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BMW’s next CEO could revive an electric car initiative amid assault from EVs like Tesla

(Credit: BMW)

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BMW CEO Harald Krueger is leaving his post as the German automaker’s chief executive. In an update on Friday, the company announced that Krueger would not be seeking another term in his contract as CEO after it expires next year. A press release from BMW noted that the Supervisory Board will be discussing Krueger’s replacement during a meeting on July 18, though a report from the Frankfurter Allgemeine newspaper, citing people from within the company, claimed that production chief Oliver Zipse is the frontrunner to take over the CEO role. 

This would likely translate to a potential revival, or at least an acceleration, of BMW’s push into electric mobility. Krueger has received a fair amount of skepticism over his leadership of BMW over the past years, particularly due to the company losing ground in the luxury segment to its main rival, Daimler’s Mercedes-Benz, according to the Associated Press. BMW has also been left out in the premium electric vehicle market, which is currently being dominated by Silicon Valley-based Tesla and increasingly populated by veteran carmakers like Audi and Jaguar. This was unfortunate, as BMW, at one point, actually had a lead in EVs. 

Prior to Krueger’s appointment as CEO, BMW had launched the i3, a curiously-designed battery electric car that was considered as an alternative, or even a competitor, to the Tesla Model S. Under Krueger’s leadership, BMW shifted away from all-electric vehicles, focusing instead on plug-in hybrids, which combine an internal combustion engine and an electric motor. This strategy ultimately resulted in BMW losing the lead that it established with the i3. Today, the company’s next expected EV, the iX3, has been beaten to the market by the Jaguar I-PACE, the Audi-e-tron, and even the Porsche Taycan, which is set for release later this year. 

Leading up to Friday’s announcement about Krueger’s departure, BMW insiders have mentioned to German news agency Handelsblatt that the company is considering two candidates who could take over the CEO post: the ambitious Head of Development Klaus Fröhlich and the more tempered Oliver Zipse, who took over BMW’s production department from Krueger back in 2015. Fröhlich is more aggressive than the head of production, but he is also a staunch electric car critic. Back in October, for example, Fröhlich committed to diesel, arguing that ongoing discussions about electromobility are “a little bit irrational.”

Fröhlich’s more recent comments showed an even more dismissive stance on electric cars. In a round table interview in Munich, the BMW executive argued that “there is no customer requests for BEVs.” Doubling down, he added that “If we have a big offer, a big incentive, we could flood Europe and sell a million cars, but Europeans won’t buy these things. Customers in Europe do not buy EVs. We pressed these cars into the market, and they’re not wanted. We can deliver an electrified vehicle to each person, but they will not buy them.” 

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Zipse, provided that he does get named as CEO, would have a lot of responsibilities on his shoulders. BMW is currently facing headwinds, including a “hiring freeze” and stagnating sales. The company has also issued two profit warnings over the past nine months, suggesting that it will take much effort to turn the automaker around. Rivals Volkswagen and Daimler have already gone ahead with their electric cars such as the ID.3, Audi e-tron, Porsche Taycan, and the Mercedes-Benz EQC. Tesla still holds a notable lead in key metrics such as batteries, efficiency, and charging infrastructure, but with a new captain at the helm, perhaps BMW can start catching up to the Silicon Valley-based electric car maker as well. If there’s anything that Tesla has proven over the years, after all, it is that the demand for well-designed, high-performance electric vehicles is notable, as could be seen in the disruption being caused by the Model 3 in markets such as the United States.

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Tesla Cybercab production begins: The end of car ownership as we know it?

While this could unlock unprecedented mobility abundance — cheaper rides, reduced congestion, freed-up urban space, and massive environmental gains — it risks massive job displacement in ride-hailing, taxi services, and related sectors, forcing society to confront whether the benefits of AI-driven autonomy will outweigh the human costs.

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Credit: Tesla | X

The first Tesla Cybercab rolled off of production lines at Gigafactory Texas yesterday, and it is more than just a simple manufacturing milestone for the company — it’s the opening salvo in a profound economic transformation.

Priced at under $30,000 with volume production slated for April, the steering-wheel-free, pedal-less Robotaxi-geared vehicle promises to make personal car ownership optional for many, slashing transportation costs to as little as $0.20 per mile through shared fleets and high utilization.

While this could unlock unprecedented mobility abundance — cheaper rides, reduced congestion, freed-up urban space, and massive environmental gains — it risks massive job displacement in ride-hailing, taxi services, and related sectors, forcing society to confront whether the benefits of AI-driven autonomy will outweigh the human costs.

Let’s examine the positives and negatives of what the Cybercab could mean for passenger transportation and vehicle ownership as we know it.

The Promise – A Radical Shift in Transportation Economics

Tesla has geared every portion of the Cybercab to be cheaper and more efficient. Even its design — a compact, two-seater, optimized for fleets and ride-sharing, the development of inductive charging, around 300 miles of range on a small battery, half the parts of the Model 3, and revolutionary “unboxed” manufacturing — is all geared toward rapid production.

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Operating at a fraction of what today’s rideshare prices are, the Cybercab enables on-demand autonomy for a variety of people in a variety of situations.

Tesla ups Robotaxi fare price to another comical figure with service area expansion

It could also be the way people escape expensive and risky car ownership. Buying a vehicle requires expensive monthly commitments, including insurance and a payment if financed. It also immediately depreciates.

However, Cybercab could unlock potential profitability for owning a car by adding it to the Robotaxi network, enabling passive income. Cities could have parking lots repurposed into parks or housing, and emissions would drop as shared electric vehicles would outnumber gas cars (in time).

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The first step of Tesla’s massive production efforts for the Cybercab could lead to millions of units annually, turning transportation into a utility like electricity — always available, cheap, and safe.

