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Tesla Model 3 becomes August’s 5th best-selling passenger car, 15th in US’ overall auto sales

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Tesla took longer than expected to ramp the production of the Model 3, but now the company is finally hitting its manufacturing stride, and the electric sedan is starting to make waves in the US auto industry — some very serious waves.

Auto sales tracking website GoodCarBadCar has posted the estimated sales figures of car manufacturers currently operating in the United States in August. Based on their August 2018 data, the Tesla Model 3 has become America’s 5th best-selling passenger car. The electric car’s rankings for August is up two places from its rank in July, when the Model 3 was listed as the 7th best-selling passenger car in the US.

The auto sales tracking website now lists the Model 3 directly behind the big four of the US passenger car segment — the Toyota Camry, the Honda Civic, the Honda Accord, and the Toyota Corolla Family — all of which are lower-priced than the electric car. The Model 3’s strong August sales figures allowed it to overtake two more affordable vehicles in GCBC‘s rankings as well, the Hyundai Elantra and the Nissan Altima.

Estimated US passenger car sales figures for August 2018. [Credit: GoodCarBadCar]

The Tesla Model 3 is not just establishing itself as a formidable competitor in the US’ passenger car market, either. The Model 3 also made it to the Top 20 of GoodCarBadCar‘s overall rankings for US auto sales, which include SUVs and trucks such as the best-selling Ford F-150, the Dodge RAM, the Toyota Rav4, and the Honda CR-V. So far, the Model 3 is 15th on the overall list for August, beating out popular SUVs such as the Jeep Wrangler, Jeep Grand Cherokee, and the Subaru Outback.

The Model 3’s estimated August sales are quite impressive, considering that Tesla is still in the process of ramping the production of the electric car. Tesla, after all, plans to eventually build 10,000 Model 3 per week, and so far, the company is only producing around half of that number weekly.

Estimated US overall auto sales figures for August 2018. [Credit: GoodCarBadCar]

Tesla ended Q2 2018 on a strong note, producing 5,000 Model 3 vehicles in a seven-day period. Despite this milestone, the company’s critics are highly skeptical that Tesla would be able to maintain its optimum production numbers. That said, over the first two months of Q3, Tesla appears to have taken it upon itself to prove its critics wrong.

During the Q2 2018 earnings call, Elon Musk mentioned that Tesla was able to maintain a production rate of 5,000 Model 3 per week during “multiple weeks” in July. In August, the company also showed encouraging signs about the electric car’s production. Tesla’s VIN registrations for the Model 3, for one, rocketed past the 100,000-vehicle mark, and Bloomberg‘s online Model 3 production tracker even showed a week where the company seemed to have produced more than 6,000 units of the electric sedan in a seven-day period.

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Perhaps the most notable vote of confidence for the company’s Model 3 production ramp came from veteran auto analyst George Galliers from Evercore ISI, who was given an extensive tour of the Fremont factory, including the newly built GA4 set up on the grounds of the facility. The analyst later published a report about his visit, noting that Tesla is well on its way to sustaining a weekly production rate of 5,000-6,000 Model 3 per week.

“Tesla seems well on the way to achieving a steady weekly production rate of 5,000 to 6,000 units per week. We are incrementally positive on Tesla following our visit. We have confidence in their production. We did not see anything to suggest that Model 3 cannot reach 6k units per week and 7k to 8k with very little incremental capital expenditure. Focusing on the fundamentals and setting aside talk of privatization, we are incrementally positive on Tesla following our visit,” Galliers noted.

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Investor's Corner

Tesla wins $508 price target from Stifel as Robotaxi rollout gains speed

The firm cited meaningful progress in Tesla’s robotaxi roadmap, ongoing Full Self-Driving enhancements, and the company’s long-term growth initiatives.

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Credit: Joe Tegtmeyer/X

Tesla received another round of bullish analyst updates this week, led by Stifel, raising its price target to $508 from $483 while reaffirming a “Buy” rating. The firm cited meaningful progress in Tesla’s robotaxi roadmap, ongoing Full Self-Driving enhancements, and the company’s long-term growth initiatives. 

Robotaxi rollout, FSD updates, and new affordable cars

Stifel expects Tesla’s robotaxi fleet to expand into 8–10 major metropolitan areas by the end of 2025, including Austin, where early deployments without safety drivers are targeted before year-end. Additional markets under evaluation include Nevada, Florida, and Arizona, as noted in an Investing.com report. The firm also highlighted strong early performance for FSD Version 14, with upcoming releases adding new “reasoning capabilities” designed to improve complex decision-making using full 360-degree vision.

Tesla has also taken steps to offset the loss of U.S. EV tax credits by launching the Model Y Standard and Model 3 Standard at $39,990 and $36,990, Stifel noted. Both vehicles deliver more than 300 miles of range and are positioned to sustain demand despite shifting incentives. Stifel raised its EBITDA forecasts to $14.9 billion for 2025 and $19.5 billion for 2026, assigning partial valuation weightings to Tesla’s FSD, robotaxi, and Optimus initiatives.

