

News
Tesla market share explodes in Q1, overtaking BMW, Mercedes, and others
New data from Cox Automotive found that Tesla was the fastest-growing automaker in the industry regarding market share during Q1.
U.S. EV market share has almost always been dominated by Tesla, but in terms of the broader market, the EV leader has lagged behind legacy automakers. However, that standing has quickly changed as Tesla ramps production and EVs increasingly become more popular. Now, according to new data from Cox Automotive, Tesla was the fastest-growing automaker in terms of market share in the United States during Q1, even overtaking many legacy brands.
Cox Automotive found that during Q1, Tesla controlled roughly 5.1% of the overall market, placing it above brands like BMW, Mercedes, Mazda, Subaru, and even Volkswagen within the United States. This is a 1.4% jump compared to last year’s average, making Tesla the fastest-growing brand in this metric.
Cox had more good news for Tesla. While General Motors remains the leader in overall sales, controlling 16.7% of the market, Tesla was the fastest growing automaker in sales growth among brands, with over 2% market share, growing by 39.5% year over year, and by 37.6% compared to Q4 2022. However, it should be noted that Rivian was the fastest-growing automaker in sales overall, growing by 563.8% year over year.
Cox calculated that Tesla sold 180,993 vehicles in Q1 of this year.
Surprisingly, most brands saw sales contract in the first quarter of the year, particularly compared to Q4 of last year, which was a sales boom for many top brands. Nonetheless, General Motors, Ford, and Volkswagen saw some of the most significant year-over-year growth out of major brands, minus Tesla, growing by 15.3%, 11.3%, and 26.1%, respectively.
On the flip side, many brands had some of their worst performance in a long time, particularly Toyota, which saw its market share collapse by 2%. This aligns with previous results and is likely influenced by the fact that Toyota and Honda customers are some of the most likely to buy a Tesla.
Other brands that saw sales contract include Hyundai and Stellantis brands, which saw their market share drop by 0.3% and 0.9%. However, results from last year were not great indicators, as both brands saw growth in either year over year or compared to Q4 2022, but the reverse in the opposing metric.

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News
Tesla rolls out new crucial safety feature aimed at saving children
Tesla has been working on this child detection feature for several years.

Tesla is finally rolling out a new, crucial safety feature that is aimed at saving children from being left in the car.
Over the past few months, we have reported on a feature Tesla was planning to roll out in its vehicles that would help keep children out of hot cars unattended.
Tesla set to roll out new child safety and navigation features, coding shows
The company has been working on a solution to this problem for several years, as it has been working on an ultrawave sensor that would detect heartbeats instead of movement, as cameras would.
Now, Tesla is implementing the feature in its vehicles with Software Update 2025.14.12, calling it “Child Left Alone Detection.”
The release notes, via Not a Tesla App, show that the vehicle and the Tesla app will both make various attempts to alert the driver of a child in the car:
“If an unattended child is detected, the vehicle will flash the exterior indicator lights, play an alert tone, and send a notification to your Tesla app. This will repeat at regular intervals until you return to your vehicle. Cabin data is processed locally and is not transmitted to Tesla.
This feature is enabled by default. To disable, go to Controls > Safety > Child Left Alone Detection.”
Tesla later said that the feature is currently rolling out to mid-2023 and later Model 3 vehicles in Europe initially, while other models and regions will receive the update in the coming months.
News
Tesla Semi frames stack up in Nevada as production nears
Tesla Semi frames are being spotted outside of the Nevada production facility ahead of initial high-volume manufacturing.

