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Tesla Model S vs. Toyota Mirai Comparison
With the introduction of the new hydrogen-powered Toyota Mirai (the name means “future” in Japanese), there has been a lot of media hype about vehicles that use hydrogen fuel cells as their power source. Toyota, Honda and a number of other automobile companies have announced plans to build cars based on fuel cell technology.
Fundamentally, a hydrogen fuel cell produces electricity via an electro-chemical reaction that drives an electric motor that creates the motive force for a car. The technology requires high-pressure storage of liquid hydrogen, a fuel cell to convert the H2 to electrons, a control system to deliver the resultant electricity to an electric motor and/or battery that in turn drives the wheels of the vehicle. It’s a workable, if somewhat complex system that produces zero emissions and water as a by-product.
In the media, there are three major claims that are being made about cars powered by hydrogen: (1) that H2 is a 21st century energy source and will ultimately become the preferred power source for automobiles; (2) that hydrogen-powered fuel cells represent a significant improvement in environmentally safe automotive fuel, and (3) that cars like the Toyota Mirai represent a major threat to battery electric vehicles (BEVs) like the Tesla Model S.
Are any or all of these claims true? We thought we’d take a look.
After going through the popular literature and government/academic reports, we decided that the best way to present the array of information collected was with an infographic, “Tesla Model S vs. Toyota Mirai: A Technology/Vehicle Comparison,” that examines four broad categories of concern:
- underlying technology that powers the vehicle
- the two vehicles themselves
- technology required for refueling the vehicle, and
- environmental impact
Tesla Model S vs. Toyota Mirai
Technology
EV technology has been around for 100 years. It represents a remarkably simple method for automotive power that is constrained solely by the capacity of the vehicle’s batteries. Fuel cells are evolving rapidly and provide more energy capacity than modern Li-Ion batteries, but they require liquid hydrogen to be stored on board the vehicle in pressurized tanks. The Tesla Model S has an energy capacity of either 60 kWh or 85 kWh while the Toyota Mirai produces 114 kWh. The overall energy efficiency (from an environmental viewpoint) of BEVs is dependent on the efficiency of the electric grid from which a BEV obtains its diet of electrons. The efficiency of hydrogen-powered cars is impacted by the process that extracts hydrogen from other sources and the method by which hydrogen is transported to a refueling station.
The winner: It’s close, but the simplicity of the BEV system gives the underlying technology of the Model S a slight edge.
The Vehicles
Both the Tesla Model S and the Toyota Mirai are expensive, but that’s the price of new technology. The Model S is a premium, high performance automobile in ever sense of the word. It is a visually beautiful car that conjures images of a Aston Martin or Jaguar and has been lauded as one of the best sedans in the world. It has won praise from virtually every automotive media source, and is one of the safest, roomiest cars on the planet. The Toyota Mirai has an eccentric look that gives it a boxy Prius-like feel. It appears to provide good, basic transportation, but it is not for those who want a bit more than good, basic transportation. Finally, the Tesla Model S is here today. By 2017, there will be about 160,000 Model S vehicles on the road. Toyota projects that only 3,000 Mirais will be in the field by the same date.
The winner: No contest! The Model S is far superior to the Mirai in virtually every respect except for range.
Fueling the Vehicle
In our view, one of the major benefits of BEVs is that you refuel them at home, overnight, while you’re sleeping, so that your Model S is “full” every morning. Unless you travel long distances on a regular basis, you will rarely need a Tesla Supercharger or any other refueling source away from home. That’s huge, and often get’s lost in the discussion of “range anxiety” that always seems to invade the thinking of those who don’t own a Model S. Although fuel cells are sexy, it seems odd to us that Toyota has returned to a 20th century fueling station paradigm. In essence, there is little difference between refueling a Mirai and refueling a Camry. Sure, the fuel is different, but you have to hunt for a specific refueling station as your Mirai slowly depletes its hydrogen. No charging at home—ever.
The winner: No contest! Refueling your vehicle at home is a convenience that represents 21st century thinking. Model S provides that convenience. Mirai does not.
