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Tesla ‘Superbottle’ proves that the Model 3’s disruption lies in its vertical integration
During a recent interview with Tesla owner-enthusiast Sean Mitchell, Detroit veteran Sandy Munro of Munro and Associates mentioned that among the Model 3’s unique components, its “Superbottle” is one of the most innovative. Combining two pumps, one heat exchanger, and one coolant valve in one cleverly-designed bottle, the Model 3’s cooling system is arguably the most unique in the auto industry.
The traditional automotive industry is all about suppliers and outsourcing the different components of a vehicle to different companies. This results in cars having redundant components. The Chevy Bolt, for example, has three cooling systems: one for its battery pack, one for its cabin, and one for its electronics. This is not the case with the Model 3, as the fondly-named Superbottle handles the entire cooling system of the whole vehicle — battery pack, cabin, and electronics included.
The Superbottle has garnered much recognition even among noted gearheads such as Jalopnik‘s David Tracy, who used to design automotive cooling systems himself. Munro, for his part, noted that the Superbottle actually gives several advantages for Tesla, such as increased modularity and packaging space, potential weight savings, reduced final assembly costs, and reduced final assembly time, to name a few. For Munro, the novel cooling system is the very definition of Tesla’s vertical integration.
“The Superbottle is a great example of how the normal automotive companies don’t work together, and Tesla does. That Superbottle crosses many lines that you can’t cross here (in Detroit). If I’m in charge of engine cooling or battery cooling, I don’t want nothing to do with cooling the cabin. And yet, we’ve got the motor cooling, the battery cooling, and electronics, all going through one little bottle that’s got some clever little ball valves that open and close to make sure that everything’s getting heated or everything’s being cooled to where it needs to be. We all thought that was the best thing in the whole damn car,” Munro fondly commented.
Discussing the Superbottle further, Munro mentioned how the cooling system is fitted with a bottle avatar dressed as a superhero. According to the auto veteran, this funny little character is a notable representation of just how different Tesla is as a car maker, as such fun Easter Eggs in a vehicle will never be allowed in traditional automakers. Together with the vertical integration that is showcased in the Superbottle, Tesla’s apparent support for creativity among its engineers and designers is something that is simply not present in traditional automakers today.
In a recent video, Tesla investor-enthusiast Galileo Russell of HyperChange TV noted that innovations such as the Superbottle could open the doors for the electric car maker’s other products. It is most certain that the Superbottle will end up in the Model Y, and variations of it would likely be used in other vehicles such as the Pickup Truck, the Semi, and the next-gen Roadster. Perhaps, Russell mused, Tesla’s Superbottle solution could even be utilized on the company’s upcoming HVAC products, which Elon Musk hinted at during his extensive podcast with Joe Rogan last year.
Tesla catches a lot of flak due to the fact that the company and its CEO, Elon Musk, seems unwaveringly intent on reinventing the wheel. With each new vehicle that it introduces, Tesla steps farther and farther away from traditional automakers. This is represented by the fact that the company is currently developing a literal giant casting machine for its Model Y crossover, which is expected to reduce the number of parts for the vehicle. And this is just the tip of the iceberg, as Tesla is also developing its custom Silicon for its full self-driving projects. It is then no surprise that when Sandy Munro was discussing how traditional automakers are playing catchup to Tesla in the EV market, he noted that “really and truly, all the domestics (automakers such as Ford and GM) are way behind.”
With the launch of a new trim level for the Model Y last night, something almost went unnoticed — the loss of a moniker that Tesla just recently added to a couple of its variants of the all-electric crossover.
Tesla launched the Model Y All-Wheel-Drive last night, competitively priced at $41,990, but void of the luxurious features that are available within the Premium trims.
Upon examination of the car, one thing was missing, and it was noticeable: Tesla dropped the use of the “Standard” moniker to identify its entry-level offerings of the Model Y.
The Standard Model Y vehicles were introduced late last year, primarily to lower the entry price after the U.S. EV tax credit changes were made. Tesla stripped some features like the panoramic glass roof, premium audio, ambient lighting, acoustic-lined glass, and some of the storage.
Last night, it simply switched the configurations away from “Standard” and simply as the Model Y Rear-Wheel-Drive and Model Y All-Wheel-Drive.
There are three plausible reasons for this move, and while it is minor, there must be an answer for why Tesla chose to abandon the name, yet keep the “Premium” in its upper-level offerings.
“Standard” carried a negative connotation in marketing
Words like “Standard” can subtly imply “basic,” “bare-bones,” or “cheap” to consumers, especially when directly contrasted with “Premium” on the configurator or website. Dropping it avoids making the entry-level Model Y feel inferior or low-end, even though it’s designed for affordability.
Tesla likely wanted the base trim to sound neutral and spec-focused (e.g., just “RWD” highlights drivetrain rather than feature level), while “Premium” continues to signal desirable upgrades, encouraging upsells to higher-margin variants.
