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Tesla Model 3 featured in Chevron ad for battery and fast charger investments
Chevron’s investment into clean energy technologies seems to have a clear inspiration: The success of Tesla. In a marketing video touting the energy giant’s partnerships with Natron Energy and ChargePoint, a white Tesla Model 3 was featured while the future omnipresence of electric vehicles was being discussed.
“We’ve solved some of the most complex energy challenges of the past, and together we will innovate for the future. Learn more about Chevron Technology Ventures’ investments in Natron Energy and @ChargePointnet,” the company’s official account tweeted.
Chevron’s Technology Ventures (CTV) closed a strategic investment into Natron’s battery technology in January this year to support its development of energy storage systems at electric vehicle (EV) charging stations. “Ten years from now, the number of electric vehicles on the road will be so high that charging stations will be everywhere,” Colin Wessells, CEO of Natron, explained in Chevron’s marketing video.
We've solved some of the most complex energy challenges of the past, and together we will innovate for the future. Learn more about Chevron Technology Ventures' investments in Natron Energy and @ChargePointnet. pic.twitter.com/bagJ3etfjd
— Chevron (@Chevron) August 1, 2019
Natron is using a new cell technology based on Prussian Blue analogue electrodes and a sodium-ion electrolyte which is said to allow tens of thousands of deep discharge cycles and can be fully charged or discharged in just minutes. Due to the abundance of both Prussian Blue dye and sodium, the company hopes to capitalize on the environmental sustainability and lower cost of their technology to support their clean energy mission.
“Partners such as Chevron that truly have a global scale have to be involved. Without them, that new venture will never have the resources to deploy that product at a scale that results in meaningful impact,” Wessells said.
Chevron’s partnership with ChargePoint also began as an investment round last year, but in May, the two companies collaborated as part of the California Energy Commission (CEC) grant program to add DC fast chargers to the Coalinga Chevron station. It’s currently the only universal fast charging site within a 100 mile radius, and it serves to fulfill the CEC mission of democratizing fast charging solutions for EV drivers along key highway locations in the state. The Coalinga Chevron station will provide drivers with access to three ChargePoint DC fast charge stations and two Level 2 AC charging spots.
In Tesla’s Model Y unveiling, CEO Elon Musk touted the changing narrative of traditional automakers towards electric cars. After he and Tesla were called “frauds” during the original Roadster’s early days, most car manufacturers have now acknowledged that electric cars are the inevitable future. Chevron’s (and others’) turn towards renewables and EV-driven technology investments are another nod towards that same future. Whether or not Tesla intended for its products to be used in “goodwill” advertising for companies primarily in the fossil fuel industry is another question altogether, but the acknowledgement of Tesla’s role in their business decisions is a powerful one.
Chevron originally published the video on its YouTube channel at the end of May, but it looks to have received little attention until being featured on Twitter. The video as posted on YouTube is below:
News
Tesla Sweden maintains Trelleborg port deal despite union blockade
As noted in a report from Dagens Arbete (DA), Tesla was able to maintain its storage agreement with the Port of Trelleborg.
Tesla Sweden is still storing vehicles at the Port of Trelleborg despite the ongoing blockades against the company from the country’s labor unions.
Tesla still at Port of Trelleborg
As noted in a report from Dagens Arbete (DA), Tesla was able to maintain its storage agreement with the Port of Trelleborg. This allows the company to keep vehicles at the port while imports into Sweden continue. This was despite the Transport Workers’ Union’s blockade, which was aimed at halting the loading and unloading of Tesla vehicles in the area.
Local union leader Jörgen Wärja, chairman of Transport and an employee representative on the port company’s board, confirmed that the agreement was still active. “The agreement has not been terminated. You want to have the money instead of having empty warehouses. I understand the reason, but I do not support it,” Wärja said
The local union leader also noted that he visited Tesla’s storage area earlier this week. “There were a lot of cars. I was surprised that there were so many, actually,” he said.
Tesla had been able to bring vehicles into Sweden via passenger ferries at Trelleborg, a method that unions said allowed the company to bypass the blockade, DA noted. According to estimates from IF Metall, the workaround enabled Tesla to deliver thousands of cars to Sweden each year.
Port defends decision
The Port of Trelleborg did not issue a comment on its current agreement with Tesla, but said it had complied with union sympathy measures. Documents reviewed by Swedish media showed that the contract with Tesla was being extended in six-month intervals.
Port CEO Malin Collin noted that the port would not discuss individual customer arrangements. “We do not go into details regarding any customer agreements. We have continuous dialogue with potential tenants, and this is not unique to any location,” Collin wrote in an email.
