Investor's Corner
Tesla’s mission is bearing fruit despite escalating attacks from critics
Elon Musk dubs Tesla as a company aiming to accelerate the world’s transition to sustainable transportation and energy. Since the company started with the original Roadster, Tesla has courted as many dedicated critics as it does supporters. A “Tesla Death Watch” was even published by an online publication back in 2008 as the traditional auto industry waited on what appeared to be the inevitable fall of Tesla.
As history would show, such as thing never came to pass. The Model S was released, followed by the Model X, and now, the Model 3. While the rollout of each of these vehicles was all but problem-free, the electric cars eventually made it to market, and once they did, they were received very well by Tesla’s consumer base. Tesla has grown significantly since the days of the original Roadster and the first-generation Model S, with the company recently manufacturing 5,000 Model 3 in a week during the end of Q2 2018.
In an interview with Bloomberg Businessweek, Tesla CEO Elon Musk stated that the Model 3 ramp was a “bet-the-company” situation, where the failure of the car would have resulted in the electric car company’s crash. During the same interview, Musk also noted that he believes the Model 3 ramp, which has left him with permanent mental scar tissue, is close to leaving production hell. With signs that the company is now attempting to sustain its capability to manufacture 6,000 Model 3 per week, such as more than 19,000 new VIN registrations during the first two weeks of July, Musk’s statements appear to be accurate.
The Tesla Model 3 Performance. [Credit: Tesla]
Despite these, Tesla has been met with continued criticism at every turn. A look at the company’s stock performance in July is indicative of just how divisive the company continues to be. Elon Musk has spent the last few months calling out what he believes is a bias in mainstream media about negative coverage on Tesla’s electric cars. This culminated in a period last May when the CEO openly clashed with journalists on Twitter after Musk suggested that he would start a website evaluating the credibility of news reporters, similar to how Yelp works with businesses. The aftermath of these clashes is still felt today, as proven by a New York Post article published last July 21 dubbing Musk as a complete “fraud.”
In social media, Tesla remains as divisive. Twitter alone is a platform where Tesla’s bulls and bears collide pretty much on an everyday basis. Since the departure of noted Tesla short-seller Montana Skeptic after Elon Musk allegedly called his boss to complain, efforts to undermine the company’s progress have escalated. Today, there is a group keeping the Burbank Airport, a lot used by Tesla to store its vehicles before delivering them to customers across the United States, under 24/7 surveillance. Latrilife, the person conducting the surveillance, claimed on Twitter that he has 350 employees and he deploys 2-person teams to document activity inside the airport lot. Critics of the company are under the impression that lots filled with Model 3 — the Burbank Airport being one of them — were proof that demand for the vehicle was decreasing and that customers are refusing delivery. The misinformation surrounding Tesla in social media has been so prevalent recently that even Vertical Research Group analyst Gordon L. Johnson ended up publishing an inaccurate note to clients about Tesla.
Amidst all this noise and the sensational headlines that Elon Musk triggers on Twitter, Tesla as a company has been quietly making progress in its goal to push the world closer to sustainability. Tesla Energy, a branch of the company that rarely makes the news, was lauded recently by Samoa for helping the island state reach its eventual goal of being powered 100% by renewable energy. During the 2018 Annual Shareholder Meeting, Elon Musk mentioned that another 1 GWh energy project would be announced in the near future. CTO JB Straubel also reaffirmed Tesla’s stance on the residential solar market, stating that the company is in no way stepping back from the residential energy industry.
Tesla’s vehicles are also starting to change the very perception of what cars can do. Jared Ewy, whose video of his family reacting to a surprise Model 3 became near-viral and attracted a Like from Elon Musk, noted in a blog post that he is in no way a “car guy.” Ewy wrote, however, that once he experienced a Tesla Model S, he knew that it was something different. That was why when the Model 3 became available; he opted to order the vehicle immediately. Professional auto journalists are giving Tesla’s vehicles their due as well, with the Model 3 Performance getting rave reviews from seasoned professionals. Among these is the Wall Street Journal‘s Dan Neil, who wrote a glowing review of the high-performance electric car (Neil eventually shut down his Twitter account amidst badgering from short-sellers and Tesla critics).
Even abroad, Tesla’s brand is becoming synonymous with forward-thinking companies that care about the future. In China, Tesla recently released its “Eagle Plan,” a role-playing program designed for children aged 5-12 that would enable kids to be familiar with the company’s products and sustainable energy solutions as a whole. According to information shared by Tesla owner @vincent13031925 on Twitter, the children’s program aims to educate and foster understanding of the company’s corporate mission, as well as its environmental protection significance. In South Australia, a plan is now underway to provide free solar panels and Powerwall 2 batteries to 50,000 low-income housing units as part of a virtual power plant, which could lower electricity bills in the region while providing backup power to the grid.
Elon Musk
Tesla locks in Elon Musk’s top problem solver as it enters its most ambitious era
The generous equity award was disclosed by the electric vehicle maker in a recent regulatory filing.
Tesla has granted Senior Vice President of Automotive Tom Zhu more than 520,000 stock options, tying a significant portion of his compensation to the company’s long-term performance.
The generous equity award was disclosed by the electric vehicle maker in a recent regulatory filing.
Tesla secures top talent
According to a Form 4 filing with the U.S. Securities and Exchange Commission, Tom Zhu received 520,021 stock options with an exercise price of $435.80 per share. Since the award will not fully vest until March 5, 2031, Zhu must remain at Tesla for more than five years to realize the award’s full benefit.
