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Tesla Model 3 three-year anniversary: How one sedan changed cars forever

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The Tesla Model 3 was delivered for the first time three years ago today on July 28, 2017. The company’s first mass-market sedan was a product of years of hard work by Tesla engineers who worked to make electric vehicles fun and affordable for most families.

In the three short years that the Model 3 has been arriving in consumer garages, the car has changed the automotive industry as a whole, eliminating the belief that electric vehicles would always be inferior compared to their gas-powered counterparts.

The Model 3 was unveiled by Tesla on March 31, 2016. It was pegged as the car that would make Tesla a “mass-market” automaker and would be affordable and provide a sufficient range rating for owners everywhere.

The car was mentioned in Elon Musk’s 2006 document entitled “The Secret Tesla Motors Master Plan (just between you and me).” Musk stated it was the third step of the company’s big picture blueprint to bring the world away from poisonous vehicle emissions that were destroying the Earth.

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But since the first 30 Model 3 production units were given to owners on July 28, 2017, the mass-market sedan has changed the world’s automotive market in many ways.

The Model 3 proved that electric cars could be affordable for everyone

Tesla’s first two vehicles in the Model S and Model X were fantastic luxury automobiles that are still recognized as the company’s flagship vehicles. While they introduced a new era of transportation by utilizing clean electricity as a power source, the two cars were expensive and out of many people’s typical price points. Both vehicles have decreased in price over the years, but the Model 3’s introduction proved that electric cars could provide sufficient range and performance without breaking the bank.

(Credit: Edmunds/YouTube)

The Model 3 made Tesla a household name and showed the company was here to stay

The Model 3 has consistently been the company’s top-selling vehicle throughout its three-year tenure in Tesla’s EV fleet. Its most successful quarter came in Q4 2019 when Tesla successfully delivered 92,620 units of the mass-market sedan. But more significant than the vehicle itself, it proved that Tesla could be a competitive automaker and stand toe-to-toe with some of the legacy car companies that the U.S. has relied on for the past 100 years.

(Photo: Andres GE)

The Model 3 showed it could hang with the highest performance cars in the world

The Model 3 Performance, the vehicle’s most superior variant, has outclassed many of the fastest cars in the world. From the Porsche 911 GT3 and the Lamborghini Huracan to the BMW M3, the Model 3 has shown it is one of the best cars to have in the quarter-mile drag.

Elon Musk once said on 60 Minutes that Tesla’s objective was to prove that electric cars did not have to be slow or boring like a golf cart. The Model S and Model X certainly proved that, but the Model 3 did too, all while being affordable for many people.

In three years, the Model 3 has become the most popular EV in many countries. It has developed Tesla into an automotive powerhouse that is now recognized as the most valuable car company in the world. Not only is the car affordable, but it has impressive performance and changed the way of how many car buyers look at electric transportation.

Happy three year anniversary to the Tesla Model 3!

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Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Elon Musk

Elon Musk estimates Tesla Semi could reach Europe next year

“We’ve got the Tesla Semi coming out, the heavy truck, and that’ll be going to Europe hopefully next year,” Musk said.

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Credit: Tesla

Tesla is preparing to expand its all-electric Semi truck program to Europe, with CEO Elon Musk indicating that the Class 8 vehicle could arrive in the region 2027.

Musk shared his update during an interview about Giga Berlin with plant manager André Thierig, which was posted on X by the official Tesla Manufacturing account.

“We’ve got the Tesla Semi coming out, the heavy truck, and that’ll be going to Europe hopefully next year,” he said.

Tesla has already begun limited production and customer deployments of the Tesla Semi in the United States, with the company working to scale output through the Semi factory near Giga Nevada. Considering Musk’s comments, it appears that a European rollout would be the next phase of the vehicle’s expansion beyond North America.

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Musk’s use of the word “hopefully” leaves room for flexibility, but the remark signals that Europe is next in Tesla’s commercial expansion plans.

