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Tesla Model 3 gets Full Self-Driving HW3 upgrade: Full details with lessons learned
True to Elon Musk’s expectations on Twitter last month, it appears that Tesla is now looking to ramp Hardware 3 retrofits for owners who purchased the Full Self-Driving suite and whose cars are equipped with HW2 or HW2.5. A recent account involving a Tesla owner-enthusiast’s experience with her Model 3’s HW3 upgrade shows that there are still some areas in the retrofit process that can be improved.
Tesla Model 3 owner-enthusiast TeslaJoy was looking to do a video on the company’s recent voice command update when she noticed that the feature on her vehicle was not working properly. This prompted her to make an appointment with Tesla to get her car checked in and fixed. During the troubleshooting process, she inquired if a possible HW3 retrofit could be done to her vehicle as well. Fortunately, a HW3 unit was available for her Model 3, and so, a rather eventful upgrade process began.
Tesla Service Centers currently receive batches of HW3 units from the electric car maker, and each unit is assigned to a specific VIN. This is the reason why for now, at least, owners are not advised to call Tesla to schedule a HW3 retrofit. Fortunately for Joy, the Tesla Service Center opted to perform the HW3 upgrade at the same time as her appointment, since she would need to bring her Model 3 back for a retrofit anyway.
Since the retrofit was estimated to take around 5 hours, Tesla asked the Model 3 owner to leave her car for the day and claim it the next business day. That was December 31, which meant that the vehicle should be ready the day after New Year’s. As it would turn out, the Service Center would end up encountering difficulties installing the necessary firmware on Joy’s Model 3. This resulted in delays, which culminated in the vehicle’s HW3 retrofit being completed on January 5, 2020, over five days after the Model 3 owner turned in her car.
Hardware 3 retrofits are available for owners who have purchased Tesla’s Full Self-Driving suite, and whose cars are still equipped with the company’s HW2 and HW2.5 units. With Hardware 3 installed, owners will be able to utilize the full suite of FSD capabilities that the company is rolling out today. One of these is the FSD preview that Tesla rolled out for the holidays, as well as features like traffic cone recognition.
True to Elon Musk’s words on Twitter, the HW3 retrofit is free for owners who have purchased the company’s FSD suite. Joy, for her part, was able to get FSD last March at a discounted price of $2,000 on top of her Enhanced Autopilot. FSD currently costs $7,000 when it is included in a new vehicle’s order.
-->Based on Joy’s experience, it appears that owners should expect to wait some time for their vehicles are set to be retrofitted. In the Model 3 owner’s case, her car’s upgrade ended up taking days since the first HW3 kit that was installed did not function properly. This resulted in the vehicle essentially getting retrofitted twice, causing delays. Tesla did give Joy a $500 Uber voucher due to the absence of loaner vehicles, but the whole experience showed notable points for improvement nonetheless.
In a way, TeslaJoy‘s experience with her Model 3’s HW3 retrofit stands in stark contrast with the experiences of Model S owner Sofiaan Fraval, whose car was upgraded by a Service Center during a voluntary HEPA replacement. In Fraval’s case, his Model S was fully retrofitted within a matter of hours, and it was calibrated in pretty much the same day. A Tesla Model S owner who runs the Electric Dreams YouTube channel also received his vehicle’s HW3 retrofit without any issues, and it was performed by a mobile technician, not a Service Center.
In the Electric Dreams host’s case, the entire HW3 retrofit was conducted from the convenience of his home, with a mobile service tech coming over in the morning, taking an hour and a half for the installation to be completed, and an additional two hours for the necessary firmware to be loaded onto the vehicle. This is in line with Elon Musk’s previous statement on Twitter, where he stated that HW3 retrofits should be possible through Tesla’s mobile service fleet.
Overall, there seems to be a variance with regards to the experience of owners when getting their vehicles retrofitted with Tesla’s FSD computer. Some owners seem to be experiencing a seamless, painless process, while some, like Joy, end up having to test their patience. Hopefully, as Tesla ramps its HW3 retrofits this quarter, the company could work in optimizing its upgrade process, so there are more experiences like the Electric Dreams host’s, and less like TeslaJoy‘s.
Watch TeslaJoy‘s HW3 experience in the video below.
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News
Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand.
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand. While registrations in some countries such as Sweden have fallen sharply this year, the company’s sales in other key territories have been rising.
Giga Berlin shifts to two shifts
Giga Berlin factory manager André Thierig told the DPA that the facility has been running two shifts since September to manage a surge in global orders. And due to the tariff dispute with the United States, vehicles that are produced at Giga Berlin are now being exported to Canada.
“We deliver to well over 30 markets and definitely see a positive trend there,” Thierig said.
Despite Giga Berlin now having two shifts, the facility’s production still needs to ramp up more. This is partly due to the addition of the Tesla Model Y Performance and Standard, which are also being produced in the Grunheide-based factory. Interestingly enough, Giga Berlin still only produces the Model Y, unlike other factories like Gigafactory Texas, the Fremont Factory, and Gigafactory Shanghai, which produce more than one type of vehicle.
