As COVID-19 continues to spread throughout parts of the world, conference calls have become a staple in many people’s lives. In the midst of the pandemic last year, Elon Musk stated that video conferencing within a Tesla would “definitely [be] a future feature.” Well, Tesla Model S owner and Mass Luminosity CEO Angel Munoz decided that the future is now.
“Both my wife and I have Teslas. She drives a Model X and I drive a Model S. I just always thought what an incredible piece of real estate is right in the center there,” he told Teslarati. “You know, quite frankly, I’m not going to watch movies in my car, not going to play games in my car—and I’m a gamer. Not interested. But I will do a video conference.”
Munoz happens to be the co-creator of Beacon, a browser-based video and voice conferencing service. He did not initially plan to create Beacon for Tesla, but seemed enticed by the challenge of bringing the service to his car.
Munoz worked closely with Beacon’s Senior VP of Technology Teodor Atroshenko for almost a year to develop Beacon for Tesla. “It didn’t work in the beginning. It didn’t work at all. It took us a while,” he said.
The pair seemed to take a page right out of Elon Musk’s handbook while developing Beacon for Tesla, too. They appear to have gone all out, introducing features and specs to Beacon for Tesla, like 4K ultra high definition, 3D stereo audio, and the ability to transfer calls seamlessly from desktop to phone to Tesla’s infotainment system with a click of a button.
“Teodor and I, we took it as a personal challenge…And we didn’t have to reverse engineer anything,” he explained. “We just had to be aware of how [Tesla] restricts things. And then we created Beacon on the web in a way that it’s immediately accessible by being safe.”
In January 2021, Munoz and Atroshenko made a breakthrough and were able to successfully complete a video conference call in the CEO’s Model S. Beacon for Tesla uses the car’s mics, speakers, and video panel. However, they were not able to access Tesla’s in-cabin camera.
“So right now the way that we have it is that it syncs between the camera on your phone and the call. But we cannot access the [in-cabin] camera without permission,” Munoz stated.
Beacon is open to working with Tesla to bring the full power of its video and audio conferencing service to owners like Munoz himself. He told Teslarati that Beacon for Tesla beta has a tentative launch date set for mid-March 2021.
However, Tesla owners will still be able to use Beacon in their vehicles when it launches. Munoz explained that Tesla owners won’t have to download an app to use Beacon since it is optimized for Chromium browsers, the same engine used for Tesla browsers. So users would just have to log-in to access the service. He noted that Tesla actually saves cookies now so logging into accounts would be easier.
Munoz had one suggestion for Elon Musk about access to browser information in Teslas, though. If Munoz had the chance to talk to Musk he would say:
“Elon, keep that, but make it like you do other things on your Tesla. For example, if you’re going to open the glove compartment…you can make it that it pops a security code that you need to put in or if you want to open your car, you can make a security code. I have both, so do the same for the browser. So, the browser saves that, but before you launch the page, have that security code and then it launches the page. I would love to tell him [Elon] that’s the right way of going about that.”
The Age of the Autonomous Vehicles
Tesla has been dubbed by owners and some experts in the industry as not only the leading EV automaker, but the future leader of autonomous vehicles as well. As a long-time Tesla Model S owner, Munoz seems to understand the future Elon Musk envisions for Tesla with regards to autonomy and the Robotaxi fleet.
“Think about the possibilities. Imagine this. I have a Model 3, and let’s say that autonomous driving becomes a reality—obviously that’s still kinda up in the air,” he said.
“But let’s say that someone is being picked up in a Model 3, and something happens or something, I can call the car and [contact the passenger].” Munoz described other scenarios where an in-car Tesla video conference call would be useful as well.
His examples pointed out that autonomous vehicles would still need some sort of human interaction and communication between the car owner and the passenger. And if there’s anything the pandemic has taught us, it’s that conference calls are a good way to communicate and interact in the absence of physical presence.
The Teslarati team would appreciate hearing from you. If you have any tips, email us at tips@teslarati.com or reach out to me at maria@teslarati.com.
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Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
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Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