Musk has consistently argued that electrification should extend beyond passenger vehicles. During the same interview, he reiterated his view that “all ground transport should be electric,” adding that ships, and eventually aircraft, would follow.

The Semi plays a central role in that strategy. Heavy-duty freight remains one of the most emissions-intensive segments of road transport, and European regulators have increasingly pushed for lower-emission commercial fleets. 

Tesla recently refreshed the Semi lineup on its official website, listing two variants: Standard and Long Range. The Standard trim offers up to 325 miles of range with an energy consumption rating of 1.7 kWh per mile, while the Long Range version provides up to 500 miles, which should be more than ample for European routes.

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Elon Musk

Tesla Cybercab coming next to Giga Berlin, Optimus possibly after

“From a next major product standpoint, I think most likely is the Tesla Cybercab,” Musk said.

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Credit: Cybercab

Tesla could add the Cybercab and Optimus humanoid robot to the production lineup at Giga Berlin, as per recent comments from CEO Elon Musk. 

During a recent interview with Giga Berlin plant manager André Thierig, Musk identified the Cybercab as the most likely next major product for the German factory, with Optimus potentially following after.

“From a next major product standpoint, I think most likely is the Tesla Cybercab,” Musk said. He added that there are also “possibilities of Tesla Optimus” being produced in the facility.

Tesla has already begun production of the Cybercab in Giga Texas, with volume production expected to ramp this year. Based on Musk’s comments, it appears that if conditions align in Europe, Giga Berlin could eventually join that effort.

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The CEO’s comments about Optimus coming to Gigafactory Berlin are quite unsurprising too considering that Musk has mentioned in the past that the humanoid robot will likely be Tesla’s highest volume product in the long run. 

Giga Berlin will likely be able to produce mass volumes of Optimus, as the Model S and Model X lines being converted to an Optimus line in the Fremont Factory are already expected to produce 1 million units of the humanoid robot annually. 

Apart from his comments about the Cybercab and Optimus, Elon Musk also confirmed that Giga Berlin has started ramping battery cell production and will continue expanding Model Y output, particularly as supervised Full Self-Driving (FSD) gains regulatory approvals in Europe.

Taken together, the remarks suggest Berlin’s role could evolve beyond vehicle assembly into a broader multi-product manufacturing hub, not just a regional Model Y plant.

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Energy

Tesla Powerwall distribution expands in Australia

Inventory is expected to arrive in late February and official sales are expected to start mid-March 2026.

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Credit: Tesla

Supply Partners Group has secured a distribution agreement for the Tesla Powerwall in Australia, with inventory expected to arrive in late February and official sales beginning in mid-March 2026.

Under the new agreement, Supply Partners will distribute Tesla Powerwall units and related accessories across its national footprint, as noted in an ecogeneration report. The company said the addition strengthens its position as a distributor focused on premium, established brands.

“We are proud to officially welcome Tesla Powerwall into the Supply Partners portfolio,” Lliam Ricketts, Co-Founder and Director of Innovation at Supply Partners Group, stated.

“Tesla sets a high bar, and we’ve worked hard to earn the opportunity to represent a brand that customers actively ask for. This partnership reflects the strength of our logistics, technical services and customer experience, and it’s a win for installers who want premium options they can trust.”

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Supply Partners noted that initial Tesla Powerwall stock will be warehoused locally before full commercial rollout in March. The distributor stated that the timing aligns with renewed growth momentum for the Powerwall, supported by competitive installer pricing, consumer rebates, and continued product and software updates.

“Powerwall is already a category-defining product, and what’s ahead makes it even more compelling,” Ricketts stated. “As pricing sharpens and capability expands, we see a clear runway for installers to confidently spec Powerwall for premium residential installs, backed by Supply Partners’ national distribution footprint and service model.”

Supply Partners noted that a joint go-to-market launch is planned, including Tesla-led training for its sales and technical teams to support installers during the home battery system’s domestic rollout.

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