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Tesla’s resilience is forcing veteran automakers to draw the battle lines on diesel
There are probably very few companies in the market that have attracted the same amount of skepticism as Tesla. Since it started producing its first vehicle, the original Tesla Roadster, more than a decade ago, the “impending” death of the company has been foretold. Despite this, the small, disruptive electric car maker has stubbornly refused to die, and it continues to grow despite the noise. Today, Tesla is bigger than ever before, and the impending completion of a third Gigafactory 3 in China could signal yet another period of incredible growth for the company.
The inevitable electric age
The rise of Tesla did not only prove that electric cars need not be boring, glorified golf carts. The rise of Tesla also showed that consumers from various walks of life are willing to pay top dollar for well-designed electric vehicles, simply because they are superior to internal combustion cars. By proving these points, Tesla was able to force the hand of veteran automakers, pushing them to come up with their own battery-powered vehicles. Today, most of the world’s most notable carmakers are looking into electrification. Some brands such as Porsche have even decided to abandon diesel altogether, aiming instead to push the development of both all-electric and hybrid cars.
It’s not just Porsche either. Other automakers such as Jaguar even beat the German automaker’s Taycan to market with its I-PACE, which it started delivering last year. Daimler rushed to join the fray with the EQC, and Audi, not to be left behind in the emerging EV race, brought out the rather unfortunately-named e-tron, which was received warmly nonetheless. Even mass-market automakers such as Kia and Hyundai have come up with their own bang-for-your-buck electric cars in the form of the Niro EV and Kona Electric. Volkswagen recently made a splash with the debut of the ID.3 as well. Even British-bred MG, which has been reborn as a Chinese-owned hyper-budget brand, is preparing to attack the lower end of the market with the MG ZS EV.
Learning from Tesla
Amidst this transition, it is starting to become evident which carmakers are dead serious about their transition to the electric age. This became notable in Germany, when Volkswagen, Daimler, and BMW came together last March to call for the widespread adoption of EVs. Volkswagen CEO Herbert Diess was at the helm of the radical stance, at one point practically butting heads with BMW CEO Harald Krüger and the industry lobby group Association of the Automotive Industry (VDA) due to his push for widespread electric car adoption. Audi boss Bran Schot, in a recent interview with Manager Magazin, reiterated this point, noting that “electric is the core” of the automaker’s “new strategy.”
Audi is currently attempting to ramp the production of the e-tron SUV, its first all-electric vehicle, but things have not exactly been easy. Due to factors such as reported battery constraints from supplier LG Chem, as well as other incidents such as a workers’ strike in one of its plants earlier this year, the e-tron has been delayed. Yet, Schot noted that the company remains focused on pushing more electric cars. During the interview, Schot candidly admitted that Audi is behind other automakers such as Tesla, not only “in the electric cars” themselves, “but also at the pace with which they solve some software issues.”
Schot noted that he was recently “driven once again a Tesla,” and he came away impressed by the experience. “That was fun,” he said, later admitting that “No question, we are learning from Tesla.” Learning from the leader in electric mobility is an excellent strategy for Audi, as it would allow the company to develop vehicles that mix the best of veteran auto’s experience and Tesla’s tech mastery. In a way, Audi has already taken steps towards this goal with its e-tron GT sedan, a vehicle built on the same platform as the Porsche Taycan. The Taycan stands apart from other EVs from veteran auto in the way that it’s built from the ground up to be an electric car, making it the last thing from a compliance vehicle.
Commitments to diesel and a denial of EVs
While companies like Porsche have found it easy to commit to electrification and abandon things like diesel, other carmakers are not having such an easy time relinquishing their ties with oil. The most recent source of this shock was Jaguar Land Rover CEO Ralf Speth, who recently spoke with Automotive News Europe sister publication Automobilwoche’s publisher in an interview. When asked about the company’s powertrain strategy amid a decline in demand for diesels and V8 gasoline engines, the CEO was candid.
“According to industry forecasters, a global share of 20 percent to 30 percent for electrified vehicles is expected by 2025. When you turn this around, it means that 70 percent to 80 percent of all vehicles around the world will have conventional engines. Let me add that today’s diesels, (which) are absolutely CO2-efficient and clean,” he said.
