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Tesla starts Model 3 customer deliveries in China, formally launches Model Y program
Tesla officially opened the floodgates in China as it made its first mass delivery of locally-made Model 3 on Tuesday during an event at Gigafactory 3 in Shanghai. The electric car maker also announced the kick-off of its Model Y program in the country.
CEO Elon Musk flew in from the United States to personally hand over Made-in-China Model 3s to the first local customers. This is a big milestone for Tesla as the MIC Model 3s are the first units delivered by Tesla’s first factory outside of the United States.
“Ultimately Model Y will have more demand than probably all of the other Tesla cars combined. Model Y will also have advanced manufacturing technologies that we will reveal in the future,” Musk said.
Musk also expressed his gratitude to the Chinese government, the Tesla China team, and all of the customers in the country. At one point during the ceremonies, Musk even showed some dance moves and emphasized how the company knows how to have fun despite all the work that needs to be done. Musk also did not forget to thank the early adopters who paid a premium to own their Teslas.
During a speech at the event, the Tesla chief also disclosed plans to have a Tesla engineering center in China that will design vehicles for the local market and the rest of the globe.
With the kick-off of the Model Y program in China, Tesla now has a powerful one-two punch combination that can potentially deal heavy blows to other automotive giants operating in the country. The Model 3 sedans will attract those looking for an entry-level electric vehicle while the Model Y will appeal to those looking for an all-electric crossover that offers more space at a practical price.
Tesla will be facing no pushovers in the local market. Daimler has released the Mercedes-Benz EQC in China and sells it for about $83,100 while Audi has rolled out the e-tron in late 2019 and plans to introduce more green vehicles in the next 24 months. BMW is also planning to join the EV rumble with its iX3 crossover next year.
The first public MIC Model delivery event happened exactly one year after the first wholly-owned car factory by a foreigner in China broke ground. Gigafactory 3 achieved the amazing feat of producing its first vehicles in just 10 months and making a symbolic delivery to local Tesla employees before the end of 2019.
Meanwhile, the production of the Model Y alongside the Model 3 will not be an issue for Tesla since these vehicles share 75% of their parts. Tesla also started accepting Model Y orders a few days ago, an early indication that the electric car maker is ready for this move.
Earlier this week, Tesla confirmed that Gigafactory 3 has achieved a run-rate of 3,000 vehicles per week to meet Model 3 demand in China. The government has also been very supportive and has exempted the locally-made sedan from a 10% purchase tax as announced recently.
Shanghai-based analysts are optimistic with their forecast for Tesla in China. Managing director of consultancy firm AutoForesight Yale Zhang sees the Palo Alto, California-based electric vehicle manufacturer selling around 100,000 MIC Model 3s while China International Capital’s Wang Lei sees around 120,000 combined sales of Model 3 and Model Y.
With the Model 3 and Model Y entering the largest automotive market in the globe, Tesla can become a strong foothold for the brand as it aims to achieve sustained profitability.
Here’s are some snapshots from the event:
Elon Musk
Lufthansa Group to equip Starlink on its 850-aircraft fleet
Under the collaboration, Lufthansa Group will install Starlink technology on both its existing fleet and all newly delivered aircraft, as noted by the group in a press release.
Lufthansa Group has announced a partnership with Starlink that will bring high-speed internet connectivity to every aircraft across all its carriers.
This means that aircraft across the group’s brands, from Lufthansa, SWISS, and Austrian Airlines to Brussels Airlines, would be able to enjoy high-speed internet access using the industry-leading satellite internet solution.
Starlink in-flight internet
Under the collaboration, Lufthansa Group will install Starlink technology on both its existing fleet and all newly delivered aircraft, as noted by the group in a press release.
Starlink’s low-Earth orbit satellites are expected to provide significantly higher bandwidth and lower latency than traditional in-flight Wi-Fi, which should enable streaming, online work, and other data-intensive applications for passengers during flights.
Starlink-powered internet is expected to be available on the first commercial flights as early as the second half of 2026. The rollout will continue through the decade, with the entire Lufthansa Group fleet scheduled to be fully equipped with Starlink by 2029. Once complete, no other European airline group will operate more Starlink-connected aircraft.
Free high-speed access
As part of the initiative, Lufthansa Group will offer the new high-speed internet free of charge to all status customers and Travel ID users, regardless of cabin class. Chief Commercial Officer Dieter Vranckx shared his expectations for the program.
