It is not rare to see Tesla enthusiasts from India asking CEO Elon Musk about updates on the electric car maker’s entry into the country. This is especially notable considering that some India-based EV enthusiasts have been holding on to their Model 3 deposits for several years now. Musk, for his part, has remarked that it is quite difficult to enter India as an electric car company due to local protectionist policies. But perhaps Tesla’s entry into India does not necessarily have to be driven by its electric cars. Perhaps a more viable strategy is to enter India through Tesla Energy.
Tesla’s entry in India has pretty much been in the air for years. Back in June 2017, Elon Musk noted that Tesla was “In discussions with the government of India requesting temporary relief on import penalties/restrictions until a local factory is built.” Almost a year later, Musk posted an update on Tesla’s impending India push on Twitter, stating that while the company would love to enter the country, there are some “challenging government regulations” that need to be addressed first. The CEO then stated that Tesla will be in India as soon as then CFO Deepak Ahuja, who hails from the country, believes it’s the right time.
References to India’s challenging regulations were echoed by Musk a year later, following the 2019 SpaceX Hyperloop Pod Competition. After the competition, the Avishkar Hyperloop team from IIT Madras asked Musk when Tesla will be in India. Musk reportedly responded that the company may enter the country in about a year’s time. Since then, Musk has been quite silent about Tesla’s India push, until recently, when he apologized to an EV enthusiast from the country who has held a Model 3 reservation for four years now.
Challenging regulations aside, the idea of Tesla establishing a dedicated electric vehicle factory in India may not be the optimal idea for now. As noted by Galileo Russell in a recent livestream on his Hyperchange YouTube channel, vehicle sales in India are dominated largely by two-wheeled or three-wheeled vehicles, thanks in part to the population density of the region. There is an emerging electric vehicle market in the country, but it will likely take years before it matures enough to develop a considerable electric passenger vehicle segment.
Best-selling passenger cars in India tend to be lower-priced and smaller as well, making the market very competitive. This means that Tesla, whose smallest vehicle is a premium midsize sedan in the form of the Model 3, would likely have challenges attracting the conventional Indian car buyer. The story completely changes if Tesla has a smaller, more affordable vehicle in its lineup, of course, but the release of such a car could still be a few years out.
With this in mind, does it mean that it won’t be worth it for Tesla to enter the Indian market? Absolutely not. While India may not be a very attractive market for large premium vehicles, the country is the perfect place to ramp an energy business that’s focused on solar panels and battery storage. Fortunately, Tesla actually has an Energy department that fits this bill, and the company is hard at work in ramping it up. Tesla Energy could then be the perfect entry point in India, on account of the country’s push towards sustainability. India’s power grid is known for its areas of improvement as well, making it a good fit for Tesla’s battery storage solutions.
Provided that Tesla Energy could price its solar panels and battery storage devices competitively, the company could have a good shot at making an impact in the Indian market. Tesla already prices its solar solutions in the United States very aggressively, and with a dedicated facility in India (perhaps a Gigafactory India is in order?), the company could take over a good portion of the country’s residential and commercial market. Such would go hand in hand with Tesla’s next-generation batteries as well, which are expected to be cheaper to produce and far more durable and high powered compared to their predecessors.
Elon Musk
Elon Musk reiterates Tesla Optimus’ most sci-fi potential yet
Musk shared his comments in a series of posts on social media platform X.
Elon Musk recently reiterated one of the most ambitious forecasts for Tesla’s humanoid robot, Optimus, stating it could become the first real-world example of a Von Neumann machine. He also noted once more that Optimus would be Tesla’s biggest product.
Musk shared his comments in a series of posts on social media platform X.
Optimus as a von Neumann machine
In response to a post on X that pondered on sci-fi timelines becoming real, Musk wrote that “Optimus will be the first Von Neumann machine, capable of building civilization by itself on any viable planet.” In a separate post, Musk wrote that Optimus will be Tesla’s “biggest product ever,” a phrase he has used in the past to describe the humanoid robot’s importance to the electric vehicle maker.
A Von Neumann machine is a class of theoretical self-replicating systems originally proposed in the mid-20th century by the mathematician John von Neumann. In his concept, von Neumann described machines that could travel to other worlds, use local materials to create copies of themselves, and carry out large-scale tasks without outside intervention.
Elon Musk’s broader plans
Considering Musk’s comments, it appears that Optimus would eventually be capable of performing complex work autonomously in environments beyond Earth. If Optimus could achieve such a feat, it could very well unlock humanity’s capability to explore locations beyond Earth. The idea of space exploration becomes more than feasible.