Considering that Tesla shares are currently trading at around the $445 to $450 per share level, Zhu will really only see gains in his equity award if Tesla’s stock price sees a notable rise over the years, as noted in a Sina Finance report.
Still, even at today’s prices, Zhu’s stock award is already worth over $230 million. If Tesla reaches the market cap targets set forth in Elon Musk’s 2025 CEO Performance Award, Zhu would become a billionaire from this equity award alone.
Tesla’s problem solver
Zhu joined Tesla in April 2014 and initially led the company’s Supercharger rollout in China. Later that year, he assumed the leadership of Tesla’s China business, where he played a central role in Tesla’s localization efforts, including expanding retail and service networks, and later, overseeing the development of Gigafactory Shanghai.
Zhu’s efforts helped transform China into one of Tesla’s most important markets and production hubs. In 2023, Tesla promoted Zhu to Senior Vice President of Automotive, placing him among the company’s core global executives and expanding his influence beyond China. He has since garnered a reputation as the company’s problem solver, being tapped by Elon Musk to help ramp Giga Texas’s vehicle production.
With this in mind, Tesla’s recent filing seems to suggest that the company is locking in its top talent as it enters its newest, most ambitious era to date. As could be seen in the targets of Elon Musk’s 2025 pay package, Tesla is now aiming to be the world’s largest company by market cap, and it is aiming to achieve production levels that are unheard of. Zhu’s talents would definitely be of use in this stage of the company’s growth.
Tesla analyst Andrew Percoco of Morgan Stanley teased the company’s dominance in its self-driving initiative, stating that its lead over competitors is “not even close.”
Percoco recently overtook coverage of Tesla stock from Adam Jonas, who had covered the company at Morgan Stanley for years. Percoco is handling Tesla now that Jonas is covering embodied AI stocks and no longer automotive.
His first move after grabbing coverage was to adjust the price target from $410 to $425, as well as the rating from ‘Overweight’ to ‘Equal Weight.’
Percoco’s new note regarding Tesla highlights the company’s extensive lead in self-driving and autonomy projects, something that it has plenty of competition in, but has established its prowess over the past few years.
He writes:
“It’s not even close. Tesla continues to lead in autonomous driving, even as Nvidia rolls out new technology aimed at helping other automakers build driverless systems.”
Percoco’s main point regarding Tesla’s advantage is the company’s ability to collect large amounts of training data through its massive fleet, as millions of cars are driving throughout the world and gathering millions of miles of vehicle behavior on the road.
This is the main point that Percoco makes regarding Tesla’s lead in the entire autonomy sector: data is King, and Tesla has the most of it.
One big story that has hit the news over the past week is that of NVIDIA and its own self-driving suite, called Alpamayo. NVIDIA launched this open-source AI program last week, but it differs from Tesla’s in a significant fashion, especially from a hardware perspective, as it plans to use a combination of LiDAR, Radar, and Vision (Cameras) to operate.
Percoco said that NVIDIA’s announcement does not impact Morgan Stanley’s long-term opinions on Tesla and its strength or prowess in self-driving.
NVIDIA CEO Jensen Huang commends Tesla’s Elon Musk for early belief
And, for what it’s worth, NVIDIA CEO Jensen Huang even said some remarkable things about Tesla following the launch of Alpamayo:
“I think the Tesla stack is the most advanced autonomous vehicle stack in the world. I’m fairly certain they were already using end-to-end AI. Whether their AI did reasoning or not is somewhat secondary to that first part.”
Percoco reiterated both the $425 price target and the ‘Equal Weight’ rating on Tesla shares.
Tesla stock (NASDAQ: TSLA) just got a price target boost from its biggest bear, Gordon Johnson of GLJ Research, who raised his expected trading level to one that is 95 percent lower than its current trading level.
Johnson pushed his Tesla price target from $19.05 to $25.28 on Wednesday, while maintaining the ‘Sell’ rating that has been present on the stock for a long time. GLJ has largely been recognized as the biggest skeptic of Elon Musk’s company, being particularly critical of the automotive side of things.
Tesla has routinely been called out by Johnson for negative delivery growth, what he calls “weakening demand,” and price cuts that have occurred in past years, all pointing to them as desperate measures to sell its cars.
Johnson has also said that Tesla is extremely overvalued and is too reliant on regulatory credits for profitability. Other analysts on the bullish side recognize Tesla as a company that is bigger than just its automotive side.
Many believe it is a leader in autonomous driving, like Dan Ives of Wedbush, who believes Tesla will have a widely successful 2026, especially if it can come through on its targets and schedules for Robotaxi and Cybercab.
Justifying the price target this week, Johnson said that the revised valuation is based on “reality rather than narrative.” Tesla has been noted by other analysts and financial experts as a stock that trades on narrative, something Johnson obviously disagrees with.
Dan Nathan, a notorious skeptic of the stock, turned bullish late last year, recognizing the company’s shares trade on “technicals and sentiment.” He said, “From a trading perspective, it looks very interesting.”
Tesla bear turns bullish for two reasons as stock continues boost
Johnson has remained very consistent with this sentiment regarding Tesla and his beliefs regarding its true valuation, and has never shied away from putting his true thoughts out there.
Tesla shares closed at $431.40 today, about 95 percent above where Johnson’s new price target lies.
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