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Tesla Model 3 production in China is opening doors to a lucrative car-sharing market

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Tesla’s plans for China are ambitious, even by the company’s standards. By the end of summer, Tesla expects the initial construction of Gigafactory 3 to be complete, and by year’s end, the company plans to start Model 3 production in the facility. As the dust settles after the groundbreaking ceremony for Gigafactory 3, though, a notable opportunity for Tesla has also presented itself. 

China represents the world’s largest auto market, and its EV industry is growing fast. Amidst this growth, the country has also seen the rise of car-sharing services, which provide commuters a way to get from Point A to Point B without the hassles of public transportation or the responsibilities of owning a car. An analysis from the Nikkei Asian Review last year estimated that car-sharing services in China could hire out as many as 2 million vehicles in 2020 — a notable increase from the 100,000 cars used in 2017.

Since CC Clubs, China’s first modern car-sharing company, was launched in 2010, the industry has seen a notable rise. Amidst the government’s initiatives that make car ownership trickier, the presence of car-sharing services was widely appreciated by the commuting public. Over the years, car-sharing services in the country have steadily transitioned to electric vehicles as well, augmented in part by the government’s subsidies in production and sales of EVs, as well as restrictions placed on ICE vehicles in a number of Chinese cities.

In response to this trend, Bloomberg noted that legacy automakers are launching initiatives to catch China’s car-sharing trend. Last April alone, Didi Chuxing, one of China’s most prominent ride-hailing firms, formed an alliance with auto companies such as Volkswagen AG and Toyota Motor Corp. to develop vehicles explicitly designed for car-sharing. Volvo Cars and Geely Automobile Holdings Ltd. have also launched a car-sharing feature for its new models through its joint venture, Lynk & Co.

It is this particular market that Tesla can breach with the vehicles that will be produced in Gigafactory 3. Tesla has established itself as a maker of premium, desirable electric cars in China, but its vehicles have always been weighed down by import tariffs, which hike up the cars’ prices. With Gigafactory 3 in the picture, though, Tesla would be able to produce and sell its vehicles on the same playing field as local automakers. This presents a valuable advantage to Tesla, which intends to exclusively produce affordable versions of the Model 3 and Model Y in Gigafactory 3.

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Ridesharing actually forms a large part of Elon Musk’s vision for the future. In his Master Plan, Part Deux, Musk described his plan of launching a ridesharing service comprised of fully autonomous vehicles. During the third-quarter earnings call, Musk elaborated on his idea, stating that Tesla would be open to the idea of deploying its own fleet of vehicles in areas where there are few electric cars.

“Tesla will for sure operate its own ride-hailing service. There will be a company-owned fleet where there aren’t enough customer cars to be rented out. So if we find in a particular metro (where) there aren’t enough customers who are willing to add their car to the shared fleet, that’s where we’d supplant with the company-owned fleet. So that’s why it’s sort of a combination of the Uber-Lyft thing and Airbnb. We would charge something comparable to how you’d say the App Store works, or I don’t know, we’d charge 30% or something in order for somebody to add the car to the fleet. I think that’s a pretty sensible way to go.”

While Elon Musk’s Tesla Network would not be launched in China in the near future (Full Self-Driving is still under development and regulations for autonomous vehicles are yet to be decided), rolling out a simpler, more basic form of the service in the country would most likely bode well for the company. By deploying fleets of affordable, locally produced Model 3 in key cities for car-sharing, Tesla would likely be able to establish itself as a key player in China’s car-sharing market.

For now, Tesla’s entry into China’s car-sharing industry would likely depend on the progress of Gigafactory 3’s construction. With government support, there is little doubt that the facility would be completed within its target timeframe. If Tesla can keep up and establish a Model 3 assembly line on time, it might not be long before China’s car-sharing market welcomes another large, potentially dominant player.

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Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Tesla launches its new branded Supercharger for Business with first active station

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Credit: Tesla

Tesla has officially launched its first branded Supercharger just months after initiating a new program that allows third-party companies to brand their own charging piles.

The site opened in Land O’ Lakes, Florida, and features eight V4 Supercharging stalls offering up to 325 kW of charging speed. It appears it was purchased by a company called Suncoast Credit Union. This particular branch is located Northeast of Tampa, which is on the Gulf of Mexico.

It features graphics of Florida animals, like alligators:

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Tesla launched this program back in September, and it basically was a way to expand its Supercharger presence and also allow companies to pay for the infrastructure. Tesla maintains it. When it announced the “Supercharger for Business,” it said:

“Purchase and install Superchargers at your business. Superchargers are compatible with all electric vehicles, bringing EV drivers to your business by offering convenient, reliable charging.”

