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Tesla Model 3 gets penalized in Europe despite top scores in vehicle assistance and safety
In collaboration with Thatcham Research, the Euro NCAP has launched the world’s first Assisted Driving Grading system, a new set of metrics that are specifically designed to evaluate the driver-assist systems of cars available on the market today. For its first batch of vehicles, the firms evaluated 10 cars, from premium SUVs like the Mercedes-Benz GLE to affordable hatchbacks like the Renault Clio to all-electric vehicles like the Tesla Model 3.
As noted by Thatcham Research Director of Insurance Research Matthew Avery in a video outlining the results of the Assisted Driving Grading system’s first tests, vehicles would be graded on three metrics: the level of vehicle assistance that they provide, the level of driver engagement that they offer, and the effectiveness of their safety backup systems. The results of these tests, especially on the Tesla Model 3’s part, were rather peculiar, to say the least.
Out of 10 vehicles that were evaluated, the Tesla Model 3 ranked 6th with a “Moderate” grade, falling behind the Mercedes-Benz GLE, BMW 3-Series, and Audi Q8, which were graded as “Very Good,” and the Ford Kuga, which received a “Good” rating. This was despite the Tesla Model 3 receiving the top scores in the “Vehicle Assistance” and “Safety Backup” metrics.
The study, for example, dubbed the Model 3 as outstanding in terms of steering assistance, with the vehicle steering itself exceptionally well through an S-shaped curve at speeds of 80, 100, and 120 km/h. Tesla’s lane change systems were also satisfactory, despite the system’s limitations in Europe. Distance control was dominated by the Model 3 as well, with the evaluators stating that Tesla’s adaptive cruise control featured a “high level of technical maturity.” From a score of 100, Tesla’s vehicle assistance received a score of 87, the highest among the cars tested.
The Model 3’s safety backup systems were also a league above its competition. As noted in a post from the Allgemeiner Deutscher Automobil-Club e.V. (ADAC), Tesla demonstrated its strengths with the Model 3’s collision avoidance systems. The all-electric sedan earned a perfect score in the firms’ tests, outperforming its premium German competition. Overall, the Model 3 received an impressive score of 95 in the Assisted Driving Grading system’s “Safety Backup” metric.
Considering these scores, one might wonder why the Model 3 ended up ranked 6th among the 10 vehicles tested by the Euro NCAP and Thatcham Research. As it turned out, this was because of the Model 3’s poor scores in the “Driver Engagement” metric, where the vehicle only earned a score of 35 out of 100. So poor was the Model 3’s scores in this metric that it was ranked last among the 10 vehicles that were evaluated.
A look at the reasons behind the Model 3’s poor scores in “Driver Engagement” includes a number of interesting insights from Thatcham Research and the Euro NCAP. When testing the vehicles’ steering override functions, for example, the evaluators stated that the Model 3 resisted steering overrides from its driver. These issues were explained in the ADAC’s post.
“Should the driver make a steering movement in order to avoid an object or a pothole in the roadway, the steering assistant should allow this without resistance. In the Tesla Model 3, for example, this is not the case. Apparently, Tesla trusts the system more than its driver. The necessary cooperative assistance is not given. Instead, the Tesla system prevents its driver from attempting to intervene – it mustn’t be,” the ADAC remarked in its post.
Even more interesting is that part of the Model 3’s poor “Driver Engagement” scores was due to the term “Autopilot,” which Tesla uses to describe its driver-assist suite. The evaluators argued that the term “Autopilot” was misleading and irresponsible on Tesla’s part, and this was heavily taken against the Model 3’s rankings in the Assisted Driving Grading system.
“When it comes to the first test criterion – consumer information – the Tesla Model 3 in particular fails. The assistance systems are referred to as “Autopilot” in the operating instructions for the Model 3 as well as in the sales brochures and in marketing. However, the term suggests capabilities that the system does not have in sufficient measure. It tempts the driver to rely on the capabilities of the system – which is currently not allowed by the legislature anyway. Due to its good quick-start operating aid, the Tesla Model 3 still receives 10 points,” the evaluators noted.
