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Tesla Model S and X resale value just got a massive boost
After a rather long wait, Tesla has announced that it will now begin offering MCU retrofit options for older vehicles built before the company rolled out its newer, faster infotainment unit. With this, Tesla has ensured that older Model S and X will retain, if not improve, their resale values, which are already quite impressive on their own right.
Tesla’s electric cars already boast good resale values, with a Forbes report noting that today, it is actually more practical to buy new Model S, Model X, and Model 3 instead of purchasing the electric vehicles second hand. This is because even older Teslas like the Model S 75D and the Model X 100D command a high price in the second hand market. Seemingly due to high demand, some Model 3 sold in the second hand market today are actually more expensive than a brand new car.
It is pertinent to note that Teslas evolve much faster than the average vehicle. As noted by CEO Elon Musk, Teslas are pretty unique in the way that they receive incremental upgrades as soon as the improvements are ready to roll out. Thus, while the actual updates to the Model S and X are subtle, the number of optimizations that the company rolled out to the flagship vehicles over the years is actually very generous.
Among the most notable of these upgrades came in the form of a new infotainment system for the Model S and X that features a faster and smoother user experience. The differences between the features of Tesla’s MCU1, which is equipped with an NVIDIA Tegra-3 chip, and the company’s MCU2, which is fitted with a more powerful x86_64 processor, are subtle. However, later features such as the Tesla Arcade and Tesla Theater were compatible only with the newer, faster units.
Elon Musk has been stating for some time that Tesla will be offering an infotainment system upgrade option for owners of vehicles that are still equipped with MCU1. Updates about the upgrade option were relatively far and between, until recently, when Tesla shared a blog post stating that MCU2 retrofits will be offered for $2,500 to interested buyers. Owners of older Model S and Model X who purchased Tesla’s Full Self-Driving suite are even given early access to the upgrade, together with a complimentary Hardware 3 retrofit.
-->Once equipped with Tesla’s MCU2, older vehicles will gain full access to the company’s most recent features. This essentially updates MCU1-equipped Model S and X to such a degree that they are almost on par with the company’s newest vehicles. A Tesla Model X 75D with Full Self-Driving and an MCU1, for example, can be upgraded to a vehicle with Tesla Theater and the latest FSD preview visuals for $2,500. These improvements, of course, raises the value of Tesla’s older vehicles.
In the second hand market, vehicles that command the best price are those in excellent condition and those that are equipped with an automaker’s latest technologies. For vehicles from legacy automakers, this usually means cars that are several years old are drastically lower in price than their brand new counterparts. Teslas also drop some of their value as they get older, but with the company’s MCU2 upgrade option, this process will likely take even longer.
News
Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand.
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand. While registrations in some countries such as Sweden have fallen sharply this year, the company’s sales in other key territories have been rising.
Giga Berlin shifts to two shifts
Giga Berlin factory manager André Thierig told the DPA that the facility has been running two shifts since September to manage a surge in global orders. And due to the tariff dispute with the United States, vehicles that are produced at Giga Berlin are now being exported to Canada.
“We deliver to well over 30 markets and definitely see a positive trend there,” Thierig said.
Despite Giga Berlin now having two shifts, the facility’s production still needs to ramp up more. This is partly due to the addition of the Tesla Model Y Performance and Standard, which are also being produced in the Grunheide-based factory. Interestingly enough, Giga Berlin still only produces the Model Y, unlike other factories like Gigafactory Texas, the Fremont Factory, and Gigafactory Shanghai, which produce more than one type of vehicle.
Norway’s momentum
Norway, facing an imminent tax increase on cars, has seen a historic spike in Tesla purchases as buyers rush to secure deliveries before the change takes effect, as noted in a CarUp report. As per recent reports, Tesla has broken Norway’s all-time annual sales record this month, beating Volkswagen’s record that has stood since 2016.
-->What is rather remarkable is the fact that Tesla was able to achieve so much in Norway with one hand practically tied behind its back. This is because the company’s biggest sales draw, FSD, remains unavailable in the country. Fortunately, Tesla is currently hard at work attempting to get FSD approved for Europe, a notable milestone that should spur even more vehicle sales in the region.
