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Tesla Model 3 production in China is opening doors to a lucrative car-sharing market

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Tesla’s plans for China are ambitious, even by the company’s standards. By the end of summer, Tesla expects the initial construction of Gigafactory 3 to be complete, and by year’s end, the company plans to start Model 3 production in the facility. As the dust settles after the groundbreaking ceremony for Gigafactory 3, though, a notable opportunity for Tesla has also presented itself. 

China represents the world’s largest auto market, and its EV industry is growing fast. Amidst this growth, the country has also seen the rise of car-sharing services, which provide commuters a way to get from Point A to Point B without the hassles of public transportation or the responsibilities of owning a car. An analysis from the Nikkei Asian Review last year estimated that car-sharing services in China could hire out as many as 2 million vehicles in 2020 — a notable increase from the 100,000 cars used in 2017.

Since CC Clubs, China’s first modern car-sharing company, was launched in 2010, the industry has seen a notable rise. Amidst the government’s initiatives that make car ownership trickier, the presence of car-sharing services was widely appreciated by the commuting public. Over the years, car-sharing services in the country have steadily transitioned to electric vehicles as well, augmented in part by the government’s subsidies in production and sales of EVs, as well as restrictions placed on ICE vehicles in a number of Chinese cities.

In response to this trend, Bloomberg noted that legacy automakers are launching initiatives to catch China’s car-sharing trend. Last April alone, Didi Chuxing, one of China’s most prominent ride-hailing firms, formed an alliance with auto companies such as Volkswagen AG and Toyota Motor Corp. to develop vehicles explicitly designed for car-sharing. Volvo Cars and Geely Automobile Holdings Ltd. have also launched a car-sharing feature for its new models through its joint venture, Lynk & Co.

It is this particular market that Tesla can breach with the vehicles that will be produced in Gigafactory 3. Tesla has established itself as a maker of premium, desirable electric cars in China, but its vehicles have always been weighed down by import tariffs, which hike up the cars’ prices. With Gigafactory 3 in the picture, though, Tesla would be able to produce and sell its vehicles on the same playing field as local automakers. This presents a valuable advantage to Tesla, which intends to exclusively produce affordable versions of the Model 3 and Model Y in Gigafactory 3.

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Ridesharing actually forms a large part of Elon Musk’s vision for the future. In his Master Plan, Part Deux, Musk described his plan of launching a ridesharing service comprised of fully autonomous vehicles. During the third-quarter earnings call, Musk elaborated on his idea, stating that Tesla would be open to the idea of deploying its own fleet of vehicles in areas where there are few electric cars.

“Tesla will for sure operate its own ride-hailing service. There will be a company-owned fleet where there aren’t enough customer cars to be rented out. So if we find in a particular metro (where) there aren’t enough customers who are willing to add their car to the shared fleet, that’s where we’d supplant with the company-owned fleet. So that’s why it’s sort of a combination of the Uber-Lyft thing and Airbnb. We would charge something comparable to how you’d say the App Store works, or I don’t know, we’d charge 30% or something in order for somebody to add the car to the fleet. I think that’s a pretty sensible way to go.”

While Elon Musk’s Tesla Network would not be launched in China in the near future (Full Self-Driving is still under development and regulations for autonomous vehicles are yet to be decided), rolling out a simpler, more basic form of the service in the country would most likely bode well for the company. By deploying fleets of affordable, locally produced Model 3 in key cities for car-sharing, Tesla would likely be able to establish itself as a key player in China’s car-sharing market.

For now, Tesla’s entry into China’s car-sharing industry would likely depend on the progress of Gigafactory 3’s construction. With government support, there is little doubt that the facility would be completed within its target timeframe. If Tesla can keep up and establish a Model 3 assembly line on time, it might not be long before China’s car-sharing market welcomes another large, potentially dominant player.

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Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Tesla receives major institutional boost with Nomura’s rising stake

The move makes Tesla Nomura’s 10th-largest holding at about 1% of its entire portfolio.

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Credit: Tesla China

Tesla (NASDAQ:TSLA) has gained fresh institutional support, with Nomura Asset Management expanding its position in the automaker. 

Nomura boosted its Tesla holdings by 4.2%, adding 47,674 shares and bringing its total position to more than 1.17 million shares valued at roughly $373.6 million. The move makes Tesla Nomura’s 10th-largest holding at about 1% of its entire portfolio.

Institutional investors and TSLA

Nomura’s filing was released alongside several other fund updates. Brighton Jones LLC boosted its holdings by 11.8%, as noted in a MarketBeat report, and Revolve Wealth Partners lifted its TSLA position by 21.2%. Bison Wealth increased its Tesla stake by 52.2%, AMG National Trust Bank increased its position in shares of Tesla by 11.8%, and FAS Wealth Partners increased its TSLA holdings by 22.1%. About 66% of all outstanding Tesla shares are now owned by institutional investors.

The buying comes shortly after Tesla reported better-than-expected quarterly earnings, posting $0.50 per share compared with the $0.48 consensus. Revenue reached $28.10 billion, topping Wall Street’s $24.98 billion estimate. Despite the earnings beat, Tesla continues to trade at a steep premium relative to peers, with a market cap hovering around $1.34 trillion and a price-to-earnings ratio near 270.

