As COVID-19 continues to spread throughout parts of the world, conference calls have become a staple in many people’s lives. In the midst of the pandemic last year, Elon Musk stated that video conferencing within a Tesla would “definitely [be] a future feature.” Well, Tesla Model S owner and Mass Luminosity CEO Angel Munoz decided that the future is now.
“Both my wife and I have Teslas. She drives a Model X and I drive a Model S. I just always thought what an incredible piece of real estate is right in the center there,” he told Teslarati. “You know, quite frankly, I’m not going to watch movies in my car, not going to play games in my car—and I’m a gamer. Not interested. But I will do a video conference.”
Munoz happens to be the co-creator of Beacon, a browser-based video and voice conferencing service. He did not initially plan to create Beacon for Tesla, but seemed enticed by the challenge of bringing the service to his car.
Munoz worked closely with Beacon’s Senior VP of Technology Teodor Atroshenko for almost a year to develop Beacon for Tesla. “It didn’t work in the beginning. It didn’t work at all. It took us a while,” he said.
The pair seemed to take a page right out of Elon Musk’s handbook while developing Beacon for Tesla, too. They appear to have gone all out, introducing features and specs to Beacon for Tesla, like 4K ultra high definition, 3D stereo audio, and the ability to transfer calls seamlessly from desktop to phone to Tesla’s infotainment system with a click of a button.
“Teodor and I, we took it as a personal challenge…And we didn’t have to reverse engineer anything,” he explained. “We just had to be aware of how [Tesla] restricts things. And then we created Beacon on the web in a way that it’s immediately accessible by being safe.”
In January 2021, Munoz and Atroshenko made a breakthrough and were able to successfully complete a video conference call in the CEO’s Model S. Beacon for Tesla uses the car’s mics, speakers, and video panel. However, they were not able to access Tesla’s in-cabin camera.
“So right now the way that we have it is that it syncs between the camera on your phone and the call. But we cannot access the [in-cabin] camera without permission,” Munoz stated.
Beacon is open to working with Tesla to bring the full power of its video and audio conferencing service to owners like Munoz himself. He told Teslarati that Beacon for Tesla beta has a tentative launch date set for mid-March 2021.
However, Tesla owners will still be able to use Beacon in their vehicles when it launches. Munoz explained that Tesla owners won’t have to download an app to use Beacon since it is optimized for Chromium browsers, the same engine used for Tesla browsers. So users would just have to log-in to access the service. He noted that Tesla actually saves cookies now so logging into accounts would be easier.
Munoz had one suggestion for Elon Musk about access to browser information in Teslas, though. If Munoz had the chance to talk to Musk he would say:
“Elon, keep that, but make it like you do other things on your Tesla. For example, if you’re going to open the glove compartment…you can make it that it pops a security code that you need to put in or if you want to open your car, you can make a security code. I have both, so do the same for the browser. So, the browser saves that, but before you launch the page, have that security code and then it launches the page. I would love to tell him [Elon] that’s the right way of going about that.”
The Age of the Autonomous Vehicles
Tesla has been dubbed by owners and some experts in the industry as not only the leading EV automaker, but the future leader of autonomous vehicles as well. As a long-time Tesla Model S owner, Munoz seems to understand the future Elon Musk envisions for Tesla with regards to autonomy and the Robotaxi fleet.
“Think about the possibilities. Imagine this. I have a Model 3, and let’s say that autonomous driving becomes a reality—obviously that’s still kinda up in the air,” he said.
“But let’s say that someone is being picked up in a Model 3, and something happens or something, I can call the car and [contact the passenger].” Munoz described other scenarios where an in-car Tesla video conference call would be useful as well.
His examples pointed out that autonomous vehicles would still need some sort of human interaction and communication between the car owner and the passenger. And if there’s anything the pandemic has taught us, it’s that conference calls are a good way to communicate and interact in the absence of physical presence.
The Teslarati team would appreciate hearing from you. If you have any tips, email us at tips@teslarati.com or reach out to me at maria@teslarati.com.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
