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Tesla Model 3 three-year anniversary: How one sedan changed cars forever

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The Tesla Model 3 was delivered for the first time three years ago today on July 28, 2017. The company’s first mass-market sedan was a product of years of hard work by Tesla engineers who worked to make electric vehicles fun and affordable for most families.

In the three short years that the Model 3 has been arriving in consumer garages, the car has changed the automotive industry as a whole, eliminating the belief that electric vehicles would always be inferior compared to their gas-powered counterparts.

The Model 3 was unveiled by Tesla on March 31, 2016. It was pegged as the car that would make Tesla a “mass-market” automaker and would be affordable and provide a sufficient range rating for owners everywhere.

The car was mentioned in Elon Musk’s 2006 document entitled “The Secret Tesla Motors Master Plan (just between you and me).” Musk stated it was the third step of the company’s big picture blueprint to bring the world away from poisonous vehicle emissions that were destroying the Earth.

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But since the first 30 Model 3 production units were given to owners on July 28, 2017, the mass-market sedan has changed the world’s automotive market in many ways.

The Model 3 proved that electric cars could be affordable for everyone

Tesla’s first two vehicles in the Model S and Model X were fantastic luxury automobiles that are still recognized as the company’s flagship vehicles. While they introduced a new era of transportation by utilizing clean electricity as a power source, the two cars were expensive and out of many people’s typical price points. Both vehicles have decreased in price over the years, but the Model 3’s introduction proved that electric cars could provide sufficient range and performance without breaking the bank.

(Credit: Edmunds/YouTube)

The Model 3 made Tesla a household name and showed the company was here to stay

The Model 3 has consistently been the company’s top-selling vehicle throughout its three-year tenure in Tesla’s EV fleet. Its most successful quarter came in Q4 2019 when Tesla successfully delivered 92,620 units of the mass-market sedan. But more significant than the vehicle itself, it proved that Tesla could be a competitive automaker and stand toe-to-toe with some of the legacy car companies that the U.S. has relied on for the past 100 years.

(Photo: Andres GE)

The Model 3 showed it could hang with the highest performance cars in the world

The Model 3 Performance, the vehicle’s most superior variant, has outclassed many of the fastest cars in the world. From the Porsche 911 GT3 and the Lamborghini Huracan to the BMW M3, the Model 3 has shown it is one of the best cars to have in the quarter-mile drag.

Elon Musk once said on 60 Minutes that Tesla’s objective was to prove that electric cars did not have to be slow or boring like a golf cart. The Model S and Model X certainly proved that, but the Model 3 did too, all while being affordable for many people.

In three years, the Model 3 has become the most popular EV in many countries. It has developed Tesla into an automotive powerhouse that is now recognized as the most valuable car company in the world. Not only is the car affordable, but it has impressive performance and changed the way of how many car buyers look at electric transportation.

Happy three year anniversary to the Tesla Model 3!

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Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Elon Musk

Brazil Supreme Court orders Elon Musk and X investigation closed

The decision was issued by Supreme Court Justice Alexandre de Moraes following a recommendation from Brazil’s Prosecutor-General Paulo Gonet.

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Gage Skidmore, CC BY-SA 4.0 , via Wikimedia Commons

Brazil’s Supreme Federal Court has ordered the closure of an investigation involving Elon Musk and social media platform X. The inquiry had been pending for about two years and examined whether the platform was used to coordinate attacks against members of the judiciary.

The decision was issued by Supreme Court Justice Alexandre de Moraes following a recommendation from Brazil’s Prosecutor-General Paulo Gonet.

According to a report from Agencia Brasil, the investigation conducted by the Federal Police did not find evidence that X deliberately attempted to attack the judiciary or circumvent court orders.

Prosecutor-General Paulo Gonet concluded that the irregularities identified during the probe did not indicate fraudulent intent.

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Justice Moraes accepted the prosecutor’s recommendation and ruled that the investigation should be closed. Under the ruling, the case will remain closed unless new evidence emerges.

The inquiry stemmed from concerns that content on X may have enabled online attacks against Supreme Court justices or violated rulings requiring the suspension of certain accounts under investigation.

