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Tesla benchmarks cars in India, but it’s not time to get excited quite yet
Tesla is benchmarking cars in India, and while there is plenty of room for us to get excited based on recent developments about the potential for market entry, there are some reservations that should keep enthusiasm at bay.
There have been discussions between Tesla and India for years, as CEO Elon Musk and Prime Minister Narendra Modi met for the first time in 2016. Modi, who made his way to Tesla’s Fremont Factory, has had regular discussions with both Musk and other Tesla executives since then. Other government officials have also been around the talks, hoping to finally land on a deal that would bring Tesla to the country.
This year, things have intensified. Last week, Model 3 and Model Y vehicles were spotted being benchmarked in India.
A Tesla Model Y Long Range⚡ with a big dent has been spotted at ‘Mahindra’ testing facility in Pune!!@Tesla you have the opportunity to do some funny things here?.
? : Carversal pic.twitter.com/UJPiutsBtw
— Tesla Club India® (@TeslaClubIN) August 20, 2023
White Tesla Model 3 Long Range spotted again after a long time⚡️.
Charging at Tata Power Charger at IOCL, Agarkar Nagar, Pune.
? : Motoring World –https://t.co/mVUHh7YpmR pic.twitter.com/Zovqh1gXKZ
— Tesla Club India® (@TeslaClubIN) August 18, 2023
Testing has occurred previously for the automaker in India.
In mid-June 2021, Tesla had numerous Model 3 units in India for testing, according to local sources. Vehicles were there so they could obtain approval from the Automotive Research Association of India, also known as ARAI.
Ultimately, these tests fell short of establishing Tesla’s market entry, and not because they were not compliant. Tesla and India had still felt differences in terms of what was reasonable for the automaker’s requests for a reduction in import duties, which would double the price of its vehicles.
India was not interested in having Tesla test demand by importing cars from China. The country’s government has funneled billions into the Made in India campaign, which emphasizes the importance of domestic manufacturing across nearly all sectors to help support local industry and the economy.
Tesla’s ‘challenges’ with India gov’t halt potential rescue of $27B manufacturing initiative
But based on meetings earlier this year between Musk and Modi, these differences may have been pushed aside, and things are getting more serious than ever before.
Tesla is already in talks to open a factory in India that would produce a $24,000 mass-market vehicle, some reports have indicated.
Additionally, Musk has said he is “confident Tesla will be in India and that he is hopeful “we’ll be able to announce something in the not-too-distant future.”
Tesla’s next Gigafactory location unknown, but all signs point toward India
Although it seems likely Tesla will finally make its entry in India at some point in the near future, there is no indication that it is solidified as of yet.
However, even the future rivals of Tesla are already acknowledging the automaker is arriving, and they are preparing to duel with it as EV competition continues to ramp significantly.
Earlier this month, Mahindra Group CEO Anish Shah said:
“Tesla or anyone else coming in does not faze us. At one point, Mahindra was written off when all the global majors were coming into India. Today, we continue to have the number one market share in SUVs from a revenue standpoint.”
If anything is to come from the potential partnership between India and Tesla, which would see the EV maker’s vehicles finally arrive, the automaker stands to gain a new region of potential sales, which is one of the reasons Baird recommended Tesla in its “Best Ideas” list.
Tesla has established some office space in India as well, marking another indication that market entrance is potentially imminent.
Please email me with questions and comments at joey@teslarati.com. I’d love to chat! You can also reach me on Twitter @KlenderJoey, or if you have news tips, you can email us at tips@teslarati.com.
News
Tesla Semis to get 18 new Megachargers at this PepsiCo plant
PepsiCo is set to add more Tesla Semi Megachargers, this time at a facility in North Carolina.

Tesla partner PepsiCo is set to build new Semi charging stations at one of its manufacturing sites, as revealed in new permitting plans shared this week.
On Friday, Tesla charging station scout MarcoRP shared plans on X for 18 Semi Megacharging stalls at PepsiCo’s facility in Charlotte, North Carolina, coming as the latest update plans for the company’s increasingly electrified fleet. The stalls are set to be built side by side, along with three Tesla Megapack grid-scale battery systems.
The plans also note the faster charging speeds for the chargers, which can charge the Class 8 Semi at speeds of up to 1MW. Tesla says that the speed can charge the Semi back to roughly 70 percent in around 30 minutes.
You can see the site plans for the PepsiCo North Carolina Megacharger below.