Ultimately, these complaints about Autopilot’s branding ended up pulling down the Model 3’s scores to the point where the all-electric sedan was ranked below the Ford Kuga. Thatcham Research Director of Insurance Research Matthew Avery explained this in a video released about the evaluation. “The Tesla Model 3 was the best for safety backup and vehicle assistance but lost ground for misleading consumers about the capability of its Autopilot system and actively discouraging drivers from engaging when behind the wheel,” Avery said.
As noted by Avery, it is pertinent for vehicles to exhibit a balance to score very well in the Assisted Driving Grading system. This was not achieved by the Model 3 despite its industry-leading backup safety systems and actual vehicle assistance tech. ADAC explained it best when outlining why the Tesla Model 3 lost to four other vehicles despite being equipped with what is noticeably the most advanced driver-assist system.
“When analyzing the test results, it is noticeable that the Tesla Model 3 has the most advanced assistance systems. With 95 points for emergency assistance (Safety Backup) and 91 points for technical assistance, it doesn’t beat the Mercedes GLE by far, but at least 11 points… Because Euro NCAP removes the many points in the area of driver support from the Tesla, because on the one hand it does not sufficiently comply with the driver’s request for a steering correction. On the other hand, because Tesla is irresponsible about the term autopilot – an even more serious reason. With only 36 points from the test area driver integration, the Tesla falls back to sixth place in the final bill,” the ADAC noted.
Thatcham Research’s overall findings could be viewed in the video below.
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Tesla stands to gain from Ford’s decision to ditch large EVs
Tesla is perhaps the biggest beneficiary of Ford’s decision, especially as it will no longer have to deal with the sole pure EV pickup that outsold it from time to time: the F-150 Lightning.
Ford’s recent decision to abandon production of the all-electric Ford F-150 Lightning after the 2025 model year should yield some advantages for Tesla.
The Detroit-based automaker’s pivot away from large EVs and toward hybrids and extended-range EVs that come with a gas generator is proof that sustainable powertrains are easy on paper, but hard in reality.
Tesla is perhaps the biggest beneficiary of Ford’s decision, especially as it will no longer have to deal with the sole pure EV pickup that outsold it from time to time: the F-150 Lightning.
Here’s why:
Reduced Competition in the Electric Pickup Segment
The F-150 Lightning was the Tesla Cybertruck’s primary and direct rival in the full-size electric pickup market in the United States. With Ford’s decision to end pure EV production of its best-selling truck’s electric version and shifting to hybrids/EREVs, the Cybertruck faces significantly less competition.
Credit: Tesla
This could drive more fleet and retail buyers toward the Cybertruck, especially those committed to fully electric vehicles without a gas generator backup.
Strengthened Market Leadership and Brand Perception in Pure EVs
Ford’s pullback from large EVs–citing unprofitability and lack of demand for EVs of that size–highlights the challenges legacy automakers face in scaling profitable battery-electric vehicles.
Tesla, as the established leader with efficient production and vertical integration, benefits from reinforced perception as the most viable and committed pure EV manufacturer.
Credit: Tesla
This can boost consumer confidence in Tesla’s long-term ecosystem over competitors retreating to hybrids. With Ford making this move, it is totally reasonable that some car buyers could be reluctant to buy from other legacy automakers.
Profitability is a key reason companies build cars; they’re businesses, and they’re there to make money.
However, Ford’s new strategy could plant a seed in the head of some who plan to buy from companies like General Motors, Stellantis, or others, who could have second thoughts. With this backtrack in EVs, other things, like less education on these specific vehicles to technicians, could make repairs more costly and tougher to schedule.
Potential Increases in Market Share for Large EVs
Interestingly, this could play right into the hands of Tesla fans who have been asking for the company to make a larger EV, specifically a full-size SUV.
Customers seeking large, high-capability electric trucks or SUVs could now look to Tesla for its Cybertruck or potentially a future vehicle release, which the company has hinted at on several occasions this year.
With Ford reallocating resources away from large pure EVs and taking a $19.5 billion charge, Tesla stands to capture a larger slice of the remaining demand in this segment without a major U.S. competitor aggressively pursuing it.