“In our anniversary year, in which we are celebrating Lufthansa’s 100th birthday, we have decided to introduce a new high-speed internet solution from Starlink for all our airlines. The Lufthansa Group is taking the next step and setting an essential milestone for the premium travel experience of our customers.
“Connectivity on board plays an important role today, and with Starlink, we are not only investing in the best product on the market, but also in the satisfaction of our passengers,” Vranckx said.
Elon Musk
Tesla locks in Elon Musk’s top problem solver as it enters its most ambitious era
The generous equity award was disclosed by the electric vehicle maker in a recent regulatory filing.
Tesla has granted Senior Vice President of Automotive Tom Zhu more than 520,000 stock options, tying a significant portion of his compensation to the company’s long-term performance.
The generous equity award was disclosed by the electric vehicle maker in a recent regulatory filing.
Tesla secures top talent
According to a Form 4 filing with the U.S. Securities and Exchange Commission, Tom Zhu received 520,021 stock options with an exercise price of $435.80 per share. Since the award will not fully vest until March 5, 2031, Zhu must remain at Tesla for more than five years to realize the award’s full benefit.
Considering that Tesla shares are currently trading at around the $445 to $450 per share level, Zhu will really only see gains in his equity award if Tesla’s stock price sees a notable rise over the years, as noted in a Sina Finance report.
Still, even at today’s prices, Zhu’s stock award is already worth over $230 million. If Tesla reaches the market cap targets set forth in Elon Musk’s 2025 CEO Performance Award, Zhu would become a billionaire from this equity award alone.
Tesla’s problem solver
Zhu joined Tesla in April 2014 and initially led the company’s Supercharger rollout in China. Later that year, he assumed the leadership of Tesla’s China business, where he played a central role in Tesla’s localization efforts, including expanding retail and service networks, and later, overseeing the development of Gigafactory Shanghai.
Zhu’s efforts helped transform China into one of Tesla’s most important markets and production hubs. In 2023, Tesla promoted Zhu to Senior Vice President of Automotive, placing him among the company’s core global executives and expanding his influence beyond China. He has since garnered a reputation as the company’s problem solver, being tapped by Elon Musk to help ramp Giga Texas’s vehicle production.
With this in mind, Tesla’s recent filing seems to suggest that the company is locking in its top talent as it enters its newest, most ambitious era to date. As could be seen in the targets of Elon Musk’s 2025 pay package, Tesla is now aiming to be the world’s largest company by market cap, and it is aiming to achieve production levels that are unheard of. Zhu’s talents would definitely be of use in this stage of the company’s growth.
News
Tesla counters Norway’s VAT hike with dedicated consumer bonus
The move follows Tesla Norway’s stunning finish in 2025, where the company saw substantial sales during the final weeks of the year.
Tesla has rolled out a price incentive in Norway, effectively offsetting a notable VAT increase that hit electric vehicle buyers at the start of 2026.
The move follows Tesla Norway’s stunning finish in 2025, where the company saw substantial sales during the final weeks of the year.
A “Tesla bonus”
Once the VAT increase kicked in at the start of 2026, Tesla Norway’s sales cooled almost immediately, as noted in a CarUp report. Tesla’s response was swift, with the electric vehicle maker rolling out what it calls a “Tesla bonus.”
This bonus effectively cuts prices by up to 50,000 kronor across eight model variants. All versions of the Tesla Model Y qualify for the incentive, along with most Tesla Model 3 trims, save for the base entry-level model.
This means that for Tesla Norway’s best-selling vehicles, the bonus effectively restores pricing to pre-VAT levels. This blunts the impact of the new tax and makes Tesla’s vehicle offerings competitive again in Europe’s most EV-saturated market.
Stabilizing demand
In addition to the “Tesla bonus,” the electric car maker is also offering a promotional interest rate for up to three years, with terms varying by model. The incentive applies to orders placed between January 9 and March 31, 2026, with delivery required by the end of the first quarter.
The stakes are high in Norway, where electric vehicles dominate new-car registrations. From the vehicles that were sold in 2025, 96% of new cars sold were fully electric. And from this number, Tesla and its Model Y made their dominance felt. This was highlighted by Geir Inge Stokke, director of OFV, who noted that Tesla was able to achieve its stellar results despite its small vehicle lineup.
“Taking almost 20% market share during a year with record-high new car sales is remarkable in itself. When a brand also achieves such volumes with so few models, it says a lot about both demand and Tesla’s impact on the Norwegian market,” Stokke stated.
Lufthansa Group to equip Starlink on its 850-aircraft fleet
Tesla locks in Elon Musk’s top problem solver as it enters its most ambitious era
