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Tesla ‘Superbottle’ proves that the Model 3’s disruption lies in its vertical integration

(Credit: carwow/YouTube)

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During a recent interview with Tesla owner-enthusiast Sean Mitchell, Detroit veteran Sandy Munro of Munro and Associates mentioned that among the Model 3’s unique components, its “Superbottle” is one of the most innovative. Combining two pumps, one heat exchanger, and one coolant valve in one cleverly-designed bottle, the Model 3’s cooling system is arguably the most unique in the auto industry. 

The traditional automotive industry is all about suppliers and outsourcing the different components of a vehicle to different companies. This results in cars having redundant components. The Chevy Bolt, for example, has three cooling systems: one for its battery pack, one for its cabin, and one for its electronics. This is not the case with the Model 3, as the fondly-named Superbottle handles the entire cooling system of the whole vehicle — battery pack, cabin, and electronics included. 

The Superbottle has garnered much recognition even among noted gearheads such as Jalopnik‘s David Tracy, who used to design automotive cooling systems himself. Munro, for his part, noted that the Superbottle actually gives several advantages for Tesla, such as increased modularity and packaging space, potential weight savings, reduced final assembly costs, and reduced final assembly time, to name a few. For Munro, the novel cooling system is the very definition of Tesla’s vertical integration. 

The Superbottle. (Credit: Hyperchange TV/YouTube)

“The Superbottle is a great example of how the normal automotive companies don’t work together, and Tesla does. That Superbottle crosses many lines that you can’t cross here (in Detroit). If I’m in charge of engine cooling or battery cooling, I don’t want nothing to do with cooling the cabin. And yet, we’ve got the motor cooling, the battery cooling, and electronics, all going through one little bottle that’s got some clever little ball valves that open and close to make sure that everything’s getting heated or everything’s being cooled to where it needs to be. We all thought that was the best thing in the whole damn car,” Munro fondly commented. 

Discussing the Superbottle further, Munro mentioned how the cooling system is fitted with a bottle avatar dressed as a superhero. According to the auto veteran, this funny little character is a notable representation of just how different Tesla is as a car maker, as such fun Easter Eggs in a vehicle will never be allowed in traditional automakers. Together with the vertical integration that is showcased in the Superbottle, Tesla’s apparent support for creativity among its engineers and designers is something that is simply not present in traditional automakers today. 

In a recent video, Tesla investor-enthusiast Galileo Russell of HyperChange TV noted that innovations such as the Superbottle could open the doors for the electric car maker’s other products. It is most certain that the Superbottle will end up in the Model Y, and variations of it would likely be used in other vehicles such as the Pickup Truck, the Semi, and the next-gen Roadster. Perhaps, Russell mused, Tesla’s Superbottle solution could even be utilized on the company’s upcoming HVAC products, which Elon Musk hinted at during his extensive podcast with Joe Rogan last year. 

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Tesla catches a lot of flak due to the fact that the company and its CEO, Elon Musk, seems unwaveringly intent on reinventing the wheel. With each new vehicle that it introduces, Tesla steps farther and farther away from traditional automakers. This is represented by the fact that the company is currently developing a literal giant casting machine for its Model Y crossover, which is expected to reduce the number of parts for the vehicle. And this is just the tip of the iceberg, as Tesla is also developing its custom Silicon for its full self-driving projects. It is then no surprise that when Sandy Munro was discussing how traditional automakers are playing catchup to Tesla in the EV market, he noted that “really and truly, all the domestics (automakers such as Ford and GM) are way behind.”

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Tesla axed one of the Model Y’s best features in ‘Standard’ trims: here’s why

Lars Moravy explains why Tesla chose to go with a glass roof in the new Standard trims, despite it not being visible.

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Credit: Tesla

Tesla chose to implement a glass roof on the new Model 3 and Model Y ‘Standard’ builds, despite the fact that you won’t be able to see it from the inside.

In the new Model 3 and Model Y ‘Standard’ configurations, one of the biggest changes is the lack of a glass roof, which is one of the more unique features Tesla offers.

How Tesla’s Standard models will help deliveries despite price disappointment

The entire roof of the Model 3 and Model Y’s ‘Premium’ and Performance trims is glass, giving everyone in the car an astounding view of the sky.

However, Tesla chose to cover this up in the new ‘Standard’ trim levels. Here’s a look at it:

Credit: ItsKimJava | X

Despite it not being visible from the inside, the roof is still made of glass. It is only visible from the outside. Even if you removed the headliner in the Model 3 or Model Y ‘Standard,’ you would not be able to see the outside, because the glass is opaque:

Tesla’s Vice President of Powertrain, Lars Moravy, commented on the use of glass in the Premium models and how it differs from the glass in the Standard trims:

“All glass is NOT created equal. Remember, the Model Y Premium glass is laminated with silver IR reflective coatings to make it super comfy and reject solar load… the standard is not… plus LOTS of people wanted a closed headliner, always trying to listen (and improve road noise at the same time).”

The decision to cover up the glass while still using it was an efficiency choice. Moravy said Tesla chose to keep the glass for the new Standard models due to “cost, supply chain, and manufacturing efficiency.”

Tesla launched the Standard models on Tuesday. The cars were effectively a counter to the loss of the $7,500 EV tax credit.

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How Tesla’s Standard models will help deliveries despite price disappointment

“What a giant miss,” one person said.

“With all due respect, no way is this what y’all have been hyping for 6 quarters…” another one claimed.