Tesla is moving closer to the initial production of the Semi later this year, and outside of its dedicated factory in Nevada, which will be responsible for building the all-electric truck, frames, and other parts of the vehicle, are beginning to stack up.
The Semi production facility is located on the same property as Gigafactory Nevada, and is moving closer to completion as the construction crews on site have already enclosed walls.
Semi Factory progress update pic.twitter.com/OQ1oXvnjev
— Tesla Semi (@tesla_semi) April 28, 2025
Now, production is moving even closer as parts of the Semi were spotted outside of the Semi production facility in Nevada. The images were captured by Zanegler, a Tesla Semi enthusiast and Giga Nevada tracker:
Assemble these parts and you have the beginning of a Tesla semi. pic.twitter.com/ygCBUjWcJ3
— Zanegler (@HinrichsZane) May 26, 2025
The Semi is already used by a handful of companies, including U.S. Foods, Frito-Lay, and PepsiCo. However, the vehicle is not up for public use quite yet, as Tesla is working with various companies to carry out pilot testing of the Semi to see how it performs during regional runs.
Tesla Semi fleet from Frito-Lay gets more charging at Bakersfield factory
The results have been very encouraging, with the Semi even completing a 1,000-mile run in a single day two years ago.
Now, Tesla is truly focusing on the launch of the factory, which will put production into full swing moving into 2026. Earlier this year, Lars Moravy, Tesla’s VP of Vehicle Engineering, gave an update on the Semi and the company’s current timeline for the product:
“So, we just closed out the Semi factory roof of walls last week in Reno, a schedule, which is great with the weather. In Reno, you never know what’s going to happen. But we’re prepping for mechanical installation of all the equipment in the coming months.
The first builds of the high volumes in design come late this year in 2025 and begin ramping early in 2026. But as we’ve said before, the Semi is a TCO, no-brainer. I think it’s really similar to Optimus. It’s going to be set by how much people pay and it has the total cost of ownership, it’s much, much cheaper than any other transportation you could have.”
Tesla also started ordering parts for the Semi and Cybercab after the tariff situation between the U.S. and China was alleviated.
News
Tesla teases new color while testing refreshed Model S, X
Tesla teased a new color that could be coming to the United States with the new Model S and Model X.

Tesla appears to be teasing a brand new color while it was testing the refreshed Model S and Model X, which was spotted last week in California.
Tesla currently offers six paint options in the United States, but they are all pretty basic. This has not been a problem for owners as wrapping the vehicles is a common practice, but some people would likely see more versatility from Tesla in terms of their standard paint colors.
This is especially relevant as Europe has been able to have both Midnight Cherry Red and Quicksilver, which were, at one time, exclusive to the market.
Quicksilver made its way to the United States, and Tesla did release a new Red last year with “Ultra Red,” but Midnight Cherry Red never made its way outside the walls of Gigafactory Berlin.
Last week, as the first spy images of the new Model S and Model X were taken and released by The Kilowatts, there was a very noticeable difference with the vehicle, as other changes seemed to be relatively underwhelming: a new paint color.
New factory blue, coming soon to a Model X near you pic.twitter.com/3CuN4j1ipq
— The Kilowatts 🚗⚡️ (@klwtts) May 22, 2025
Many believed this was simply a wrap, but Ryan Levenson of The Kilowatts, a former Tesla employee, dispelled that rumor after several questions about it.
He said that this is absolutely a factory paint color and not a wrap:
New color too! If you know what you’re looking for you know that this is factory paint and not a wrap. pic.twitter.com/jBYrimZIQT
— The Kilowatts 🚗⚡️ (@klwtts) May 22, 2025
More images were shared by @supergeek18 on X:
New paint color for Model S/X 🤩 pic.twitter.com/Pb27JruhXs
— Henry (@supergeek18) May 24, 2025
Tesla released a new color earlier this year, but it was just a revision to Black, now called “Diamond Black,” featuring speckles that give a reflection and refraction of light as a diamond would.
However, this new color is certainly quite different than anything Tesla has previously offered in the U.S. before. It is relatively similar to Glacier Blue, a color Tesla launched in Asia. Earlier this year, Franz von Holzhausen, Tesla’s Chief Designer, talked about bringing the color to the U.S.:
“Glacier Blue is just a color that we’ve been talking about with our team — the team is like right through that window by the way — and we were looking at the impact of silver, how do we get pigment into silver and really add a little bit of personality to it. If you look at our palette, you know it was either darks or white, and so we were looking for something in between. Blue is always a fairly popular color.”
It would be a refreshing addition to the options Tesla currently offers, and a breath of fresh air for those who have been wanting a different look altogether.
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