Environmental Impact
Both the Model S and the Mirai are environmentally impressive. Both have zero emissions and relatively low “well-to-wheel” inefficiencies. In our view, the beauty of a BEV is that it becomes increasingly friendly to the environment as our electric grid infrastructure improves. There is no need to separately transport fuel to a refueling station (a requirement for a hydrogen fuel cell vehicle) eliminating both the cost and the environmental impact of secondary fuel transport.
The winner: It’s a toss up. Both cars are environmentally friendly and both will improve as the grid becomes cleaner and as hydrogen extraction processes become more efficient and cost effective.
As a young engineering student I was taught that when you consider alternative systems that both achieve the same result, always choose the less complex approach. That’s common sense, but it appears that when faced with the same choice, Toyota chose the more complex option. Possibly, their engineers or marketing people were driven by concern about range, but that’s simply not as big an issue as they think it is. BEVs represent simplicity, and in an increasingly complex world, that’s something that many consumers like.
Is the Mirai (or another similar H2 vehicle) a “Tesla Killer”? Not a chance!
Originally published on EVannex
Tesla entered two new markets this week by advancing its presence in Latvia (Europe) and officially launching operations in Uruguay (South America), marking a rapid dual-continent expansion.
These moves underscore the company’s strategy to tap into emerging EV markets with supportive policies, renewable energy grids, and growing demand for sustainable transport.
Latvia: Strengthening the Baltic Footprint
In Latvia, Tesla has built on its earlier registration of Tesla Latvia SIA in late 2025 with recent steps toward full operations, including job postings for a service center and representation in Riga. This aligns with broader Baltic expansion following Lithuania’s model of pop-up stores and service centers.
Coming to Latvia https://t.co/XNkQQJ2O6a pic.twitter.com/yS9kpcNky1
— Tesla Europe, Middle East & Africa (@teslaeurope) July 17, 2026
EV penetration in Latvia stands at around 7 percent for BEVs in new passenger car registrations. 2025 data showed 1,602 BEVs out of about 22,500 total, or 7.1 percent, with combined plug-ins nearing 19 percent. Growth has been steady but below the European average, supported by government subsidies and infrastructure development. Tesla models like the Model 3 lead local EV registrations.
Vehicles for the Latvian market will likely be sourced from Gigafactory Berlin or Gigafactory Shanghai. Charging infrastructure is robust for the region as well, with over 400- 2,000 public points, with Tesla Superchargers in Riga, Jūrmala, and along Via Baltica routes offering up to 250 kW.
Uruguay: Third South American Country
Tesla teased its Uruguay arrival with “Estamos llegando,” or, “We are arriving,” on social media, followed by an official presentation scheduled for mid-July.
Hola Uruguay 🇺🇾
Nuestros Model 3 y Model Y están cada vez mas cerca! pic.twitter.com/FR41fsA7um
— Tesla Latinoamérica (@Tesla_LatAm) June 30, 2026
The company established Tesla Uruguay SAS, homologated Model 3 and Model Y (three versions each), and appointed local leadership. This makes Uruguay Tesla’s third official South American market after Chile and Colombia.
Uruguay boasts one of Latin America’s highest EV penetrations, with battery-electric vehicles exceeding 20 percent market share recently, driven by tax incentives, high fuel prices, and a nearly 95-100 percent renewable electricity grid. Hundreds of Teslas already operate via grey imports, but official sales bring warranties, service, and support.
Vehicles will be imported from Gigafactory Shanghai, enabling competitive pricing for Model 3 and Model Y. Charging plans include Supercharger development alongside existing infrastructure, leveraging the country’s green energy advantage for affordable operation.
Tesla Superchargers follow Model 3 and Model Y to South American country
Tesla’s Dual Continent Expansion
Tesla’s simultaneous push into Latvia and Uruguay demonstrates efficient scaling: prioritizing service and infrastructure first, then direct sales in high-potential niches. In Europe, it fills Baltic gaps; in Latin America, it counters Chinese dominance while leveraging renewables.
This dual move signals Tesla’s ambition to accelerate global EV adoption amid varying regional paces. By addressing local needs, like subsidies in Latvia or incentives and green grids in Uruguay, Tesla not only boosts volumes but advances its mission of sustainable energy.