TD Cowen also places an optimistic price target

TD Cowen reiterated its Buy rating with a $509 price target after a research tour of Giga Texas, citing production scale and operational execution as key strengths. The firm posted its optimistic price target following a recent Mobility Bus tour in Austin. The tour included a visit to Giga Texas, which offered fresh insights into the company’s operations and prospects. 

Additional analyst movements include Truist Securities maintaining its Hold rating following shareholder approval of Elon Musk’s compensation plan, viewing the vote as reducing leadership uncertainty.

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Tesla receives major institutional boost with Nomura’s rising stake

The move makes Tesla Nomura’s 10th-largest holding at about 1% of its entire portfolio.

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Credit: Tesla China

Tesla (NASDAQ:TSLA) has gained fresh institutional support, with Nomura Asset Management expanding its position in the automaker. 

Nomura boosted its Tesla holdings by 4.2%, adding 47,674 shares and bringing its total position to more than 1.17 million shares valued at roughly $373.6 million. The move makes Tesla Nomura’s 10th-largest holding at about 1% of its entire portfolio.

Institutional investors and TSLA

Nomura’s filing was released alongside several other fund updates. Brighton Jones LLC boosted its holdings by 11.8%, as noted in a MarketBeat report, and Revolve Wealth Partners lifted its TSLA position by 21.2%. Bison Wealth increased its Tesla stake by 52.2%, AMG National Trust Bank increased its position in shares of Tesla by 11.8%, and FAS Wealth Partners increased its TSLA holdings by 22.1%. About 66% of all outstanding Tesla shares are now owned by institutional investors.

The buying comes shortly after Tesla reported better-than-expected quarterly earnings, posting $0.50 per share compared with the $0.48 consensus. Revenue reached $28.10 billion, topping Wall Street’s $24.98 billion estimate. Despite the earnings beat, Tesla continues to trade at a steep premium relative to peers, with a market cap hovering around $1.34 trillion and a price-to-earnings ratio near 270.

Recent insider sales

Some Tesla insiders have sold stock as of late. CFO Vaibhav Taneja sold 2,606 shares in early September for just over $918,000, reducing his personal stake by about 21%. Director James R. Murdoch executed a far larger sale, offloading 120,000 shares for roughly $42 million and trimming his holdings by nearly 15%. Over the past three months, Tesla insiders have collectively sold 202,606 shares valued at approximately $75.6 million, as per SEC disclosures.

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Tesla is currently entering its next phase of growth, and if it is successful, it could very well become the world’s most valuable company as a result. The company has several high-profile projects expected to be rolled out in the coming years, including Optimus, the humanoid robot, and the Cybercab, an autonomous two-seater with the potential to change the face of roads across the globe.

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Ron Baron states Tesla and SpaceX are lifetime investments

Baron, one of Tesla’s longest-standing bulls, reiterated that his personal stake in the company remains fully intact even as volatility pressures the broader market.

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Credit: @TeslaLarry/X

Billionaire investor Ron Baron says he isn’t touching a single share of his personal Tesla holdings despite the recent selloff in the tech sector. Baron, one of Tesla’s longest-standing bulls, reiterated that his personal stake in the company remains fully intact even as volatility pressures the broader market.

Baron doubles down on Tesla

Speaking on CNBC’s Squawk Box, Baron stated that he is largely unfazed by the market downturn, describing his approach during the selloff as simply “looking” for opportunities. He emphasized that Tesla remains the centerpiece of his long-term strategy, recalling that although Baron Funds once sold 30% of its Tesla position due to client pressure, he personally refused to trim any of his personal holdings.

“We sold 30% for clients. I did not sell personally a single share,” he said. Baron’s exposure highlighted this stance, stating that roughly 40% of his personal net worth is invested in Tesla alone. The legendary investor stated that he has already made about $8 billion from Tesla from an investment of $400 million when he started, and believes that figure could rise fivefold over the next decade as the company scales its technology, manufacturing, and autonomy roadmap.

A lifelong investment

Baron’s commitment extends beyond Tesla. He stated that he also holds about 25% of his personal wealth in SpaceX and another 35% in Baron mutual funds, creating a highly concentrated portfolio built around Elon Musk–led companies. During the interview, Baron revisited a decades-old promise he made to his fund’s board when he sought approval to invest in publicly traded companies.

“I told the board, ‘If you let me invest a certain amount of money, then I will promise that I won’t sell any of my stock. I will be the last person out of the stock,’” he said. “I will not sell a single share of my shares until my clients sold 100% of their shares. … And I don’t expect to sell in my lifetime Tesla or SpaceX.”

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Watch Ron Baron’s CNBC interview below.

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