Tesla’s Master Plan Part 3 detailed the final portions of how the electric automaker plans to influence and dominate the global market through sustainability. It featured plans for mass production of a new compact model, volume projections for the Cybertruck, and new details on other commercial vehicles, but it was void of the Roadster.
The Tesla Roadster has been one of the company’s crown jewels, but it has been teased for so many years that some fans are wondering if it will ever actually reach production.
In the third iteration of the Master Plan, Tesla broadened its scope for how it can achieve a monumental transition to sustainable powertrains across the entire market, but also how it can achieve a mass production forecast of its entire vehicle lineup.
It featured key contributors to that plan, which include the heavily rumored compact sedan that could be built at its upcoming Gigafactory in Mexico, as well as commercial vehicle applications like a van and two different pack sizes for the Semi.
What it was void of, however, is the Roadster, and the fact that the Master Plan Part 3 was geared toward Tesla’s long-term goals and major contributors to how it can help the world achieve a sustainable future may be the very reason it was not included.
The Roadster is an extremely low-volume vehicle. It costs $250,000, it is apparently going to feature SpaceX cold-gas thrusters for face-melting acceleration, it might have hovering capabilities, but its production has always been derailed by some sort of circumstance beyond Tesla’s control.
Set to make its first deliveries in 2021, the Roadster was put on the back burner, no pun intended, by the COVID-19 pandemic, which basically disrupted nearly every company in the sector in some way. With Tesla looking to survive supply chain constraints and fulfill orders for its vehicles, the Roadster simply was not a priority. Tesla pushed production back to 2022.
Tesla Roadster 2.0 to be better on “basically every metric” than prototype
2022 came and went, and CEO Elon Musk detailed late last year that the vehicle could come this year, as long as Tesla avoided supply chain “mega drama.”
But it seems the Roadster won’t be here this year, either. Tesla will instead focus on Cybertruck production and ramping up its factories for mass electrification, and the Roadster simply does not fit those plans.
Chief Designer for Tesla Franz von Holzhausen said recently that Tesla was in the process of developing the Roadster, but it just won’t make it to the production phases this year:
“We’re developing the car. I think you know we have priorities as a company, and the priorities are mass electrification. And Roadster is not a mass product. So, unfortunately, you know it takes its kind of position, but we are working on it in earnest. And I think the time that we’ve taken had enabled us to really improve on basically every metric that we set out to establish when we first debuted that.”
Last evening’s release of the Master Plan Part 3 revealed a lot of details, but the global fleet only included mass-market vehicles that will contribute to the company’s plan to increase the volume of cars it puts on the road.
Credit: Tesla
The Roadster simply does not fit those plans, so don’t be discouraged if you’re awaiting any updates on its production.
Nevertheless, there is reason to be slightly frustrated with the timeline of the vehicle, especially as it continues to be pushed back for a multitude of reasons. We can only hope the vehicle will be out within the next few years, and even if it is slightly different than what was shown in 2020 and what some customers are expecting.
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Investor's Corner
Tesla (TSLA) Q2 2026 earnings results: miss on EPS, beat on revenue
Tesla (NASDAQ: TSLA) reported its earnings for the first quarter of 2026 on Wednesday afternoon. Here’s what the company reported compared to what Wall Street analysts expected.
The earnings results come after Tesla reported a massive beat on vehicle deliveries for the second quarter, delivering 489,126 vehicles and building 451,758 cars during the three-month span.
This was a major shock for those on Wall Street as they anticipated somewhere around 400,000 deliveries for the quarter, and showed Tesla still has plenty of demand for its vehicles around the world and in the U.S. despite losing the $7,500 EV Tax Credit last year.
Tesla Q2 2026 Earnings Results
- Non-GAAP EPS – $0.33 reported vs. $0.53 expected
- Revenues – $28.236 billion reported vs. $26.4 billion expected
- Free Cash Flow- -$1.092B
- Profit -$ 4.751B
Tesla (beat/missed) analyst expectations, so the market response to the company’s quarter is what we will look for next.
Tesla shares closed today down just over 1 percent, trading at $374.01.
