It appears that Tesla’s fourth-quarter delivery numbers would be bolstered pretty well by the updated Model 3, better known in EV circles as Project Highland. Based on social media posts from electric vehicle enthusiasts, it appears that a Model 3 Highland tsunami is starting in Europe.
The new Tesla Model 3 is so far only being produced in Gigafactory Shanghai, the company’s primary vehicle export hub. Fortunately, the facility is also Tesla’s largest factory by output, with the EV maker listing the site with an estimated annual output of over 950,000 vehicles in its Q3 2023 Update Letter. It was then no surprise to see Giga Shanghai exporting batches of new Model 3 over the past weeks.
Some of these vehicles have arrived in Europe, at least based on reports from Tesla watchers and EV enthusiasts. Over the past days, numerous photos and videos of the new Model 3 across Europe were shared online, from first deliveries in Germany to car carrier trucks filled with the updated Model 3 units in Paris, France.
Following are some of the posts from European EV fans featuring the upgraded Tesla Model 3.
1st Refreshed Model 3 (Highland) delivered in Europe?? (Bielefeld, Germany)
Looks damn good ?
source: D0Dave on TFF via @Berlinergy pic.twitter.com/998mhlJdJw— Morten Grove – Captain of all Tesla-Ships ? (@mortenlund89) October 21, 2023
.@mortenlund89 Refreshed Model 3 arrived at Tesla Poland Warsaw ?https://t.co/q6LdS26yrw pic.twitter.com/kExjeeIsII— kaskada99 | Michał Krzemiński ?? (@kaskada99) October 25, 2023
Upgraded @tesla mode 3 seen at the Tesla center in Purmerend, The Netherlands this morning.??
Ultra Red and blue. More color is very nice don’t you think?
Many more deliveries will take place today!@teslaeurope #TeslaEurope #TeslaTheNetherlands @elonmusk pic.twitter.com/PT7s3lci4N— Esther Kokkelmans (@EstherKokkelman) October 25, 2023
What a start of the week ! ♥️
Ready to travel in Europe ! ??
With this beauties rainy ?️ days
are always sunny ☀️?#UpgradedModel3 #TeslaTransport @TeslaEurope #TeslaEurope
? : Toni Mustienes Ferrer / Linkedin pic.twitter.com/u991ed9KHg— Ξ LUC ШΛТΞRLOT Ξ ?? (@LucWaterlot) October 24, 2023
Beautiful upgraded @tesla model 3 seen in Paris, France!??
Going to happy new owners in France.
Check out the beautiful Stealth Grey color❤️@teslaeurope @TeslaClubFrance #TeslaEurope @ClemBrst @elonmusk
?Claude Namer pic.twitter.com/J9GP73AAn4— Esther Kokkelmans (@EstherKokkelman) October 25, 2023
Many more trucks loaded with upgraded @tesla model 3 on their way to their new owners somewhere in Europe.
These have been seen in Germany.??@teslaeurope @TeslaGermany_ #TeslaEurope pic.twitter.com/5GBti4eQjN— Esther Kokkelmans (@EstherKokkelman) October 25, 2023
Tesla delivered a total of 435,059 vehicles in the third quarter, which was 6% less than the 466,140 that the company delivered in Q2 2023. Part of this decline was due to the new Model 3, which was not delivered during the third quarter. Considering that the updated Model 3 is now seeing its deliveries in Europe, Tesla may indeed have a solid shot at meeting its ambitious target of delivering around 1.8 million vehicles this 2023.
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News
Tesla Europe builds momentum with expanding FSD demos and regional launches
Needless to say, it appears that Tesla is putting in some serious effort into boosting sales in Europe this year.
Tesla has been notably active across Europe in recent weeks, expanding its Full Self-Driving (Supervised) ride-along program, entering a new market, and showcasing its newest vehicles across multiple regions.
Needless to say, it appears that Tesla is putting in some serious effort into boosting sales in Europe this year.
Tesla Europe recently announced the expansion of its FSD (Supervised) ride-along experiences, inviting the public to experience the system on local roads. Initially available in Italy, France, and Germany when it launched, the program has now expanded to Hungary, Finland, and Spain.
The ride-along program allows participants to ride in the passenger seat and observe how FSD Supervised handles real-world traffic scenarios, including dense urban driving and other challenging conditions. Tesla has positioned the initiative as a way to familiarize European drivers and regulators with the system’s capabilities in everyday use. The program has received positive reviews so far, with many being impressed by FSD’s real-world capabilities.
Tesla also recently launched operations in Slovakia with a pop-up store and multi-day public event in Bratislava, as noted in an EV Wire report. The launch, held from January 16 to 18 at the Eurovea Mall Promenade, featured test drives, vehicle displays, including the Cybertruck, as well as family-focused attractions such as a mini-Tesla racetrack.
Local observers noted that Tesla Optimus was also shown at the event, while the Tesla Owners Slovakia club welcomed the brand with a coordinated light show near the Slovak National Theater. Tesla Europe later shared its appreciation for Slovakia in a post on its official social media account on X, stating, “Thanks, Slovakia, for the amazing last 3 days & for giving us such a warm welcome!”
