Tesla Gigafactory Berlin is about to receive its final environmental approval, with Brandenburg Minister-President Dietmar Woidke holding a press conference later today to discuss the milestone. It took a long time to get to this point, but after two years, it appears that Tesla’s Model Y factory in Germany is finally about to wake up.
Information shared with Teslarati indicates that the press conference later will be attended not only by Brandenburg Minister-President Dietmar Woidke. Other key personalities in Giga Berlin’s development such as Environment Minister Axel Vogel and Economics Minister Jörg Steinbach (SPD) will also be present at the event.
Ulrich Stock, the department head responsible in the State Office for the Environment, Sascha Gehm, the First Deputy of the Oder-Spree district, and Arne Christiani, the Mayor of Grünheide, are also expected to be present at the press conference.
A quick refresher of what’s been happening in Giga Berlin can be found below.
Another permit after the final environmental approval
It should be noted that the final environmental approval is a massive step forward for Gigafactory Berlin. However, the final environmental approval does not mean that vehicle production could immediately start. An operating license is still required before Model Ys can be produced. Tesla must then meet further requirements before Giga Berlin’s Model Y production lines could start operations.
Teslarati has contacted several local government offices to inquire about the requirements that Tesla needs to submit to secure Giga Berlin’s operational license for vehicle production. Local government offices have so far declined to provide additional information, at least for now.
An ongoing water dispute
Giga Berlin has a lot of critics, and it has faced opposition over the years. Among the most notable talking points against Giga Berlin as of late is its water supply. Conservationists and local resident groups have expressed their fear that Giga Berlin will put the local water supply at risk. Legal action has been taken about the issue. Local water association Strausberg-Erkner (WSE) believes that Tesla’s water supply for Giga Berlin could still be terminated, but such a development may result in Tesla taking legal action.
Tesla is set to receive a supply of 1.4 million cubic liters of drinking water every year, though this may increase as Gigafactory Berlin expands its operations. It should be noted that a nearby coal mine and an oil refinery in the area are consuming far more water annually than Tesla. CEO Elon Musk has also said that Tesla will “recycle as much as humanly possible,” adding that he’s “pretty confident that (Giga Berlin) will be the most environmentally friendly factory in the world.”
A summary of delays
Gigafactory Berlin started its construction about two years ago, and initially, the facility seemed to be progressing at around the same pace as its sibling, Gigafactory Shanghai. Tesla also planned to start vehicle production in summer 2021, a target that was ultimately not met. This was partly due to several delays, which included a time when construction had to be paused due to hibernating snakes in the area. Tesla also faced much opposition from environmentalist groups who opposed the tree-cutting on the site. The EV maker responded by planting more trees than it had cut.
Even Tesla itself became a source of delays for the launch of Giga Berlin. Tesla moves at a very quick pace, and it updates its plans for its facilities accordingly. In Giga Berlin’s case, the company decided to add the construction and operation of a battery factory. This resulted in Giga Berlin’s applications requiring updates, causing further delays. Thankfully, most of Giga Berlin’s delays seem to have been dealt with for now, and the facility is in its final stages before it could start its operations.
Future plans
Tesla’s Gigafactories are ever-developing, and the same is true for Giga Berlin. As per information shared with German news agency rbb24, new applications for further expansion are expected to be submitted soon. Battery recycling facilities are also reportedly planned for the site, and so is a production line for Powerwall batteries, which may be equipped with cells that are produced in the Giga Berlin complex. Teslarati has attempted to confirm these reports, but local office representatives have declined to comment on the matter.
Giga Berlin’s press conference for the facility’s final environmental approval is expected to start at 3:30 p.m. CET (6:30 a.m. PST).
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Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
