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Tesla’s mission is bearing fruit despite escalating attacks from critics

[Credit: DarkSoldier 360/YouTube]

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Elon Musk dubs Tesla as a company aiming to accelerate the world’s transition to sustainable transportation and energy. Since the company started with the original Roadster, Tesla has courted as many dedicated critics as it does supporters. A “Tesla Death Watch” was even published by an online publication back in 2008 as the traditional auto industry waited on what appeared to be the inevitable fall of Tesla.

As history would show, such as thing never came to pass. The Model S was released, followed by the Model X, and now, the Model 3. While the rollout of each of these vehicles was all but problem-free, the electric cars eventually made it to market, and once they did, they were received very well by Tesla’s consumer base. Tesla has grown significantly since the days of the original Roadster and the first-generation Model S, with the company recently manufacturing 5,000 Model 3 in a week during the end of Q2 2018.

In an interview with Bloomberg Businessweek, Tesla CEO Elon Musk stated that the Model 3 ramp was a “bet-the-company” situation, where the failure of the car would have resulted in the electric car company’s crash. During the same interview, Musk also noted that he believes the Model 3 ramp, which has left him with permanent mental scar tissue, is close to leaving production hell. With signs that the company is now attempting to sustain its capability to manufacture 6,000 Model 3 per week, such as more than 19,000 new VIN registrations during the first two weeks of July, Musk’s statements appear to be accurate.

The Tesla Model 3 Performance. [Credit: Tesla]

Despite these, Tesla has been met with continued criticism at every turn. A look at the company’s stock performance in July is indicative of just how divisive the company continues to be. Elon Musk has spent the last few months calling out what he believes is a bias in mainstream media about negative coverage on Tesla’s electric cars. This culminated in a period last May when the CEO openly clashed with journalists on Twitter after Musk suggested that he would start a website evaluating the credibility of news reporters, similar to how Yelp works with businesses. The aftermath of these clashes is still felt today, as proven by a New York Post article published last July 21 dubbing Musk as a complete “fraud.”

In social media, Tesla remains as divisive. Twitter alone is a platform where Tesla’s bulls and bears collide pretty much on an everyday basis. Since the departure of noted Tesla short-seller Montana Skeptic after Elon Musk allegedly called his boss to complain, efforts to undermine the company’s progress have escalated. Today, there is a group keeping the Burbank Airport, a lot used by Tesla to store its vehicles before delivering them to customers across the United States, under 24/7 surveillance. Latrilife, the person conducting the surveillance, claimed on Twitter that he has 350 employees and he deploys 2-person teams to document activity inside the airport lot. Critics of the company are under the impression that lots filled with Model 3 — the Burbank Airport being one of them — were proof that demand for the vehicle was decreasing and that customers are refusing delivery. The misinformation surrounding Tesla in social media has been so prevalent recently that even Vertical Research Group analyst Gordon L. Johnson ended up publishing an inaccurate note to clients about Tesla. 

Tesla Powerpacks in Samoa. [Credit: Tesla]

Amidst all this noise and the sensational headlines that Elon Musk triggers on Twitter, Tesla as a company has been quietly making progress in its goal to push the world closer to sustainability. Tesla Energy, a branch of the company that rarely makes the news, was lauded recently by Samoa for helping the island state reach its eventual goal of being powered 100% by renewable energy. During the 2018 Annual Shareholder Meeting, Elon Musk mentioned that another 1 GWh energy project would be announced in the near future. CTO JB Straubel also reaffirmed Tesla’s stance on the residential solar market, stating that the company is in no way stepping back from the residential energy industry.

Tesla’s vehicles are also starting to change the very perception of what cars can do. Jared Ewy, whose video of his family reacting to a surprise Model 3 became near-viral and attracted a Like from Elon Musk, noted in a blog post that he is in no way a “car guy.” Ewy wrote, however, that once he experienced a Tesla Model S, he knew that it was something different. That was why when the Model 3 became available; he opted to order the vehicle immediately. Professional auto journalists are giving Tesla’s vehicles their due as well, with the Model 3 Performance getting rave reviews from seasoned professionals. Among these is the Wall Street Journal‘s Dan Neil, who wrote a glowing review of the high-performance electric car (Neil eventually shut down his Twitter account amidst badgering from short-sellers and Tesla critics).

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Even abroad, Tesla’s brand is becoming synonymous with forward-thinking companies that care about the future. In China, Tesla recently released its “Eagle Plan,” a role-playing program designed for children aged 5-12 that would enable kids to be familiar with the company’s products and sustainable energy solutions as a whole. According to information shared by Tesla owner @vincent13031925 on Twitter, the children’s program aims to educate and foster understanding of the company’s corporate mission, as well as its environmental protection significance. In South Australia, a plan is now underway to provide free solar panels and Powerwall 2 batteries to 50,000 low-income housing units as part of a virtual power plant, which could lower electricity bills in the region while providing backup power to the grid.

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Investor's Corner

Ron Baron states Tesla and SpaceX are lifetime investments

Baron, one of Tesla’s longest-standing bulls, reiterated that his personal stake in the company remains fully intact even as volatility pressures the broader market.

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Credit: @TeslaLarry/X

Billionaire investor Ron Baron says he isn’t touching a single share of his personal Tesla holdings despite the recent selloff in the tech sector. Baron, one of Tesla’s longest-standing bulls, reiterated that his personal stake in the company remains fully intact even as volatility pressures the broader market.

Baron doubles down on Tesla

Speaking on CNBC’s Squawk Box, Baron stated that he is largely unfazed by the market downturn, describing his approach during the selloff as simply “looking” for opportunities. He emphasized that Tesla remains the centerpiece of his long-term strategy, recalling that although Baron Funds once sold 30% of its Tesla position due to client pressure, he personally refused to trim any of his personal holdings.