For investors and consumers, it highlights resilience and opportunity in diverse markets, potentially paving the way for further growth in underserved regions. With strong fundamentals in both, these entries could yield long-term gains as EV transitions mature worldwide.
SpaceX has announced a new target date for the thirteenth test flight of Starship: Monday, July 20, with the launch window opening at 6:45 p.m ET/5:45 p.m. CT.
This is the first rescheduling attempt of Starship’s 13th test flight. It was set to launch last night, but SpaceX scrubbed the launch attempt.
🚨 SpaceX is now looking at Monday, July 20th at 6:45 p.m ET/5:45 p.m. CT for the 13th test flight of Starship pic.twitter.com/7s8aMJV5Ge
— TESLARATI (@Teslarati) July 17, 2026
CEO Elon Musk revealed that some of the engines on Starship did not start, which automatically triggers a launch abort. Two of the Raptor engines will be removed and replaced.
To be confident of a good flight, 2 Raptors will be removed & replaced. Most probable launch timing is early next week.
— Elon Musk (@elonmusk) July 17, 2026
SpaceX officially announced the new launch window this morning.
Starship’s 13th test launch comes with a few new objectives, but SpaceX does not plan to attempt a catch of the booster, which it has done several times in the past.
For Starship’s Upper Stage, there are some adjustments to ensure engine reusability that will be assessed during the ascent, and 20 operational Starlink V3 satellites are also set to make their way into space. SpaceX also plans to attempt an in-space relight of a single Raptor engine, which is a critical demonstration for future orbital deorbit, refueling, and deep space maneuvers.
Ultimately, it will splash down in the Indian Ocean.
The continuous tests help SpaceX advance the Starship program toward eventual full reusability, operational Starlink V3 deployment, and future missions, which include NASA’s Artemis program.
Elon Musk
SpaceX Starship Flight 13 aborted at Zero and Musk just told us what broke
Four Raptor engines failed to ignite at T-zero, forcing SpaceX to scrub Starship Flight 13 Thursday.
SpaceX scrubbed the Starship Flight 13 launch attempt Thursday evening at the last possible moment, after four of the Super Heavy booster’s 33 Raptor 3 engines failed to ignite during the startup sequence. The 90-minute window had opened at 6:45 p.m. EDT from Starbase in Boca Chica, Texas, and the countdown had proceeded without issue all day, with more than 11.5 million pounds of liquid methane and liquid oxygen being fully loaded into the rocket before the automated abort triggered. SpaceX’s launch directors posted on X, “Standing down from today’s flight test attempt,” and shut down the livestream shortly after.
Musk confirmed the root cause within hours. “Some of the engines didn’t start, triggering an automatic launch abort,” he wrote on X. “To be confident of a good flight, 2 Raptors will be removed and replaced. Most probable launch timing is early next week.” SpaceX engineers began draining propellant tanks immediately and Booster 20 was rolled back to its hangar for inspection.
The timing adds a layer of significance that did not exist during any of the previous 12 Starship flights. This is the first time SpaceX has attempted to launch Starship since the company made its stock market debut in June, listing under ticker SPCX at $135 per share. Public investors are now watching every Starship outcome in real time, and a last-second abort carries more visibility than it would have six months ago.
Flight 13 was designed to be one of the most consequential tests in the program’s history. It was set to carry 20 Starlink V3 satellites, the first operational payload Starship has ever attempted to deploy. Six of those satellites carried external cameras to photograph Starship’s heat shield from the outside during flight, which would act as a self-inspection approach SpaceX has never attempted before. The mission also needed to complete a Raptor engine relight in space, a step SpaceX skipped on Flight 12 in May after losing an engine during ascent. That Flight 12 booster also flipped 90 degrees off course during its boostback burn when five engines failed to reignite.
SpaceX has not announced an official next launch date. Musk’s “early next week” window points to July 21 or 22 at the earliest, pending the engine swap and a return to the pad.
Tesla enters two new markets on two different continents in one week
SpaceX announces new Starship 13 test flight target date
