News
Tesla’s Fremont Factory was the most productive auto factory in the U.S. in 2021
New data from Bloomberg states that Tesla’s Fremont Factory in Northern California was the most-productive automotive plant in the U.S., outpacing 70 other plants in the country.
Last year, Tesla’s Fremont Factory averaged a weekly production pace of 8,550 vehicles. That’s about 1,221 cars per day, 51 cars per hour, or about .85 cars per minute. However you break it down, the Fremont Factory’s manufacturing prowess showed its domination in 2021, as it was the most productive automotive factory in the United States in 2021, outpacing Toyota, BMW, and Ford factories that have long created the most robust figures of car production in previous decades.
For comparison, Toyota’s plant in Georgetown, Kentucky built 8,427 cars per week, BMW’s facility in South Carolina managed 8,343 units per week, and Ford’s Dearborn, Michigan hub managed just 5,564 vehicles weekly. All figures were provided by Bloomberg.
The history of the Fremont Factory tells the story of long-standing automotive companies that simply vacated the factory to make way for the next big thing. In the 1960s, GM operated the plant. Then in 1984, Toyota’s New United Motor Manufacturing, Inc partnered with GM to run the plant. Ultimately, GM’s bankruptcy in 2009 left the 5.3 million square foot plant vacant. Tesla took ownership in 2010, renovated several portions of the factory, expanded production availability (a project that continues to this day), and currently has more than 10,000 active employees at the plant. The Model S, Model X, Model 3, and Model Y are all produced at the site.
Teslas charging in front of the Fremont Factory (Credit: @TacosandTeslas/Twitter)
2020 and 2021 were arguably the darkest years of the global automotive market in recent memory. Only rivaled by perhaps the 2008 recession, which brought GM and other automakers to their knees, the 2020 COVID-19 pandemic was a dark spot in an emerging sector.
The rebirth of American automotive manufacturing had taken a turn as Tesla had basically influenced an entire sector to rethink its strategies. Instead of continuing to develop powertrains powered from gas or petrol, legacy automakers have transitioned to EVs. The industry’s entire move could basically be hinged on the fact that Tesla has switched a massive amount of drivers to electric cars, and the production figures are proving that.
While Tesla has only one operational U.S. plant as Gigafactory Texas nears production soon, its North American customer base has been accepting cars from the Northern California plant. However, this one plant has managed to avoid heavy delivery delays due to bottlenecks in the supply chain and parts shortages and become the most proactive American automotive manufacturing facility in 2021.
Most impressively, Tesla has continued to expand its yearly production capacity as a company. Last year, it was mostly due to Gigafactory Shanghai’s massive production figures, which accounted for a majority of vehicle deliveries as it is Tesla’s main export hub to the extremely competitive European market. Tesla managed 936,172 deliveries in 2021, a 47 percent increase from a year prior.
I’d love to hear from you! If you have any comments, concerns, or questions, please email me at joey@teslarati.com. You can also reach me on Twitter @KlenderJoey, or if you have news tips, you can email us at tips@teslarati.com.
Tesla has officially shown that it is eyeing two new states for Robotaxi operation in the U.S., as it hopes to add the new areas to its ever-growing list of places where the suite is either active or in the testing phase.
Tesla first launched its Robotaxi suite in Austin, Texas, in late June. It expanded the suite to the San Francisco Bay Area just a month later. Since then, it has not launched any public rides in any other states, but it has gained several approvals for early testing.
In preparation for operation in new states, Tesla routinely lists job postings on its Careers website, which helps align potential employees with opportunities ahead of regulatory approvals. This is a strategy that allows Tesla to start operations immediately upon licensing for testing.
Tesla started hiring Vehicle Operators for Autopilot in Arizona and Nevada months before the company gained any sort of approvals from state governments for Robotaxi. However, those approvals eventually came in the form of testing licenses, which allow the company to perform validation ahead of its public launch.
Tesla begins validating Robotaxi in a new area, hinting at expansion
Now, Tesla has posted job listings for Vehicle Operators for Autopilot in two new states: Colorado and Illinois. The Colorado job listing is located in Aurora, a suburb of Denver. Tesla is looking for Robotaxi operators in Chicago as well.
These postings hint toward Tesla’s continuing efforts to expand Robotaxi to new places. Earlier this year, CEO Elon Musk said the company would like to have Robotaxi available to at least half of the U.S. population.
It has expanded significantly since its initial launch in late June, but it is still a far way off from where Tesla would like it to be by year’s end.
So far, Tesla has job listings for Autopilot Vehicle Operators in Arizona, California, Texas, Florida, Colorado, Nevada, and Illinois.
Tesla’s advertising strategy has taken a drastic turn as the company’s upcoming Shareholder Meeting will feature perhaps the most crucial vote in its history: the approval of CEO Elon Musk’s new pay package.
For years, the issue of Tesla’s advertising and marketing strategy has been a major point of conversation for investors in fans. It seems to be split right down the middle, with half wanting Tesla to set aside some money for advertising. The other half, just the opposite.