“We sold 30% for clients. I did not sell personally a single share,” he said. Baron’s exposure highlighted this stance, stating that roughly 40% of his personal net worth is invested in Tesla alone. The legendary investor stated that he has already made about $8 billion from Tesla from an investment of $400 million when he started, and believes that figure could rise fivefold over the next decade as the company scales its technology, manufacturing, and autonomy roadmap.

A lifelong investment

Baron’s commitment extends beyond Tesla. He stated that he also holds about 25% of his personal wealth in SpaceX and another 35% in Baron mutual funds, creating a highly concentrated portfolio built around Elon Musk–led companies. During the interview, Baron revisited a decades-old promise he made to his fund’s board when he sought approval to invest in publicly traded companies.

“I told the board, ‘If you let me invest a certain amount of money, then I will promise that I won’t sell any of my stock. I will be the last person out of the stock,’” he said. “I will not sell a single share of my shares until my clients sold 100% of their shares. … And I don’t expect to sell in my lifetime Tesla or SpaceX.”

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Watch Ron Baron’s CNBC interview below.

@teslarati :rotating_light: This is why you need to use off-peak rates at Tesla Superchargers! #tesla #evcharging #fyp ♬ Blue Moon – Muspace Lofi
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‘You chose ambition’: Tesla Chair hails shareholders for backing Elon Musk’s vision

Denholm stated that the vote highlighted TSLA investors’ continued confidence in both Musk’s leadership and Tesla’s vision for an autonomous, AI-driven future.

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(Credit: Tesla)

Tesla Chair Robyn Denholm has issued a letter to shareholders celebrating what she described as “overwhelming support” at this year’s Annual Meeting, framing the approval of Elon Musk’s trillion-dollar pay plan as a defining moment in Tesla’s mission. 

Denholm stated that the vote highlighted TSLA investors’ continued confidence in both Musk’s leadership and Tesla’s vision for an autonomous, AI-driven future.

Denholm hails shareholder confidence

In her letter, which was posted by the electric vehicle maker on X through Tesla’s official handle, Denholm thanked investors for backing Proposals One, Three, and Four, items she said reaffirm Tesla’s “Master Plan Part IV” and its broader mission to accelerate sustainable prosperity. She characterized the shareholder vote as “a vote of confidence in our visionary leader, Elon,” crediting Musk with transforming Tesla into one of the most valuable companies in history.

“In a year when many tried to sow doubt and negativity, you chose a better future,” Denholm wrote. “You chose ambition. You chose to see what is possible. You chose to back the people who have been in the room since the earliest days, fighting for the mission that first brought us all together—a better world for humanity,” she wrote in her letter. 

Her comments framed Musk’s pay package approval not only as a governance milestone but as a symbolic endorsement of Tesla’s long-term trajectory across autonomy, AI, and energy innovation.

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“A whole new book” of innovation

Denholm highlighted Tesla’s push toward autonomy as the company’s next major growth phase, citing the Robotaxi program and Optimus humanoid robot as examples of bringing artificial intelligence “into the physical world.” She described this period as potentially “the largest value-creation event in Tesla’s history, and quite possibly in the history of humanity.”

The letter reaffirmed the board’s commitment to direct engagement with shareholders through Tesla’s online platform and live events. Denholm emphasized that feedback from investors “informs our strategy and strengthens us” as Tesla prepares for new technology rollouts and expanded AI capabilities.

“You, our shareholders, have given us the mandate and the runway to execute. We are humbled, and rest assured that we do not take that responsibility lightly… Thank you for believing in Tesla. Thank you for standing with us. We look forward to years of bold leadership and pioneering innovation, fueled by our commitment to creating a better future for all,” she wrote.

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Twitter co-founder Jack Dorsey endorses Elon Musk Tesla pay package

Dorsey framed the pay package as an engineering and governance crossroads for Tesla.

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Twitter co-founder and Square CEO Jack Dorsey has publicly backed Elon Musk’s leadership ahead of Tesla’s pivotal shareholder vote, which is expected to be decided later today at the company’s 2025 annual meeting. 

Dorsey framed the pay package as an engineering and governance crossroads for Tesla.

Dorsey’s public nod framed as an engineering defense of Musk

In a post on X, Dorsey weighed in on Tesla’s post about being in a “critical inflection point.” As per the Twitter-co-founder, the vote on Musk’s 2025 performance award is not about compensation. Instead, it’s about ensuring the path for the company’s engineering in the coming years. 

“This is not about compensation. it’s about ensuring a principled (and exciting!) engineering approach to the company’s future,” Dorsey wrote on his post, later stating that users of Cash app with TSLA shares would be able to vote for the CEO’s proposed 2025 performance award. 

Elon Musk appreciated Dorsey’s endorsement, responding to the Twitter co-founder’s post with a heart emoji. Musk has been pretty thankful for the support for is fellow tech executives, also thanking Michael Dell recently, who also advocated for its proposed 2025 performance award.

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Musk’s support

While Elon Musk’s 2025 performance award has received opposition from proxy advisors such as Glass Lewis and ISS, it has received quite a lot of support from longtime bulls such as ARK Invest, and, more recently, Schwab Asset Management following calls from TSLA retail shareholders. 

“Schwab Asset Management’s approach to voting on proxy matters is thorough and deliberate. We utilize a structured process that focuses on protecting and promoting shareholder value. We apply our own internal guidelines and do not rely on recommendations from Glass Lewis or ISS. In accordance with this process, Schwab Asset Management intends to vote in favor of the 2025 CEO performance award proposal. We firmly believe that supporting this proposal aligns both management and shareholder interests, ensuring the best outcome for all parties involved,” Charles Schwab told Teslarati.

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