Tesla is launching a crazy Full Self-Driving free trial, which will enable owners who have not purchased the suite outright to try it for 30 days.
There are a handful of stipulations that will be needed in order for you to qualify for the free trial, which was announced on Thursday night.
Tesla said the trial is for v14, the company’s latest version of the Full Self-Driving suite, and will be available to new and existing Model S, Model 3, Model X, Model Y, and Cybertruck owners, who will have the opportunity to try the latest features, including Speed Profiles, Arrival Options, and other new upgrades.
🚨 Tesla is launching a free 30-day trial of Full Self-Driving in North America for owners.
It includes every model, but you need v14.2 or later, and you cannot have already purchased the suite outright. https://t.co/8CNmxxOkVl
— TESLARATI (@Teslarati) November 27, 2025
You must own one of the five Tesla models, have Full Self-Driving v14.2 or later, and have an eligible vehicle in the United States, Puerto Rico, Mexico, or Canada.
The company said it is a non-transferable trial, which is not redeemable for cash. Tesla is reaching out to owners via email to give them the opportunity to enable the Full Self-Driving trial.
Those who are subscribed to the monthly Full Self-Driving program are eligible, so they will essentially get a free month of the suite.
Once it is installed, the trial will begin, and the 30-day countdown will begin.
Tesla is making a major push to increase its Full Self-Driving take rate, as it revealed that about 12 percent of owners are users of the program during its recent earnings call.
Tesla CFO Vaibhav Taneja said during the call:
“We feel that as people experience the supervised FSD at scale, demand for our vehicles, like Elon said, would increase significantly. On the FSD adoption front, we’ve continued to see decent progress. However, note that the total paid FSD customer base is still small, around 12% of our current fleet.”
Earlier today, we reported on Tesla also launching a small-scale advertising campaign on X for the Full Self-Driving suite, hoping to increase adoption.
Tesla Full Self-Driving warrants huge switch-up on essential company strategy
It appears most people are pretty content with the subscription program. It costs just $99 a month, in comparison to the $8,000 fee it is for the outright purchase.
Tesla Full Self-Driving has warranted a huge switch-up on an essential company strategy as the automaker is hoping to increase the take rate of the ADAS suite.
Unlike other automotive companies, Tesla has long been an outlier, as it has famously ditched a traditional advertising strategy in favor of organic buzz, natural word-of-mouth through its production innovation, and utilizing CEO Elon Musk’s huge social media presence to push its products.
Tesla has taken the money that it would normally spend on advertising and utilized it for R&D purposes. For a long time, it yielded great results, and ironically, Tesla saw benefits from other EV makers running ads.
Tesla counters jab at lack of advertising with perfect response
However, in recent years, Tesla has decided to adjust this strategy, showing a need to expand beyond its core enthusiast base, which is large, but does not span over millions and millions as it would need to fend off global EV competitors, which have become more well-rounded and a better threat to the company.
In 2024 and 2025, Tesla started utilizing ads to spread knowledge about its products. This is continuing, as Full Self-Driving ads are now being spotted on social media platforms, most notably, X, which is owned by Musk:
NEWS: Tesla is running paid advertisements on X about FSD (Supervised). Here’s an ad they started running yesterday: pic.twitter.com/IHVywLMyTd
— Sawyer Merritt (@SawyerMerritt) November 25, 2025
Interestingly, Tesla’s strategy on FSD advertising is present in Musk’s new compensation package, as the eleventh tranche describes a goal of achieving 10 million active paid FSD subscriptions.
Full Self-Driving is truly Tesla’s primary focus moving forward, although it could be argued that it also has a special type of dedication toward its Optimus robot project. However, FSD will ultimately become the basis for the Robotaxi, which will enable autonomous ride-sharing across the globe as it is permitted in more locations.
Tesla has been adjusting its advertising strategy over the past couple of years, and it seems it is focused on more ways to spread awareness about its products. It will be interesting to see if the company will expand its spending even further, as it has yet to put on a commercial during live television.
We wouldn’t put it out of the question, at least not yet.
Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager
Tesla launches crazy Full Self-Driving free trial: here’s how you can get it