Norway’s momentum
Norway, facing an imminent tax increase on cars, has seen a historic spike in Tesla purchases as buyers rush to secure deliveries before the change takes effect, as noted in a CarUp report. As per recent reports, Tesla has broken Norway’s all-time annual sales record this month, beating Volkswagen’s record that has stood since 2016.
-->What is rather remarkable is the fact that Tesla was able to achieve so much in Norway with one hand practically tied behind its back. This is because the company’s biggest sales draw, FSD, remains unavailable in the country. Fortunately, Tesla is currently hard at work attempting to get FSD approved for Europe, a notable milestone that should spur even more vehicle sales in the region.
Tesla is launching a crazy Full Self-Driving free trial, which will enable owners who have not purchased the suite outright to try it for 30 days.
There are a handful of stipulations that will be needed in order for you to qualify for the free trial, which was announced on Thursday night.
Tesla said the trial is for v14, the company’s latest version of the Full Self-Driving suite, and will be available to new and existing Model S, Model 3, Model X, Model Y, and Cybertruck owners, who will have the opportunity to try the latest features, including Speed Profiles, Arrival Options, and other new upgrades.
🚨 Tesla is launching a free 30-day trial of Full Self-Driving in North America for owners.
It includes every model, but you need v14.2 or later, and you cannot have already purchased the suite outright. https://t.co/8CNmxxOkVl
— TESLARATI (@Teslarati) November 27, 2025
You must own one of the five Tesla models, have Full Self-Driving v14.2 or later, and have an eligible vehicle in the United States, Puerto Rico, Mexico, or Canada.
The company said it is a non-transferable trial, which is not redeemable for cash. Tesla is reaching out to owners via email to give them the opportunity to enable the Full Self-Driving trial.
Those who are subscribed to the monthly Full Self-Driving program are eligible, so they will essentially get a free month of the suite.
Once it is installed, the trial will begin, and the 30-day countdown will begin.
Tesla is making a major push to increase its Full Self-Driving take rate, as it revealed that about 12 percent of owners are users of the program during its recent earnings call.
Tesla CFO Vaibhav Taneja said during the call:
“We feel that as people experience the supervised FSD at scale, demand for our vehicles, like Elon said, would increase significantly. On the FSD adoption front, we’ve continued to see decent progress. However, note that the total paid FSD customer base is still small, around 12% of our current fleet.”
Earlier today, we reported on Tesla also launching a small-scale advertising campaign on X for the Full Self-Driving suite, hoping to increase adoption.
Tesla Full Self-Driving warrants huge switch-up on essential company strategy
It appears most people are pretty content with the subscription program. It costs just $99 a month, in comparison to the $8,000 fee it is for the outright purchase.
Tesla Full Self-Driving has warranted a huge switch-up on an essential company strategy as the automaker is hoping to increase the take rate of the ADAS suite.
Unlike other automotive companies, Tesla has long been an outlier, as it has famously ditched a traditional advertising strategy in favor of organic buzz, natural word-of-mouth through its production innovation, and utilizing CEO Elon Musk’s huge social media presence to push its products.
Tesla has taken the money that it would normally spend on advertising and utilized it for R&D purposes. For a long time, it yielded great results, and ironically, Tesla saw benefits from other EV makers running ads.
Tesla counters jab at lack of advertising with perfect response
However, in recent years, Tesla has decided to adjust this strategy, showing a need to expand beyond its core enthusiast base, which is large, but does not span over millions and millions as it would need to fend off global EV competitors, which have become more well-rounded and a better threat to the company.
In 2024 and 2025, Tesla started utilizing ads to spread knowledge about its products. This is continuing, as Full Self-Driving ads are now being spotted on social media platforms, most notably, X, which is owned by Musk:
NEWS: Tesla is running paid advertisements on X about FSD (Supervised). Here’s an ad they started running yesterday: pic.twitter.com/IHVywLMyTd
— Sawyer Merritt (@SawyerMerritt) November 25, 2025
Interestingly, Tesla’s strategy on FSD advertising is present in Musk’s new compensation package, as the eleventh tranche describes a goal of achieving 10 million active paid FSD subscriptions.
Full Self-Driving is truly Tesla’s primary focus moving forward, although it could be argued that it also has a special type of dedication toward its Optimus robot project. However, FSD will ultimately become the basis for the Robotaxi, which will enable autonomous ride-sharing across the globe as it is permitted in more locations.
Tesla has been adjusting its advertising strategy over the past couple of years, and it seems it is focused on more ways to spread awareness about its products. It will be interesting to see if the company will expand its spending even further, as it has yet to put on a commercial during live television.
We wouldn’t put it out of the question, at least not yet.
Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager
Tesla launches crazy Full Self-Driving free trial: here’s how you can get it
