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Tesla Model 3 three-year anniversary: How one sedan changed cars forever

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The Tesla Model 3 was delivered for the first time three years ago today on July 28, 2017. The company’s first mass-market sedan was a product of years of hard work by Tesla engineers who worked to make electric vehicles fun and affordable for most families.

In the three short years that the Model 3 has been arriving in consumer garages, the car has changed the automotive industry as a whole, eliminating the belief that electric vehicles would always be inferior compared to their gas-powered counterparts.

The Model 3 was unveiled by Tesla on March 31, 2016. It was pegged as the car that would make Tesla a “mass-market” automaker and would be affordable and provide a sufficient range rating for owners everywhere.

The car was mentioned in Elon Musk’s 2006 document entitled “The Secret Tesla Motors Master Plan (just between you and me).” Musk stated it was the third step of the company’s big picture blueprint to bring the world away from poisonous vehicle emissions that were destroying the Earth.

But since the first 30 Model 3 production units were given to owners on July 28, 2017, the mass-market sedan has changed the world’s automotive market in many ways.

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The Model 3 proved that electric cars could be affordable for everyone

Tesla’s first two vehicles in the Model S and Model X were fantastic luxury automobiles that are still recognized as the company’s flagship vehicles. While they introduced a new era of transportation by utilizing clean electricity as a power source, the two cars were expensive and out of many people’s typical price points. Both vehicles have decreased in price over the years, but the Model 3’s introduction proved that electric cars could provide sufficient range and performance without breaking the bank.

(Credit: Edmunds/YouTube)

The Model 3 made Tesla a household name and showed the company was here to stay

The Model 3 has consistently been the company’s top-selling vehicle throughout its three-year tenure in Tesla’s EV fleet. Its most successful quarter came in Q4 2019 when Tesla successfully delivered 92,620 units of the mass-market sedan. But more significant than the vehicle itself, it proved that Tesla could be a competitive automaker and stand toe-to-toe with some of the legacy car companies that the U.S. has relied on for the past 100 years.

(Photo: Andres GE)

The Model 3 showed it could hang with the highest performance cars in the world

The Model 3 Performance, the vehicle’s most superior variant, has outclassed many of the fastest cars in the world. From the Porsche 911 GT3 and the Lamborghini Huracan to the BMW M3, the Model 3 has shown it is one of the best cars to have in the quarter-mile drag.

Elon Musk once said on 60 Minutes that Tesla’s objective was to prove that electric cars did not have to be slow or boring like a golf cart. The Model S and Model X certainly proved that, but the Model 3 did too, all while being affordable for many people.

In three years, the Model 3 has become the most popular EV in many countries. It has developed Tesla into an automotive powerhouse that is now recognized as the most valuable car company in the world. Not only is the car affordable, but it has impressive performance and changed the way of how many car buyers look at electric transportation.

Happy three year anniversary to the Tesla Model 3!

Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Tesla starts preparing for Optimus in its smartphone app

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Tesla is starting to prepare for the launch of the Optimus robot in its smartphone app, new coding strings show. Elon Musk has referred to Optimus as what will be the greatest-selling product of any kind of all time, and now, Tesla is getting ready for its launch.

Tesla’s smartphone app had several first-time mentions of the Optimus program, according to Tesla App Updates, who intially reported on the appearance. Here’s what they found:

A Dedicated “Robot” Phone Key Authentication

Tesla is working on a Bluetooth Low Energy, or BLE, authentication that is specifically for robots. This does not only apply to Optimus, though, as Robotaxi, which is Tesla’s autonomous ride-hailing platform, might also identify vehicles within the fleet as robots as well.

Tesla shows rapid teardown of Model S and X lines, paving the way for Optimus at Fremont

Essentially, pairing your phone as a key to anything Tesla identifies as a robot to a “whitelist” of authorized devices. Optimus, Robotaxi, or other products that fall into this category will only respond if the device trying to communicate with it is authorized.

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This is a great security feature that will eliminate at least face-value and low-level threats.

Home Data Collection and System Alerts

This appears to be somewhat of a neural network for Optimus within your house. There will be a dedicated screen that asks for consent to collect both video and spatial data while Optimus performs in-home tasks. Everything from vacuuming, washing dishes, dusting, and other activities will be tracked.

There will also be a comprehensive alert system that will track everything from low battery to mechanical issues.

Other Changes

Most of the changes tracked in this particular app update are related to Tesla’s 2026 Summer Update, and include things such as image assets for new features, a preview of the new custom wraps feature, and other unique features.