Simplifying the overall naming structure for less confusion
The initial “Standard vs. Premium” split (plus Performance) created a somewhat clunky hierarchy, especially as Tesla added more variants like Standard Long Range in some markets or the new AWD base.
Removing “Standard” streamlines things to a more straightforward progression (RWD → AWD → Premium RWD/AWD → Performance), making the lineup easier to understand at a glance. This aligns with Tesla’s history of iterative naming tweaks to reduce buyer hesitation.
Elevating brand perception and protecting perceived value
Keeping “Premium” reinforces that the bulk of the Model Y lineup (especially the popular Long Range models) remains a premium product with desirable features like better noise insulation, upgraded interiors, and tech.
Eliminating “Standard” prevents any dilution of the Tesla brand’s upscale image—particularly important in a competitive EV market—while the entry-level variants can quietly exist as accessible “RWD/AWD” options without drawing attention to them being decontented versions.
You can check out the differences between the “Standard” and “Premium” Model Y vehicles below:
@teslarati There are some BIG differences between the Tesla Model Y Standard and Tesla Model Y Premium #tesla #teslamodely ♬ Sia – Xeptemper
Elon Musk
Tesla bull sees odds rising of Tesla merger after Musk confirms SpaceX-xAI deal
Dan Ives of Wedbush Securities wrote on Tuesday that there is a growing chance Tesla could be merged in some form with SpaceX and xAI over the next 12 to 18 months.
A prominent Tesla (NASDAQ:TSLA) bull has stated that the odds are rising that Tesla could eventually merge with SpaceX and xAI, following Elon Musk’s confirmation that the private space company has combined with his artificial intelligence startup.
Dan Ives of Wedbush Securities wrote on Tuesday that there is a growing chance Tesla could be merged in some form with SpaceX and xAI over the next 12 to 18 months.
“In our view there is a growing chance that Tesla will eventually be merged in some form into SpaceX/xAI over time. The view is this growing AI ecosystem will focus on Space and Earth together…..and Musk will look to combine forces,” Ives wrote in a post on X.
Ives’ comments followed confirmation from Elon Musk late Monday that SpaceX has merged with xAI. Musk stated that the merger creates a vertically integrated platform that combines AI, rockets, satellite internet, communications, and real-time data.
In a post on SpaceX’s official website, Elon Musk added that the combined company is aimed at enabling space-based AI compute, stating that within two to three years, space could become the lowest-cost environment for generating AI processing power. The transaction reportedly values the combined SpaceX-xAI entity at roughly $1.25 trillion.
Tesla, for its part, has already increased its exposure to xAI, announcing a $2 billion investment in the startup last week in its Q4 and FY 2025 update letter.
While merger speculation has intensified, notable complications could emerge if SpaceX/xAI does merge with Tesla, as noted in a report from Investors Business Daily.
SpaceX holds major U.S. government contracts, including with the Department of Defense and NASA, and xAI’s Grok is being used by the U.S. Department of War. Tesla, for its part, maintains extensive operations in China through Gigafactory Shanghai and its Megapack facility.
Elon Musk
Elon Musk and xAI donate generators to TN amid historic power outages
The donation comes as thousands of households have gone days without electricity amid freezing temperatures.
Elon Musk has donated hundreds of generators to Tennessee residents still without power following a historic winter storm, as per an update from Governor Bill Lee.
The donation comes as thousands of households have gone days without electricity amid freezing temperatures.
Musk donates generators
As noted in a report from WSMV4, the historic storm that hit Tennessee resulted in hundreds of thousands of residents experiencing a power outage at the end of January. Thousands are still living without power or heat in freezing temperatures for up to nine days.
As per TN Gov. Bill Lee in a post on X, Elon Musk and xAI have donated hundreds of generators to assist residents in affected areas. “Tennesseans without power need immediate help. I’m deeply grateful to @elonmusk & @xAI for going above & beyond to support Tennesseans by donating hundreds of generators to fill the gap, & I value their continued partnership to solve problems & support communities across our state,” he wrote in his post.
Tennessee officials have stated that recovery efforts remain ongoing as crews work to restore power and address damage caused by the winter storm. The generators are expected to provide temporary relief for residents facing power outages during freezing conditions.
Tesla Powerwalls may follow
Musk publicly responded to the governor’s post while hinting that additional help may be on the way. This time, the additional support would be coming from Musk’s electric vehicle company, Tesla.
“You’re most welcome. We’re working on providing Tesla Powerwalls too,” Musk wrote in his response to the official.
Even before Elon Musk’s comment, Tesla had already extended help to affected customers in Mississippi and Tennessee. In a post on X, the official Tesla Charging account noted that all Superchargers in the two states are online, and free Supercharging has been enabled to help those in areas that are affected by persistent power outages.
These include Grenada, Tupelo, Corinth, Southhaven, and Horn Lake in Mississippi and several Supercharging sites in Memphis, Tennessee.
Tesla brings closure to Model Y moniker with launch of new trim level
Tesla bull sees odds rising of Tesla merger after Musk confirms SpaceX-xAI deal
