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Tesla Model 3 gets penalized in Europe despite top scores in vehicle assistance and safety
In collaboration with Thatcham Research, the Euro NCAP has launched the world’s first Assisted Driving Grading system, a new set of metrics that are specifically designed to evaluate the driver-assist systems of cars available on the market today. For its first batch of vehicles, the firms evaluated 10 cars, from premium SUVs like the Mercedes-Benz GLE to affordable hatchbacks like the Renault Clio to all-electric vehicles like the Tesla Model 3.
As noted by Thatcham Research Director of Insurance Research Matthew Avery in a video outlining the results of the Assisted Driving Grading system’s first tests, vehicles would be graded on three metrics: the level of vehicle assistance that they provide, the level of driver engagement that they offer, and the effectiveness of their safety backup systems. The results of these tests, especially on the Tesla Model 3’s part, were rather peculiar, to say the least.
Out of 10 vehicles that were evaluated, the Tesla Model 3 ranked 6th with a “Moderate” grade, falling behind the Mercedes-Benz GLE, BMW 3-Series, and Audi Q8, which were graded as “Very Good,” and the Ford Kuga, which received a “Good” rating. This was despite the Tesla Model 3 receiving the top scores in the “Vehicle Assistance” and “Safety Backup” metrics.
The study, for example, dubbed the Model 3 as outstanding in terms of steering assistance, with the vehicle steering itself exceptionally well through an S-shaped curve at speeds of 80, 100, and 120 km/h. Tesla’s lane change systems were also satisfactory, despite the system’s limitations in Europe. Distance control was dominated by the Model 3 as well, with the evaluators stating that Tesla’s adaptive cruise control featured a “high level of technical maturity.” From a score of 100, Tesla’s vehicle assistance received a score of 87, the highest among the cars tested.
The Model 3’s safety backup systems were also a league above its competition. As noted in a post from the Allgemeiner Deutscher Automobil-Club e.V. (ADAC), Tesla demonstrated its strengths with the Model 3’s collision avoidance systems. The all-electric sedan earned a perfect score in the firms’ tests, outperforming its premium German competition. Overall, the Model 3 received an impressive score of 95 in the Assisted Driving Grading system’s “Safety Backup” metric.
Considering these scores, one might wonder why the Model 3 ended up ranked 6th among the 10 vehicles tested by the Euro NCAP and Thatcham Research. As it turned out, this was because of the Model 3’s poor scores in the “Driver Engagement” metric, where the vehicle only earned a score of 35 out of 100. So poor was the Model 3’s scores in this metric that it was ranked last among the 10 vehicles that were evaluated.
A look at the reasons behind the Model 3’s poor scores in “Driver Engagement” includes a number of interesting insights from Thatcham Research and the Euro NCAP. When testing the vehicles’ steering override functions, for example, the evaluators stated that the Model 3 resisted steering overrides from its driver. These issues were explained in the ADAC’s post.
“Should the driver make a steering movement in order to avoid an object or a pothole in the roadway, the steering assistant should allow this without resistance. In the Tesla Model 3, for example, this is not the case. Apparently, Tesla trusts the system more than its driver. The necessary cooperative assistance is not given. Instead, the Tesla system prevents its driver from attempting to intervene – it mustn’t be,” the ADAC remarked in its post.
Even more interesting is that part of the Model 3’s poor “Driver Engagement” scores was due to the term “Autopilot,” which Tesla uses to describe its driver-assist suite. The evaluators argued that the term “Autopilot” was misleading and irresponsible on Tesla’s part, and this was heavily taken against the Model 3’s rankings in the Assisted Driving Grading system.
“When it comes to the first test criterion – consumer information – the Tesla Model 3 in particular fails. The assistance systems are referred to as “Autopilot” in the operating instructions for the Model 3 as well as in the sales brochures and in marketing. However, the term suggests capabilities that the system does not have in sufficient measure. It tempts the driver to rely on the capabilities of the system – which is currently not allowed by the legislature anyway. Due to its good quick-start operating aid, the Tesla Model 3 still receives 10 points,” the evaluators noted.
Ultimately, these complaints about Autopilot’s branding ended up pulling down the Model 3’s scores to the point where the all-electric sedan was ranked below the Ford Kuga. Thatcham Research Director of Insurance Research Matthew Avery explained this in a video released about the evaluation. “The Tesla Model 3 was the best for safety backup and vehicle assistance but lost ground for misleading consumers about the capability of its Autopilot system and actively discouraging drivers from engaging when behind the wheel,” Avery said.
