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Tesla’s role as supplier of million-mile batteries to be shunned by rival carmakers: professor
Elon Musk has been pretty open to the idea of Tesla eventually becoming a supplier of key EV components like batteries to other carmakers. This is especially notable considering that Tesla’s powertrain and batteries are second to none, being the secret sauce of sorts to the efficiency, power, and performance of the company’s lineup of premium electric cars.
The Tesla CEO emphasized this stance last month, when he noted on Twitter that “Tesla is open to licensing software and supplying powertrains & batteries. We’re just trying to accelerate sustainable energy, not crush competitors!” Musk’s statement actually rings true, considering that the company has played the role of battery supplier to Daimler and Toyota in the past.
Tesla’s notable edge in the electric vehicle market suggests that a move to the role of a battery and powertrain supplier is well within the company’s goals. This is especially notable amidst Tesla’s highly-anticipated efforts to roll out and introduce a million-mile battery, which would likely be game-changing for the EV market. Considering Tesla’s place in the global EV segment, one would likely infer that the company’s batteries would be received positively by other carmakers.
Prof. Hwang Sung-ho, a mechanical engineering professor at Sungkyunkwan University in South Korea, begs to differ, as he believes that Tesla’s transition to the role of battery supplier may not be as smooth as expected by the company’s supporters. In a statement to The Korea Herald, Prof. Hwang stated that Tesla’s place in the auto market could actually discourage rival EV makers from using Tesla’s batteries, even if the company comes out with industry-leading cells like the million-mile battery.
“There is a possibility that Tesla will offer its own batteries to automakers because the more batteries it makes, the cheaper they become. However, automakers won’t buy batteries from Tesla no matter how good they may be because Tesla is basically their competitor in the auto market,” Hwang said.
The professor added that veteran carmakers, some of whom could make better cars than Tesla, would likely hesitate to purchase cells from the Elon Musk-led company. Hwang explained that by partnering with Tesla and acquiring their batteries, legacy carmakers, particularly those from Europe, will risk exposing their trade secrets to the younger EV maker.
“If an automaker decides to develop a new EV and load it with Tesla’s batteries, then the automaker has to share and exchange so much detailed technological information with Tesla for several years for the optimization of batteries. European automakers, who can make cars better than Tesla, won’t risk exposing their know-how. Only Chinese automakers or those who don’t have a technological lead against Tesla will consider supplying batteries from the company,” the professor said.
Regardless of Prof. Hwang’s reservations, the allure of Tesla’s batteries would likely be attractive for other automakers nonetheless. Tesla, after all, may be a young carmaker, but it is one of the market’s most experienced electric vehicle producers today. This means that the company knows EVs inside out, and this is one of the reasons why its vehicles like the Model Y Dual-Motor AWD could go beyond 300 EPA miles on a 75 kWh battery. Ultimately, if Tesla offers its powertrain and batteries at a reasonable price, there is a pretty good chance that the company will be well received by other carmakers.
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Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden.
The United Auto Workers (UAW) has publicly expressed solidarity with Swedish union IF Metall as its strike against Tesla continues, adding international attention to the extended labor dispute in the European country.
UAW supports IF Metall’s strike
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden. UAW Region 8 Director Tim Smith stated that the union fully supports IF Metall’s efforts to secure a collective bargaining agreement with the automaker.
“UAW stands with IF Metall workers on strike against Tesla, fighting for a collective bargaining agreement. UAW Region 8 Director Tim Smith pledged the UAW’s full support and solidarity,” the UAW International Union stated in its post.
IF Metall launched its strike against Tesla Sweden in late 2023 over the electric car maker’s refusal to sign a collective agreement. The action has since been supported by other unions through sympathy strikes affecting ports, logistics, and service operations.
Tesla Sweden has maintained that it complies with Swedish labor laws and offers competitive pay and benefits, though the company has not publicly commented on the UAW’s latest show of support.
Tesla owners get union attention
Pro-union groups in Sweden have recently expanded their outreach beyond Tesla’s facilities and workforce. Activists have begun distributing informational leaflets against the EV maker directly on Tesla vehicles parked across Stockholm, as per a report from Swedish outlet Dagens Arbete.
The yellow slips, designed to resemble parking notices, urge regular Tesla owners to pressure the company into signing a collective agreement. Organizers involved in the effort have argued that the leaflets are intended to simply inform consumers rather than single out individual owners. When owners are present, however, activists stated that they explain the dispute verbally.
Tesla has not issued a public response regarding the leaflet distribution campaign as of writing.
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Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
