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Tesla India: The Three Directors leading Tesla into new lands

Credit: Reddit | u/Coolioj

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Tesla has officially received a business license in India that will allow the automaker to function as a full-fledged car manufacturer in one of the world’s most populous countries. Without a team of highly-experienced executives who are versed in international business, financials, and manufacturing, Tesla wouldn’t have a chance at being successful anywhere, let alone in India. Therefore, the company has called upon three executives to start the operation as they have been listed on India’s Ministry of Corporate Affairs website as the three Directors who will lead Tesla into India, an unfamiliar territory.

Tesla has had India in its plans for corporate expansion for several years. Musk met with Indian Prime Minister Narendra Modi in 2015, where the politician expressed his support for Tesla’s mission and it’s all-electric products. But since then, Tesla has been met with nothing but roadblocks and delays. It has finally made some headway in its effort to establish a production facility or Research and Development center in the country.

Because of import taxes, Tesla’s vehicles are a rarity in India. Nearly doubling the cost of the vehicle due to getting it into the country from Fremont, California, Teslas are only driven around by the extremely wealthy. With limited charging options available in the country, it makes them even less appealing. However, the coming expansion incites consumer excitement among Indian fans of the electric carmaker, who have pushed for Elon Musk to attempt to drive his company into their country. Now it’s finally happening.

Tesla gains India business license, stock soars over 6%

David Feinstein

David Feinstein has been with Tesla for 8 years and 9 months, according to his LinkedIn page. His job title has always been related to Global and International business. When he started with Tesla in 2012, he was the Manager of Global Trade Compliance for its supply chain. After that, Feinstein became the Senior Manager of Global Trade, then the Director of Global Trade & New Markets. He was appointed to the Senior Director of Global Trade & New Markets in February 2020, and now his biggest project yet has been passed onto him: getting Tesla up and running in India.

LinkedIn

Feinstein’s global trade experience will be beneficial for Tesla’s entrance into the market. Since India is one of the few countries with such a heavy import tax, which has really neutralized Tesla’s presence in the country until now, it will be interesting to see what he can do moving forward.

Vaibhav Taneja

Vaibhav Taneja is the Chief Accounting Officer for Tesla, and he has held that position for 1 year and 11 months. He started with Tesla four years ago in February 2017 as the Assistant Corporate Controller and then moved to the Corporate Controller position. Controllers are responsible for the accuracy and timeliness of a company’s accounting department. They control the company’s cash flow and oversee the production of financial reports.

LinkedIn

Prior to Tesla, Taneja acted as the VP and Corporate Controller of Solar City until Tesla absorbed the company, his LinkedIn states. He also has close ties with India, as he is a graduate of Delhi University with a Bachelor’s Degree in Commerce. He also attended the Institute of Chartered Accountants of India and is a Certified Public Accountant.

Taneja will likely work to solve financial challenges as Tesla moves forward with its Indian inclusion. His proven track record with Tesla makes him a great fit for the job, and his roots in India certainly don’t hurt, either.

Venkatrangam Sreeram

Venkatrangam Sreeram is the co-founder of ClearQuote, an app that uses computer vision to assess car damage. Before that, he was Managing Director of Xenon Automotive and spent nearly two years as a Project manager for Tesla’s China operation from July 2012 to May 2014. As a Project Manager, he states that he was involved in the set up of wholesales in retail operations in the country. He had automotive experience before his post at Tesla. He worked as a Project Manager and a VP of Sales Operations for Jaguar Land Rover, and an Assistant General Manager for Tata Motors in Mumbai and London.

Venkat, as he is referred to, is based in Karnataka as well, the southwest state in India that will be home to Tesla’s Indian initiative.

What do you think? Leave a comment down below. Got a tip? Email us at tips@teslarati.com or reach out to me at joey@teslarati.com

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Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Tesla Cybercab uses a unique strategy for picking up the right rider

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Credit: ARTSIMAGE | X

Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.

Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.

This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.

Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.

Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.

Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.

Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.

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Tesla will launch Cybercab on September 3

Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.

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Tesla ends in-house wrap service that always seemed like a short-term program

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Credit: Tesla

Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.

After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.

By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.

Tesla revamps in-house vinyl wrap service with better pricing

It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.

However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:

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Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.

However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.

Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.

Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.

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Tesla Robotaxi fleet gets a brain upgrade ahead of Cybercab launch event

Tesla’s Robotaxi service now runs longer hours nationwide as its unsupervised fleet quietly grows larger.

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Tesla’s Robotaxi service just got easier to catch, with the company’s official Robotaxi account noting that rides are now available from 6 a.m. to 10 p.m., seven days a week, across its operating footprint. The account also said its unsupervised fleet is “a lot bigger” than before, though without specifics. The bigger change is what Tesla says upgraded intelligence in vehicle distribution and routing is what’s actually cutting wait times, not a new Full Self-Driving version.

While Tesla did not name the team behind the upgrade, the language points to its AI and fleet software group rather than the driving stack itself. Vehicle distribution and routing in Robotaxi has functioned mostly as a dispatch problem with the software deciding which idle car goes to which rider, and how far it has to travel to get there. “Upgraded intelligence” suggests a smarter version of that dispatch logic, likely using demand forecasting to position idle cars near where riders are about to request them rather than reacting once a request comes in. Tesla’s AI division has built similar prediction systems for other parts of the business, including the neural networks that power FSD itself, so applying that same approach to fleet logistics would be a natural extension rather than a new discipline for the team.

Tesla is also about a week away from a separate robotaxi milestone. The company plans to launch Cybercab, its purpose built two seat robotaxi with no steering wheel or pedals, in Austin on September 3. Cybercab has been giving employees rides on public and private roads for weeks, and the September event is expected to fold those vehicles into the existing Robotaxi fleet within days of the launch.


Austin previously ran Robotaxi from 6 a.m. to 2 a.m. as of last September, a schedule set before the service expanded into Dallas, Houston, Miami, Tampa, Orlando and the Bay Area. Wednesday’s post did not specify whether that extended overnight window still applies in Austin specifically or whether 6 a.m. to 10 p.m. is now the standard across every market. Tesla’s post, visible on its official Robotaxi account, framed the change simply as fewer riders waiting around for a car.

Whether the wider hours hold once Cybercab enters the fleet next week is the next thing worth watching. Tesla has tended to expand Robotaxi in increments, first geofence, then hours, then fleet size, and each step so far has arrived without much advance notice.

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