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German officials weigh in on Tesla’s Europe Gigafactory following Musk’s Berlin reveal
Following Tesla CEO Elon Musk’s announcement of Berlin being chosen as Gigafactory 4’s official home at the Golden Steering Wheel Awards on November 12, a number of German officials have voiced their support regarding the decision to produce the company’s next electric vehicles at a plant in the European country.
Tesla was considering multiple European locations for its newest Gigafactory but ended up choosing Germany over the United Kingdom due to the uncertainty in regards to Brexit, the UK’s plan to remove itself from the European Union. The deadline for Brexit has been extended three different times, with the current date being January 31, 2020.
Tesla and Musk observed the uncertainty around the UK’s withdrawal as a potential hurdle and decided to build the factory that will produce the Model 3 and Model Y in the Berlin area. “Brexit [uncertainty] made it too risky to put a Gigafactory in the UK,” Musk said in an interview with Auto Express.
Tesla also plans to build a Research and Development hub near Gigafactory 4. “Some of the best cars in the world are made in Germany. Everyone knows that German engineering is outstanding, for sure, and that’s part of the reason why we are locating our Gigafactory Europe in Germany. We are also going to create an engineering and design center in Berlin,” Musk added.
Musk’s announcement attracted plenty of attention from members of Germany’s government, including Economy Prime Minister Peter Altmaier, who spoke about possible subsidies for Tesla as a result of Gigafactory 4. “Subsidies have not yet been discussed. It’s clear that Tesla – if it invests in Germany and creates jobs here, will be treated like all other companies in the automobile and automotive industry,” he said to the media. “That means we will treat all players who invest in Germany equally and without discrimination.”
Numerous governments across the world have worked with Tesla to award subsidies to those who choose to buy products from the company. Australia has become increasingly supportive of the sustainable energy movement, offering incentives not only with the purchase of electric vehicles but also with Tesla’s energy storage products.
Tesla will receive support from Germany under the rules of the European Union. Dietmar Woidke, Premier of Brandenberg, the state that surrounds Berlin, said Tesla would get all the help German government officials could offer, given that it falls under the rules of the EU.
“We’re operating within the framework of the European Union’s state aid rules. That applies to all European countries – that’s our framework. We will, of course, do our part to create good conditions for Tesla within these possibilities,” Woidke said.
Governments offering Tesla support is an embrace into the future of sustainable energy. While Tesla has officially announced they will bring vehicle production to Germany, the officials in the country appear to be welcoming it with open arms. This bodes well for the American electric car maker.
The company can help Germany achieve the CO2 targets set in by the European parliament and even the CEO of Volkswagen, Herbert Diess, recognized this by stating Musk and Tesla are pioneers of environmental sustainability. I would say that we share a vision, which is that we only can achieve the CO2 targets and reduce carbon emissions through electric cars,” Diess said during the Golden Steering Wheel Awards.
After Musk accepted and thanked the hosts for the Golden Steering Wheel Award, he said, “I actually an announcement, which hopefully will be well received: We’ve decided to put Tesla Gigafactory Europe in the Berlin area.” Musk’s unveiling of this idea was followed by applause from those in attendance. Musk followed up with, “I come to Berlin a lot. Berlin rocks!”
Tesla has expanded its branded ‘For Business’ Supercharger program that it launched last year, as yet another company is using the platform to attract EV owners to its business and utilize a unique advertising opportunity.
Francis Energy of Oklahoma is launching four Superchargers in Norman, where the University of Oklahoma is located. The Superchargers, which are fitted with branding for Francis Energy, will officially open tomorrow.
It will not be the final Supercharger location that Francis Energy plans to open, the company confirmed to EVWire.
Back in early September, Tesla launched the new “Supercharger for Business” program in an effort to give businesses the ability to offer EV charging at custom rates. It would give their businesses visibility and would also cater to employees or customers.
“Purchase and install Superchargers at your business,” Tesla wrote on a page on its website for the new program. “Superchargers are compatible with all electric vehicles, bringing EV drivers to your business by offering convenient, reliable charging.”
The first site opened in Land O’ Lakes, Florida, which is Northeast of Tampa, as a company called Suncoast launched the Superchargers for local EV owners.
Tesla launches its new branded Supercharger for Business with first active station
The program also does a great job at expanding infrastructure for EV owners, which is something that needs to be done to encourage more people to purchase Teslas and other electric cars.