“So…where are the affordable models?” another reply read.

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Credit: Tesla

When Tesla unveiled its Standard versions of the Model 3 and Model Y this week, reactions were mixed. Many liked the addition of two new models, but they were also concerned about the price.

“What a giant miss,” one person said.

“With all due respect, no way is this what y’all have been hyping for 6 quarters…” another one claimed.

“So…where are the affordable models?” another reply read.

Tesla launches two new affordable models with ‘Standard’ Model 3, Y offerings

There’s no arguing it: $36,990 and $39,990 for the Model 3 Standard and Model Y Standard were not what consumers had in mind.

But, despite Tesla getting its new offerings to a price that is not necessarily as low as many expected, the two cars still have a chance to assist with quarterly deliveries.

Here’s how:

First-time Tesla buyers will lean toward Standard models

Tesla owners have become accustomed to expecting all the bells and whistles in their cars. Heated seats, ventilated seats, acoustic glass, vegan leather, industry-leading performance, world-class range, and a glass roof are all expected by current or past owners.

But what about new owners?

New owners do not have these high expectations, so to many of those who have not sat in a Tesla or driven one before, they are going to be blown away by the minimalistic looks, capabilities, and features of the Standard models.

The Premium models will feel like the high-end offerings that other automakers also have for sale, except they’ll only be a few thousand dollars more than Tesla’s base models. With other companies, the price for these higher-end trims is $10,000 or more.

The more affordable Standard models will be there, but if buyers want the extra features, they’ll likely be able to justify the extra few thousand dollars.

Tesla’s Standard Models fall under the U.S. Average Transaction Price

Kelley Blue Book releases a new report each month showing the average transaction price (ATP) of all vehicles sold in the U.S. for that month.

The latest report, released on September 10 for the month of August, revealed an ATP of $49,077. This was up 0.5% from July ($48,841) and higher year over year by 2.6%.

Technically, Tesla’s new Standard models fall well under that ATP, meaning they technically do qualify as “affordable.” However, realistically speaking, affordable does not mean “under the national average.”

It means accessible for low-income families, single-parent households, and other groups. This would likely be under $30,000.

Déjà Vu with the Cybertruck Rear-Wheel-Drive

When Tesla offered the Cybertruck RWD, it stripped out many of the best features of the Cybertruck, such as the adjustable air suspension, powered tonneau cover, and interior materials, just to name a few.

It was $10,000 less than the Cybertruck AWD, but many people essentially viewed it as a way to push consumers toward the more expensive variants, since the discount was a better value than missing out on features.

Tesla released the Cybertruck RWD to make the AWD look like a deal

Something similar could happen with the Standard models. With it only being a few thousand dollars less than the Premium Model 3 and Model Y, some consumers will see it as a better option to go with the more expensive trim levels.

Even if they don’t, many car buyers will see it as a deal to grab the Standard versions.

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Tesla bull sees a new path to 600,000 deliveries per quarter

“We believe the launch of a lower cost model represents the first step to getting back to a ~500k quarterly delivery run-rate, which will be important to stimulate demand for its fleet with the EV tax credit expiring at the end of September.”

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Credit: Tesla

Tesla (NASDAQ: TSLA) bull Dan Ives of Wedbush Securities published a new note to investors on Thursday evening, which seemed to open up the possibility of the automaker returning to a growth rate in terms of deliveries.

After nearly two years of leveling off with deliveries, which was expected, Tesla is now slated to potentially return to growth, Ives says, as it has introduced new, more affordable models. It launched its Standard offerings for the Model 3 and Model Y this week, a strategy to bring cheaper cars to customers amid the loss of the $7,500 tax credit.

In his note to investors, Ives said:

“We believe the launch of a lower cost model represents the first step to getting back to a ~500k quarterly delivery run-rate, which will be important to stimulate demand for its fleet with the EV tax credit expiring at the end of September.”

Although these cars come in only slightly under $40,000, there is some belief that they will do two things: attract car buyers looking for an under-$40k EV with Tesla’s technology and infrastructure, or push those on the fence to the now-Premium models, which are simply the Long Range Rear-Wheel-Drive and Long Range All-Wheel-Drive.

Ives said in the note that Tesla’s plans for a $25,000 car are “on hold,” but it seems as if that vehicle will be the Cybercab, which the company unveiled a year ago today.

That project seems to be moving forward as well, based on what we saw at both Fremont and Gigafactory Texas yesterday. At Fremont, the Cybercab was spotted on the Test Track, while crash-tested units were spotted at the factory in Austin.

After the Standard models were rolled out and the Cybercab or another $25,000 unit arrives, Ives believes Tesla could actually get closer to 600,000 deliveries per quarter, he said on CNBC this morning:

Moving forward, Tesla has much more going for it than its potential growth in quarterly deliveries. Ives recognizes that a majority of what Tesla’s value will come from in the future: AI and autonomy.

Ives said:

“The AI valuation will start to get unlocked in the Tesla story and we believe the march to an AI driven valuation for TSLA over the next 6-9 months has now begun in our view with FSD and autonomous penetration of Tesla’s installed base and the acceleration of Cybercab in the US representing the golden goose for Musk & Co. We believe Tesla could reach a $2 trillion market cap early 2026 in a bull case scenario and $3 trillion by the end of 2026 as full scale volume production begins of the autonomous and robotics roadmap.”

Ives and Wedbush maintained their $600 price target and ‘Outperform’ rating on Tesla stock.

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