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Opinion: Tesla FSD Beta critics’ pearl-clutching and outrage are getting ridiculous

Credit: @BLKMDL3/Twitter

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Tesla’s “Request Full Self-Driving Beta” button is here, and so is the Fear Uncertainty and Doubt (FUD). Over the weekend, Tesla owners with qualified vehicles and who purchased the company’s Full Self-Drivings suite were able to press a button that would allow them to apply for a slot in the company’s soon-to-be-expanded FSD Beta program. The company also launched its Safety Score system as a way to help determine which of its customers are safe drivers. 

True to form, it did not take long before Tesla critics pounced on the “Request FSD Beta” button and the company’s “Safety Score” system. Pretty soon, even a US Senator joined the fray in condemning the FSD Beta program. While this is not a surprise and almost expected considering Tesla’s history, it must be said that this time, the pearl-clutching and outrage from the company’s critics are getting quite ridiculous. 

Tesla’s Strategy

To get proper context on the FSD Beta expansion, one must know how Tesla started the program in the first place. The FSD Beta program was launched in October 2020, and for nearly a year, it was limited to just about 2,000 drivers. These drivers have accumulated valuable real-world data over the past 11 months, and none were involved in an accident. This effectively did two things: one; it proved that the FSD Beta program is feasible, and two; it set a very high bar for the rest of the FSD Beta rollout. 

Expanding the FSD Beta program requires tons of caution. Thus, it was no surprise that the company launched a Safety Rating system designed to evaluate the driving behavior of Tesla owners. This effectively gave the company a rather objective way to evaluate which drivers could participate in the FSD Beta program expansion. It should also be noted that owners who qualify for the program would not be using a consumer release version of the Full Self-Driving suite. They would simply be part of the FSD Beta test program. 

Clutching Pearls

This fact seems to have escaped some of the media coverage about the FSD Beta program expansion. Bloomberg, for one, ran with a headline that read “Tesla Starts Judging Owners It Charged $10,000 for Self-Driving.” This premise is quite incorrect as the $10,000 Full Self Driving suite being sold by Tesla is a consumer release product, not the advanced driver-assist system that would be used by owners who qualify for the FSD Beta program. Despite this, sentiments opposing the program, as well as the Safety Score system, have been quite evident among the company’s critics. 

Such a misinformed take was evident in a Twitter post shared by US Senator Richard Blumenthal, who noted that Tesla was “putting untrained drivers on public roads as testers for their misleadingly-named, unproven system.” The Senator added that the FSD Beta strategy is a “seeming recipe for disaster” as the company is playing “Russian Roulette for unsuspecting drivers & the public.” Interestingly enough, the politician also cited a tweet from CNBC, which included an article that is, in many ways, slanted against the EV maker.

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Outdated Information 

Wrong takes on hot topics are typically due to outdated information, and in the case of US Senator Blumenthal, this might be the case. Back in 2018, the politician rode in a Model 3 with Consumer Reports Head of Auto Testing Jake Fisher, who was operating a version of Tesla’s Autopilot that is now incredibly outdated. During the drive, Fisher was quick to point out what capabilities Autopilot was lacking, all while operating the system without his hands on the wheel. 

Consumer Reports is hardly a Tesla authority considering that the magazine, which prides itself on consumer advocacy, quite literally featured a thorough walkthrough on how to abuse Tesla’s Autopilot system back in April using defeat devices and a variety of tricks. If Blumenthal is basing his take on Tesla on CNBC‘s recent reporting — which was slanted negatively against the EV maker — and his past experiences with Consumer Reports — which operates Autopilot irresponsibly — then it is no wonder that he is skeptical about the FSD Beta test expansion. 

The Irony of it All

The most ironic thing about the pearl-clutching and outrage among Tesla critics today is the fact that the “Request FSD Beta” button essentially does nothing for now. It does not make owners who press the button automatic FSD Beta testers. They’d have to have great Safety Scores for that. And due to the presence of Safety Scores, Tesla owners who wish to participate in the FSD Beta program are now driving safer than ever before. The company effectively incentivized safe driving this weekend, and somehow, it was still met with a ton of negativity. 

Also ironic is the fact that statistics are on Tesla’s side. Take the well-publicized NHTSA investigation on Autopilot crashing into stationary emergency vehicles, for example. When the probe was launched, the news was extensively covered with headlines like CNN‘sTesla is under investigation because its cars can’t stop hitting emergency vehicles.” But while such headlines are compelling, the fact is that the US Government Accountability Office (GAO) report notes that there are about 8,000 stationary emergency vehicle crash injuries per year. Tesla had nine crash injuries with stationary first responder vehicles in the last 12 months, and some of those involved drivers who were not paying attention to the road. 

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The NHTSA notes that there are about 2,740,000 crash injuries in the United States per year, and there’s hardly any outrage for the human lives included in this grim statistic. Tesla’s Full Self-Driving system, which generally drives very conservatively, could effectively reduce this number by a notable margin. It is then quite disappointing to see the narrative being formed around the expansion of the FSD Beta program, especially considering that the advanced driver-assist system would only be released for owners who generally drive safely. 

Valid Tesla Criticism

Interestingly enough, there are actual valid angles of criticism for Tesla’s FSD Beta rollout. The program for now is vastly focused on the United States, but the company sells the FSD suite to owners worldwide. It would then be beneficial to Tesla owners if the program’s expansion is expedited to areas such as Canada and Europe, to name a few. FSD, after all, is intended to be a universal system that should be capable of operating anywhere. Following this logic, FSD Beta must be tested on a wider set of areas as well — as soon as possible. 

There are also Tesla owners who purchased the Full Self-Driving suite years ago on vehicles that are still equipped with MCU1 units. Some of these vehicles are already coming out of warranty, and their owners are yet to enjoy any FSD features since most of the advanced driver-assist system’s functions today require an MCU2 unit. Considering that Tesla owners were promised that their cars would be equipped with the hardware necessary for Full Self-Driving with an FSD suite purchase, it would only be right for Tesla to expedite MCU1 to MCU2 retrofits for owners with vehicles that were produced from March 2018 or earlier. 

But misrepresenting the FSD Beta program expansion and criticizing the Safety Score system, that’s a far harder sell. 

Don’t hesitate to contact us with news tips. Just send a message to tips@teslarati.com to give us a heads up. 

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Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Tesla loses Director who designed one of the company’s best features

Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.

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Credit: Tesla

Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.

Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:

“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”

It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:

“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”

The move was first reported by NotaTeslaApp.

Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.

The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.

However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.

It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”

That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.

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Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry

Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.

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Credit: Tesla China

Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.

According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.

The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.

It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.

Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.

South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.

Tesla Model Y lineup expansion signals an uncomfortable reality for consumers

But for U.S. fans, things are not looking good for a launch in the market.

CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.

For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.

The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.

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Tesla is ramping up its advertising strategy on social media

Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.

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tesla cybertruck
Tesla CEO Elon Musk unveils futuristic Cybertruck in Los Angeles, Nov. 21, 2019 (Photo: Teslarati)

Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.

However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.

On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:

Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.

In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.

Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”

The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.

Tesla counters jab at lack of advertising with perfect response

This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.

The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.

These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.

This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.

If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.

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