News
Tesla Hardware 4 camera ports hint at 360-degree view with no blind spots
The recent leaks of Tesla’s Hardware 4 computer provided a pretty clear teaser of the upcoming changes coming to the electric vehicle maker’s Autopilot unit. While there is still much to be learned about HW4, the leaks suggest that the number of cameras in Tesla’s electric vehicles may be increased to 11.
Hardware 4, as its name suggests, is Tesla’s next-generation Autopilot computer. Elon Musk noted during the Q4 and FY 2022 earnings call that HW4 should be capable of operating 500% to 600% safer than a human driver. The existing Hardware 3 computer being rolled out to vehicles like the Model 3 and Model Y today are equipped with Hardware 3, which Musk noted should be capable of operating 200% to 300% safer than a human driver.
Hardware 4 and Tesla Vision
Considering the electric vehicle maker’s focus on Tesla Vision, it is pertinent for FSD and Autopilot to see and analyze road conditions very well in real-time. With this in mind, and as per the Hardware 4 leaks that were recently posted on Twitter by prolific Tesla hacker @greentheonly, it would appear that the electric vehicle maker is increasing the number of its cameras to 11.


A look at the Hardware 4 computer would show 12 fully-populated camera connectors, with one being marked as “Spare.” Of the remaining 11, one will still be used for the cabin camera while ten will be used for the vehicle’s exterior. This is not surprising at all as the company adopts a similar system with its existing eight-camera layout for its vehicles today.
Hardware 3 vs. Hardware 4 Cameras
For context, Tesla’s existing layout features an eight-camera setup: one above the rear license plate, one in each door pillar, three mounted on the windshield above the rearview mirror, and one mounted to each front fender. A radar unit and ultrasonic sensors were also used in the past, though Tesla phased these out as the company focused on its development of Tesla Vision.
The leaked Hardware 4 images list the cameras as the following: “F-SVC,” “L-SVC,” “R-SVC,” “L-FF-Rear,” “R-FF-Rear,” “L-FF-Side,” “R-FF-Side,” “Wide,” “Main,” “Backup,” and “Selfie.” As per the Tesla hacker, the names are a bit cryptic, but based on how they are listed, one could speculate where the cameras will be placed in a Tesla equipped with a Hardware 4 computer.



Potential Hardware 4 Camera Placements
Immediately noticeable in the leaked images are the three cameras marked “F-SVC,” “L-SVC,” and “R-SVC.” The Tesla Parts Catalog shows that “SVC” refers to vehicle bumpers, so with these in mind, it would appear that Hardware 4 would be using three bumper cameras. Considering the references to “F,” “L,” and “R” SVC placements, the Tesla hacker noted that one of the Hardware 4 cameras might be placed in the front bumper, while two may be placed on both sides of the rear bumpers for cross traffic.
Also notable are the Hardware 4 camera slots listed as “FF.” A total of four cameras are listed with these letters: “L-FF-Rear,” “R-FF-Rear,” “L-FF-Side,” and “R-FF-Side.” The Tesla hacker speculated that “FF” might refer to “Front Fender,” which would suggest that the cameras in the pillar may be moved to the front fender. Other Tesla watchers, however, have suggested that “FF” may also mean “Front Facing,” “Full-Frame” for higher resolution images, or “Far Field.”


No Blind Spots and 360-degree-view
If the Hardware 4 leaks are accurate, it would suggest that Tesla would be increasing the number of cameras by two as it rolls out vehicles that are equipped with its new Autopilot computer. Comparing the existing camera setup in Hardware 3 and the potential setup of Hardware 4, it would appear that the new cameras will be those placed in the rear bumper. This may also suggest that the ultrasonic sensors that were phased out in the rear bumpers might be replaced with cameras.
Considering the potential setup of the Hardware 4 cameras, it would appear that Tesla would finally be rolling out a 360-degree view of its vehicles, which is a highly-requested feature among owners. It would also mean that some blind spots in existing cars would be addressed. Overall, Hardware 4 might not just be a step up in performance; it might also be a notable step up in safety and vision.
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Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.