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Tesla Grabs Mind Share with Battery Storage Solutions


Most home owners aren’t looking to move off the grid, yet, charging with clean energy seems to be the biggest driving factor. (Photo Credit: Grant Gerke)
It’s been interesting to read and watch how corporate media, industry experts and financial analysts digest Tesla Energy’s battery storage solutions over the last seven days. Numerous media outlets are poking at Tesla’s business premise of a 7 and 10 kWH residential battery packs for your home, as they should be.
Here’s a very even-handed take by Dan Steigert, an energy professional, on the 7 kWh daily battery:
If you are getting this out of the battery every day for 10 years the price drops to $0.12/kWhr-cycle, again neglecting installation and inverter price. If this is truly the spec, this is an exceptional number. It is still more expensive than a genset—fossil fuel generator—because the genset can run @ $200/kW, and this is $1500/kW.
The residential battery packs are getting a LOT of attention, partly due to the lack of information at the PR event last Thursday in Hawthorne, Calif. For the last couple of months, I’ve been documenting the lack of a residential market for energy storage, think “community energy” and being able group 100 to 200 hundred solar houses and sell it back to the utility.
That residential market example doesn’t exist, yet.
However, utilities are fully engaged in offering commercial demand/response programs throughout the U.S to large companies and, since last Thursday, Tesla has received over 2,500 reservations for its PowerPack, the commercial and building storage solution.
Currently, Amazon is focusing on clean energy to power its data centers and will roll out a pilot program with Tesla Energy for 4.8 megawatts in Northern California. Tesla is also working with Jackson Family Wines and Target on pilot projects.
“As part of Target’s support to our communities, we’re excited to partner with Tesla on a pilot test at select Target stores to incorporate Tesla Energy Storage as part of our energy strategy,” says David Hughes, senior grp. mgr., Energy Management, Target.
So, yes, Tesla Energy has to deliver a real business solution with these pilot projects and, of course, margins need win out. During Tesla’s conference call, Musk said, “Once we get Gigafactory up and running, and high volume and get the economies of scale working, this is just a guess, but maybe it’s somewhere around 20 percent (battery margins). It’s like we just don’t have enough information to say exactly what that would be (at this point).”
Also from the conference call are the similarities between the car packs and Tesla Energy packs and how that could help economies-of-scale.
JB Straubel, CTO at Tesla Energy, says, “Maybe one point on the cost structure. There’s definitely a lot of commonality in the supply chain and even in the manufacturing base on how we do the modules and sales for the Tesla Energy products along with the vehicle products.”
Sounds promising, especially when Tesla is on record saying it should drive down battery costs by 30% when the Gigafactory is fully operational.
So, the company has to deliver but mind share is already there for the Silicon Valley company and its energy storage products. According to Bloomberg, Tesla Energy’s current reservations–no money down is needed–for both the home and commercial products would equate to $800 million if they could deliver immediately.
Ten years from now, who’s going to get credit for leading the clean energy battery storage drive? I doubt Panasonic and Sony and their much pricier battery storage solutions would roll off your tongue.
News
Tesla Model Y L has two distinct features for luxurious comfort
This is not to say the other interior additions are not factors in the Model Y becoming a more luxurious and premium vehicle, but the two mentioned in this article are particularly pertinent in that conversation.

Tesla’s new Model Y L has two distinct features that are geared toward giving occupants a taste of luxury with guaranteed comfort.
These two features should definitely be part of the company’s future lineup, and they could prove to be massive upgrades to the Model Y’s interior, which is certainly premium but is missing some things that truly tailor to a “luxury” feel of an automobile.
This is not to say the other interior additions are not factors in the Model Y becoming a more luxurious and premium vehicle, but the two mentioned in this article are particularly pertinent in that conversation.
Tesla Model Y L might not come to the U.S., and it’s a missed opportunity
Power-Adjustable Thigh Supports
In the front seats of the Model Y L, there are power-adjustable thigh supports that will enable some additional comfort on the legs:
The Tesla Model Y L features power-adjustable thigh supports for the front seats pic.twitter.com/1tBQG0KznK
— The Tesla Newswire (@TeslaNewswire) August 19, 2025
Most might think that these thigh supports are simply a feature that makes the ride more comfortable, which is true. However, they have benefits for the ride and after you exit the car.
Providing proper lift on the legs and thighs can be beneficial for people with back problems or posture issues. The lower back takes an increased amount of stress during long car rides, especially as the legs are fixed in the chosen seating position.
Tesla Model Y L officially launched: price, features, and more
Adding some support to the thighs can help reduce pressure on the lower back and hips, and distribute weight more evenly, taking stress off pressure points.
It can also contribute to better spinal alignment. They also have safety benefits, as some riders could have an improved seatbelt position thanks to the thighs being in this position.
Second-Row Mechanical Armrest
Tesla also added mechanical, one-touch armrests to the Model Y L’s second row, a nice and premium touch for the riders in the middle of the vehicle:
The Model Y’s second-row armrests are pretty satisfying to watch.
They’re touch operated, so they should be very convenient to use.pic.twitter.com/iGlGiJXGNR
— TESLARATI (@Teslarati) August 19, 2025
Add the additional space the Model Y L provides to riders, and it already gets more comfortable. However, the addition of the mechanical armrests gives a good option of comfort for those who are seated in the second row.
They can also be retracted with the touch of a button, allowing for those in the third row to exit the vehicle easily.
One con to the mechanical portion of these armrests is that it is another moving part, and, of course, that puts it at risk of having issues.
However, it is certainly more premium than a manual armrest, and the flashy carbuyers will appreciate this small but mighty addition.
News
Tesla’s NHTSA probe is already on its way to being resolved
The problem the NHTSA had with Tesla’s reporting is already on its way to being resolved, as the agency and the company have been in communication.