Justice Moraes had previously taken several enforcement actions related to the platform during the broader dispute involving social media regulation in Brazil.

These included ordering a nationwide block of the platform, freezing Starlink accounts, and imposing fines on X totaling about $5.2 million. Authorities also froze financial assets linked to X and SpaceX through Starlink to collect unpaid penalties and seized roughly $3.3 million from the companies’ accounts.

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Moraes also imposed daily fines of up to R$5 million, about $920,000, for alleged evasion of the X ban and established penalties of R$50,000 per day for VPN users who attempted to bypass the restriction.

Brazil remains an important market for X, with roughly 17 million users, making it one of the platform’s larger user bases globally.

The country is also a major market for Starlink, SpaceX’s satellite internet service, which has surpassed one million subscribers in Brazil.

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FCC chair criticizes Amazon over opposition to SpaceX satellite plan

Carr made the remarks in a post on social media platform X.

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Credit: @SecWar/X

U.S. Federal Communications Commission (FCC) Chairman Brendan Carr criticized Amazon after the company opposed SpaceX’s proposal to launch a large satellite constellation that could function as an orbital data center network.

Carr made the remarks in a post on social media platform X.

Amazon recently urged the FCC to reject SpaceX’s application to deploy a constellation of up to 1 million low Earth orbit satellites that could serve as artificial intelligence data centers in space.

The company described the proposal as a “lofty ambition rather than a real plan,” arguing that SpaceX had not provided sufficient details about how the system would operate.

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Carr responded by pointing to Amazon’s own satellite deployment progress.

“Amazon should focus on the fact that it will fall roughly 1,000 satellites short of meeting its upcoming deployment milestone, rather than spending their time and resources filing petitions against companies that are putting thousands of satellites in orbit,” Carr wrote on X.

Amazon has declined to comment on the statement.

Amazon has been working to deploy its Project Kuiper satellite network, which is intended to compete with SpaceX’s Starlink service. The company has invested more than $10 billion in the program and has launched more than 200 satellites since April of last year.

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Amazon has also asked the FCC for a 24-month extension, until July 2028, to meet a requirement to deploy roughly 1,600 satellites by July 2026, as noted in a CNBC report.

SpaceX’s Starlink network currently has nearly 10,000 satellites in orbit and serves roughly 10 million customers. The FCC has also authorized SpaceX to deploy 7,500 additional satellites as the company continues expanding its global satellite internet network.

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Energy

Tesla Energy gains UK license to sell electricity to homes and businesses

The license was granted to Tesla Energy Ventures Ltd. by UK energy regulator Ofgem after a seven-month review process.

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Credit: Tesla Energy/X

Tesla Energy has received a license to supply electricity in the United Kingdom, opening the door for the company to serve homes and businesses in the country.

The license was granted to Tesla Energy Ventures Ltd. by UK energy regulator Ofgem after a seven-month review process.

According to Ofgem, the license took effect at 6 p.m. local time on Wednesday and applies to Great Britain.

The approval allows Tesla’s energy business to sell electricity directly to customers in the region, as noted in a Bloomberg News report.

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Tesla has already expanded similar services in the United States. In Texas, the company offers electricity plans that allow Tesla owners to charge their vehicles at a lower cost while also feeding excess electricity back into the grid.

Tesla already has a sizable presence in the UK market. According to price comparison website U-switch, there are more than 250,000 Tesla electric vehicles in the country and thousands of Tesla home energy storage systems.

Ofgem also noted that Tesla Motors Ltd., a separate entity incorporated in England and Wales, received an electricity generation license in June 2020.

The new UK license arrives as Tesla continues expanding its global energy business.

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Last year, Tesla Energy retained the top position in the global battery energy storage system (BESS) integrator market for the second consecutive year. According to Wood Mackenzie’s latest rankings, Tesla held about 15% of global market share in 2024.

The company also maintained a dominant position in North America, where it captured roughly 39% market share in the region.

At the same time, competition in the energy storage sector is increasing. Chinese companies such as Sungrow have been expanding their presence globally, particularly in Europe.

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