. The collaboration between the two companies will, of course, increase sales figures. However, the ultimate goal was to decrease the amount of CO2 emissions into the Earth’s atmosphere, which is an issue that Fiat-Chrysler would have struggled with on its own. However, Tesla has helped FCA come within just three points of its emissions goal of 95g of CO2 per kilometer.
Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.
Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.
This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.
🚨 Tesla is using different light bar colors to help riders understand which vehicle is theirs
Pretty cool strategy pic.twitter.com/eGMpEMeRpc
— TESLARATI (@Teslarati) August 27, 2026
Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.
Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.
Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.
Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.
Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.
Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.
After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.
By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.
Tesla revamps in-house vinyl wrap service with better pricing
It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.
However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:
Tesla has made a LOT of changes to its online shop recently — price increases, price cuts, new options, and several products being removed entirely.
Some of the biggest increases are wheel covers. 👀
📈 PRICE INCREASES
• 2017-2023 | Model 3 Aero Wheel Cover — Style: Refresh…— Phoenix Self-Driving 🐦🔥 (@PhoenixFSD) August 25, 2026
Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.
However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.
Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.
Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.
News
Tesla Robotaxi fleet gets a brain upgrade ahead of Cybercab launch event
Tesla’s Robotaxi service now runs longer hours nationwide as its unsupervised fleet quietly grows larger.
Tesla’s Robotaxi service just got easier to catch, with the company’s official Robotaxi account noting that rides are now available from 6 a.m. to 10 p.m., seven days a week, across its operating footprint. The account also said its unsupervised fleet is “a lot bigger” than before, though without specifics. The bigger change is what Tesla says upgraded intelligence in vehicle distribution and routing is what’s actually cutting wait times, not a new Full Self-Driving version.
While Tesla did not name the team behind the upgrade, the language points to its AI and fleet software group rather than the driving stack itself. Vehicle distribution and routing in Robotaxi has functioned mostly as a dispatch problem with the software deciding which idle car goes to which rider, and how far it has to travel to get there. “Upgraded intelligence” suggests a smarter version of that dispatch logic, likely using demand forecasting to position idle cars near where riders are about to request them rather than reacting once a request comes in. Tesla’s AI division has built similar prediction systems for other parts of the business, including the neural networks that power FSD itself, so applying that same approach to fleet logistics would be a natural extension rather than a new discipline for the team.
Robotaxi now runs 6am to 10pm, 7 days/week
Unsupervised fleet is a lot bigger
Also, upgraded intelligence in vehicle distribution & routing means you wait less pic.twitter.com/UFZ4bqg2dZ
— Tesla Robotaxi (@robotaxi) August 26, 2026
Tesla is also about a week away from a separate robotaxi milestone. The company plans to launch Cybercab, its purpose built two seat robotaxi with no steering wheel or pedals, in Austin on September 3. Cybercab has been giving employees rides on public and private roads for weeks, and the September event is expected to fold those vehicles into the existing Robotaxi fleet within days of the launch.
Thank you so much @Tesla for inviting us to the Cybercab launch in Austin! 🤠 pic.twitter.com/F1rAR8zd5O
— TESLARATI (@Teslarati) August 22, 2026
Austin previously ran Robotaxi from 6 a.m. to 2 a.m. as of last September, a schedule set before the service expanded into Dallas, Houston, Miami, Tampa, Orlando and the Bay Area. Wednesday’s post did not specify whether that extended overnight window still applies in Austin specifically or whether 6 a.m. to 10 p.m. is now the standard across every market. Tesla’s post, visible on its official Robotaxi account, framed the change simply as fewer riders waiting around for a car.
Whether the wider hours hold once Cybercab enters the fleet next week is the next thing worth watching. Tesla has tended to expand Robotaxi in increments, first geofence, then hours, then fleet size, and each step so far has arrived without much advance notice.
Tesla Cybercab uses a unique strategy for picking up the right rider
Tesla ends in-house wrap service that always seemed like a short-term program