Tesla has been transparent that the money it would spend on advertising, marketing, and public relations is better set aside for the development of future products.
However, it has recently adopted a different tone in advertising, pushing some commercials on social media platforms like X and Instagram.
For the first time, an ad was seen on streaming services like Paramount+, but it wasn’t promoting Tesla’s products directly. Instead, it was more of a message for shareholders to vote on Musk’s pay package, something Tesla feels is a necessity:
Well this is a first. Tesla is running paid ads on Paramount+ encouraging people to vote their $TSLA shares ahead of the annual shareholder meeting on November 6th.
“Tesla is on the precipice of its next wave of transformations growth, and we need your support; We urge you to… pic.twitter.com/FTo5eFQJRZ
— Sawyer Merritt (@SawyerMerritt) October 14, 2025
“The future of Tesla is in your hands,” the ad reads at the end. It seems as if Tesla is taking whatever steps it needs to accomplish the task of getting Musk a new pay package and retaining him as its CEO.
On September 5, Tesla officially outlined its plans for a CEO Performance Award for Musk. It would require him to lift Tesla’s market capitalization to about $8.5 trillion, up from the $1.36 trillion it sits at today.
Elon Musk’s new pay plan ties trillionaire status to Tesla’s $8.5 trillion valuation
It is obvious that Tesla is really hoping to get the pay package passed and is willing to shift some of its budget to encourage shareholders to vote.
However, there are some interesting perspectives on the move, and it’s sort of strange to see Tesla not advertising its vehicles or products, but only its pay package that would get its CEO paid.
Some of those who saw the ad are questioning the strategy:
Definitely a sign of desperation for $TSLA. They wouldn’t need to beg for votes if the BOD just did their job and held Elon accountable for his actions in the past. His blatant disregard for Tesla’s brand and the actions he takes in the public eye are exactly why I voted NO.
— squawksquare (@squawksquare) October 14, 2025
Doesn’t this taste wrong to anyone else?
No ads for the business? Only for the CEOs pay package?
— Schrodinger’s Wealth (@BosCybertruck) October 14, 2025
Tesla is validating Robotaxi in a new area, and as the company has continued to gain some additional permissions to begin testing in new states, it seems its Full Self-Driving-based ride-hailing project is moving toward a larger footprint.
Two Robotaxi units with LiDAR validation equipment were spotted in Gilbert, Arizona, recently, showing that Tesla is aiming to launch its ride-hailing service in the state soon:
TESLA ROBOTAXI SPOTTED VALIDATING IN GILBERT, AZ! :0 pic.twitter.com/kqtQEBwl8Y
— Greggertruck (@greggertruck) October 11, 2025
Another unit was spotted in Tempe, Arizona:
Spotted this one and another one behind it in Tempe, AZ. I also saw a pair driving from Mesa to Tempe. Looks like they’re validating the entire east valley. I haven’t seen any in the west valley yet. pic.twitter.com/gFWTHhmBLT
— TechCat (@elviswjr) October 12, 2025
These types of validation vehicles have been spotted in several areas ahead of their launch as a public ride-hailing service for passengers. Tesla first launched Robotaxi in Austin, Texas, back in late June, and since then, it has expanded to the Bay Area of California.
However, Tesla has continued to attempt to expand Robotaxi to other areas as well, including Nevada and Arizona. It has also been working toward approvals in other states based on job postings, as Tesla is hiring for Autopilot Vehicle Operators in New York and Florida, as well.
The expansion of the Robotaxi ride-hailing service has been an effort that Tesla has been spending a lot of time on over the past few months. CEO Elon Musk said the expansion aims to bring Robotaxi to at least half of the U.S. population by the end of the year, but there is still plenty of work to be done.
Tesla Robotaxi heads to a new major Texas city for the first time
Tesla did make its Robotaxi app public in recent months, allowing more members of the public to experience the suite for themselves, as long as they could get to Austin or the Bay Area.
In the coming months, it seems more apparent that Tesla will take a broader focus on expanding Robotaxi, especially with the fact that these validation vehicles are being spotted throughout different parts of the United States.
Tesla eyes two new states for Robotaxi
Tesla launched an ad for Elon Musk’s pay package on Paramount+
Tesla Robotaxi testing in Arizona is ramping up quickly
-
News1 week agoTesla FSD (Supervised) V14.1 with Robotaxi-style dropoffs is here
-
News1 week agoTesla all but confirms that affordable Model Y is coming Tuesday
-
Elon Musk2 weeks agoElon Musk announces ‘Grokipedia’ as Wikipedia alternative from xAI
-
Elon Musk1 week agoTesla releases cryptic teaser for something massive and it’s coming this week
-
Investor's Corner2 weeks agoTesla Q3 deliveries expected to exceed 440k as Benchmark holds $475 target
-
Elon Musk18 hours agoSpaceX aces Starship’s 11th launch with success in every mission objective
-
News2 weeks agoTesla Cybertruck not allowed in Germany over “significant passive safety concerns”
-
Elon Musk1 week agoTesla owners show off improvements with new Full Self-Driving v14 rollout