Tesla’s Slovakia entry follows a familiar pattern used by the company in other European markets. Tesla opened a pop-up store in Bratislava as an initial step, with plans for a permanent showroom and a potential service center at a renovated site previously occupied by a Jeep and Dodge dealership. Tesla has used a similar approach in markets such as Czechia and Lithuania, where permanent facilities followed within a few months of pop-up launches.
Slovakia already has six Supercharging sites totaling 46 Superchargers, including two locations in Bratislava, providing early infrastructure support for Tesla owners. Tesla staff program manager Supratik Saha described the Slovakia launch as a strategic expansion in the heart of the EU, citing the country’s strong automotive manufacturing base and appetite for advanced technology.
Beyond the EU, the company also marked another milestone with the first Cybertruck deliveries in the United Arab Emirates, signaling continued geographic expansion for Tesla’s newest vehicle. Just like Tesla Slovakia, the Cybertruck also received a warm welcome from the UAE’s EV community.
News
Tesla Sweden maintains Trelleborg port deal despite union blockade
As noted in a report from Dagens Arbete (DA), Tesla was able to maintain its storage agreement with the Port of Trelleborg.
Tesla Sweden is still storing vehicles at the Port of Trelleborg despite the ongoing blockades against the company from the country’s labor unions.
Tesla still at Port of Trelleborg
As noted in a report from Dagens Arbete (DA), Tesla was able to maintain its storage agreement with the Port of Trelleborg. This allows the company to keep vehicles at the port while imports into Sweden continue. This was despite the Transport Workers’ Union’s blockade, which was aimed at halting the loading and unloading of Tesla vehicles in the area.
Local union leader Jörgen Wärja, chairman of Transport and an employee representative on the port company’s board, confirmed that the agreement was still active. “The agreement has not been terminated. You want to have the money instead of having empty warehouses. I understand the reason, but I do not support it,” Wärja said
The local union leader also noted that he visited Tesla’s storage area earlier this week. “There were a lot of cars. I was surprised that there were so many, actually,” he said.
Tesla had been able to bring vehicles into Sweden via passenger ferries at Trelleborg, a method that unions said allowed the company to bypass the blockade, DA noted. According to estimates from IF Metall, the workaround enabled Tesla to deliver thousands of cars to Sweden each year.
Port defends decision
The Port of Trelleborg did not issue a comment on its current agreement with Tesla, but said it had complied with union sympathy measures. Documents reviewed by Swedish media showed that the contract with Tesla was being extended in six-month intervals.
Port CEO Malin Collin noted that the port would not discuss individual customer arrangements. “We do not go into details regarding any customer agreements. We have continuous dialogue with potential tenants, and this is not unique to any location,” Collin wrote in an email.
The CEO added that the port was following legal requirements related to the labor dispute. “We have taken note of the Transport Workers’ Union’s decision on sympathy measures and are of course following applicable legislation and the requirements placed on us as employers,” Collin said.
Jörgen Wärja, for his part, stated that the issue was not whether Tesla’s imports into Sweden could be fully stopped, but whether the port should provide logistical support to the electric vehicle maker during an active conflict. “The port shouldn’t have anything to do with Tesla at all, we believe,” he said. “It’s purely moral. Whether you honor a conflict or not. If you say you support Transport’s sympathetic actions against Tesla, it becomes a double standard.”
Elon Musk
Elon Musk shares insights on SpaceX and Tesla’s potential scale
In a pair of recent posts on X, Musk argued that both companies operate in domains where growth is not linear, but exponential.
Elon Musk outlined why he believes Tesla and SpaceX ultimately dwarf their competitors, pointing to autonomy, robotics, and space-based energy as forces that fundamentally reshape economic scale.
In a pair of recent posts on X, Musk argued that both companies operate in domains where growth is not linear, but exponential.
Space-based energy
In a response to a user on X who observed that SpaceX has a larger valuation than all six US defense companies combined, Musk explained that space-based industries will eventually surpass the total economic value of Earth. He noted that space allows humanity to harness roughly 100,000 times more energy than Earth currently uses, while still consuming less than a millionth of the Sun’s total energy output.
That level of available energy should enable the emergence and development of industries that are simply not possible within Earth’s physical and environmental constraints. Continuous solar exposure in space, as per Musk’s comment, removes limitations imposed by atmosphere, weather, and land availability.
Autonomy and robots
In a follow-up post, Elon Musk explaned that “due to autonomy, Tesla is worth more than the rest of the auto industry.” Musk added that this assessment does not yet account for Optimus, Tesla’s humanoid robot. As per the CEO, once Optimus reaches scaled production, it could increase Earth’s gross domestic product by an order of magnitude, ultimately paving the way for sustainable abundance.
Even before the advent of Optimus, however, Tesla’s autonomous driving system already gives vehicles the option to become revenue-generating assets through services like the Tesla Robotaxi network. Tesla’s autonomous efforts seem to be on the verge of paying off, as services like the Robotaxi network have already been launched in its initial stages in Austin and the Bay Area.
