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Tesla’s profitability in Ireland doubles with Model 3 taking center stage

(Photo: Tesla Photographer/Instagram)

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Tesla’s profitability in Ireland more than doubled in 2020 compared to 2019, surging 256% as the electric vehicle movement took center stage in the European country. The Model 3 continues to be the most popular EV for Tesla, and Ireland’s third-most purchased electric car for consumers.

Tesla Motors Ireland Ltd., the Irish sector of the Silicon Valley-based electric car company, reported an operating profit of €694,096 for the year ending on December 31st, 2020, up from €316,151 in 2019. The company’s accounts showed turnover of €40.2 million for 2020.

According to industry data (via Irish Times), Tesla sold 780 new cars in 2020, nearly three times the number of EVs it sold in 2019, which stood at 270 vehicles. The report also states that Tesla Ireland held €863,089 in deposits at the end of 2020.

Although the COVID-19 pandemic raged on through nearly every country in the world, the Irish people’s appetite for the world’s leading electric car brand needed to be fed. It is continuing into the new year as well, as new figures show that Tesla has registered 591 vehicles through the first half of the year, indicating that the automaker is going to, once again, increase its delivery figures in Ireland for the second consecutive year.

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The overwhelming majority of vehicles sold by Tesla in Ireland are the Model 3. This year alone, 586 of the 591 vehicles sold in Ireland were the all-electric sedan, while four Model S vehicles and one Model X were sold. No Model Ys have been delivered, as customers wanting that vehicle will have to wait for an import from Giga Shanghai or for Giga Berlin to begin production of the all-electric crossover later this year.

Tesla is not the only automaker contributing to a surge in EV sales in Ireland. As of now, Volkswagen is 2021’s biggest seller of EVs in the country, with 1,796 registrations. Tesla is the second-place automaker, and the Model 3 holds the third-place slot in sales figures by model. Only the ID.4 and the ID.3 hold the two spots in front of Tesla’s best-selling vehicle.

Tesla’s small but mighty workforce in Ireland is only comprised of 15 employees. According to the Irish Times report, the staff costs for Tesla are €896,455, with the company shelling out an additional €155,457 for equity incentive plans. Tesla Ireland is a subsidiary of Tesla International, which is based in the Netherlands, where the Tilburg plant is located.

Don’t hesitate to contact us with tips! Email us at tips@teslarati.com, or you can email me directly at joey@teslarati.com.

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Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Elon Musk

SpaceX’s Starship V3 is almost ready and it will change space travel forever

SpaceX is targeting April for the debut test launch of Starship V3 “Version 3”

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SpaceX is closing in on one of the most anticipated rocket launches in history, as the company readies for a planned April test launch and debut of its next-gen Starship V3 “Version 3”.

The latest iteration of Starship V3 has a slightly taller Super Heavy booster and Starship upper stage than their predecessors, and produce stronger, more efficient thrust using SpaceX’s upgraded Raptor 3 engines. V3 also features increased propellant capacity, targeting a total payload capacity of over 100 tons to low Earth orbit, compared to around 35 tons for its predecessor. With Musk’s lifelong aspiration to colonize Mars one day, the increased payload capacity matters enormously, because Mars missions require moving massive amounts of cargo, fuel, and eventually, people. But the most critical upgrade may be orbital refueling. SpaceX’s entire deep space architecture depends on moving large amounts of propellant in space, and having orbital refueling capabilities turn Starship from just a rocket into a true transport system. Without it, neither the Moon nor Mars is reachable at scale.

A fully reusable Starship and Super Heavy, SpaceX aims to drive marginal launch costs down and at a tenfold reduction compared to current market leaders. To put that in perspective, getting a kilogram of cargo to orbit today costs thousands of dollars. Bring that number down far enough and space stops being an exclusive domain. That price point unlocks mass deployment of satellite constellations, large-scale science payloads, and affordable human transport beyond Earth orbit. It also means the Moon stops being a destination we visit and starts being one we inhabit.

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Elon Musk pivots SpaceX plans to Moon base before Mars

NASA expects Starship to take off for the Moon’s South Pole in 2028, with the ultimate goal of establishing a permanently crewed science station there. A successful V3 flight this spring keeps that timeline alive.  As for Mars, Musk has shifted focus toward building a self-sustaining city on the Moon first, arguing that the Moon can be reached every 10 days versus Mars’s 26-month alignment window. Mars remains the horizon, but the Moon is the proving ground.

Elon Musk hasn’t been shy with hyping the upcoming Starship V3 launch. In a social media post on Wednesday, he confirmed the first V3 flight is getting closer to launch. SpaceX also announced its initial activation campaign for V3 and Starbase Pad 2 was complete, wrapping up several days of cryogenic fuel testing on a V3 vehicle for the first time. The countdown is on. April can’t come soon enough.