Francis Energy operates at least 14 EV charging locations in Oklahoma, spanning from Durant to Oklahoma City and nearly everywhere in between. Filings from the company, listed by Supercharge.info, show the company’s plans to convert some of them to Tesla Superchargers, potentially utilizing the new Supercharger for Business program to advertise.
Moving forward, more companies will likely utilize Tesla’s Supercharger for Business program as it presents major advantages in a variety of ways, especially with advertising and creating a place for EV drivers to gain range in their cars.
Tesla Cybercab is perhaps the most highly-anticipated project that the company plans to roll out this year, and as it is undergoing its testing phase in pre-production currently, there are some things to work through with it.
Over the weekend, an image of the Cybercab being loaded onto a tow truck started circulating on the internet, and people began to speculate as to what the issue could be.
Hmmmmmm… https://t.co/L5hWcOXQkb pic.twitter.com/OJBDyHNTMj
— TESLARATI (@Teslarati) January 11, 2026
The Cybercab can clearly be seen with a Police Officer and perhaps the tow truck driver by its side, being loaded onto, or even potentially unloaded from, the truck.
However, it seems unlikely it was being offloaded, as its operation would get it to this point for testing to begin with.
It appears, at first glance, that it needs assistance getting back to wherever it came from; likely Gigafactory Texas or potentially a Bay Area facility.
The Cybercab was also spotted in Buffalo, New York, last week, potentially undergoing cold-weather testing, but it doesn’t appear that’s where this incident took place.
It is important to remember that the Cybercab is currently undergoing some rigorous testing scenarios, which include range tests and routine public road operation. These things help Tesla assess any potential issue the vehicle could run into after it starts routine production and heads to customers, or for the Robotaxi platform operation.
This is not a one-off issue, either. Tesla had some instances with the Semi where it was seen broken down on the side of a highway three years ago. The all-electric Semi has gone on to be successful in its early pilot program, as companies like Frito-Lay and PepsiCo. have had very positive remarks.
The Cybercab’s future is bright, and it is important to note that no vehicle model has ever gone its full life without a breakdown. It happens, it’s a car.
Nevertheless, it is important to note that there has been no official word on what happened with this particular Cybercab unit, but it is crucial to remember that this is the pre-production testing phase, and these things are more constructive than anything.
Tesla analyst Andrew Percoco of Morgan Stanley teased the company’s dominance in its self-driving initiative, stating that its lead over competitors is “not even close.”
Percoco recently overtook coverage of Tesla stock from Adam Jonas, who had covered the company at Morgan Stanley for years. Percoco is handling Tesla now that Jonas is covering embodied AI stocks and no longer automotive.
His first move after grabbing coverage was to adjust the price target from $410 to $425, as well as the rating from ‘Overweight’ to ‘Equal Weight.’
Percoco’s new note regarding Tesla highlights the company’s extensive lead in self-driving and autonomy projects, something that it has plenty of competition in, but has established its prowess over the past few years.
He writes:
“It’s not even close. Tesla continues to lead in autonomous driving, even as Nvidia rolls out new technology aimed at helping other automakers build driverless systems.”
Percoco’s main point regarding Tesla’s advantage is the company’s ability to collect large amounts of training data through its massive fleet, as millions of cars are driving throughout the world and gathering millions of miles of vehicle behavior on the road.
This is the main point that Percoco makes regarding Tesla’s lead in the entire autonomy sector: data is King, and Tesla has the most of it.
One big story that has hit the news over the past week is that of NVIDIA and its own self-driving suite, called Alpamayo. NVIDIA launched this open-source AI program last week, but it differs from Tesla’s in a significant fashion, especially from a hardware perspective, as it plans to use a combination of LiDAR, Radar, and Vision (Cameras) to operate.
Percoco said that NVIDIA’s announcement does not impact Morgan Stanley’s long-term opinions on Tesla and its strength or prowess in self-driving.
NVIDIA CEO Jensen Huang commends Tesla’s Elon Musk for early belief
And, for what it’s worth, NVIDIA CEO Jensen Huang even said some remarkable things about Tesla following the launch of Alpamayo:
“I think the Tesla stack is the most advanced autonomous vehicle stack in the world. I’m fairly certain they were already using end-to-end AI. Whether their AI did reasoning or not is somewhat secondary to that first part.”
Percoco reiterated both the $425 price target and the ‘Equal Weight’ rating on Tesla shares.
Tesla expands its branded ‘For Business’ Superchargers
Tesla Cybercab ‘breakdown’ image likely is not what it seems