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Ford cancels all-electric F-150 Lightning, announces $19.5 billion in charges
“Rather than spending billions more on large EVs that now have no path to profitability, we are allocating that money into higher returning areas, more trucks and van hybrids, extended range electric vehicles, affordable EVs, and entirely new opportunities like energy storage.”
Ford is canceling the all-electric F-150 Lightning and also announced it would take a $19.5 billion charge as it aims to quickly restructure its strategy regarding electrification efforts, a massive blow for the Detroit-based company that was once one of the most gung-ho on transitioning to EVs.
The announcement comes as the writing on the wall seemed to get bolder and more identifiable. Ford was bleeding money in EVs and, although it had a lot of success with the all-electric Lightning, it is aiming to push its efforts elsewhere.
It will also restructure its entire strategy on EVs, and the Lightning is not the only vehicle getting the boot. The T3 pickup, a long-awaited vehicle that was developed in part of a skunkworks program, is also no longer in the company’s plans.
Instead of continuing on with its large EVs, it will now shift its focus to hybrids and “extended-range EVs,” which will have an onboard gasoline engine to increase traveling distance, according to the Wall Street Journal.
“Ford no longer plans to produce select larger electric vehicles where the business case has eroded due to lower-than-expected demand, high costs, and regulatory changes,” the company said in a statement.
🚨 Ford has announced it is discontinuing production of the F-150 Lightning, as it plans to report a charge of $19.5 billion in special items.
The Lightning will still be produced, but instead with a gas generator that will give it over 700 miles of range.
“Ford no longer… pic.twitter.com/ZttZ66SDHL
— TESLARATI (@Teslarati) December 15, 2025
While unfortunate, especially because the Lightning was a fantastic electric truck, Ford is ultimately a business, and a business needs to make money.
Ford has lost $13 billion on its EV business since 2023, and company executives are more than aware that they gave it plenty of time to flourish.
Andrew Frick, President of Ford, said:
“Rather than spending billions more on large EVs that now have no path to profitability, we are allocating that money into higher returning areas, more trucks and van hybrids, extended range electric vehicles, affordable EVs, and entirely new opportunities like energy storage.”
CEO Jim Farley also commented on the decision:
“Instead of plowing billions into the future knowing these large EVs will never make money, we are pivoting.”
Farley also said that the company now knows enough about the U.S. market “where we have a lot more certainty in this second inning.”
SpaceX employees, including its CEO Elon Musk, shaded American Airlines on social media this past weekend due to the company’s reported talks with Amazon’s Starlink rival, Leo.
Starlink has been adopted by several airlines, including United Airlines, Qatar Airways, Hawaiian Airlines, WestJet, Air France, airBaltic, and others. It has gained notoriety as an extremely solid, dependable, and reliable option for airline travel, as traditional options frequently cause users to lose connection to the internet.
Many airlines have made the switch, while others continue to mull the options available to them. American Airlines is one of them.
A report from Bloomberg indicates the airline is thinking of going with a Starlink rival owned by Amazon, called Leo. It was previously referred to as Project Kuiper.
American CEO Robert Isom said (via Bloomberg):
“While there’s Starlink, there are other low-Earth-orbit satellite opportunities that we can look at. We’re making sure that American is going to have what our customers need.”
Isom also said American has been in touch with Amazon about installing Leo on its aircraft, but he would not reveal the status of any discussions with the company.
The report caught the attention of Michael Nicolls, the Vice President of Starlink Engineering at SpaceX, who said:
“Only fly on airlines with good connectivity… and only one source of good connectivity at the moment…”
CEO Elon Musk replied to Nicolls by stating that American Airlines risks losing “a lot of customers if their connectivity solution fails.”
American Airlines will lose a lot of customers if their connectivity solution fails
— Elon Musk (@elonmusk) December 14, 2025
There are over 8,000 Starlink satellites in orbit currently, offering internet coverage in over 150 countries and territories globally. SpaceX expands its array of satellites nearly every week with launches from California and Florida, aiming to offer internet access to everyone across the globe.
Currently, the company is focusing on expanding into new markets, such as Africa and Asia.
Tesla stands to gain from Ford’s decision to ditch large EVs
Ford cancels all-electric F-150 Lightning, announces $19.5 billion in charges