The CEO added that the port was following legal requirements related to the labor dispute. “We have taken note of the Transport Workers’ Union’s decision on sympathy measures and are of course following applicable legislation and the requirements placed on us as employers,” Collin said.
Jörgen Wärja, for his part, stated that the issue was not whether Tesla’s imports into Sweden could be fully stopped, but whether the port should provide logistical support to the electric vehicle maker during an active conflict. “The port shouldn’t have anything to do with Tesla at all, we believe,” he said. “It’s purely moral. Whether you honor a conflict or not. If you say you support Transport’s sympathetic actions against Tesla, it becomes a double standard.”
Elon Musk
Elon Musk shares insights on SpaceX and Tesla’s potential scale
In a pair of recent posts on X, Musk argued that both companies operate in domains where growth is not linear, but exponential.
Elon Musk outlined why he believes Tesla and SpaceX ultimately dwarf their competitors, pointing to autonomy, robotics, and space-based energy as forces that fundamentally reshape economic scale.
In a pair of recent posts on X, Musk argued that both companies operate in domains where growth is not linear, but exponential.
Space-based energy
In a response to a user on X who observed that SpaceX has a larger valuation than all six US defense companies combined, Musk explained that space-based industries will eventually surpass the total economic value of Earth. He noted that space allows humanity to harness roughly 100,000 times more energy than Earth currently uses, while still consuming less than a millionth of the Sun’s total energy output.
That level of available energy should enable the emergence and development of industries that are simply not possible within Earth’s physical and environmental constraints. Continuous solar exposure in space, as per Musk’s comment, removes limitations imposed by atmosphere, weather, and land availability.
Autonomy and robots
In a follow-up post, Elon Musk explaned that “due to autonomy, Tesla is worth more than the rest of the auto industry.” Musk added that this assessment does not yet account for Optimus, Tesla’s humanoid robot. As per the CEO, once Optimus reaches scaled production, it could increase Earth’s gross domestic product by an order of magnitude, ultimately paving the way for sustainable abundance.
Even before the advent of Optimus, however, Tesla’s autonomous driving system already gives vehicles the option to become revenue-generating assets through services like the Tesla Robotaxi network. Tesla’s autonomous efforts seem to be on the verge of paying off, as services like the Robotaxi network have already been launched in its initial stages in Austin and the Bay Area.
News
Tesla Cybercab undergoes winter testing as Elon Musk reiterates production start date
CEO Elon Musk confirmed the timeline in a recent post on X, while Tesla’s official social media accounts separately revealed that Cybercab prototypes are now undergoing winter testing in Alaska.
Tesla has reiterated that production of its fully autonomous Cybercab is set to begin in April, even as the company continues expanding real-world testing of the vehicle.
CEO Elon Musk confirmed the timeline in a recent post on X, while Tesla’s official social media accounts separately revealed that Cybercab prototypes are now undergoing winter testing in Alaska.
Musk confirms April Cybercab initial production
In a post on X, Musk reiterated that Cybercab production is scheduled to begin in April, reiterating his guidance about the vehicle’s manufacturing timeline. Around the same time, Tesla shared images showing the Cybercab undergoing cold-weather testing in Alaska. Interestingly enough, the Cybercab prototypes being tested in Alaska seemed to be equipped with snow tires.
Winter testing in Alaska suggests Tesla is preparing the Cybercab for deployment across a wide range of climates in the United States. Cold temperatures, snow, ice, and reduced traction present some of the most demanding scenarios for autonomous systems, making Alaska a logical proving ground for a vehicle designed to operate without a human driver.
Taken together, Musk’s production update and Tesla’s testing post indicate that while the Cybercab is nearing the start of manufacturing, validation efforts are still actively ramping to ensure reliability in real-world environments.
What early Cybercab production might look like
Musk has previously cautioned that the start of Cybercab manufacturing will be slow, reflecting the challenges of launching an all-new vehicle platform. In a recent comment, Musk said initial production typically follows an S-curve, with early output constrained by how many new parts and processes are involved.
According to Musk, both Cybercab and Optimus fall into this category, as “almost everything is new.” As a result, early production rates are expected to be very deliberate before eventually accelerating rapidly as manufacturing processes mature.
“Initial production is always very slow and follows an S-curve. The speed of production ramp is inversely proportionate to how many new parts and steps there are. For Cybercab and Optimus, almost everything is new, so the early production rate will be agonizingly slow, but eventually end up being insanely fast,” Musk wrote in a post on X.