As noted by Avery, it is pertinent for vehicles to exhibit a balance to score very well in the Assisted Driving Grading system. This was not achieved by the Model 3 despite its industry-leading backup safety systems and actual vehicle assistance tech. ADAC explained it best when outlining why the Tesla Model 3 lost to four other vehicles despite being equipped with what is noticeably the most advanced driver-assist system.
“When analyzing the test results, it is noticeable that the Tesla Model 3 has the most advanced assistance systems. With 95 points for emergency assistance (Safety Backup) and 91 points for technical assistance, it doesn’t beat the Mercedes GLE by far, but at least 11 points… Because Euro NCAP removes the many points in the area of driver support from the Tesla, because on the one hand it does not sufficiently comply with the driver’s request for a steering correction. On the other hand, because Tesla is irresponsible about the term autopilot – an even more serious reason. With only 36 points from the test area driver integration, the Tesla falls back to sixth place in the final bill,” the ADAC noted.
Thatcham Research’s overall findings could be viewed in the video below.
Tesla shared a striking video showcasing the decommissioning of the original Model S and Model X assembly line at its Fremont Factory in Northern California. Completed in just 46 days, the teardown involved heavy machinery dismantling concrete pits, removing robotic arms and conveyors, and clearing the space for new production.
The post, captioned “End of an era,” captured both the end of a historic chapter and Tesla’s aggressive pivot toward its next major initiative, Optimus.
End of an era: Decommissioning the original Model S & X assembly line in just 46 days pic.twitter.com/kGEdfhl62h
— Tesla Manufacturing (@gigafactories) July 10, 2026
The decision to retire the Model S and Model X originated during Tesla’s Q4 2025 Earnings Call in late January 2026. CEO Elon Musk announced that production of the company’s flagship sedan and SUV would wind down by the end of Q2 2026, describing it as bringing the programs to an “honorable discharge.”
Custom orders ceased around early April 2026, with the final vehicles rolling off the line in early May. A special signature delivery ceremony on May 20 marked the emotional close for these vehicles, which had defined Tesla’s early success and luxury EV segment since the Model S launch in 2012.
The primary reason for tearing down the lines was to repurpose the valuable factory floor space for high-volume production of Tesla’s Optimus humanoid robot. Musk had indicated on Earnings Calls that the Fremont S/X line would be replaced by a dedicated Optimus manufacturing line targeting a capacity of one million units per year.
This move aligns with Tesla’s broader strategic shift from traditional vehicle manufacturing toward robotics and artificial intelligence, leveraging the company’s expertise in autonomy, AI training, and high-volume production.
Optimus, Tesla’s general-purpose humanoid robot, is designed to perform repetitive or dangerous tasks in factories, warehouses, and eventually homes. Powered by Tesla’s AI and Neural Networks, it aims to be a versatile, affordable platform. Production of Optimus Gen 3 is already underway in limited form at Fremont, with full-scale output on the converted line expected to begin in late July or August.
Tesla is targeting rapid scaling, with internal ambitions pointing toward tens or even hundreds of thousands of units annually by the end of 2026.
Longer-term, Tesla is constructing a much larger second-generation Optimus facility at Giga Texas, with potential capacity reaching millions of units per year. The company views Optimus as a transformative product that could eventually surpass its automotive business in scale and value, enabling widespread deployment of useful robots across industries. CEO Elon Musk has even predicted it would be the most popular product of all-time.
As one era closes at Fremont, another is rapidly taking shape.
Elon Musk posted a candid admission on his social media platform X on June 9, declaring that he had been “clearly wrong” about Anthropic. The statement marked a notable reversal from his earlier skepticism toward the AI company.
In September, Musk had written, “Winning was never in the set of possible outcomes for Anthropic,” reflecting his view at the time that the startup had lacked the foundation or even the trajectory to succeed in what is an incredibly intense race for advanced artificial intelligence.
Musk’s latest post came amid discussion of Anthropic’s reliance on external compute resources. He praised the company’s progress, stating that Anthropic is “obviously currently the leader in AI” and that “no company has released a model as good as Mythos/Fable,” with expectations of a strong follow-up in Mythos 2.
The tone shifted dramatically from dismissal to acknowledgement of superior performance.
I was clearly wrong about Anthropic. They are obviously currently the leader in AI. No company has released a model as good as Mythos/Fable and they will undoubtedly have Mythos 2 ready soon.