The program does a few things. Initially, it expands EV charging infrastructure and makes charging solutions more readily available for drivers. It can also attract people to those businesses specifically.

Tesla launches new Supercharger program that business owners will love

The chargers can also be branded with any logo that the business chooses, which makes them more personalized and also acts as an advertisement.

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The best part is that the customers do not have to maintain anything about the Supercharger. Tesla still takes care of it and resolves any issues:

“We treat your site like we treat our sites. By providing you with a full-service package that includes network operations, preventative maintenance, and driver support, we’re able to guarantee 97% uptime–the highest in the industry.”

It appears the Superchargers will also appear within the in-car nav during routing, so they’ll be publicly available to anyone who needs to use them. They are still available to all EVs that have worked with Tesla to utilize its infrastructure, and they are not restricted to people who are only visiting the business.

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Tesla reveals its Cybertruck light bar installation fix

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u/Kruzat, see page for license, via Wikimedia Commons

Tesla has revealed its Cybertruck light bar installation fix after a recall exposed a serious issue with the accessory.

Tesla and the National Highway Traffic Safety Administration (NHTSA) initiated a recall of 6,197 Cybertrucks back in October to resolve an issue with the Cybertruck light bar accessory. It was an issue with the adhesive that was provided by a Romanian company called Hella Romania S.R.L.

Tesla recalls 6,197 Cybertrucks for light bar adhesive issue

The issue was with the primer quality, as the recall report from the NHTSA had stated the light bar had “inadvertently attached to the windshield using the incorrect surface primer.”

Instead of trying to adhere the light bar to the Cybertruck with an adhesive, Tesla is now going to attach it with a bracketing system, which will physically mount it to the vehicle instead of relying on adhesive strips or glue.

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Tesla outlines this in its new Service Bulletin, labeled SB-25-90-001, (spotted by Not a Tesla App) where it shows the light bar will be remounted more securely:

The entire process will take a few hours, but it can be completed by the Mobile Service techs, so if you have a Cybertruck that needs a light bar adjustment, it can be done without taking the vehicle to the Service Center for repair.

However, the repair will only happen if there is no delamination or damage present; then Tesla could “retrofit the service-installed optional off-road light bar accessory with a positive mechanical attachment.”

The company said it would repair the light bar at no charge to customers. The light bar issue was one that did not result in any accidents or injuries, according to the NHTSA’s report.

This was the third recall on Cybertruck this year, as one was highlighted in March for exterior trim panels detaching during operation. Another had to do with front parking lights being too bright, which was fixed with an Over-the-Air update last month.

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Tesla is already expanding its Rental program aggressively

The program has already launched in a handful of locations, specifically, it has been confined to California for now. However, it does not seem like Tesla has any interest in keeping it restricted to the Golden State.

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Credit: Grok

Tesla is looking to expand its Rental Program aggressively, just weeks after the program was first spotted on its Careers website.

Earlier this month, we reported on Tesla’s intention to launch a crazy new Rental program with cheap daily rates, which would give people in various locations the opportunity to borrow a vehicle in the company’s lineup with some outrageous perks.

Along with the cheap rates that start at about $60 per day, Tesla also provides free Full Self-Driving operation and free Supercharging for the duration of the rental. There are also no limits on mileage or charging, but the terms do not allow the renter to leave the state from which they are renting.

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The program has already launched in a handful of locations, specifically, it has been confined to California for now. However, it does not seem like Tesla has any interest in keeping it restricted to the Golden State.

Job postings from Tesla now show it is planning to launch the Rental program in at least three new states: Texas, Tennessee, and Massachusetts.

The jobs specifically are listed as a Rental Readiness Specialist, which lists the following job description:

“The Tesla Rental Program is looking for a Rental Readiness Specialist to work on one of the most progressive vehicle brands in the world. The Rental Readiness Specialist is a key contributor to the Tesla experience by coordinating the receipt of incoming new and used vehicle inventory. This position is responsible for fleet/lot management, movement of vehicles, vehicle readiness, rental invoicing, and customer hand-off. Candidates must have a high level of accountability, and personal satisfaction in doing a great job.”

It also says that those who take the position will have to charge and clean the cars, work with clients on scheduling pickups and drop-offs, and prepare the paperwork necessary to initiate the rental.

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The establishment of a Rental program is big for Tesla because it not only gives people the opportunity to experience the vehicles, but it is also a new way to rent a car.

Just as the Tesla purchasing process is more streamlined and more efficient than the traditional car-buying experience, it seems this could be less painful and a new way to borrow a car for a trip instead of using your own.

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