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Tesla’s mission is bearing fruit despite escalating attacks from critics

[Credit: DarkSoldier 360/YouTube]

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Elon Musk dubs Tesla as a company aiming to accelerate the world’s transition to sustainable transportation and energy. Since the company started with the original Roadster, Tesla has courted as many dedicated critics as it does supporters. A “Tesla Death Watch” was even published by an online publication back in 2008 as the traditional auto industry waited on what appeared to be the inevitable fall of Tesla.

As history would show, such as thing never came to pass. The Model S was released, followed by the Model X, and now, the Model 3. While the rollout of each of these vehicles was all but problem-free, the electric cars eventually made it to market, and once they did, they were received very well by Tesla’s consumer base. Tesla has grown significantly since the days of the original Roadster and the first-generation Model S, with the company recently manufacturing 5,000 Model 3 in a week during the end of Q2 2018.

In an interview with Bloomberg Businessweek, Tesla CEO Elon Musk stated that the Model 3 ramp was a “bet-the-company” situation, where the failure of the car would have resulted in the electric car company’s crash. During the same interview, Musk also noted that he believes the Model 3 ramp, which has left him with permanent mental scar tissue, is close to leaving production hell. With signs that the company is now attempting to sustain its capability to manufacture 6,000 Model 3 per week, such as more than 19,000 new VIN registrations during the first two weeks of July, Musk’s statements appear to be accurate.

The Tesla Model 3 Performance. [Credit: Tesla]

Despite these, Tesla has been met with continued criticism at every turn. A look at the company’s stock performance in July is indicative of just how divisive the company continues to be. Elon Musk has spent the last few months calling out what he believes is a bias in mainstream media about negative coverage on Tesla’s electric cars. This culminated in a period last May when the CEO openly clashed with journalists on Twitter after Musk suggested that he would start a website evaluating the credibility of news reporters, similar to how Yelp works with businesses. The aftermath of these clashes is still felt today, as proven by a New York Post article published last July 21 dubbing Musk as a complete “fraud.”

In social media, Tesla remains as divisive. Twitter alone is a platform where Tesla’s bulls and bears collide pretty much on an everyday basis. Since the departure of noted Tesla short-seller Montana Skeptic after Elon Musk allegedly called his boss to complain, efforts to undermine the company’s progress have escalated. Today, there is a group keeping the Burbank Airport, a lot used by Tesla to store its vehicles before delivering them to customers across the United States, under 24/7 surveillance. Latrilife, the person conducting the surveillance, claimed on Twitter that he has 350 employees and he deploys 2-person teams to document activity inside the airport lot. Critics of the company are under the impression that lots filled with Model 3 — the Burbank Airport being one of them — were proof that demand for the vehicle was decreasing and that customers are refusing delivery. The misinformation surrounding Tesla in social media has been so prevalent recently that even Vertical Research Group analyst Gordon L. Johnson ended up publishing an inaccurate note to clients about Tesla. 

Tesla Powerpacks in Samoa. [Credit: Tesla]

Amidst all this noise and the sensational headlines that Elon Musk triggers on Twitter, Tesla as a company has been quietly making progress in its goal to push the world closer to sustainability. Tesla Energy, a branch of the company that rarely makes the news, was lauded recently by Samoa for helping the island state reach its eventual goal of being powered 100% by renewable energy. During the 2018 Annual Shareholder Meeting, Elon Musk mentioned that another 1 GWh energy project would be announced in the near future. CTO JB Straubel also reaffirmed Tesla’s stance on the residential solar market, stating that the company is in no way stepping back from the residential energy industry.

Tesla’s vehicles are also starting to change the very perception of what cars can do. Jared Ewy, whose video of his family reacting to a surprise Model 3 became near-viral and attracted a Like from Elon Musk, noted in a blog post that he is in no way a “car guy.” Ewy wrote, however, that once he experienced a Tesla Model S, he knew that it was something different. That was why when the Model 3 became available; he opted to order the vehicle immediately. Professional auto journalists are giving Tesla’s vehicles their due as well, with the Model 3 Performance getting rave reviews from seasoned professionals. Among these is the Wall Street Journal‘s Dan Neil, who wrote a glowing review of the high-performance electric car (Neil eventually shut down his Twitter account amidst badgering from short-sellers and Tesla critics).

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Even abroad, Tesla’s brand is becoming synonymous with forward-thinking companies that care about the future. In China, Tesla recently released its “Eagle Plan,” a role-playing program designed for children aged 5-12 that would enable kids to be familiar with the company’s products and sustainable energy solutions as a whole. According to information shared by Tesla owner @vincent13031925 on Twitter, the children’s program aims to educate and foster understanding of the company’s corporate mission, as well as its environmental protection significance. In South Australia, a plan is now underway to provide free solar panels and Powerwall 2 batteries to 50,000 low-income housing units as part of a virtual power plant, which could lower electricity bills in the region while providing backup power to the grid.

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Investor's Corner

Tesla stock closes at all-time high on heels of Robotaxi progress

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Credit: Tesla

Tesla stock (NASDAQ: TSLA) closed at an all-time high on Tuesday, jumping over 3 percent during the day and finishing at $489.88.

The price beats the previous record close, which was $479.86.

Shares have had a crazy year, dipping more than 40 percent from the start of the year. The stock then started to recover once again around late April, when its price started to climb back up from the low $200 level.

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This week, Tesla started to climb toward its highest levels ever, as it was revealed on Sunday that the company was testing driverless Robotaxis in Austin. The spike in value pushed the company’s valuation to $1.63 trillion.