In the past, it has been anyone’s guess with what Tesla shares will do after they report earnings. Strong quarters have resulted in sharp drops, while lackluster quarters have seen the stock shoot up considerably.
Tesla will hold its Q2 2026 Earnings Call in about 90 minutes at 5:30 p.m. on the East Coast. Remarks will be made by CEO Elon Musk and other executives, who will shed some light on the investor questions that we covered earlier this week.
You can stream it below. Additionally, we will be doing our Live Blog on X and Facebook.
Q2 2026 Earnings Call https://t.co/zZS6ii2TWK
— Tesla (@Tesla) July 22, 2026
Elon Musk
Tesla is about to make parking in busy lots less stressful than ever
Tesla is about to make parking in busy parking lots at businesses and other points of interest less stressful than ever by allowing drivers more control over where they park and how, CEO Elon Musk confirmed on X.
Tesla has been working to improve the parking performance of vehicles utilizing the Full Self-Driving suite, but now it is looking to add more customization, allowing drivers to choose the specific space they park in, but also potentially the orientation the car pulls into the spot:
It’s coming soon
— Elon Musk (@elonmusk) July 21, 2026
Musk has reiterated on X twice over the past several weeks that Tesla is working to make things with the FSD suite based more on the driver’s specific preferences and behaviors that were seen in past drives.
Essentially, it sounds like if you tend to park away from a business to avoid other vehicles, Tesla FSD will soon recognize that preference of yours and start parking further away as well. Additionally, the prospect of assigned parking spaces has been something many owners have voiced concerns about.
Living in a community with assigned parking spaces makes using FSD incredibly difficult as it will rarely park in the correct spot when there are so many to choose from. This is also pertinent in work settings where there are sometimes assigned parking spaces.
The updates to Tesla’s Full Self-Driving suite in terms of listening to driver preferences with parking are also extending to routing. Tesla announced yesterday that with the release of its 2026 Summer Update, it was adding Automatic Navigation and Preferred Routes:
Tesla reveals 2026 Summer Update with crazy fixes to Nav and more
Tesla has always maintained the idea that any human input is bad input, and that, ideally, Tesla Full Self-Driving will always make the right decision. Of course, this is all in theory, but the issue is that so many of Tesla’s interventions have come because it does something that is not necessarily wrong, but perhaps not what the driver would prefer.
Taking these preferences into account will help Tesla alleviate some of the potentially unnecessary interventions that drivers perform.
News
Tesla starts preparing for Optimus in its smartphone app
Tesla is starting to prepare for the launch of the Optimus robot in its smartphone app, new coding strings show. Elon Musk has referred to Optimus as what will be the greatest-selling product of any kind of all time, and now, Tesla is getting ready for its launch.
Tesla’s smartphone app had several first-time mentions of the Optimus program, according to Tesla App Updates, who intially reported on the appearance. Here’s what they found:
A Dedicated “Robot” Phone Key Authentication
Tesla is working on a Bluetooth Low Energy, or BLE, authentication that is specifically for robots. This does not only apply to Optimus, though, as Robotaxi, which is Tesla’s autonomous ride-hailing platform, might also identify vehicles within the fleet as robots as well.
Tesla shows rapid teardown of Model S and X lines, paving the way for Optimus at Fremont
Essentially, pairing your phone as a key to anything Tesla identifies as a robot to a “whitelist” of authorized devices. Optimus, Robotaxi, or other products that fall into this category will only respond if the device trying to communicate with it is authorized.
This is a great security feature that will eliminate at least face-value and low-level threats.
Home Data Collection and System Alerts
This appears to be somewhat of a neural network for Optimus within your house. There will be a dedicated screen that asks for consent to collect both video and spatial data while Optimus performs in-home tasks. Everything from vacuuming, washing dishes, dusting, and other activities will be tracked.
There will also be a comprehensive alert system that will track everything from low battery to mechanical issues.
Other Changes
Most of the changes tracked in this particular app update are related to Tesla’s 2026 Summer Update, and include things such as image assets for new features, a preview of the new custom wraps feature, and other unique features.
You can check out our coverage on what is included with the 2026 Summer Update here:
Tesla reveals 2026 Summer Update with crazy fixes to Nav and more
