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German officials weigh in on Tesla’s Europe Gigafactory following Musk’s Berlin reveal

Tesla factory in Tilburg, Netherlands. (Credit: Tesla)

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Following Tesla CEO Elon Musk’s announcement of Berlin being chosen as Gigafactory 4’s official home at the Golden Steering Wheel Awards on November 12, a number of German officials have voiced their support regarding the decision to produce the company’s next electric vehicles at a plant in the European country.

Tesla was considering multiple European locations for its newest Gigafactory but ended up choosing Germany over the United Kingdom due to the uncertainty in regards to Brexit, the UK’s plan to remove itself from the European Union. The deadline for Brexit has been extended three different times, with the current date being January 31, 2020.

Tesla and Musk observed the uncertainty around the UK’s withdrawal as a potential hurdle and decided to build the factory that will produce the Model 3 and Model Y in the Berlin area. “Brexit [uncertainty] made it too risky to put a Gigafactory in the UK,” Musk said in an interview with Auto Express.

Tesla also plans to build a Research and Development hub near Gigafactory 4. “Some of the best cars in the world are made in Germany. Everyone knows that German engineering is outstanding, for sure, and that’s part of the reason why we are locating our Gigafactory Europe in Germany. We are also going to create an engineering and design center in Berlin,” Musk added.

An “updated” photo of Gigafactory Europe, presented during Tesla’s 2019 Annual Shareholder Meeting. | Image: Tesla

Musk’s announcement attracted plenty of attention from members of Germany’s government, including Economy Prime Minister Peter Altmaier, who spoke about possible subsidies for Tesla as a result of Gigafactory 4. “Subsidies have not yet been discussed. It’s clear that Tesla – if it invests in Germany and creates jobs here, will be treated like all other companies in the automobile and automotive industry,” he said to the media. “That means we will treat all players who invest in Germany equally and without discrimination.”

Numerous governments across the world have worked with Tesla to award subsidies to those who choose to buy products from the company. Australia has become increasingly supportive of the sustainable energy movement, offering incentives not only with the purchase of electric vehicles but also with Tesla’s energy storage products.

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Tesla will receive support from Germany under the rules of the European Union. Dietmar Woidke, Premier of Brandenberg, the state that surrounds Berlin, said Tesla would get all the help German government officials could offer, given that it falls under the rules of the EU.

“We’re operating within the framework of the European Union’s state aid rules. That applies to all European countries – that’s our framework. We will, of course, do our part to create good conditions for Tesla within these possibilities,” Woidke said.

Tesla Model Y spotted in the wild. (Credit: The_Xenocide/Reddit)

Governments offering Tesla support is an embrace into the future of sustainable energy. While Tesla has officially announced they will bring vehicle production to Germany, the officials in the country appear to be welcoming it with open arms. This bodes well for the American electric car maker.

The company can help Germany achieve the CO2 targets set in by the European parliament and even the CEO of Volkswagen, Herbert Diess, recognized this by stating Musk and Tesla are pioneers of environmental sustainability. I would say that we share a vision, which is that we only can achieve the CO2 targets and reduce carbon emissions through electric cars,” Diess said during the Golden Steering Wheel Awards.

After Musk accepted and thanked the hosts for the Golden Steering Wheel Award, he said, “I actually an announcement, which hopefully will be well received: We’ve decided to put Tesla Gigafactory Europe in the Berlin area.” Musk’s unveiling of this idea was followed by applause from those in attendance. Musk followed up with, “I come to Berlin a lot. Berlin rocks!”

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Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Tesla dominates in the UK with Model Y and Model 3 leading the way

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Credit: Tesla China

Tesla is dominating in the United Kingdom so far through 2025, and with about two weeks left in the year, the Model Y and Model 3 are leading the way.

The Model Y and Model 3 are the two best-selling electric vehicles in the United Kingdom, which is comprised of England, Scotland, Wales, and Northern Ireland, and it’s not particularly close.

According to data gathered by EU-EVs, the Model Y is sitting at 18,890 units for the year, while the Model 3 is slightly behind with 16,361 sales for the year so far.

The next best-selling EV is the Audi Q4 e-tron at 10,287 units, lagging significantly behind but ahead of other models like the BMW i4 and the Audi Q6 e-tron.

The Model Y has tasted significant success in the global market, but it has dominated in large markets like Europe and the United States.

For years, it’s been a car that has fit the bill of exactly what consumers need: a perfect combination of luxury, space, and sustainability.