Credit: PepsiCo (via MarcoRPi1 on X)

Credit: PepsiCo (via MarcoRPi1 on X)
READ MORE ON THE TESLA SEMI: Tesla to build Semi Megacharger station in Southern California
PepsiCo’s Tesla Semi fleet, other Megachargers, and initial tests and deliveries
PepsiCo was the first external customer to take delivery of Tesla’s Semis back in 2023, starting with just an initial order of 15. Since then, the company has continued to expand the fleet, recently taking delivery of an additional 50 units in California. The PepsiCo fleet was up to around 86 units as of last year, according to statements from Semi Senior Manager Dan Priestley.
Additionally, the company has similar Megachargers at its facilities in Modesto, Sacramento, and Fresno, California, and Tesla also submitted plans for approval to build 12 new Megacharging stalls in Los Angeles County.
Over the past couple of years, Tesla has also been delivering the electric Class 8 units to a number of other companies for pilot programs, and Priestley shared some results from PepsiCo’s initial Semi tests last year. Notably, the executive spoke with a handful of PepsiCo workers who said they really liked the Semi and wouldn’t plan on going back to diesel trucks.
The company is also nearing completion of a higher-volume Semi plant at its Gigafactory in Nevada, which is expected to eventually have an annual production capacity of 50,000 Semi units.
Tesla executive teases plan to further electrify supply chain
News
Tesla sales soar in Norway with new Model Y leading the charge
Tesla recorded a 54% year-over-year jump in new vehicle registrations in June.

Tesla is seeing strong momentum in Norway, with sales of the new Model Y helping the company maintain dominance in one of the world’s most electric vehicle-friendly markets.
Model Y upgrades and consumer preferences
According to the Norwegian Road Federation (OFV), Tesla recorded a 54% year-over-year jump in new vehicle registrations in June. The Model Y led the charge, posting a 115% increase compared to the same period last year. Tesla Norway’s growth was even more notable in May, with sales surging a whopping 213%, as noted in a CNBC report.
Christina Bu, secretary general of the Norwegian EV Association (NEVA), stated that Tesla’s strong market performance was partly due to the updated Model Y, which is really just a good car, period.
“I think it just has to do with the fact that they deliver a car which has quite a lot of value for money and is what Norwegians need. What Norwegians need, a large luggage space, all wheel drive, and a tow hitch, high ground clearance as well. In addition, quite good digital solutions which people have gotten used to, and also a charging network,” she said.
Tesla in Europe
Tesla’s success in Norway is supported by long-standing government incentives for EV adoption, including exemptions from VAT, road toll discounts, and access to bus lanes. Public and home charging infrastructure is also widely available, making the EV ownership experience in the country very convenient.
Tesla’s performance in Europe is still a mixed bag, with markets like Germany and France still seeing declines in recent months. In areas such as Norway, Spain, and Portugal, however, Tesla’s new car registrations are rising. Spain’s sales rose 61% and Portugal’s sales rose 7% last month. This suggests that regional demand may be stabilizing or rebounding in pockets of Europe.
News
Tesla to open first India experience center in Mumbai on July 15
The event is scheduled for July 15 at the Bandra Kurla Complex, a premier business district in Mumbai.

Tesla is officially entering India with the opening of its first showroom and experience center in Mumbai next week. The event is scheduled for July 15 at the Bandra Kurla Complex, a premier business district in Mumbai.
Tesla imports to India signal an early-stage market entry strategy
According to Indian customs data, Tesla has imported approximately $1 million worth of vehicles, charging equipment, and merchandise into the country between January and June. The shipments include six Model Y comprised of five standard variants valued at $32,500 each and one long-range model valued at $46,000. Several Superchargers and related accessories were also imported into the country, as noted in a Yahoo Finance report.
These vehicles are expected to serve as display models and test units as Tesla gauges interest and navigates India’s high import duties, which hover around 70% on fully built vehicles. Despite the significant tariffs in the country, Tesla has opted to begin its India expansion with imported cars.
An invitation to the Tesla India launch event has been making the rounds online. As could be seen in the document, Tesla noted that July 15 would be the launch of Tesla in India through the opening of a Tesla experience centre at Bandra Kurla Complex in Mumbai.
Tesla India’s hiring and expansion efforts are underway
Tesla has filled a number of key roles from the 30+ positions it advertised earlier this year. Recent hires include store managers, service executives, and sales staff, while ongoing recruitment is focused on supply chain engineers and vehicle operators to support the company’s Autopilot program.
Indian officials have been open about their intention to encourage Tesla to establish a manufacturing hub in the country. Tesla does seem open to the idea, at least, with reports last year hinting that Elon Musk was set to visit the country to discuss or even potentially announce a domestic project. The trip, however, was ultimately canceled.
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