Tesla Robotaxi goes driverless as Musk confirms Safety Monitor removal testing

It is the seventh-most valuable company on the market currently, trailing Nvidia, Apple, Alphabet (Google), Microsoft, Amazon, and Meta.

Shares closed up $14.57 today, up over 3 percent.

The stock has gone through a lot this year, as previously mentioned. Shares tumbled in Q1 due to CEO Elon Musk’s involvement with the Department of Government Efficiency (DOGE), which pulled his attention away from his companies and left a major overhang on their valuations.

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However, things started to rebound halfway through the year, and as the government started to phase out the $7,500 tax credit, demand spiked as consumers tried to take advantage of it.

Q3 deliveries were the highest in company history, and Tesla responded to the loss of the tax credit with the launch of the Model 3 and Model Y Standard.

Additionally, analysts have announced high expectations this week for the company on Wall Street as Robotaxi continues to be the focus. With autonomy within Tesla’s sights, things are moving in the direction of Robotaxi being a major catalyst for growth on the Street in the coming year.

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Tesla needs to come through on this one Robotaxi metric, analyst says

“We think the key focus from here will be how fast Tesla can scale driverless operations (including if Tesla’s approach to software/hardware allows it to scale significantly faster than competitors, as the company has argued), and on profitability.”

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Tesla needs to come through on this one Robotaxi metric, Mark Delaney of Goldman Sachs says.

Tesla is in the process of rolling out its Robotaxi platform to areas outside of Austin and the California Bay Area. It has plans to launch in five additional cities, including Houston, Dallas, Miami, Las Vegas, and Phoenix.

However, the company’s expansion is not what the focus needs to be, according to Delaney. It’s the speed of deployment.

The analyst said:

“We think the key focus from here will be how fast Tesla can scale driverless operations (including if Tesla’s approach to software/hardware allows it to scale significantly faster than competitors, as the company has argued), and on profitability.”

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Profitability will come as the Robotaxi fleet expands. Making that money will be dependent on when Tesla can initiate rides in more areas, giving more customers access to the program.

There are some additional things that the company needs to make happen ahead of the major Robotaxi expansion, one of those things is launching driverless rides in Austin, the first city in which it launched the program.

This week, Tesla started testing driverless Robotaxi rides in Austin, as two different Model Y units were spotted with no occupants, a huge step in the company’s plans for the ride-sharing platform.

Tesla Robotaxi goes driverless as Musk confirms Safety Monitor removal testing

CEO Elon Musk has been hoping to remove Safety Monitors from Robotaxis in Austin for several months, first mentioning the plan to have them out by the end of 2025 in September. He confirmed on Sunday that Tesla had officially removed vehicle occupants and started testing truly unsupervised rides.

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Although Safety Monitors in Austin have been sitting in the passenger’s seat, they have still had the ability to override things in case of an emergency. After all, the ultimate goal was safety and avoiding any accidents or injuries.

Goldman Sachs reiterated its ‘Neutral’ rating and its $400 price target. Delaney said, “Tesla is making progress with its autonomous technology,” and recent developments make it evident that this is true.

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Investor's Corner

Tesla gets bold Robotaxi prediction from Wall Street firm

Last week, Andrew Percoco took over Tesla analysis for Morgan Stanley from Adam Jonas, who covered the stock for years. Percoco seems to be less optimistic and bullish on Tesla shares, while still being fair and balanced in his analysis.

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Credit: Tesla

Tesla (NASDAQ: TSLA) received a bold Robotaxi prediction from Morgan Stanley, which anticipates a dramatic increase in the size of the company’s autonomous ride-hailing suite in the coming years.

Last week, Andrew Percoco took over Tesla analysis for Morgan Stanley from Adam Jonas, who covered the stock for years. Percoco seems to be less optimistic and bullish on Tesla shares, while still being fair and balanced in his analysis.

Percoco dug into the Robotaxi fleet and its expansion in the coming years in his latest note, released on Tuesday. The firm expects Tesla to increase the Robotaxi fleet size to 1,000 vehicles in 2026. However, that’s small-scale compared to what they expect from Tesla in a decade.

Tesla expands Robotaxi app access once again, this time on a global scale

By 2035, Morgan Stanley believes there will be one million Robotaxis on the road across multiple cities, a major jump and a considerable fleet size. We assume this means the fleet of vehicles Tesla will operate internally, and not including passenger-owned vehicles that could be added through software updates.

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He also listed three specific catalysts that investors should pay attention to, as these will represent the company being on track to achieve its Robotaxi dreams:

  1. Opening Robotaxi to the public without a Safety Monitor. Timing is unclear, but it appears that Tesla is getting closer by the day.
  2. Improvement in safety metrics without the Safety Monitor. Tesla’s ability to improve its safety metrics as it scales miles driven without the Safety Monitor is imperative as it looks to scale in new states and cities in 2026.
  3. Cybercab start of production, targeted for April 2026. Tesla’s Cybercab is a purpose-built vehicle (no steering wheel or pedals, only two seats) that is expected to be produced through its state-of-the-art unboxed manufacturing process, offering further cost reductions and thus accelerating adoption over time.

Robotaxi stands to be one of Tesla’s most significant revenue contributors, especially as the company plans to continue expanding its ride-hailing service across the world in the coming years.

Its current deployment strategy is controlled and conservative to avoid any drastic and potentially program-ruining incidents.

So far, the program, which is active in Austin and the California Bay Area, has been widely successful.

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