Both vehicles are going to see decreases in sales compared to 2024; the Model Y was the best-selling car last year, but it sold 32,610 units in the UK. Meanwhile, the Model 3 had reached 17,272 units, which will keep it right on par with last year.

Tesla announces major milestone in the United Kingdom

Tesla sold 50,090 units in the market last year, and it’s about 8,000 units shy of last year’s pace. It also had a stronger market share last year with 13.2 percent of the sales in the market. With two weeks left in 2025, Tesla has a 9.6 percent market share, leading Volkswagen with 8 percent.

The company likely felt some impact from CEO Elon Musk’s involvement with the Trump administration and, more specifically, his role with DOGE. However, it is worth mentioning that some months saw stronger consumer demand than others. For example, sales were up over 20 percent in February. A 14 percent increase followed this in June.

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Tesla Insurance officially expands to new U.S. state

Tesla’s in-house Insurance program first launched back in late 2019, offering a new way to insure the vehicles that was potentially less expensive and could alleviate a lot of the issues people had with claims, as the company could assess and repair the damage itself.

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Credit: Tesla Insurance

Tesla Insurance has officially expanded to a new U.S. state, its thirteenth since its launch in 2019.

Tesla has confirmed that its in-house Insurance program has officially made its way to Florida, just two months after the company filed to update its Private Passenger Auto program in the state. It had tried to offer its insurance program to drivers in the state back in 2022, but its launch did not happen.

Instead, Tesla refiled the paperwork back in mid-October, which essentially was the move toward initiating the offering this month.

Tesla’s in-house Insurance program first launched back in late 2019, offering a new way to insure the vehicles that was potentially less expensive and could alleviate a lot of the issues people had with claims, as the company could assess and repair the damage itself.

It has expanded to new states since 2019, but Florida presents a particularly interesting challenge for Tesla, as the company’s entry into the state is particularly noteworthy given its unique insurance landscape, characterized by high premiums due to frequent natural disasters, dense traffic, and a no-fault system.

Tesla partners with Lemonade for new insurance program

Annual average premiums for Florida drivers hover around $4,000 per year, well above the national average. Tesla’s insurance program could disrupt this, especially for EV enthusiasts. The state’s growing EV adoption, fueled by incentives and infrastructure development, aligns perfectly with Tesla’s ecosystem.

Moreover, there are more ways to have cars repaired, and features like comprehensive coverage for battery damage and roadside assistance tailored to EVs address those common painpoints that owners have.

However, there are some challenges that still remain. Florida’s susceptibility to hurricanes raises questions about how Tesla will handle claims during disasters.

Looking ahead, Tesla’s expansion of its insurance program signals the company’s ambition to continue vertically integrating its services, including coverage of its vehicles. Reducing dependency on third-party insurers only makes things simpler for the company’s automotive division, as well as for its customers.

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Tesla Full Self-Driving gets sparkling review from South Korean politician

“Having already ridden in an unmanned robotaxi, the novelty wasn’t as strong for me, but it drives just as well as most people do. It already feels like a completed technology, which gives me a lot to think about.”

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Credit: Soyoung Lee | X

Tesla Full Self-Driving got its first sparkling review from South Korean politician Lee So-young, a member of the country’s National Assembly, earlier this week.

Lee is a member of the Strategy and Finance Committee in South Korea and is a proponent of sustainable technologies and their applications in both residential and commercial settings. For the first time, Lee was able to utilize Tesla’s Full Self-Driving technology as it launched in the country in late November.

Her thoughts on the suite were complimentary to the suite, stating that “it drives just as well as most people do,” and that “it already feels like a completed technology.”

Her translated post says:

“Finally, today I got to experience Tesla FSD in Seoul. Thanks to the Model S sponsored by JiDal Papa^^, I’m truly grateful to Papa. The route was from the National Assembly -> Mangwon Market -> Hongik University -> back to the National Assembly. Having already ridden in an unmanned robotaxi, the novelty wasn’t as strong for me, but it drives just as well as most people do. It already feels like a completed technology, which gives me a lot to think about. Once it actually spreads into widespread use, I feel like our daily lives are going to change a lot. Even I, with my license gathering dust in a drawer, don’t see much reason to learn to drive a manual anymore.”

Tesla Full Self-Driving officially landed in South Korea in late November, with the initial launch being one of Tesla’s most recent, v14.1.4.

It marked the seventh country in which Tesla was able to enable the driver assistance suite, following the United States, Puerto Rico, Canada, China, Mexico, Australia, and New Zealand.

It is important to see politicians and figures in power try new technologies, especially ones that are widely popular in other regions of the world and could potentially revolutionize how people travel globally.

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