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Tesla Cybertruck gets long-awaited safety feature

Tesla has announced the rollout of its innovative anti-dooring protection feature to the Cybertruck via the 2026.8 software update.

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Credit: Tesla Asia | X

Tesla is rolling out a new and long-awaited feature to the Cybertruck all-electric pickup, and it is a safety addition geared toward pedestrian and cyclist safety, as well as accidents with other vehicles.

Tesla has announced the rollout of its innovative anti-dooring protection feature to the Cybertruck via the 2026.8 software update.

This safety enhancement uses the vehicle’s existing cameras to detect approaching cyclists, pedestrians, or vehicles in the blind spot while parked. Upon attempting to open a door, if a hazard is detected, the system activates: the blind spot indicator light flashes, an audible chime sounds, and the door will not open on the initial button press.

Drivers must wait briefly and press the button again to override, providing crucial seconds to avoid an accident.

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The feature, also known as Blind Spot Warning While Parked, comes standard on every new Model 3 and Model Y, and is now extending to the Cybertruck. Leveraging Tesla’s vision-based system without requiring new hardware, it represents a cost-effective software solution that builds on community suggestions dating back to 2018.

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This technology addresses the persistent danger of “dooring,” where a driver opens a car door into the path of a passing cyclist or pedestrian.

Tesla implemented this little-known feature to make its cars even safer

Dooring incidents are alarmingly common in urban environments.

According to Chicago data, in 2011 alone, there were 344 reported dooring crashes, accounting for approximately 20 percent of all bicycle crashes in the city, nearly one incident per day.

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While numbers have fluctuated (dropping to 11 percent in 2014 before rising again), dooring consistently represents 10-20 percent of bike-related crashes in major cities.

A national analysis of emergency department data estimates over 17,000 dooring-related injuries treated in the U.S. over a decade, with many involving fractures, contusions, and head trauma, particularly affecting upper extremities.

By automatically intervening, Tesla’s system not only protects vulnerable road users but also safeguards its owners from potential liability and enhances overall road safety.

As cities promote cycling for sustainable transport, features like this demonstrate how advanced driver assistance and camera systems can evolve beyond highway driving to everyday urban scenarios.

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Enthusiastic responses on social media highlight appreciation for the proactive safety measure, with some calling for broader rollout to older models where hardware permits. Tesla continues to push the boundaries of vehicle safety through over-the-air updates, making its fleet smarter and safer over time.

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Elon Musk

Tesla Roadster is ‘sorcery and magic’ and might be worth the wait, Uber founder says

Perhaps the wait will be worth it, especially according to Uber founder Travis Kalanick, who recently teased the Roadster’s potential capabilities based on what he has heard from internal Tesla sources.

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tesla roadster
Credit: Praveen Joseph/Twitter

Tesla is planning to unveil the Roadster in late April after years of waiting. But the wait might be worth it, according to Travis Kalanick, the founder of Uber, who recently shed some light on his expectations for the all-electric supercar.

We all know the Roadster is supposed to have some serious capability. CEO Elon Musk has said on numerous occasions that the Roadster will be unlike anything else ever produced. It might go from 0-60 MPH in about a second, it might hover, it might have SpaceX cold gas thrusters.

However, the constant delays in the Roadster program and its unveiling event continue to send Tesla fans into confusion because they’re just not sure when, or if, they’ll ever see the finished product.

Perhaps the wait will be worth it, especially according to Uber founder Travis Kalanick, who recently teased the Roadster’s potential capabilities based on what he has heard from internal Tesla sources.

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Kalanick said on X:

Musk has said this vehicle is not going to be geared for safety, and that, “If safety is your number one goal, do not buy the Roadster.”

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There has been so much hype regarding the Roadster that it is hard to believe the company could not come through on some kind of crazy features for the vehicle.

Elon Musk just dropped a huge detail on the Tesla Roadster

However, the latest delay that Tesla put on the unveiling event is definitely eye-opening, especially considering it is the latest in a series of pushbacks the company has put on the vehicle for the past several years.

Tesla has made several jumps in the Roadster project over the past few months, as it has ramped up hiring for the vehicle and also applied for a patent for a new seat design.

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The car has been a back-burner project for Tesla, as it has been focusing primarily on autonomy and the rollout of Robotaxi and Cybercab. Additionally, its other vehicle projects, like the Model 3 and Model Y refreshes, took precedence.

Tesla still plans to unveil the Roadster next month, so we can hope the company can stick to this timeframe.

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