And I would never cut them off in a way that hurt them badly, even as a competitor.…
— Elon Musk (@elonmusk) July 9, 2026
The context of Musk’s comments added significance. Anthropic has been operating under a recent compute deal with SpaceXAI, Musk’s AI infrastructure-focused venture. The pair entered a short-term GPU lease agreement initiated in May, providing Anthropic access to critical computing power for training and deploying its frontier models.
SpaceXAI signs agreement with Anthropic for massive AI supercomputer access
Some observers had speculated that Musk could leverage this dependency to disadvantage a rival. Musk directly addressed the possibility, writing, “I would never cut them off in a way that hurt them badly, even as a competitor. That’s not my style.”
To support his commitment to ethical competition, Musk referenced concrete examples from his other companies. Tesla famously open-sourced its entire portfolio of electric vehicle patents in 2014. The move was designed to accelerate the global adoption of sustainable transportation technology rather than protect proprietary advantages.
Tesla also made its Supercharger network available to competing electric vehicle manufacturers, transforming what could have remained an exclusive charging ecosystem into a shared infrastructure that benefits the broader industry and reduces barriers for EV adoption.
Musk further pointed to SpaceX’s practices, noting that the company launches satellites for competing commercial systems “with no increase in price or use of unfair terms.” He extended the principle to his social platform, observing that “even my worst enemies attack me on this platform,” underscoring preference for open discourse over retaliation.
These examples have illustrated Musk’s long-standing philosophy that long-term technological progress is best served by open competition and infrastructure sharing rather than leveraging market power to stifle rivals. In the fast-evolving AI sector, where compute resources and model capabilities determine leadership, Musk’s stance suggests a willingness to compete on innovation and performance alone.
Musk’s admission arrives as SpaceXAI itself advances its own frontier models while maintaining business relationships across the ecosystem. By publicly correcting his earlier assessment and reaffirming principles of fair play, Musk highlights a model of competition that prioritizes advancement of the field over short-term tactical advantages.
A Tesla analyst believes the company’s Full Self-Driving suite is close to an “inflection point,” where people will finally realize that it is more than what it appears, similar to how many view the iPhone.
Pierre Ferragu, an analyst who has covered Tesla for many years at New Street Research, says the Full Self-Driving suite is one piece of evidence supporting the view that a Tesla is more than a car. He compared it to the iPhone and noted that the high price tag seemed like a lot for a phone early on. Then people realized the iPhone was more than just something you make calls with. It made their lives simpler.
🚨 Analyst @p_ferragu says Tesla Full Self-Driving is at an “inflection point” in a recent commentary:
“A Tesla is not a car, the same way an iPhone was not a phone. As a tool that gets you to work peacefully every morning, it is not expensive. Give us 2 more quarters to see… pic.twitter.com/tm6xFrjVPV
— TESLARATI (@Teslarati) July 10, 2026
Suddenly, that price tag was justified.
Tesla offers several models under the average transaction price for a new vehicle, which was above $49,000, according to Kelley Blue Book. However, that does not take into account that many people can still not afford a $35,000 vehicle. Ferragu offers his thoughts:
“Remember when the addressable market of the iPhone was 10 million units? Then people realized how good it was, and now, nearly 250m are sold every year.
A similar evolution for Tesla is still on the table. A Tesla is not a car, the same way an iPhone was not a phone.
A model 3 at $35k + $100 per month is too expensive for most, but only as a car, the same way a $600 iPhone was too expensive for most, until most realized it was much more than a phone.
As a tool that gets you to work peacefully every morning, it is not expensive.”
This point is valid, especially considering the iPhone’s impact on the cell phone market. There are still a handful of players, but most people you know have an iPhone. The iPhone ties into Apple’s other ecosystem of products.
This is how Tesla plans to infiltrate the automotive market, and once the company offers a fully autonomous suite, or something that can allow for unsupervised self-driving, more and more people will flock to Tesla.
Ferragu believes Tesla needs two additional quarters of development before things will truly change. He didn’t elaborate on what will happen in two quarters, but he said it will give us all time to “see where this is heading.”
It is really quite interesting to see people’s reactions when they find out what a Tesla is capable of. Full Self-Driving is a great tool for taking stress out of travel; I use it daily, and it has made it really difficult to consider taking any other car on a drive of practically any length.
To me, it is really hard to believe that people will not at least seriously consider a Tesla as their next car if they experience Full Self-Driving. This is a major point for those who argue that Tesla should advertise in some way.
Tesla shows rapid teardown of Model S and X lines, paving the way for Optimus at Fremont
Elon Musk admits he was ‘clearly wrong’ about Anthropic
