Tesla Model S is closing in on 400 miles of range per charge. With this update, Tesla has definitively extended its lead in the EV market, putting it far ahead — at least from a range perspective — against its biggest competitors. What’s rather interesting is that the Model S’ 390-mile range is just the tip of the iceberg.
Being a constantly-innovating company, it’s difficult to put the finger on the generations of vehicles that Tesla releases. Yet one look at the company’s upcoming electric cars and one would know that its next vehicles will feature next-generation technology. The Model Y, for example, is built from the company’s experiences with the Model 3, and pictures of the all-electric crossover in the assembly line hint that its casting may be quite unique. Tesla will likely not experience as many challenges ramping the Model Y compared to its previous vehicles, and this is likely due to the company’s experience.
There’s the Semi and the Cybertruck as well, both of which are large vehicles that would otherwise require a ton of batteries to get their estimated range. Yet in the case of the Cybertruck, the vehicle will be offering over 500 miles of range for less than $70,000. How Tesla will accomplish this remains to be seen, but Global Equities Research analyst Trip Chowdhry noted that the Cybertruck is on a “completely different technology orbit” after taking a test ride in the all-electric truck at Tesla’s Fremont factory.
Some of these improvements are already coming soon. Later this year, Tesla is expected to release the Model S’ Plaid Powertrain variant, which will be track-capable and boast an insane amount of power with its tri-motor setup. Elon Musk noted recently on Twitter that the Plaid Model S has “absurd” performance, though the electric car maker will ensure that the vehicle still gets enough range. This comment may seem like a typical Elon Musk update, but it shows a lot about Tesla’s experience as a veteran electric car maker.
Making an electric car is not easy. Making a great electric car is twice as difficult. This is something that veteran automakers are now learning, with each vehicle that they release. Premium EVs seem to be the ones learning this lesson the hardest, especially as otherwise great cars like the Audi e-tron and the Jaguar I-PACE end up being bogged down by issues such as range. Yet among carmakers and “Tesla Killers” that have come out, the Porsche Taycan seems to be the best example of this experience gap.
The Porsche Taycan is a beautifully-designed electric sports car, and it works like one. It’s top-tier variant, the $185,000 Taycan Turbo S, is arguably the only vehicle that can beat a Raven Model S Performance on the drag strip fair and square. Yet for all its speed and power, the Taycan suffers from poor efficiency, as evidenced by the Turbo S’ 192-mile EPA rated range. Granted, tests from motoring publication Car and Driver suggest that the Taycan’s range is more tuned for Autobahn driving, but the gap between the vehicle and the Model S is very evident. This becomes even more notable when one considers that both cars’ battery packs are similarly-sized.
The Model S’ Long Range Plus update means that through incremental improvements on electric car batteries, Tesla is now able to draw out 390 miles out of a 100 kWh pack. That’s just about 20 miles short of Rivian’s 400-mile trucks, and those vehicles are equipped with a 180 kWh battery pack. This matters a lot, and this is a benchmark that will probably take a few years to beat.
During Porsche’s Annual Press Conference last year, the company’s executives focused a lot of their discussions on the Taycan, whose development represented a multi-billion-dollar initiative for the company. Following the main conference, I was fortunate enough to be part of a group of reporters who were able to get a brief Q&A session with Porsche Board Member for Sales and Marketing Detlev Von Platen. When it was my turn to ask a question, I inquired about Porsche’s strategy about the Taycan’s range, and how the company plans to prevent the vehicle from being the electric equivalent of a gas guzzler.
The Board Member’s response did not directly address my inquiry, though he did emphasize that Porsche is no neophyte with battery tech due to its efforts with high-performance hybrid sports cars like the 918 Spyder. This is a fair point to make, of course, though looking at the Taycan’s range, it appears that the company still needs a few more iterations of its flagship electric car before it can expertly balance performance and range in a pure EV. The Tesla Model S Plaid is coming to establish itself as the undisputed king of consumer EVs, after all. If Elon Musk’s words are any indication, it would be a triple-motor monster with frighteningly quick acceleration and a range that’s still close to 400 miles.
That’s going to be a far tougher rival than the Tesla Model S Performance.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
