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Tesla releases 10-year plan for CEO Elon Musk, sets sights on $650B valuation

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Tesla just announced Elon Musk’s new all or nothing, long-term performance award, ultimately confirming that the billionaire visionary will stay on as the electric car maker and energy company’s chief executive for the next ten years. Musk’s new long-term performance award involves a series of milestones which, if achieved, would make Tesla as one of the most valuable companies in the world and Musk the richest man on the planet, by today’s standards.

Elon Musk’s performance award was formally announced on Tesla’s Investors Relations page on Tuesday morning, with the California-based firm outlining its targets for the next ten years. Tesla’s board of directors, minus Elon and his brother Kimbal Musk, have been working on the new performance award for the past six months with a third-party compensation consultant, according to the investor communication.

Musk’s new ten-year plan echoes much of the same theme as his 2012 performance award, in that his compensation is not guaranteed unless the company’s goals are met. Tesla’s 2012 performance award for Musk ultimately helped Tesla achieve an almost 17-fold increase in market cap over the past five years, a pace almost unprecedented in the auto industry. This time around, Tesla is aiming to reach a far more ambitious market cap of $650 billion within the next decade. If achieved, this would place Tesla in the same league as leading companies like Apple.

Musk’s new performance award consists of a 10-year grant on stock options that vests in 12 tranches. Each of the tranches vests only if the Silicon Valley-based electric carmaker can meet both the company’s market cap and operational milestones. The next market cap milestone will be reached when Tesla increases to $100 billion. The following 11 milestones would be attained every time Tesla’s market cap grows another $50 billion. For perspective, Tesla’s current total market cap is at roughly $60 billion.

Tesla’s operational milestones for the next ten years requires the electric car maker to meet a set of escalating Revenue and Adjusted EBITDA targets. Thus, for Musk to fully vest in the award, Tesla must be able to hit a market cap of $650 billion, and its operations have to be executed well on both a top-line and bottom-line basis. Every time a milestone is attained, however, Musk will vest in stock options that correspond to 1 percent of Tesla’s current total outstanding shares. In the event that Tesla fails to meet its performance goals, Elon Musk will receive no compensation at all.

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The aggressive performance goals that the California-based electric carmaker recently published could indicate that the company is branching out and expanding its reach in markets outside the auto industry. At its current state, Tesla has already evolved into a company that not only makes cars; it also makes industry-changing energy solutions and with ambitions to create a fully autonomous ride-sharing network. Musk’s side projects, such as The Boring Company, might also be absorbed by Tesla if its tunneling projects turn out successful, further increasing the company’s overall value.

 

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Tesla gets an upgrade on ‘upcoming material catalysts’

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(Source: Tesla)

Tesla (NASDAQ: TSLA) received an upgraded rating on its shares from Wall Street firm Cantor Fitzgerald, who recently took a trip to Austin to visit the company’s data centers and production lines ahead of several high-profile product launches set for this year.

It was a bold move, especially considering Tesla shares are under immense pressure currently, fending off negative news regarding the company’s sentiment and potentially lower-than-expected delivery figures due to the launch of a new version of its most popular vehicle, the Model Y.

However, the bulls on Wall Street are still considering Tesla to be a safe play, especially considering its robust presence in various industries, including automotive, energy, and AI/Robotics.

Cantor Fitzgerald analyst Andres Sheppard said in a note that, during a recent visit to Tesla’s Cortex AI data centers and the production line at Gigafactory Texas, it was clear there is a lot of potential and runway for Tesla in 2025:

“On 3/18, we visited Tesla’s Cortex AI data centers and the factory’s production lines ahead of the company’s introduction of its Robotaxi segment (targeted for June in Austin, followed by CA later in 2025). With Tesla’s shares now down ~45% YRD, we upgrade Tesla to Overweight (from Neutral) ahead of upcoming material catalysts. Our $425 12-month PT is unchanged. Our Thoughts: Attractive Entry Point Ahead of Material Catalysts.”

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Sheppard went on to mention the catalysts, which he believes are the Robotaxi rollout in Austin in June, along with the continued rollout of Full Self-Driving in China, the eventual rollout of FSD in Europe, and the introduction of the affordable models in the first half of this year, and those were just on the automotive side.

There are several others, including Optimus, growth in the energy division, and in the longer term, the Semi.

In terms of potential weaknesses, Sheppard expects the likely removal of the EV tax credit and some of its growth to be offset by tariffs as the two big things that stand in the way of even more growth for the company.