Elon Musk has discussed space-based AI compute, large-scale robotic production, and the role of SpaceX’s Starship in transporting hardware and materials to other planets. While Musk did not detail how Optimus would fit with SpaceX’s exploration activities, his Von Neumann machine comments suggest he is looking at Tesla’s robotics as part of a potential interplanetary ecosystem.
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Tesla China January wholesale sales rise 9% year-on-year
Tesla reported January wholesale sales of 69,129 China-made vehicles, as per data released by the China Passenger Car Association.
Tesla China reported January wholesale sales of 69,129 Giga Shanghai-made vehicles, as per data released by the China Passenger Car Association (CPCA). The figure includes both domestic sales and exports from Gigafactory Shanghai.
The total represented a 9.32% increase from January last year but a 28.86% decline from December’s 97,171 units.
China EV market trends
The CPCA estimated that China’s passenger new energy vehicle wholesale volume reached about 900,000 units in January, up 1% year-on-year but down 42% from December. Demand has been pressured by the start-of-year slow season, a 5% additional purchase tax cost, and uncertainty around the transition of vehicle trade-in subsidies, as noted in a report from CNEV Post.
Market leader BYD sold 210,051 NEVs in January, down 30.11% year-on-year and 50.04% month-on-month, as per data released on February 1. Tesla China’s year-over-year growth then is quite interesting, as the company’s vehicles seem to be selling very well despite headwinds in the market.
Tesla China’s strategies
To counter weaker seasonal demand, Tesla China launched a low-interest financing program on January 6, offering up to seven-year terms on select produced vehicles. The move marked the first time an automaker offered financing of that length in the Chinese market.
Several rivals, including Xiaomi, Li Auto, XPeng, and NIO, later introduced similar incentives. Tesla China then further increased promotions on January 26 by reinstating insurance subsidies for the Model 3 sedan. The CPCA is expected to release Tesla’s China retail sales and export breakdown later this month.
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Tesla’s Apple CarPlay ambitions are not dead, they’re still in the works
For what it’s worth, as a Tesla owner, I don’t particularly see the need for CarPlay, as I have found the in-car system that the company has developed to be superior. However, many people are in love with CarPlay simply because, when it’s in a car that is capable, it is really great.
Tesla’s Apple CarPlay ambitions appeared to be dead in the water after a large amount of speculation late last year that the company would add the user interface seemed to cool down after several weeks of reports.
However, it appears that CarPlay might make its way to Tesla vehicles after all, as a recent report seems to indicate that it is still being worked on by software teams for the company.
The real question is whether it is truly needed or if it is just a want by so many owners that Tesla is listening and deciding to proceed with its development.
Back in November, Bloomberg reported that Tesla was in the process of testing Apple CarPlay within its vehicles, which was a major development considering the company had resisted adopting UIs outside of its own for many years.
Nearly one-third of car buyers considered the lack of CarPlay as a deal-breaker when buying their cars, a study from McKinsey & Co. outlined. This could be a driving decision in Tesla’s inability to abandon the development of CarPlay in its vehicles, especially as it lost a major advantage that appealed to consumers last year: the $7,500 EV tax credit.
Tesla owners propose interesting theory about Apple CarPlay and EV tax credit
Although we saw little to no movement on it since the November speculation, Tesla is now reportedly in the process of still developing the user interface. Mark Gurman, a Bloomberg writer with a weekly newsletter, stated that CarPlay is “still in the works” at Tesla and that more concrete information will be available “soon” regarding its development.
While Tesla already has a very capable and widely accepted user interface, CarPlay would still be an advantage, considering many people have used it in their vehicles for years. Just like smartphones, many people get comfortable with an operating system or style and are resistant to using a new one. This could be a big reason for Tesla attempting to get it in their own cars.
Tesla gets updated “Apple CarPlay” hack that can work on new models
For what it’s worth, as a Tesla owner, I don’t particularly see the need for CarPlay, as I have found the in-car system that the company has developed to be superior. However, many people are in love with CarPlay simply because, when it’s in a car that is capable, it is really great.
It holds one distinct advantage over Tesla’s UI in my opinion, and that’s the ability to read and respond to text messages, which is something that is available within a Tesla, but is not as user-friendly.
With that being said, I would still give CarPlay a shot in my Tesla. I didn’t particularly enjoy it in my Bronco Sport, but that was because Ford’s software was a bit laggy with it. If it were as smooth as Tesla’s UI, which I think it would be, it could be a really great addition to the vehicle.