Tesla Model S is closing in on 400 miles of range per charge. With this update, Tesla has definitively extended its lead in the EV market, putting it far ahead — at least from a range perspective — against its biggest competitors. What’s rather interesting is that the Model S’ 390-mile range is just the tip of the iceberg.
Being a constantly-innovating company, it’s difficult to put the finger on the generations of vehicles that Tesla releases. Yet one look at the company’s upcoming electric cars and one would know that its next vehicles will feature next-generation technology. The Model Y, for example, is built from the company’s experiences with the Model 3, and pictures of the all-electric crossover in the assembly line hint that its casting may be quite unique. Tesla will likely not experience as many challenges ramping the Model Y compared to its previous vehicles, and this is likely due to the company’s experience.
There’s the Semi and the Cybertruck as well, both of which are large vehicles that would otherwise require a ton of batteries to get their estimated range. Yet in the case of the Cybertruck, the vehicle will be offering over 500 miles of range for less than $70,000. How Tesla will accomplish this remains to be seen, but Global Equities Research analyst Trip Chowdhry noted that the Cybertruck is on a “completely different technology orbit” after taking a test ride in the all-electric truck at Tesla’s Fremont factory.
Some of these improvements are already coming soon. Later this year, Tesla is expected to release the Model S’ Plaid Powertrain variant, which will be track-capable and boast an insane amount of power with its tri-motor setup. Elon Musk noted recently on Twitter that the Plaid Model S has “absurd” performance, though the electric car maker will ensure that the vehicle still gets enough range. This comment may seem like a typical Elon Musk update, but it shows a lot about Tesla’s experience as a veteran electric car maker.
Making an electric car is not easy. Making a great electric car is twice as difficult. This is something that veteran automakers are now learning, with each vehicle that they release. Premium EVs seem to be the ones learning this lesson the hardest, especially as otherwise great cars like the Audi e-tron and the Jaguar I-PACE end up being bogged down by issues such as range. Yet among carmakers and “Tesla Killers” that have come out, the Porsche Taycan seems to be the best example of this experience gap.
The Porsche Taycan is a beautifully-designed electric sports car, and it works like one. It’s top-tier variant, the $185,000 Taycan Turbo S, is arguably the only vehicle that can beat a Raven Model S Performance on the drag strip fair and square. Yet for all its speed and power, the Taycan suffers from poor efficiency, as evidenced by the Turbo S’ 192-mile EPA rated range. Granted, tests from motoring publication Car and Driver suggest that the Taycan’s range is more tuned for Autobahn driving, but the gap between the vehicle and the Model S is very evident. This becomes even more notable when one considers that both cars’ battery packs are similarly-sized.
The Model S’ Long Range Plus update means that through incremental improvements on electric car batteries, Tesla is now able to draw out 390 miles out of a 100 kWh pack. That’s just about 20 miles short of Rivian’s 400-mile trucks, and those vehicles are equipped with a 180 kWh battery pack. This matters a lot, and this is a benchmark that will probably take a few years to beat.
During Porsche’s Annual Press Conference last year, the company’s executives focused a lot of their discussions on the Taycan, whose development represented a multi-billion-dollar initiative for the company. Following the main conference, I was fortunate enough to be part of a group of reporters who were able to get a brief Q&A session with Porsche Board Member for Sales and Marketing Detlev Von Platen. When it was my turn to ask a question, I inquired about Porsche’s strategy about the Taycan’s range, and how the company plans to prevent the vehicle from being the electric equivalent of a gas guzzler.
The Board Member’s response did not directly address my inquiry, though he did emphasize that Porsche is no neophyte with battery tech due to its efforts with high-performance hybrid sports cars like the 918 Spyder. This is a fair point to make, of course, though looking at the Taycan’s range, it appears that the company still needs a few more iterations of its flagship electric car before it can expertly balance performance and range in a pure EV. The Tesla Model S Plaid is coming to establish itself as the undisputed king of consumer EVs, after all. If Elon Musk’s words are any indication, it would be a triple-motor monster with frighteningly quick acceleration and a range that’s still close to 400 miles.
That’s going to be a far tougher rival than the Tesla Model S Performance.
Tesla entered two new markets this week by advancing its presence in Latvia (Europe) and officially launching operations in Uruguay (South America), marking a rapid dual-continent expansion.
These moves underscore the company’s strategy to tap into emerging EV markets with supportive policies, renewable energy grids, and growing demand for sustainable transport.
Latvia: Strengthening the Baltic Footprint
In Latvia, Tesla has built on its earlier registration of Tesla Latvia SIA in late 2025 with recent steps toward full operations, including job postings for a service center and representation in Riga. This aligns with broader Baltic expansion following Lithuania’s model of pop-up stores and service centers.
Coming to Latvia https://t.co/XNkQQJ2O6a pic.twitter.com/yS9kpcNky1
— Tesla Europe, Middle East & Africa (@teslaeurope) July 17, 2026
EV penetration in Latvia stands at around 7 percent for BEVs in new passenger car registrations. 2025 data showed 1,602 BEVs out of about 22,500 total, or 7.1 percent, with combined plug-ins nearing 19 percent. Growth has been steady but below the European average, supported by government subsidies and infrastructure development. Tesla models like the Model 3 lead local EV registrations.
Vehicles for the Latvian market will likely be sourced from Gigafactory Berlin or Gigafactory Shanghai. Charging infrastructure is robust for the region as well, with over 400- 2,000 public points, with Tesla Superchargers in Riga, Jūrmala, and along Via Baltica routes offering up to 250 kW.
