Welcome to a FREE preview of our weekly exclusive! Each week our team goes ‘Beyond the News’ and handcrafts a special edition that includes our thoughts on the biggest stories, why it matters, and how it could impact the future.
You can receive this newsletter along with all of our other members-exclusive newsletters, become a premium member for just $3/month. Your support goes a long way for us behind the scenes! Thank you.
—
The recent headlines about Dyson’s abandoned efforts at making an electric car were probably music to the EV-doubter crowd’s ears. I assume this not so much because the Rolls Royce of vacuum companies had difficulty transitioning into a completely different industry, but because of the reason given for the shut down:
“However, though we have tried very hard throughout the development process we simply can no longer see a way to make it commercially viable.”
Sure, the jokes are funny. (“I guess they ‘sucked’ at making cars,” etc.) But the dissenters will point to this as yet another example of why the long-term prospects of EVs are overestimated by a long shot. No amount of regulations can fix the business-case and economic fact that there’s a huge cost obstacle to manufacturing battery-electric vehicles that can only bring the price down so much. Even Elon Musk has commented about this, saying something along the lines of how he doesn’t hate cheaper cars; they’re just not possible to make right now.
Quite possibly the biggest obstacles to widespread EV adoption is the affordability factor (the other being supply chain limiting production capability). While Tesla is obviously working on this aspect and some might argue they’re already there with a $35k Standard Range Model 3 (downgraded post-purchase), it really seems like it’s going to be an issue for a long time for companies other than Tesla. In other words, Tesla will probably figure out mass market, cheap cars way quicker than their competitors and stay ahead of the game for years if not decades. Is that a win for the movement, though?
To be perfectly honest, I’m a market principles person. My favorite part about Tesla (and SpaceX) was how a customer-driven approach was taken to revolutionize an industry (or two) after the government-driven approach had been wanting at best. The myths about EV ownership don’t exist in a vacuum (sorry, I had to). They came from a history of compliance EVs that were produced to merely meet requirements and not a bit of innovation more. For people that can’t afford a Tesla, it doesn’t matter that the company has achieved amazing things with their product. Their perspective is somewhat like scrolling through various celebrity Instagram accounts: How nice for them!
If Tesla wants to lead a movement of battery-powered vehicles on a global scale, someone has to be able to keep up. Right? Porsche seems to be on the right track, but they’re even less affordable than a Tesla and have always only sought to appeal to a niche luxury market. It seems to me that the issue is something beyond the tech itself, considering Tesla has “open sourced” its patents. What is it? What is driving huge companies with huge resources to fail at even creating a Tesla-level vehicle circa 2012?
I do think it’s a bit lazy to blame it on oil profits. If EVs made as much business sense for those “gasoline/diesel-centered” companies as it does for Tesla, they’d convert in a heartbeat. That’s the bit about markets that you can usually rely on. If there’s money to gain, there are players waiting to cash in. Also, there will be a market for oil companies for a long time due to manufacturing needs, and their investors are perfectly willing to diversify their portfolios with other things that make good money.
Or maybe that’s it in itself? Once Tesla has the cost-ratio figured out, the other players will follow along and start investing serious money in repeating that success. But what if that’s not it? How committed can Tesla be to its own movement if no one can catch up? Do others need to catch up? Will “good enough” be enough for global EV adoption with Tesla always representing the luxury segment of the market?
Lifestyle
EV fans urge Tesla to acquire Unplugged Performance for edge in fleet and security industry
Unplugged Performance has built a name for itself by producing performance upgrades for Tesla vehicles.

A growing number of Tesla enthusiasts and longtime community voices are calling on the electric vehicle maker to acquire Unplugged Performance, a California-based aftermarket company best known for tuning Tesla vehicles and developing specialized government fleet solutions under its UP.FIT division.
The idea was once considered a niche proposal among EV fans, but it is now gaining serious attention not just as a performance play but as a strategic move to deepen Tesla’s roots in the fleet and security industry.
A strategic fit
Unplugged Performance has built a name for itself by producing performance upgrades for Tesla vehicles, from track-optimized components to visual and aerodynamic upgrades. But in recent years, its UP.FIT division has pivoted toward a more functional future by outfitting Tesla vehicles like Model Ys for police, military, and government use.
That work has sparked growing calls for closer collaboration with Tesla, especially as the EV maker increasingly leans into autonomy, AI, and fleet services as core components of its next chapter.
“I posted this four years ago, but I think it’s more true now than ever,” wrote Whole Mars Catalog, a well-known Tesla investor and FSD Beta tester, on X. “Tesla should buy Unplugged. But not just as a Performance division. What they are doing with UP.FIT unlocks large government and commercial fleet purchases that can improve utilization.”
Tesla fans such as shareholder Sawyer Merritt echoed the sentiment, calling Unplugged a “great fit within Tesla.” adding, “They are literally located directly next to Tesla’s design studio in Hawthorne.”
Enabling the next wave
Supporters of the idea noted that integrating Unplugged into Tesla’s corporate structure could help accelerate the adoption of autonomous technologies in government sectors. With UP.FIT patrol cars already in use across some U.S. police departments, Tesla fans envisioned a future where self-driving Teslas could potentially revolutionize law enforcement, search-and-rescue, and public service logistics.
“Just imagine how autonomous patrol cars could transform policing and bring us into a safer future,” the veteran FSD tester wrote.
The benefits could also extend to Tesla’s existing consumer base. “They also have some incredible products in the works that I think will appeal to many ordinary Tesla drivers — not just those looking for performance or mods. Stuff that’s so good it should have come straight from the design studio next door,” Whole Mars Catalog noted.
Unplugged Performance, founded in 2013, shares not just a product vision with Tesla, but also geography. Its Hawthorne headquarters sits directly adjacent to Tesla’s design studio, and the two companies have maintained a close working relationship over the years. The aftermarket firm has long positioned itself as a “mission-aligned” partner to Tesla.
In response to the recent calls for acquisition, Unplugged Performance acknowledged the support from the community. “Our very existence is to support the Tesla mission with @UpfitTesla and @UnpluggedTesla,” Unplugged CEO Ben Schaffer posted on X. “We love working with Tesla and are grateful for the community’s support since 2013!”
Elon Musk
X account with 184 followers inadvertently saves US space program amid Musk-Trump row
Needless to say, the X user has far more than 184 followers today after his level-headed feat.