Recent insider sales

Some Tesla insiders have sold stock as of late. CFO Vaibhav Taneja sold 2,606 shares in early September for just over $918,000, reducing his personal stake by about 21%. Director James R. Murdoch executed a far larger sale, offloading 120,000 shares for roughly $42 million and trimming his holdings by nearly 15%. Over the past three months, Tesla insiders have collectively sold 202,606 shares valued at approximately $75.6 million, as per SEC disclosures.

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Tesla is currently entering its next phase of growth, and if it is successful, it could very well become the world’s most valuable company as a result. The company has several high-profile projects expected to be rolled out in the coming years, including Optimus, the humanoid robot, and the Cybercab, an autonomous two-seater with the potential to change the face of roads across the globe.

@teslarati Tesla Full Self-Driving yields for pedestrians while human drivers do not…the future is here! #tesla #teslafsd #fullselfdriving ♬ 2 Little 2 Late – Levi & Mario
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Tesla rolls out fresh Supercharger pricing strategy to more locations

Live Pricing aimed to resolve some of the shortcomings of the off-peak and on-peak system, aiming to keep prices low and base them on current utilization instead of a set time when prices change.

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Credit: Tesla

Tesla has rolled out a fresh Supercharger pricing strategy to more locations, as it confirmed it has added 550 additional sites in the United States to its “Live Pricing” strategy.

Live Pricing for Superchargers launched back in May, and was the company’s latest strategy to keep charging your EV cheap, affordable, and easy to understand.

Tesla has adjusted its pricing strategy at Superchargers several times over the past few years, with the most notable being the 2020 introduction of off-peak and on-peak Supercharging rates.

Live Pricing aimed to resolve some of the shortcomings of the off-peak and on-peak system, aiming to keep prices low and base them on current utilization instead of a set time when prices change.

Tesla explained the program when it launched:

“We are piloting on-peak and off-peak pricing based on live Supercharger utilization rather than estimations. The average price remains unchanged, but this live feedback loop improves accuracy. This corrects off-peak pricing during times of congestion, or on-peak pricing when Superchargers are plentiful. You’ll always see the price before your session begins, and prices do not change mid-session. A small-scale pilot is launching at 10 sites and will expand based on feedback and success.”

The initial rollout only included Superchargers in California, but it was not all of them, only a handful instead. Tesla was attempting to launch it in a very controlled manner by using a Pilot Program that would iron out all the early bugs and potential issues it might run into.

However, the company expanded the program by launching it at an additional 550 sites in California, New Jersey, New York, Florida, and Illinois:

The price you pay is locked in when you plug in, so if the Supercharger station you are charging at becomes more crowded and the program bumps up the rates because of high utilization rates, you will still receive the cheaper price that was enabled when you arrived.

@teslarati With a pedestrian in the crosswalk, Tesla Full Self-Driving shows off its courtesy. Human drivers? Not so much. #tesla #teslafsd #fullselfdriving ♬ AMERICAN HEART – Maxwell Luke

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Tesla Robotaxi was just spotted in a new state for the first time

The company is still attempting to expand and has explicitly stated that it plans to offer rides in Nevada, Arizona, and Florida in the near future. However, a pair of Robotaxi mules, fitted with LiDAR equipment for ground truth validation, was spotted in a new region for the first time.

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Credit: Tesla

Tesla Robotaxi mules were spotted in a new state for the first time as the company plans to expand the ride-sharing service to new areas of the United States in the coming months.

Tesla is offering Robotaxi rides in Austin already, where nobody is present in the driver’s seat except for on freeway routes. In California, Tesla refers to its platform as a ride-hailing suite, and a “Safety Monitor” is present in the driver’s seat at all times, but the vehicle operates on Full Self-Driving.

The company is still attempting to expand and has explicitly stated that it plans to offer rides in Nevada, Arizona, and Florida in the near future. However, a pair of Robotaxi mules, fitted with LiDAR equipment for ground truth validation, was spotted in a new region for the first time.

Over the weekend, Tesla Robotaxi mules were spotted in Enola, Pennsylvania, just about ten minutes from downtown Harrisburg:

Enola is situated to the northwest of Harrisburg, Pennsylvania’s State Capitol. Interestingly, you’d expect Tesla to be testing these types of vehicles in other, more populated areas; Philadelphia is about two hours East, and Pittsburgh is about three hours west. State College is about an hour North of Enola.

Looking at the location of where the vehicles were spotted tells an interesting story, as Enola, located right outside of the State Capitol, could be a move to nudge legislators to consider looking at some of the laws that deal with driverless and autonomous vehicle operation.

Pennsylvania’s Act 130 of 2022 and subsequent guidelines permit the testing of driverless vehicles in the Commonwealth, but PennDOT requires a permit from Tesla or any other company that wants to operate a ride-hailing service in PA.

It’s also important to note that the cars could have simply been stopping through, as they were spotted at a Supercharger location along Interstate 81, which spans from Tennessee to New York.

It is not to say the vehicles are testing along the entire route, but likely a segment of it. The fact that they were spotted in Pennsylvania does bode well for Tesla’s expansion efforts moving forward.

@teslarati Tesla Full Self-Driving yields for pedestrians while human drivers do not…the future is here! #tesla #teslafsd #fullselfdriving ♬ 2 Little 2 Late – Levi & Mario

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