Tesla CEO Elon Musk said yesterday during the Q4 2021 Earnings Call that the automaker is pushing California to adopt telematics-based insurance rates. Ricardo Lara, the State’s Insurance Commissioner, is advising Musk to ease off.
Telematics insurance adjusts the price of premiums based on usage. It usually can use plug-in devices or a mobile application to track driving behaviors and overall usage and can adjust a monthly insurance premium based on these behaviors. Tesla’s telematic’s system is available in four of the five states it offers its in-house insurance program: Texas, Illinois, Ohio, and Arizona. California is the lone state that refuses to adopt the system.
During yesterday’s Earnings Call, Musk said that Tesla is pushing hard for California to allow telematics for its insurance program.
“It should be clear, like we are pushing very hard for California to change the rules to allow informatics, which basically means that, you know, you’re as safe as you’re driving is measured,” Musk said. “So I think the current California rules are contrary to the best interest of the consumers in California and should be changed.”
CFO Zachary Kirkhorn added that telematics and informatics insurance programs have contributed to safer driving, at least in Texas. “We’ve been in this market now for about three months,” Kirkhorn said. “And what we see in the data is the frequency of collision by folks who are given a feedback loop on how they are driving is quite a bit lower than the frequency of collision otherwise.”
Musk broadened on his points. “We get direct feedback on whether driving is safe. And if they drive safe, their insurance cost is less, so they drive safer,” Musk added. “It encourages Tesla insurance with informatics, and real-time feedback encourages safer driving and rewards it monetarily.”
Telematics can encourage safer driving as more cautious behaviors while operating a vehicle, like traveling at a safe speed and maintaining plenty of distance to avoid occurrences of emergency braking, can lower monthly rates. However, there are disadvantages to the program, as it can be considered a breach of privacy. California’s Insurance Commissioner, Ricardo Lara, says Tesla should “push all [they] want,” but the State has no plans to adopt the system.
The Department of Insurance continues to uphold and implement the consumer protections set forth in voter-enacted Proposition 103 & since 2009 we have allowed vehicle data only to determine actual miles driven, and only in a way that protects the driver’s privacy. (2/2)
— Ricardo Lara (@ICRicardoLara) January 27, 2022
“Yesterday @elonmusk reportedly told investors he’s ‘pushing very hard’ to change the rules on telematics for California drivers. Push all you want, but we won’t bend on protecting consumer data, privacy, and fair rates,” Lara said in a tweet earlier today. Lara, who took office in 2018, states one of the main priorities as Commissioner is to ensure a fair insurance market while embracing new technology.
“Technology is touching every aspect of our lives. We need to embrace new technology to improve access, affordability, and privacy, while promoting creativity and allowing innovation to transform the industry,” the Commissioner is quoted as saying on California’s Insurance website.
Telematics dates back to 1978 but is used commonly, especially in commercial fleets to track containers or tractor-trailers. In insurance, the technology is relatively new and was first patented by Progressive Casualty Insurance Company in 1998. In 2010, the first worldwide family litigation was filed for the patent. While it encourages safe driving and has customizable programs that determine rates on either behavior or total usage, it could be considered invasive. It requires drivers to share information that is somewhat personal, including where a car is at a particular time. Additionally, it is costly to implement as it requires GPS or camera-based technology to monitor behaviors and determine rates.
I’d love to hear from you! If you have any comments, concerns, or questions, please email me at joey@teslarati.com. You can also reach me on Twitter @KlenderJoey, or if you have news tips, you can email us at tips@teslarati.com.
Quotes provided by The Motley Fool.
Tesla recently received its largest order for the all-electric Semi from Einride, a Swedish transport service, for 500 units, a groundbreaking invoice to receive before the first deliveries begin.
Even more remarkable, Einride CEO Roozbeh Charli said in a recent interview that he expects his company to take delivery of all 500 — the entire order — before the end of 2027. He even expects to have 75 Tesla Semi units in the Einride fleet before the end of this year.
🚨 Einride CEO Roozbeh Charli on the Tesla Semi partnership:
“If we start with the Amazon announcement that we did earlier this year, that was on the back of having gone through a proving period together with them and proving out our technology. Then we took that next step in… pic.twitter.com/oazkXjwoig
— TESLARATI (@Teslarati) August 28, 2026
Charli said the Tesla partnership was part of a broader push, along with its earlier partnership with Amazon. Einride is assisting Amazon with the use of its Saga AI platform, which helps eliminate questions about budgeting and forecasting for logistics companies.
The Semi, as well as Tesla’s production and subsequent delivery of the units to Einride, will help the company “to have a good supply of vehicles that we can deploy on the [Saga AI] platform,” Charli said. “Tesla is also a relationship we’ve had for a while, and as the Tesla Semi deliveries are firming up, we decided to do a larger commitment to that and deploy that on our platform.”
In its initial announcement, Einride said it anticipated taking delivery of the trucks over the next two years, but now it appears the company is expecting all 500 units within the next 16 months.
Built at a dedicated factory in Sparks, Nevada, the Tesla Semi has been perhaps the biggest and most intensive testing process the company has ever had for a single vehicle model. For the past several years, Tesla has been working with many companies, most notably Frito-Lay and PepsiCo, to gain knowledge on the performance on regional routes.
Tesla plans to launch the Semi officially on September 24, five months after production started ramping.
Additionally, drivers have said they are happy about the Semi’s performance and that its numerous safety and productivity features have made their jobs and routes much easier.
Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.
Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.
This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.
🚨 Tesla is using different light bar colors to help riders understand which vehicle is theirs
Pretty cool strategy pic.twitter.com/eGMpEMeRpc
— TESLARATI (@Teslarati) August 27, 2026
Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.
Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.
Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.
Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.
Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.
Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.
After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.
By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.
Tesla revamps in-house vinyl wrap service with better pricing
It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.
However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:
Tesla has made a LOT of changes to its online shop recently — price increases, price cuts, new options, and several products being removed entirely.
Some of the biggest increases are wheel covers. 👀
📈 PRICE INCREASES
• 2017-2023 | Model 3 Aero Wheel Cover — Style: Refresh…— Phoenix Self-Driving 🐦🔥 (@PhoenixFSD) August 25, 2026
Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.
However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.
Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.
Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.
Tesla Semi’s biggest adoptee gives an update on production timeline
Police sergeant recounts his Neuralink journey with Elon Musk’s brain chip
