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Opinion: Tesla is working hard to make 'fantasy' into reality Opinion: Tesla is working hard to make 'fantasy' into reality

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Opinion: Tesla is working hard to make ‘fantasy’ into reality

Image credit: JC

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Tesla is working hard to make what Reuters called a fantasy into a reality. In reality, Tesla has already achieved the impossible several times.

Just after the Tesla Q2 2022 earnings call last Wednesday wrapped up, Reuters published this article about Tesla’s investors betting on “recovery and fantasy.”

The article said that Tesla is losing some of its specialness yet its valuation still projects that specialness. To me, the article seemed a bit on the negative side and was trying to match the tone of the headline. It seemed to imply that Tesla’s shareholders who believe in Elon Musk and the company are delusional.

The author didn’t say that, but the tone was there. However, Tesla’s CEO Elon Musk handled the insult pretty well. And it was an insult not just to Tesla’s shareholders, but also to its hardworking employees.

Tesla’s employees are as revolutionary as Tesla itself is

Hiro Mizuno, a member of Tesla’s board of directors, shared his thoughts about the article on Twitter and he is, in my opinion, 100% on point. Hiro pointed out that it’s always those working hard to make the fantasy a reality who change the world.

It’s almost never talked about but Elon Musk is always giving credit to Tesla’s employees. Even during the earnings call itself, Elon made a point to highlight Tesla’s employees.

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“I think people will be amazed at what we’re able to show off on AI Day. So basically, there’s a tremendous amount to look forward to in the second half of this year. And I want to thank all of our employees and suppliers for their super hard work during these challenging times. Super appreciate it.”

Tesla has already achieved the impossible

Tesla has already achieved the impossible many times over. One notable achievement that resurfaced in my own Twitter feed was Tesla proving that it could produce 500,000 EVs in 2020.

I wrote about this in 2021 for CleanTechnica. For Tesla, 2020 was a year that seemed like the company was the lead actor on stage. It had four acts. The first act recapped the 2014 article published in Seeking Alpha that claimed Tesla selling 500,000 cars in 2020 was absurd.

The following two acts were results of the onset of the Covid-19 pandemic. First, the newly opened Gigafactory Shanghai was closed down. Then once it opened up, the Fremont factory closed down.

Despite all the challenges that 2020 presented for Tesla as well as the world, Tesla still met its goal.

 

Tesla is transforming ‘fantasy’ into reality

Tesla has already done the impossible, several times over. And all the while doing it, critics were there, mocking and criticizing every move of Elon Musk. It’s still doing this today.

And it seems to overlook the fact that Tesla has a history of achieving the unachievable. No one thought 6 years ago that EVs would be so popular. We have Tesla to thank for that.

Johnna Crider is a Baton Rouge writer covering Tesla, Elon Musk, EVs, and clean energy & supports Tesla's mission. Johnna also interviewed Elon Musk and you can listen here

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Tesla Theater might be getting plenty more streaming platforms

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Credit: YouTube/Tesla Theater

The in-car Tesla Theater is among the most unique features available within the cars. When charging, parked, camping, or just hanging out, vehicle occupants can access a variety of streaming platforms on the large center screen, helping keep them entertained during downtime.

However, the Theater might be getting plenty more streaming platforms, something that owners have requested for some time.

Tesla owners recently discovered that visiting Apple TV in the vehicle browser can launch a fullscreen interface that looks and behaves like a dedicated application rather than an ordinary webpage:

The experience drops the usual address bar and browser chrome, presenting catalogs, continue watching rows, and playback controls in the same window Tesla Theater already uses for its listed services. Independent testers soon found similar treatment for HBO Max, Paramount+, Peacock, Disney+, and Prime Video when those sites are opened from the car browser.

This shift is a plausible early signal that Tesla is widening Theater support without a formal software note. Theater has long been a set of web views rather than native applications, so recognizing extra domains and stripping the browser frame is a small server-side change that can expand the catalog quickly.

Owners still lack permanent Theater icons for the newly recognized services, and video remains limited to Park, yet the smoother launch is a meaningful step toward a broader lounge while charging.

Tesla Theater arrived with software version 10 in September 2019. The first video services were Netflix, YouTube, and Hulu, available only while parked and originally tied to WiFi. Spotify arrived in the same era as music rather than Theater video. Disney+ joined officially in July 2021 with the 2021.24 update, giving owners another major catalog on the center screen. Twitch and TikTok later appeared among the default Theater tiles, and Tesla Tutorials remained a persistent educational tile.

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Not every addition stayed put. In December 2023, a Holiday software build removed the Disney+ tile for many United States owners after a public dispute involving advertising on X. Hulu stayed visible even though Disney owned it. Visiting disneyplus.com in the browser often restored the tile, which suggested the removal was a recognition list change rather than a complete block. Owners have also reported occasional blank Theater grids after updates, usually fixed by language toggles, resets, or later firmware.

Tesla axes Disney+ from vehicles with Musk-Iger rivalry, but there’s a workaround

Code archives from 2024 listed many unused source names, including Apple TV and Prime Video, that never became official icons, which now looks like groundwork for the current fullscreen browser behavior.

Now that this hint toward an expanded Theater experience has been recognized, Tesla could follow through with these additional shortcuts as a sign that more streaming platforms are available in Teslas than ever before.

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Tesla Semi’s biggest adoptee gives an update on production timeline

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Credit: Tesla

Tesla recently received its largest order for the all-electric Semi from Einride, a Swedish transport service, for 500 units, a groundbreaking invoice to receive before the first deliveries begin.

Even more remarkable, Einride CEO Roozbeh Charli said in a recent interview that he expects his company to take delivery of all 500 — the entire order — before the end of 2027. He even expects to have 75 Tesla Semi units in the Einride fleet before the end of this year.

Charli said the Tesla partnership was part of a broader push, along with its earlier partnership with Amazon. Einride is assisting Amazon with the use of its Saga AI platform, which helps eliminate questions about budgeting and forecasting for logistics companies.

The Semi, as well as Tesla’s production and subsequent delivery of the units to Einride, will help the company “to have a good supply of vehicles that we can deploy on the [Saga AI] platform,” Charli said. “Tesla is also a relationship we’ve had for a while, and as the Tesla Semi deliveries are firming up, we decided to do a larger commitment to that and deploy that on our platform.”

In its initial announcement, Einride said it anticipated taking delivery of the trucks over the next two years, but now it appears the company is expecting all 500 units within the next 16 months.

Tesla Semi gets its largest order yet

Built at a dedicated factory in Sparks, Nevada, the Tesla Semi has been perhaps the biggest and most intensive testing process the company has ever had for a single vehicle model. For the past several years, Tesla has been working with many companies, most notably Frito-Lay and PepsiCo, to gain knowledge on the performance on regional routes.

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Tesla plans to launch the Semi officially on September 24, five months after production started ramping.

Additionally, drivers have said they are happy about the Semi’s performance and that its numerous safety and productivity features have made their jobs and routes much easier.

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Tesla Cybercab uses a unique strategy for picking up the right rider

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Credit: ARTSIMAGE | X

Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.

Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.

This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.

Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.

Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.

Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.

Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.

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Tesla will launch Cybercab on September 3

Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.

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