Uruguay: Third South American Country
Tesla teased its Uruguay arrival with “Estamos llegando,” or, “We are arriving,” on social media, followed by an official presentation scheduled for mid-July.
Hola Uruguay 🇺🇾
Nuestros Model 3 y Model Y están cada vez mas cerca! pic.twitter.com/FR41fsA7um
— Tesla Latinoamérica (@Tesla_LatAm) June 30, 2026
The company established Tesla Uruguay SAS, homologated Model 3 and Model Y (three versions each), and appointed local leadership. This makes Uruguay Tesla’s third official South American market after Chile and Colombia.
Uruguay boasts one of Latin America’s highest EV penetrations, with battery-electric vehicles exceeding 20 percent market share recently, driven by tax incentives, high fuel prices, and a nearly 95-100 percent renewable electricity grid. Hundreds of Teslas already operate via grey imports, but official sales bring warranties, service, and support.
Vehicles will be imported from Gigafactory Shanghai, enabling competitive pricing for Model 3 and Model Y. Charging plans include Supercharger development alongside existing infrastructure, leveraging the country’s green energy advantage for affordable operation.
Tesla Superchargers follow Model 3 and Model Y to South American country
Tesla’s Dual Continent Expansion
Tesla’s simultaneous push into Latvia and Uruguay demonstrates efficient scaling: prioritizing service and infrastructure first, then direct sales in high-potential niches. In Europe, it fills Baltic gaps; in Latin America, it counters Chinese dominance while leveraging renewables.
This dual move signals Tesla’s ambition to accelerate global EV adoption amid varying regional paces. By addressing local needs, like subsidies in Latvia or incentives and green grids in Uruguay, Tesla not only boosts volumes but advances its mission of sustainable energy.
For investors and consumers, it highlights resilience and opportunity in diverse markets, potentially paving the way for further growth in underserved regions. With strong fundamentals in both, these entries could yield long-term gains as EV transitions mature worldwide.
SpaceX has announced a new target date for the thirteenth test flight of Starship: Monday, July 20, with the launch window opening at 6:45 p.m ET/5:45 p.m. CT.
This is the first rescheduling attempt of Starship’s 13th test flight. It was set to launch last night, but SpaceX scrubbed the launch attempt.
🚨 SpaceX is now looking at Monday, July 20th at 6:45 p.m ET/5:45 p.m. CT for the 13th test flight of Starship pic.twitter.com/7s8aMJV5Ge
— TESLARATI (@Teslarati) July 17, 2026
CEO Elon Musk revealed that some of the engines on Starship did not start, which automatically triggers a launch abort. Two of the Raptor engines will be removed and replaced.
To be confident of a good flight, 2 Raptors will be removed & replaced. Most probable launch timing is early next week.
— Elon Musk (@elonmusk) July 17, 2026
SpaceX officially announced the new launch window this morning.
Starship’s 13th test launch comes with a few new objectives, but SpaceX does not plan to attempt a catch of the booster, which it has done several times in the past.
For Starship’s Upper Stage, there are some adjustments to ensure engine reusability that will be assessed during the ascent, and 20 operational Starlink V3 satellites are also set to make their way into space. SpaceX also plans to attempt an in-space relight of a single Raptor engine, which is a critical demonstration for future orbital deorbit, refueling, and deep space maneuvers.
Ultimately, it will splash down in the Indian Ocean.
The continuous tests help SpaceX advance the Starship program toward eventual full reusability, operational Starlink V3 deployment, and future missions, which include NASA’s Artemis program.
Elon Musk
SpaceX Starship Flight 13 aborted at Zero and Musk just told us what broke
Four Raptor engines failed to ignite at T-zero, forcing SpaceX to scrub Starship Flight 13 Thursday.
SpaceX scrubbed the Starship Flight 13 launch attempt Thursday evening at the last possible moment, after four of the Super Heavy booster’s 33 Raptor 3 engines failed to ignite during the startup sequence. The 90-minute window had opened at 6:45 p.m. EDT from Starbase in Boca Chica, Texas, and the countdown had proceeded without issue all day, with more than 11.5 million pounds of liquid methane and liquid oxygen being fully loaded into the rocket before the automated abort triggered. SpaceX’s launch directors posted on X, “Standing down from today’s flight test attempt,” and shut down the livestream shortly after.
Musk confirmed the root cause within hours. “Some of the engines didn’t start, triggering an automatic launch abort,” he wrote on X. “To be confident of a good flight, 2 Raptors will be removed and replaced. Most probable launch timing is early next week.” SpaceX engineers began draining propellant tanks immediately and Booster 20 was rolled back to its hangar for inspection.
The timing adds a layer of significance that did not exist during any of the previous 12 Starship flights. This is the first time SpaceX has attempted to launch Starship since the company made its stock market debut in June, listing under ticker SPCX at $135 per share. Public investors are now watching every Starship outcome in real time, and a last-second abort carries more visibility than it would have six months ago.
Flight 13 was designed to be one of the most consequential tests in the program’s history. It was set to carry 20 Starlink V3 satellites, the first operational payload Starship has ever attempted to deploy. Six of those satellites carried external cameras to photograph Starship’s heat shield from the outside during flight, which would act as a self-inspection approach SpaceX has never attempted before. The mission also needed to complete a Raptor engine relight in space, a step SpaceX skipped on Flight 12 in May after losing an engine during ascent. That Flight 12 booster also flipped 90 degrees off course during its boostback burn when five engines failed to reignite.
SpaceX has not announced an official next launch date. Musk’s “early next week” window points to July 21 or 22 at the earliest, pending the engine swap and a return to the pad.
Tesla enters two new markets on two different continents in one week
SpaceX announces new Starship 13 test flight target date