You can check out our coverage on what is included with the 2026 Summer Update here:

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Tesla reveals 2026 Summer Update with crazy fixes to Nav and more

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Investor's Corner

Tesla Q2 Earnings: Here’s what to expect

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(Credit: Tesla)

Tesla (NASDAQ: TSLA) will report its earnings for the second quarter of 2026 this evening after market close, and investors and analysts are waiting anxiously to see what the company will report for the second three-month span of the year.

Analysts have already put out their expectations from a financial standpoint for the company’s second quarter, but what’s unknown is what Tesla plans to discuss during the call.

Financial Expectations

Wall Street consensus expectations put Tesla’s Earnings Per Share (EPS) at $0.53, while revenues are expected to come in around $26.4 billion.

This would compare to an EPS of $0.39 and $22.19 billion compared to Tesla’s Q2 2025. Last quarter, EPS came in at $0.41 on $22.387 billion of revenue. Additionally in Q1, Tesla beat analyst expectations, but shares dropped over 3 percent the following trading day.

What We Expect

In terms of discussions, Tesla earnings are pretty sporadic and depend on a handful of things, including current events, investor questions, and more.

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Tesla uses a platform called Say to field questions from investors and analysts. These questions are what will be used during the call. Here are the top 5 from the Retail side and top 3 from the Institutional side:

Retail:

“Tesla has missed short-term guidance on robotaxi 3 earnings reports in a row, from 50% coverage of USA by end of 2025 to most recently 7 new cities in 1H26. What is keeping Tesla back from accomplishing these short term goals that they’ve set for themselves?”

“What are the main constraints to expanding robotaxi operations faster, and how do you see that lining up with Cybercab production?”

“What’s the current status of Optimus Gen 3 production ramp, initial deployment in factories, and external sales timeline/volume for 2027? What tasks can we expect the Optimus to perform by end of 2027?”

“To reward long-term Tesla retail shareholders for their loyalty, can you commit to achieving at least half of the goals outlined in your 2025 compensation plan before considering any offers to acquire or merge Tesla?”

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“Why has growth of robotaxi vehicles stalled? When will we see cybercab start customer rides?”

Institutional

“Previously, you’ve said Tesla would lead the R&D while SpaceX would lead production for Terafab. Can you provide an update on how that division of responsibilities is evolving, and any additional clarity on the expected capital contributions from Tesla and SpaceX?”

“For autonomous driving, Tesla’s fleet created a huge data advantage by collecting billions of real-world miles. That advantage doesn’t yet exist for Optimus. How should we think about data availability and its impact on Optimus development?”

“Why is it necessary to limit robotaxi operations within specific zones within cities to start? Will every city have to be rolled out this way?”

Tesla will report earnings for Q2 this evening with the Shareholder Deck at 4 p.m. ET, with the call starting around 5:30 p.m. ET.

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Elon Musk handed Grok something no other AI company can get their hands on

Elon Musk says SpaceX will feed engineering data into Grok’s next model, avoiding restricted material.

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Artistic concept rendering of SpaceX data being incorporated into a Grok AI model

Elon Musk said Tuesday that SpaceX will feed its internal engineering data into the next major training run for Grok, the AI model now folded into SpaceX following February’s merger. In a post on X, Musk wrote that SpaceX’s “massive corpus of world-class engineering data,” excluding anything restricted under U.S. arms export law, will be added during supplemental training of what he called the “2T run,” a reference to a roughly two trillion parameter model that would nearly double the parameters behind the latest Grok 4.5 that’s rolling out.

The excluded material that Musk is referring to would fall under the International Traffic in Arms Regulations (ITAR), which restricts export of technical data tied to defense and space hardware. That likely rules out propulsion specifics for Merlin and Raptor engines along with guidance and control details for SpaceX’s launch vehicles, but leaves manufacturing knowledge, materials science, and Starlink hardware design on the table.

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The announcement extends a pattern that has been building since SpaceX’s Nasdaq debut in June, when the company went public with Grok and xAI’s Colossus supercomputer folded into the pitch to investors.

Days after that listing, SpaceX closed its $60 billion all stock acquisition of coding startup Cursor, giving xAI both enterprise software distribution and a stream of real world developer data to train on. Grok 4.5 launched July 8 running partly on that Cursor training data, with Musk describing it as roughly comparable to Anthropic’s Opus 4.7 but faster and cheaper to run.

Feeding SpaceX’s own engineering data into the next AI model follows the same logic Musk has applied across xAI’s sister companies. Tesla supplies real world driving data and manufacturing expertise, X supplies conversational data, and now SpaceX supplies aerospace engineering data built up since 2002.

Musk did not give a release date for the upcoming AI model, referred to elsewhere as Grok 4.6. He has said the two trillion parameter run is in its final training phase and expected to wrap this week.

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