The Dark Side – Job Losses and Industry Upheaval

With Robotaxi and Cybercab, they present the same negatives as broadening AI — there’s a direct threat to the economy.

Uber, Lyft, and traditional taxis will rely on human drivers. Robotaxi will eliminate that labor cost, potentially displacing millions of jobs globally. In the U.S. alone, ride-hailing accounts for billions of miles of travel each year.

There are also potential ripple effects, as suppliers, mechanics, insurance adjusters, and even public transit could see reduced demand as shared autonomy grows. Past automation waves show job creation lags behind destruction, especially for lower-skilled workers.

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Gig workers, like those who are seeking flexible income, face the brunt of this. Displaced drivers may struggle to retrain amid broader AI job shifts, as 2025 estimates bring between 50,000 and 300,000 layoffs tied to artificial intelligence.

It could also bring major changes to the overall competitive landscape. While Waymo and Uber have partnered, Tesla’s scale and lower costs could trigger a price war, squeezing incumbents and accelerating consolidation.

Balancing Act – Who Wins and Who Loses

There are two sides to this story, as there are with every other one.

The winners are consumers, Tesla investors, cities, and the environment. Consumers will see lower costs and safer mobility, while potentially alleviating themselves of awkward small talk in ride-sharing applications, a bigger complaint than one might think.

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Elon Musk confirms Tesla Cybercab pricing and consumer release date

Tesla investors will be obvious winners, as the launch of self-driving rideshare programs on the company’s behalf will likely swell the company’s valuation and increase its share price.

Cities will have less traffic and parking needs, giving more room for housing or retail needs. Meanwhile, the environment will benefit from fewer tailpipes and more efficient fleets.

A Call for Thoughtful Transition

The Cybercab’s production debut forces us to weigh innovation against equity.

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If Tesla delivers on its timeline and autonomy proves reliable, it could herald an era of abundant, affordable mobility that redefines urban life. But without proactive policies — retraining, safety nets, phased deployment — this revolution risks widening inequality and leaving millions behind.

The real question isn’t whether the Cybercab will disrupt — it’s already starting — it’s whether society is prepared for the economic earthquake it unleashes.

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Tesla Model 3 wins Edmunds’ Best EV of 2026 award

The publication rated the Model 3 at an 8.1 out of 10, and with its most recent upgrades and changes, Edmunds says, “This is the best Model 3 yet.”

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Credit: Tesla

The Tesla Model 3 has won Edmunds‘ Top Rated Electric Car of 2026 award, beating out several other highly-rated and exceptional EV offerings from various manufacturers.

This is the second consecutive year the Model 3 beat out other cars like the Model Y, Audi A6 Sportback E-tron, and the BMW i5.

The car, which is Tesla’s second-best-selling vehicle behind the popular Model Y crossover, has been in the company’s lineup for nearly a decade. It offers essentially everything consumers could want from an EV, including range, a quality interior, performance, and Tesla’s Full Self-Driving suite, which is one of the best in the world.

The publication rated the Model 3 at an 8.1 out of 10, and with its most recent upgrades and changes, Edmunds says, “This is the best Model 3 yet.”

In its Top Rated EVs piece on its website, it said about the Model 3:

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“The Tesla Model 3 might be the best value electric car you can buy, combining an Edmunds Rating of 8.1 out of 10, a starting price of $43,880, and an Edmunds-tested range of 338 miles. This is the best Model 3 yet. It is impressively well-rounded thanks to improved build quality, ride comfort, and a compelling combination of efficiency, performance, and value.”

Additionally, Jonathan Elfalan, Edmunds’ Director of Vehicle Testing, said:

“The Model 3 offers just about the perfect combination of everything — speed, range, comfort, space, tech, accessibility, and convenience. It’s a no-brainer if you want a sensible EV.”

The Model 3 is the perfect balance of performance and practicality. With the numerous advantages that an EV offers, the Model 3 also comes in at an affordable $36,990 for its Rear-Wheel Drive trim level.

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Elon Musk’s xAI celebrates nearly 3,000 headcount at Memphis site

The update came in a post from the xAI Memphis account on social media platform X.

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Credit: xAI Memphis

xAI has announced that it now employs nearly 3,000 people in Memphis, marking more than two years of local presence in the city amid the company’s supercomputing efforts. 

The update came in a post from the xAI Memphis account on social media platform X.

In a post on X, xAI’s Memphis branch stated it has been part of the community for over two years and now employs “almost 3,000 locally to help power Grok.” The post was accompanied by a photo of the xAI Memphis team posing for a rather fun selfie. 

“xAI is proud to be a member of the Memphis community for over two years. We now employ almost 3,000 locally to help power @Grok. From electricians to engineers, cooks to construction — we’re grateful for everyone on our team!” the xAI Memphis’ official X account wrote. 

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xAI’s Memphis facilities are home to Grok’s foundational supercomputing infrastructure, including Colossus, a large-scale AI training cluster designed to support the company’s advanced models. The site, located in South Memphis, was announced in 2024 as the home of one of the world’s largest AI compute facilities.

The first phase of Colossus was built out in record time, reaching its initial 100,000 GPU operational status in just 122 days. Industry experts such as Nvidia CEO Jensen Huang noted that this was significantly faster than the typical 2-to-4-year timeline for similar projects.

xAI chose Memphis for its supercomputing operations because of the city’s central location, skilled workforce, and existing industrial infrastructure, as per the company’s statements about its commitment to the region. The initiative aims to create hundreds of permanent jobs, partner with local businesses, and contribute to economic and educational efforts across the area.

Colossus is intended to support a full training pipeline for Grok and future models, with xAI planning to scale the site to millions of GPUs.

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