When asked by the publication why electric mobility is still not important to consumers, the CEO noted that “On one hand, the products are still too expensive. On the other hand, the infrastructure is still too inconvenient and unreliable, so electric cars tend to be for people with deep pockets.” These are rather surprising to hear from the Speth, whose company produced the I-PACE, which has pretty much swept awards left and right since its debut last year.
Explaining his conservative stance on electric vehicles further, the Jaguar CEO argued that “When it comes to electric vehicles, the question isn’t how many cars I can build but rather how many batteries I can buy. The demand for batteries is so great that there will be a limited ability to deliver them over the next few years. And, unlike some others, I expect continually rising battery prices – at least for the next two to three years.”
Quite interestingly, the Jaguar Land Rover CEO’s concerns about electric cars have long been addressed by Tesla. When it came to charging infrastructure, the California-based carmaker developed and aggressively rolled out its Supercharger Network, which currently have over 12,000 stations across the globe. The company has also ironed out the supply of its vehicles’ batteries, thanks to a massive investment in facilities such as Gigafactory 1 in Nevada.
The transition to the electric age will be difficult for carmakers, and it would require massive investments just to get well-designed all-electric cars ready for the market. If these developments are any indication, it appears that in the next few years, the battle lines will be drawn between veteran automakers that are willing to go all-in on electric mobility, and veteran carmakers who will steadfastly hold on to oil and the internal combustion engine.
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Tesla has passed a critical self-driving milestone Elon Musk listed in Master Plan Part Deux
Tesla China announced that the company’s Autopilot system has accumulated 10 billion kilometers of driving experience.
Tesla has passed a key milestone, and it was one that CEO Elon Musk initially mentioned more than nine years ago when he published Master Plan, Part Deux.
As per Tesla China in a post on its official Weibo account, the company’s Autopilot system has accumulated over 10 billion kilometers of real-world driving experience.
Tesla China’s subtle, but huge announcement
In its Weibo post, Tesla China announced that the company’s Autopilot system has accumulated 10 billion kilometers of driving experience. “In this respect, Tesla vehicles equipped with Autopilot technology can be considered to have the world’s most experienced and seasoned driver.”
Tesla AI’s handle on Weibo also highlighted a key advantage of the company’s self-driving system. “It will never drive under the influence of alcohol, be distracted, or be fatigued,” the team wrote. “We believe that advancements in Autopilot technology will save more lives.”
Tesla China did not clarify exactly what it meant by “Autopilot” in its Weibo post, though the company’s intense focus on FSD over the past years suggests that the term includes miles that were driven by FSD (Beta) and Full Self-Driving (Supervised). Either way, 10 billion cumulative miles of real-world data is something that few, if any, competitors could compete with.
Elon Musk’s 10-billion-km estimate, way back in 2016
When Elon Musk published Master Plan Part Deux, he outlined his vision for the company’s autonomous driving system. At the time, Autopilot was still very new, though Musk was already envisioning how the system could get regulatory approval worldwide. He estimated that worldwide regulatory approval will probably require around 10 billion miles of real-world driving data, which was an impossible-sounding amount at the time.
“Even once the software is highly refined and far better than the average human driver, there will still be a significant time gap, varying widely by jurisdiction, before true self-driving is approved by regulators. We expect that worldwide regulatory approval will require something on the order of 6 billion miles (10 billion km). Current fleet learning is happening at just over 3 million miles (5 million km) per day,” Musk wrote.
It’s quite interesting but Tesla is indeed getting regulatory approval for FSD (Supervised) at a steady pace today, at a time when 10 billion miles of data has been achieved. The system has been active in the United States and has since been rolled out to other countries such as Australia, New Zealand, China, and, more recently, South Korea. Expectations are high that Tesla could secure FSD approval in Europe sometime next year as well.
Elon Musk
SpaceX maintains unbelievable Starship target despite Booster 18 incident
It appears that it will take more than an anomaly to stop SpaceX’s march towards Starship V3’s refinement.
SpaceX recently shared an incredibly ambitious and bold update about Starship V3’s 12th test flight.