Tesla is up over 5 percent on Wednesday, trading at $236.86.

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Tesla stock surges on Wednesday, but there’s still more room to go

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Credit: Tesla

Tesla stock (NASDAQ: TSLA) surged over 7 percent on Wednesday, canceling out some of the losses it has felt this week.

It has been a less-than-ideal start for Tesla in 2025, as the company has wiped out all of its gains felt from the victorious election campaign of President Donald Trump. The stock is down 34 percent so far this year.

The losses have mostly been felt due to reports of decreased demand due to pushback against CEO Elon Musk and his support of President Trump, as well as investor concern over the CEO’s personal use of time between the Department of Government Efficiency (DOGE) and Tesla itself.

In a note this week from Wedbush, analyst Dan Ives wrote:

“Musk needs to step up as Tesla CEO at this critical juncture. In a nutshell, the word ‘balance’ has been missing with Elon Musk and his ability to run Tesla as CEO….while instead focusing all of his energy and time driving his DOGE initiative within the Trump Administration. Since Trump’s White House 2nd term kicked off in January, we have seen Musk and Trump connected at the hip with Musk essentially living at the White House and Mar-a-Lago in Palm Beach. There has been little to no sign of Musk at any Tesla factory or manufacturing facility the last two months and perception has become reality for Tesla shares. Trump getting elected President was a huge moment for Musk and Tesla in our view as this will create the fast track for an autonomous federal roadmap…however the DOGE efforts have now intertwined Tesla into this brewing political firestorm.”

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Wednesday’s slight bump for Tesla shares is likely related to the support the company received from President Trump yesterday, who purchased a Model S sedan at the White House and pledged to pay for it with a check.

President Donald Trump buys a Tesla at the White House – Here’s which model he chose

The move was one that signaled a buying spree from high-profile Republicans, including Sean Hannity, among others, who announced their support for Musk and Tesla:

Tesla shares closed at $248.09 on Wednesday, up 7.59%.

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Tesla bull ARK loads up on over $20M in TSLA shares after stock slide

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(Credit: Tesla)

Tesla bull ARK Invest loaded up on over $20 million worth of the automaker’s shares on Monday after the company saw its largest slide on the market since late 2020.

Shares dropped over 15 percent on Monday, mostly due to pushback on the stock as CEO Elon Musk heads the Department of Government Efficiency (DOGE). His involvement with the U.S. government directly has sent some investors into a predicament over Musk’s dedication to Tesla.

There are also concerns regarding Q1 deliveries, which will be a big indication of where the year could be headed for Tesla.

The Monday slide was the biggest since late 2020 when shares dropped over 21 percent.

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However, the slide presents a massive buying opportunity for investors, especially those who operate ETFs, like ARK. Long term, ARK believes Tesla shares (NASDAQ: TSLA) will be exponentially more expensive, especially leaning on the thesis that Robotaxi and AI/Optimus will translate to major growth in yet another sector for the company.

ARK bolstered its position on $TSLA in its ARKK Innovation ETF with a purchase of 68,164 shares. Tesla is the largest holding in ARKK with over $531 million in value. Tesla makes up exactly 10 percent of the ARKK ETF.

It also bought another 11,154 shares in its ARKQ Autonomous Technology & Robotics ETF.

It’s no secret Tesla shares have taken a substantial hit in 2025, especially as the company’s price on Wall Street exploded following President Trump’s successful election campaign last year.

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So far in 2025, Tesla shares are down over 38 percent. They are up nearly 5 percent as of 2:30 p.m. on the East Coast. Even bullish analysts are hoping some focus returns to Tesla on Musk’s part.

Dan Ives of Wedbush said in a note last night following the broad sell off:

“This is a gut check moment for the Tesla bulls (including ourselves) after this massive sell-off in Tesla shares with fears mounting/accelerating. The bears own the Tesla narrative in the near-term as lackluster sales numbers from Europe, China, and the US in January/February along with Musk protests/brand worries have created many concerns.”

He continued:

“While the DOGE/Trump Musk iron clad partnership has created major brand worries for Tesla…..we estimate less than 5% of Tesla sales globally are at risk from these issues despite the global draconian narrative for Musk. Importantly, we expect Musk will better balance his time between DOGE and Tesla/SpaceX over the course of 2025 and some of these distraction issues will fade.”

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