Tesla is being probed by the National Highway Traffic Safety Administration (NHTSA) for not reporting accidents in a timely manner, the agency said on Thursday.
It is already well on its way to being resolved, the agency said.
The agency’s Office of Defects Investigation (ODI) identified numerous instances in which Tesla reported crashes that “occurred several months or more before the dates of the reports.”
The Standing General Order in place by the agency requires crash reports to be submitted within five days of Tesla receiving the notice of an accident.
The investigation states Tesla submitted crashes in one of two ways:
“Many of the reports were submitted as part of a single batch, while others were submitted on a rolling basis.”
The problem the NHTSA had with Tesla’s reporting is already on its way to being resolved, as the agency and the company have been in communication.
Tesla has already been in contact with the agency’s ODI and stated that the timing of the reports was an issue with its data collection. The issue has been resolved, Tesla told them.
The NHTSA said the initiation of the probe against Tesla is a “standard process for reviewing compliance with legal requirements, to evaluate the cause of potential delays in reporting, the scope of any such delays, and the mitigations that Tesla has developed to address them.”
It is the latest NHTSA probe into Tesla, as it has also been investigating the company for accidents during Full Self-Driving operation in reduced visibility conditions.
The agency also sought information on the rollout of Robotaxi a few months ago, and how Tesla planned to handle low-visibility conditions in its driverless ride-hailing service.
The NHTSA was interested in knowing how Tesla planned to assess the ability of FSD’s engineering controls, whether any other similar FSD crashes had occurred in low visibility, and if modifications to FSD software would impact its performance in these conditions.
News
Tesla rolls out minor but significant improvement to Robotaxi service
As per Tesla, Robotaxis will now arrive at their pickup locations with their doors locked.

Tesla has rolled out a minor but significant improvement to its Robotaxi service. The update was shared by the Tesla community on social media platforms such as X.
New Robotaxi App update
As observed by the electric vehicle community on social media, Tesla has started rolling out the Robotaxi App’s Version 25.8.5 (6074) to users. The update seems to be quite minor, though Tesla mentioned something quite notable the update’s “What to Test” section.
As per Tesla, Robotaxis will now arrive at their pickup locations with their doors locked. Customers would not need to unlock the Robotaxis manually, however, as the vehicles would automatically unlock as they approach the car. “You ride now arrives locked and will automatically unlock as you walk up. Just ensure your app has Bluetooth access enabled,” Tesla wrote.
While this update is minor, it does improve the safety of the vehicles themselves. It also provides another layer of convenience for users of the driverless ride-hailing service. The fact that Tesla is already refining the Robotaxi App’s features this early bodes well for the program. It suggests, if any, that the service will already be fairly refined when it starts being opened to more users.
Robotaxi praised for its safety
Tesla is following a deliberate and cautious rollout strategy for its Robotaxi rollout, though early reviews of the system have been quite positive. Some reviewers have also dubbed Tesla’s Robotaxi service as a safer alternative to more conventional ride-hailing services such as Uber.
This was highlighted by auto reviewer Scotty Reiss in a post on A Girl’s Guide to Cars.
“I like the personal safety factor. No driver to threaten or harass you. You control the locking and unlocking of the car. You can change the pickup location at any time. The car will wait for you. You can call the support desk if you need help. You can change your destination if the drop-off area seems sketchy. All of it together makes me feel safer getting a car home from the airport at midnight or into the city after dark, and I definitely feel safer having my daughters take a self-driving rideshare when they go out to meet friends for dinner,” Reiss wrote in her post.
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