An X user with 184 followers has become the unlikely hero of the United States’ space program by effectively de-escalating a row between SpaceX CEO Elon Musk and President Donald Trump on social media.
Needless to say, the X user has far more than 184 followers today after his level-headed feat.
A Near Fall
During Elon Musk and Donald Trump’s fallout last week, the U.S. President stated in a post on Truth Social that a good way for the United States government to save money would be to terminate subsidies and contracts from the CEO’s companies. Musk responded to Trump’s post by stating that SpaceX will start decommissioning its Dragon spacecraft immediately.
Musk’s comment was received with shock among the space community, partly because the U.S. space program is currently reliant on SpaceX to send supplies and astronauts to the International Space Station (ISS). Without Dragon, the United States will likely have to utilize Russia’s Soyuz for the same services—at a significantly higher price.
X User to the Rescue
It was evident among X users that Musk’s comments about Dragon being decommissioned were posted while emotions were high. It was then no surprise that an X account with 184 followers, @Fab25june, commented on Musk’s post, urging the CEO to rethink his decision. “This is a shame this back and forth. You are both better than this. Cool off and take a step back for a couple days,” the X user wrote in a reply.
Much to the social media platform’s surprise, Musk responded to the user. Even more surprising, the CEO stated that SpaceX would not be decommissioning Dragon after all. “Good advice. Ok, we won’t decommission Dragon,” Musk wrote in a post on X.
Not Planned, But Welcomed
The X user’s comment and Musk’s response were received extremely well by social media users, many of whom noted that @Fab25june’s X comment effectively saved the U.S. space program. In a follow-up comment, the X user, who has over 9,100 followers as of writing, stated that he did not really plan on being a mediator between Musk and Trump.
“Elon Musk replied to me. Somehow, I became the accidental peace broker between two billionaires. I didn’t plan this. I was just being me. Two great minds can do wonders. Sometimes, all it takes is a breather. Grateful for every like, DM, and new follow. Life’s weird. The internet’s weirder. Let’s ride. (Manifesting peace… and maybe a Model Y.)” the X user wrote.
Lifestyle
Tesla Cybertruck takes a bump from epic failing Dodge Charger
The Cybertruck seemed unharmed by the charging Charger.

There comes a time in a driver’s life when one is faced with one’s limitations. For the driver of a Dodge Charger, this time came when he lost control and crashed into a Tesla Cybertruck–an absolute epic fail.
A video of the rather unfortunate incident was shared on the r/TeslaLounge subreddit.
Charging Charger Fails
As could be seen in the video, which was posted on the subreddit by Model Y owner u/Hammer_of_something, a group of teens in a Dodge Charger decided to do some burnouts at a Tesla Supercharger. Unfortunately, the driver of the Charger failed in his burnout or donut attempt, resulting in the mopar sedan going over a curb and bumping a charging Cybertruck.
Ironically, the Dodge Charger seemed to have been parked at a Supercharger stall before its driver decided to perform the failed stunt. This suggests that the vehicle was likely ICE-ing a charging stall before it had its epic fail moment. Amusingly enough, the subreddit member noted that the Cybertruck did not seem like it took any damage at all despite its bump. The Charger, however, seemed like it ran into some trouble after crashing into the truck.
Alleged Aftermath
As per the the r/TeslaLounge subreddit member, the Cybertruck owner came rushing out to his vehicle after the Dodge Charger crashed into it. The Model Y owner then sent over the full video of the incident, which clearly showed the Charger attempting a burnout, failing, and bumping into the Cybertruck. The Cybertruck owner likely appreciated the video, in part because it showed the driver of the Dodge Charger absolutely freaking out after the incident.
The Cybertruck is not an impregnable vehicle, but it can take bumps pretty well thanks to its thick stainless steel body. Based on this video, it appears that the Cybertruck can even take bumps from a charging Charger, all while chilling and charging at a Supercharger. As for the teens in the Dodge, they likely had to provide a long explanation to authorities after the incident, since the cops were called to the location.
-
Elon Musk1 day ago
Waymo responds to Tesla’s Robotaxi expansion in Austin with bold statement
-
News1 day ago
Tesla exec hints at useful and potentially killer Model Y L feature
-
Elon Musk2 days ago
Elon Musk reveals SpaceX’s target for Starship’s 10th launch
-
Elon Musk3 days ago
Tesla ups Robotaxi fare price to another comical figure with service area expansion
-
News1 day ago
Tesla’s longer Model Y did not scale back requests for this vehicle type from fans
-
News2 days ago
“Worthy of respect:” Six-seat Model Y L acknowledged by Tesla China’s biggest rivals
-
News3 days ago
First glimpse of Tesla Model Y with six seats and extended wheelbase
-
Elon Musk2 days ago
Elon Musk confirms Tesla is already rolling out a new feature for in-car Grok