Despite the anomaly that damaged Booster 18, SpaceX maintained that it was still following its plans for the upgraded spacecraft and booster for the coming months. Needless to say, it appears that it will take more than an anomaly to stop SpaceX’s march towards Starship V3’s refinement.
Starship V3 is still on a rapid development path
SpaceX’s update was posted through the private space company’s official account on social media platform X. As per the company, “the Starbase team plans to have the next Super Heavy booster stacked in December, which puts it on pace with the test schedule planned for the first Starship V3 vehicle and associated ground systems.”
SpaceX then announced that Starship V3’s maiden flight is still expected to happen early next year. “Starship’s twelfth flight test remains targeted for the first quarter of 2026,” the company wrote in its post on X.
Elon Musk mentioned a similar timeline on X earlier this year. In the lead up to Starshp Flight 11, which proved flawless, Musk stated that “Starship V3 is a massive upgrade from the current V2 and should be through production and testing by end of year, with heavy flight activity next year.” Musk has also mentioned that Starship V3 should be good enough to use for initial Mars missions.
Booster 18 failure not slowing Starship V3’s schedule
SpaceX’s bold update came after Booster 18 experienced a major anomaly during gas system pressure testing at SpaceX’s Massey facility in Starbase, Texas. SpaceX confirmed in a post on X that no propellant was loaded, no engines were installed, and personnel were positioned at a safe distance when the booster’s lower section crumpled, resulting in no injuries.
Still, livestream footage showed significant damage around the liquid oxygen tank area of Booster 18, leading observers to speculate that the booster was a total loss. Booster 18 was among the earliest vehicles in the Starship V3 series, making the failure notable. Despite the setback, Starship V3’s development plans appear unchanged, with SpaceX pushing ahead of its Q1 2026 test flight target.
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Tesla Sweden faces fresh union blockade at key Gothenburg paint shop
Allround Lack works with painting and damage repair of passenger cars, including Teslas.
Tesla’s ongoing labor conflict in Sweden escalated again as the trade union IF Metall issued a new blockade halting all Tesla paintwork at Allround Lack in Gothenburg.
Allround Lack works with painting and damage repair of passenger cars, including Teslas. It currently employs about 20 employees.
Yet another blockade against Tesla Sweden
IF Metall’s latest notice ordered a full work stoppage for all Tesla-related activity at Allround Lack. With the blockade in place, paint jobs on Tesla-owned vehicles, factory-warranty repairs, and transport-damage fixes, will be effectively frozen, as noted in a report from Dagens Arbete. While Allround Lack is a small paint shop, its work with Tesla means that the blockade would add challenges to the company’s operations in Sweden, at least to some degree.
Paint shop blockades have been a recurring tool in the longstanding conflict. The first appeared in late 2023, when repair shops were barred from servicing Tesla vehicles. Days later, the Painters’ Union implemented a nationwide halt on Tesla paint work across more than 100 shops. Since then, a steady stream of workshops has been pulled into the conflict.
Earlier blockades faced backlash from consumers
The sweeping effects of the early blockades drew criticism from industry groups and consumers. Employers and industry organization Transportföretagen stated that the strikes harmed numerous workshops across Sweden, with about 10 of its members losing about 50% of their revenue.
Private owners also expressed their objections. Tibor Blomhäll, chairman of Tesla Club Sweden, told DA in a previous statement that the blockades from IF Metall gave the impression that the union was specifically attacking consumers. “If I get parking damage to my car, I pay for the paint myself. The company Tesla is not involved in that deal at all. So many people felt singled out, almost stigmatized. What have I done as a private individual to get a union against me?” Blomhäll stated.
In response to these complaints, IF Metall introduced exemptions, allowing severely damaged vehicles to be repaired. The union later reopened access for private owners at workshops with collective agreements. The blockades at the workshops were also reformulated to only apply to work that is “ordered by Tesla on Tesla’s own cars, as well as work covered by factory warranties and transport damage on Tesla cars.”
Tesla has passed a critical self-driving milestone Elon Musk listed in Master Plan Part Deux
SpaceX maintains unbelievable Starship target despite Booster 18 incident
