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Tesla starts Model 3 customer deliveries in China, formally launches Model Y program
Tesla officially opened the floodgates in China as it made its first mass delivery of locally-made Model 3 on Tuesday during an event at Gigafactory 3 in Shanghai. The electric car maker also announced the kick-off of its Model Y program in the country.
CEO Elon Musk flew in from the United States to personally hand over Made-in-China Model 3s to the first local customers. This is a big milestone for Tesla as the MIC Model 3s are the first units delivered by Tesla’s first factory outside of the United States.
“Ultimately Model Y will have more demand than probably all of the other Tesla cars combined. Model Y will also have advanced manufacturing technologies that we will reveal in the future,” Musk said.
Musk also expressed his gratitude to the Chinese government, the Tesla China team, and all of the customers in the country. At one point during the ceremonies, Musk even showed some dance moves and emphasized how the company knows how to have fun despite all the work that needs to be done. Musk also did not forget to thank the early adopters who paid a premium to own their Teslas.
During a speech at the event, the Tesla chief also disclosed plans to have a Tesla engineering center in China that will design vehicles for the local market and the rest of the globe.
With the kick-off of the Model Y program in China, Tesla now has a powerful one-two punch combination that can potentially deal heavy blows to other automotive giants operating in the country. The Model 3 sedans will attract those looking for an entry-level electric vehicle while the Model Y will appeal to those looking for an all-electric crossover that offers more space at a practical price.
Tesla will be facing no pushovers in the local market. Daimler has released the Mercedes-Benz EQC in China and sells it for about $83,100 while Audi has rolled out the e-tron in late 2019 and plans to introduce more green vehicles in the next 24 months. BMW is also planning to join the EV rumble with its iX3 crossover next year.
The first public MIC Model delivery event happened exactly one year after the first wholly-owned car factory by a foreigner in China broke ground. Gigafactory 3 achieved the amazing feat of producing its first vehicles in just 10 months and making a symbolic delivery to local Tesla employees before the end of 2019.
Meanwhile, the production of the Model Y alongside the Model 3 will not be an issue for Tesla since these vehicles share 75% of their parts. Tesla also started accepting Model Y orders a few days ago, an early indication that the electric car maker is ready for this move.
Earlier this week, Tesla confirmed that Gigafactory 3 has achieved a run-rate of 3,000 vehicles per week to meet Model 3 demand in China. The government has also been very supportive and has exempted the locally-made sedan from a 10% purchase tax as announced recently.
Shanghai-based analysts are optimistic with their forecast for Tesla in China. Managing director of consultancy firm AutoForesight Yale Zhang sees the Palo Alto, California-based electric vehicle manufacturer selling around 100,000 MIC Model 3s while China International Capital’s Wang Lei sees around 120,000 combined sales of Model 3 and Model Y.
With the Model 3 and Model Y entering the largest automotive market in the globe, Tesla can become a strong foothold for the brand as it aims to achieve sustained profitability.
Here’s are some snapshots from the event:
Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.
Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.
This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.
🚨 Tesla is using different light bar colors to help riders understand which vehicle is theirs
Pretty cool strategy pic.twitter.com/eGMpEMeRpc
— TESLARATI (@Teslarati) August 27, 2026
Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.
Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.
Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.
Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.
Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.
Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.
After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.
By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.
Tesla revamps in-house vinyl wrap service with better pricing
It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.
However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:
Tesla has made a LOT of changes to its online shop recently — price increases, price cuts, new options, and several products being removed entirely.
Some of the biggest increases are wheel covers. 👀
📈 PRICE INCREASES
• 2017-2023 | Model 3 Aero Wheel Cover — Style: Refresh…— Phoenix Self-Driving 🐦🔥 (@PhoenixFSD) August 25, 2026
Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.
However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.
Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.
Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.
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Tesla Robotaxi fleet gets a brain upgrade ahead of Cybercab launch event
Tesla’s Robotaxi service now runs longer hours nationwide as its unsupervised fleet quietly grows larger.
Tesla’s Robotaxi service just got easier to catch, with the company’s official Robotaxi account noting that rides are now available from 6 a.m. to 10 p.m., seven days a week, across its operating footprint. The account also said its unsupervised fleet is “a lot bigger” than before, though without specifics. The bigger change is what Tesla says upgraded intelligence in vehicle distribution and routing is what’s actually cutting wait times, not a new Full Self-Driving version.
While Tesla did not name the team behind the upgrade, the language points to its AI and fleet software group rather than the driving stack itself. Vehicle distribution and routing in Robotaxi has functioned mostly as a dispatch problem with the software deciding which idle car goes to which rider, and how far it has to travel to get there. “Upgraded intelligence” suggests a smarter version of that dispatch logic, likely using demand forecasting to position idle cars near where riders are about to request them rather than reacting once a request comes in. Tesla’s AI division has built similar prediction systems for other parts of the business, including the neural networks that power FSD itself, so applying that same approach to fleet logistics would be a natural extension rather than a new discipline for the team.
Robotaxi now runs 6am to 10pm, 7 days/week
Unsupervised fleet is a lot bigger
Also, upgraded intelligence in vehicle distribution & routing means you wait less pic.twitter.com/UFZ4bqg2dZ
— Tesla Robotaxi (@robotaxi) August 26, 2026
Tesla is also about a week away from a separate robotaxi milestone. The company plans to launch Cybercab, its purpose built two seat robotaxi with no steering wheel or pedals, in Austin on September 3. Cybercab has been giving employees rides on public and private roads for weeks, and the September event is expected to fold those vehicles into the existing Robotaxi fleet within days of the launch.
Thank you so much @Tesla for inviting us to the Cybercab launch in Austin! 🤠 pic.twitter.com/F1rAR8zd5O
— TESLARATI (@Teslarati) August 22, 2026
Austin previously ran Robotaxi from 6 a.m. to 2 a.m. as of last September, a schedule set before the service expanded into Dallas, Houston, Miami, Tampa, Orlando and the Bay Area. Wednesday’s post did not specify whether that extended overnight window still applies in Austin specifically or whether 6 a.m. to 10 p.m. is now the standard across every market. Tesla’s post, visible on its official Robotaxi account, framed the change simply as fewer riders waiting around for a car.
Whether the wider hours hold once Cybercab enters the fleet next week is the next thing worth watching. Tesla has tended to expand Robotaxi in increments, first geofence, then hours, then fleet size, and each step so far has arrived without much advance notice.
Police sergeant recounts his Neuralink journey with Elon Musk’s brain chip
Tesla Cybercab uses a unique strategy for picking up the right rider
